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METHODS IN BUSINESS RESEARCH

Analyzing the addiction of our youth to Facebook

Submitted to:

Dr. Amber Farooq

Sec:

F

Group Members:

Dawood Khan (7830)Faizan Baig (7941)

Syed Bilal Safder (7721)

Jawwad Akhtar (7934)

Saad Ahmed (7646)

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Research Report On Analyzing The Addiction Of Our Youth To Facebook

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Table of Contents

LETTER OF TRANSMITTAL............................................................................................................ 4

Letter of Acknowledgement ........................................................................................................ 5

EXECUTIVE SUMMARY ................................................................................................................ 6

INTRODUCTION........................................................................................................................... 7

FACEBOOK FACTSHEET ............................................................................................................ 7

Publisher .............................................................................................................................. 9

News Feed ........................................................................................................................... 9

Wall ................................................................................................................................... 10

Photos ............................................................................................................................... 10

Notes ................................................................................................................................. 10

Gifts ................................................................................................................................... 10

Marketplace ...................................................................................................................... 11

Pokes ................................................................................................................................. 11

Status Updates................................................................................................................... 11

Events ................................................................................................................................ 11

Networks and groups ......................................................................................................... 11

Video ................................................................................................................................. 12

Chat ................................................................................................................................... 12

Public Profiles .................................................................................................................... 12

Platform applications ............................................................................................................ 12

FOCUS GROUP FINDINGS: ......................................................................................................... 13

Interviews Findings: .................................................................................................................. 15

Discussion Guide ....................................................................................................................... 18

Analysis of Question ................................................................................................................. 19

Gender: ................................................................................................................................. 19

Most popular website ........................................................................................................... 20

Why Facebook:...................................................................................................................... 21

How many hours usage per week: ......................................................................................... 22

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Do you gain some knowledge from facebook: ....................................................................... 23

Are you forgoing any physical activities due to facebook:...................................................... 24

Awareness about current events from facebook: .................................................................. 25

Time management issues because of facebook: .................................................................... 26

Isolation from family: ............................................................................................................ 27

Facebook on mobile devices:................................................................................................. 28

Activities in absence of facebook:.......................................................................................... 29

Do you come online especially for facebook:......................................................................... 30

Laziness because of facebook: ............................................................................................... 31

Violation of privacy due to facebook: .................................................................................... 32

Adding people You dont know:............................................................................................. 33

Biggest Disadvantage of facebook: ........................................................................................ 34

Conclusion & Recommendations: .......................................................................................... 35

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LETTER OF TR ANSMITT AL

11TH November , 2009

Dr. Amber Farooq,

Instructor, Methods in Business Research,

Institute of Business Management.

Dear Dr. Amber Farooq:

Subject: Analyzing the addiction of our youth to facebook.

Following is the report on: Analyzing the addiction of our youth to facebook, as authorized by

you in the methods of business research course. Thank you, Dr. Amber Farooq for assigning us

this report for our better understanding of the subject and for knowing better research

methods.

We would like to acknowledge the cooperation of all the people we interviewed and all those

who were kind enough to lend us their valuable time and fill our questionnaires.

Yours sincerely,

Dawood Khan

Faizan Baig

Jawwad Akhtar

Saad Ahmed Siddiqui

Syed Bilal Safder

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Letter of Acknowledgement

All thanks to Almighty Allah for the satisfactory completion of this term report.

We want to thank our Course Instructor of Methods in Business Research, Dr. Amber Farooq

whose supervision and assistance was of immense help and support to us.

We would also like to help all the people who took part in the focus group discussion and

provided us with a lot of knowledge we would have other wise not been able to get.

Furthermore, we would also like to thank all the people who filled our questionnaires while

forgoing their valuable time.

