Mobile - Marketing - Media Model Case : Bank
Jun 19, 2015
Mobile - Marketing - Media
Model Case : Bank
Banques
Context: Enhance a new commercial offerFormat: InterstitialSite: Les EchosSpecificities: 100% SOVRedirection: Click to siteREsults: Banner > 1%
Interstitial > 12%
Context: Promotion of the new Societe Generale’s applicationFormat: Interstitial & BannerSites: TomsHardware, TomsGuide, Closer, News Rep, Gizmodo, Brief MeSpecificities: 75% SOVRedirection: Click to storeResults: Banner > 1%
Interstitial > 11%