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EXECUTIVE SUMMARY

The current youth of the 20th

century is nowadays using technology as a medium tointeract and intermingle with their peers/relatives etc. There are several mediums and

platforms through which youth can socialize themselves, like Orkut,MySpace,FaceBook

etc.The most effective medium for socializing this that nowadays pretty common and being

used by almost all of the youth is FaceBook. The basic purpose of this report is to analyze

how the youth by using its effect is being affected,how their social and personal life is

getting alongt;whether their privacy is affected by it or not, and what are its pros and cons,

what the youth is gaining from facebook and what are its pros and cons.

To gather and analyze data for our report we used both Secondary data and Primary

Data.Secondary sources Secondary data was collected by visiting FaceBook groups on the

Internet. Primary Data was gathered by distributing questionnaires to through

convenience sampling in which we selected the best respondents for our research to gather

data, Questionnaires and Personal Interviews were conducted as well a focus group was

also done to gather some information regarding peoples perception of FaceBook,and

whether they have a positive image of it in terms of usefulness,a mean to increase socialawareness and to keep themselves updated of the current affairs and information of their

peers as well as of the country.

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INTRODUCTION

FACEBOOK FACTSHEET

About Facebook

Founded in February 2004, by Mark Zuckerberg founded Facebook with his college roommates

and fellow computer science students Eduardo Saverin, Dustin Moskovitz and Chris Hughes

while he was a student at Harvard University. Additionally, users can join networks organized by

city, workplace, school, and region Facebook is a social utility that helps people communicate

more efficiently with their friends, family and coworkers and can also make upto 200 pages of

their interest. The company develops technologies that facilitate the sharing of information

through the social graph, the digital mapping of people's real-world social connections. Anyone

can sign up for Facebook and interact with the people they know in a trusted environment. A

January 2009 Compete.com study ranked Facebook as the most used social network by

worldwide monthly active users, followed by MySpace.

Product

Facebooks simplified navigation gives users easy access to core site functions and applications.

Profile, Friends, Networks and Inbox pages core to the user experience on Facebook have a

prominent place at the top of the users profile page. Facebook applications Photos, Notes,

Groups, Events and Posted items are displayed on the left side bar, along with any third-party

applications a user has added to their account.

Technology

Facebook is the second most-trafficked PHP site in the world, and one of the largest MySQ L

installations anywhere, running thousands of databases. Facebook has built a lightweight but

powerful multi-language RPC framework that allows the company to seamlessly and easily tie

together subsystems written in any language, running on any platform. The company is the

largest user in the world of memcached, an open-source caching system, and has created a

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custom-built search engine serving millions of queries a day, completely distributed and

entirely in-memory, with real-time updates.

Platform

Facebook Platform is a development platform that enables companies and engineers to deeply

integrate with the Facebook website and gain access to millions of users through the social

graph. Facebook is a part of millions of peoples lives all around the world providing

unparalleled distribution potential for applications and the opportunity to build a business that

is highly relevant to peoples lives.

Privacy

Facebook has led the industry in giving people tools to control the information they share and

with whom they choose to share it. User privacy has always been a top priority for the

company, which has worked with such organizations as the National Center for Missing and

Exploited Children and WiredSafety. Facebook is TrustE certified. Users also have the ability to

share and restrict information based on specific friends or friend lists.

Funding

Round one: $500,000 from Peter Thiel, Summer 2004; Round two: $12.7 million from Accel

Partners, April 2005; Round three: $27.5 million from Greylock Partners leading the round,

Meritech Capital Partners participating, and Accel Partners and Peter Thiel increasing their

investment in the company.

Board

Members: Mark Zuckerberg, Marc Andreessen, Jim Breyer, Don Graham and Peter Thiel;

Observer: David Sze; Observer: Paul Madera

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Employees

900+

Users

Over 300 million users.

Offices

Headquartered in Palo Alto, Calif. U.S. offices: Atlanta; Chicago; Dallas; Detroit; New York;

Venice Beach, Calif. International offices: Dublin, Ireland; London; Paris; Sydney; Toronto.

Features

Basic features include friend networking with others and posting on a "wall" or "commenting"

on pictures.

The following is the list of activities which can be performed on facebook:

Publisher

Publisher is the main feature to post information and messages which appear on the user's own

Wall, on their friend's Walls, as well as the News Feed on the Home page.

News Feed

News Feed highlights information that includes profile changes, upcoming events, and

birthdays, among other updates. News Feed also shows conversations taking place between the

walls of a user's friends. An integral part of the News Feed interface is the Mini-Feed, a news

stream on the user's profile page that shows updates about that user. Unlike in the News Feed,

the user can delete events from the Mini-Feed after they appear so that they are no longer

visible to profile visitors.

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Wall

The Wall is a space on each user's profile page that allows friends to post messages for the user

to see while displaying the time and date the message was written. One user's wall is visible to

anyone with the ability to see his or her full profile, and different users' wall posts show up in

an individual's News Feed. Many users use their friends' walls for leaving short, temporal notes.

More private discourse is saved for Messages, which are sent to a person's inbox, and are

visible only to the sender and recipient(s) of the Message, much like email.

Photos

One of the most popular applications on Facebook is the Photos application, where users can

upload albums of photos, tag friends, and comment on photos. According to Facebook, there are

y 1.7 billion user photos

y 2.2 billion friends tagged in user photos

y 160 terabytes of photo storage used with an extra 60 terabytes available

y 60+ million photos added each week which take up 5 terabytes of disk space

y 3+ billion photo images served to users every day

y 100,000+ images served per second during peak traffic windows

Notes

Facebook Notes was introduced on 22 August 2006, a blogging feature that allowed tags and

embeddable images.

Gifts

InFebruary 2007, Fa

ceboo

kadded a

new

virtual gift feature to the website. Frie

nds

could se

nd

gifts - small icons of novelty items designed by former Apple designer Susan Kare - to each

other by selecting one from Facebook's virtual gift shop and adding a message.

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Marketplace

In May 2007, Facebook introduced the Facebook Marketplace allowing users to post free

classified ads within the following categories: For Sale, Housing, Jobs, and Other. Ads can be

posted in either available or wanted format. The market place is available for all Facebook

users and is currently free.

Pokes

The poke feature is intended to be a virtual "nudge" to attract the attention of another user.

Hence, most Facebook users use this feature to attract attention or say "hello" to their friends.

Status Updates

Facebook has a micro-blogging feature called "status updates" (also referred to simply as

"status") which allows users to post messages for all their friends to read. In turn, friends can

respond with their own comments, and also press the "Like" button to show that they en joyed

reading it. A user's most recent status update appears at the top of their profile, and is also

noted in the "Recently updated" section of a user's friend list.

Events

Facebook events are a way for members to let friends know about upcoming events in their

community and to organize social gatherings. Events require an event name, network, host

name, event type, start and end time, location, and a guest list of friends invited. Events can be

open, closed, or secret. When setting up an event the user can choose to allow friends to

upload photos or videos.

Networks and groups

Facebook allows different networks and groups to which many users can join. It also allows

privacy settings on basis of networks. Groups are used for discussions and events etc. Groups

are a way of enabling a number of people to come together online to share information and

discuss specific subjects. They are increasingly used by clubs, companies and public sector

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organizations to engage with stakeholders - be they members of the public, employees,

members, service users, shareholders or customers. A group is comprised of but not limited to

the following: the members who have joined, recent news contents, discussion board contents,

wall contents, photos, posted items, videos and all associated comments of such items.

Video

During the time that Facebook released its platform, it also released an application of its own

for sharing videos on Facebook. Users can add their videos with the service by uploading video,

adding video through Facebook Mobile, and using a webcam recording feature. Additionally,

users can "tag" their friends in videos they add much like the way users can tag their friends in

photos, except the location of the friend in the video is not displayed. Users also have the

option of video messaging. The maximum video length is 20 minutes and the maximum size is 1

GB.

Chat

On April 5, 2008, Facebook pre-released Facebook Chat. As of April 23, 2008, Facebook Chat

was released to the entire Facebook user base. Users are only able to chat with their Facebook

friends and on a one-to-one basis.

Public Profiles

Individuals or companies can create "Public Profiles" (Formerly known as "Pages") which allows

users to "become a fan" of the individual, product, service, or concept. Public Profiles look and

behave much like a user's personal private profile, with some significant differences. Public

Profiles are integrated with Facebook's advertising system, allowing Public Profile owners to

easily advertise to Facebook's users.

Platform applications

On May 24, 2007, Facebook launched the Facebook Platform, which provides a framework for

third party developers to create applications that interact with core Facebook features. As of

January 31, 2008, there were more than 14,000 applications. In these applications there are

many games, such as the peoples favourite Farmville, and many quizzes which try to tell a

person about himself, his friends and sometimes even celebrities.

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FOCUS GROUP FINDINGS:

The focus group was conducted in IoBM library. The respondents were all BBA students.

The duration was 1 hour. The respondents consisted of a total of 7 people including 4 boys and

3 girls. The total duration of the focus group was 1 hour, which was conducted by one

moderator and two observers who noted down the important findings.

y The daily routines of people comprised of resting after coming from the university and

then using the internet or doing any homework which they might have.

y Majority of the respondents used internet for 2-3 hours daily.

y Almost all of the respondents use facebook mainly for communication with their friends

and family.

y Other than that they use facebook for playing games, watching videos and using

applications.

y When asked that how many of their friends are online at any time they come online,

majority replied that around 8-9 of their friends are online when they come online. This

shows that people come online irrespective of time.

y Upon asking it was found that most of the respondents think that facebook doesnt have

any privacy problems and that it is quite secure.

y When asked that what website would you open if u werent able to go on the internet

for a while, the majority replied that they would open facebook while others said

hotmail.

y According to the respondents the Pros of Facebook were:

o Communication has become very convenient. The respondents were of the view

that facebook was a very good platform to stay in touch with peers, friends or

relatives that u dont see on a day to day basis.

o Awareness of your surroundings. The respondents believed that facebook

provided them with the awareness of their surroundings. One of them said that

when his TV was given for repair and the only way he knew about the bomb

blast in The Islamic University was through facebook.

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o Information (i.e. your general knowledge is improved). Some application on

facebook provide people with knowledge regarding any particular subject.

y While, the Cons were:

o Addiction, that is people are addicted to facebook. They are always visiting

profiles, commenting, watching videos and playing games etc. Some

respondents said that they liked playing games (such as Farmville, Mafia etc) and

that they had felt a little addiction to them.

o Time waste. The excessive time spent on facebook can be given to physical

activities or any other activity that may be of more importance.

o

A

few of the respon

den

ts said that they had bec

ome a littlen

egligen

t of theirresponsibilities because of the too much involvement in facebook.

o Some respondents said that they liked to increase their social circle by adding

people which they are acquainted or in extreme cases anyone they find

interesting. This poses a threat to ones privacy.

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Interviews Findings:

In the interviews, 15 people were interviewed. Following are the things found by the

interviews:

People provided different reasons for using facebook. Most of the people said that they

use facebook so as to stay in touch with their friends and those people who do not meet each

other everyday, such as those family members who are abroad.

Some people say that facebook gives a chance for them to do different activities with

friends and hence improve their relationships and get to know others better. One person said

that he uses facebook as a means for knowledge and for staying in touch with the current

events, he gave the example of the bomb blast in the Islamic university. He says that he did not

about the bomb blast and was not aware of it. However, while checking his account on

facebook, he came across the different statuses set by his friends and then found out about the

blast.

One person said that he uses facebook as a source of knowledge and uses the links

posted by different people in their profiles. Most of the links provide source of knowledge.

Furthermore, the pages which are formed on facebook of different people, places and other

different things provide knowledge about them.

Even though some of the people did say about the advantages of facebook, however

there were also cons of facebook highlighted in the interview.

Most of the interviewees did agree that they usually do sit on facebook and on quite a

lot of occasions they just go online for the purpose of using facebook. Even though they go

online for a little while but end up for quite a long time in the end and thus they did highlight

that when they do at last get up from the computers, their eyes start aching.

Most of the people did say that one of the biggest disadvantages of facebook is its

addiction and the quite a lot of problems arise from it. All the people did agree that they had

time management problems because of using facebook and 70 percent said that it has effects

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on eyes and some people did say that they usually tend to grow slow, lazy and lethargic of using

it too much.

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Business need

assessment

Research objectives Investigative questions

Addiction of users on internet

To find out the time spent on

internet

What do you think about

internet?

To find out what activities are

forgone

How many times do you useinternet in a week?

Is it of any use or information?

What activities do you forgo

when surfing?

Addiction of our youth onFacebook and effects on them

To find out the time spent on

Facebook

What do you think about doing

socializing?

To see what activities are

forgone because of it

What is your view on the social

websites such as Orkut or

Facebook?

To find out if our youth is having

any effect on themselves by

using facebook

Do you or have you ever used

Facebook?

For what reasons do you use

Facebook?

How many times a week do you

use Facebook?

Do you gain some kind of

information from using it?

When using Facebook, are you

giving up something else such as

Physical a

ctivity?

In any given situation, would you

prefer to use Facebook or do

other activities such as physical

activities?

In any given situation, would you

prefer to use Facebook or do

other activities such as physical

activities?

Does using Facebook affect your

performance at your educational

level or time management?

Is Facebook making you socialize

virtually rather physically?

Is Facebook isolating you from

family and relatives around you?

Is Facebook violating your

personal privacy?

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Discussion Guide

1. What is your daily routine?

2. What do you do in your free time?3. What are your indoor and outdoor activities?

4. Do you use computer in your free time?

5. What do you do on computer?

6. Do you use internet?

7. What do you mainly use it for?

8. What do you do on internet other than surfing?

9. Which website do you surf the most on internet?

10. How do you keep in touch with your family and friends?

11. Do you use internet for this purpose?

12. How do you use internet to be in touch with your family and friends?

13. Do you use any social networking website?

14. Is it easier to track down your loved ones through social networking websites?

15. Which social networking website do you use the most?

16. What do you do on Facebook other than using it for communication?

17. Do you use Facebook daily, if not daily then how often?

18. How much time do you spend on Facebook every time you log in?

19. How many of your friends are on Facebook?

20. What are your activities on Facebook?

21. Suppose if you are not able to use PC for 2-3 days, what will be the first website that

youll open when you get hold of the PC?

22. Have you ever encountered any time management issue because of Facebook?

23. What would you do for leisure in the absence of Facebook?

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Analysis of Question

Gender:

Gender of Respondents

FemaleMale

C o u n t

60

50

40

30

20

We distributed our sample equally in between male and female respondents, taking 50 males

and females. All the respondents were chosen from IoBM divided into different age groups.

The chart below shows the gender vs age group graph.

Gender of Respondents

FemaleMale

C o u n t

50

40

30

20

10

0

Age of Respondents

14 - 18

19 - 22

23 - 27

39

45

10

4

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Most popular website

Social working w b ite you use the ost

FacebookOrkut

C o u n t

120

100

80

60

40

20

0

The respondents were asked if they had accounts on Orkut, Facebook, My Space or any

other. The reply was that the majority had accounts on facebook while a small number were on

facebook. This shows the popularity of facebook among the people. Although this is a sample

and the actual statistics might be really different but these figures represent the actual

scenario, which is that facebook has become very popular among the people in a relatively

short amount of time.

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Why Facebook:

Different people use facebook for their different reasons. Some use it for meeting new

people, keeping in touch with friends, playing games, Using applications or in the rare cases

playing games. After analyzing the questionnaires, it was revealed that majority of people use

facebook for Communication and Socializing. So, then it can be said that people mostly use

facebook for keeping in touch with their friends and family or meeting new people.

27%

28%14%

16%

15%Socializing

Communication

Playing Games

Using Applications

Wathcing and Sharing

videos

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How many hours usage per week:

Weekly usage of Facebook

18 or more

13 - 17 hours

8 - 12 hours

3 - 7 hours

Less than 3 hours

C o u n t

40

30

20

10

0

10

1514

34

27

We asked people that how many hours do they spent on facebook per week. The

distribution did have some variance but the values werent so far apart. Majority of the

respondents used facebook for about 3-7 hours per week, while some heavy users were also

seen.

An element of addiction can also be identified from this. That is there are people who use

facebook for 13-17 or more than 18 hours in a week which is a lot. This excessive time if given

to another activity can be more beneficial to the individual.

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Do you gain some knowledge from facebook:

Gaining knowledge rom Facebook

Never RarelyOften Always

C o u n t

50

40

30

20

10

0

10

37

43

10

Facebook is also believed to be a source of general knowledge. Users can join forums or

use applications that help in widening their view of a particular subject. Majority of the

respondents replied that facebook provided them with knowledge oftenly, and then another

fairly large group was of the view that knowledge was rarely obtained from facebook.

It canbe perceived that facebook does offer some knowledge about a particular subject.

Which is totally upto the users discretion.

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Are you forgoing any physical activities due to facebook:

Forgoing hysical activities due to Facebook


C o u n t

50

40

30

20

10

0

33

39

24

4

It is common knowledge that a healthy mind isnt the only important thing but a healthy

body is also mandatory for a healthy self. Since people use computers too much they give up

any sort of physical activities or at least there is some decrease in that physical activity, which

can grow in time.

The majority of the respondents said that they rarely give up their physical activities

because of facebook, and then another bulk said that they never give up their physical activities

because of facebook. This seems to indicate that sometimes people become lazy and slack off

on their routines. This habit is threat because if it grows then it can become even worse.

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Awareness about current events from facebook:

Awareness about current events from Facebook


C o u n t

60

50

40

30

20

10

0

13

17

55

15

The best thing about social networking websites is that any shared piece of information

can be distributed in about no time at all. People talk about the current happenings on their

profiles or forums, which is seen by all of their friends or in some cases every one.

The majority of people replied that they get aware of the current events often by

facebook. So, it is seen that facebook is a good medium to spread any piece of information.

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Time management issues because of facebook:

Time anagement issue due to Facebook


C o u n t

40

30

20

10

0

25

36

31

8

People when using facebook, comment on other peoples profiles, chat with friends, play

games which are designed in a way that a person and his friends can play together and

compare their results. This , sometimes, makes them sit on their computers for extended

periods of time which can result in Time Management Issues.

This isnt just a problem in itself but can cause a whole lot of new problem relating to

ones. For example, education etc.

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Isolation from family:

Isolation from friends and family

noyes

C o u n t

120

100

80

60

40

20

0

96

It is seen that people spend a lot of time facebook or in general the computers. In our

society, we are accustomed to spending time with our families and helping out with chores

around the house. So, what happens if we put this time constraint in the mix. It can be said that

while using facebook people are busy, with games chatting, tagging etc , so they sometimes

neglect their responsibilities and chores.

Although the majority of the people replied that they didnt have any type of isolation

with their families, there was a small minority that expressed the predicted problem.

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Facebook on mobile devices:

Facebook on mobile devices

NoYes

C o u n t

60

50

40

57

43

Today cell phones have become more than your common telephone, they have become

smart phones or miniature computers. You can surf the web, send and receive emails on your

phones just like you do on the computer. So, we asked our sample if they used facebook on

their mobile phones. This was basically done to generate an idea of their frequency of

use/activity.

A larger portion replied that they didnt use facebook on their mobile devices while a

fairly good number replied that they did use facebook on their mobile phones or devices.

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Activities in absence of facebook:

24.0%

35.0%

13.0%

28.0%

Other

Study/Work

Giving more time to

Physical Activities

Since people spend so much time on facebook, we found it logical to ask that what

would they have done if they couldnt find a computer or use facebook (in any way).

The majority said that they would study/work, and Physical activities were second place.

So, it is seen that if facebook wasnt there people would give more time to their studies or

physical acivities.

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Do you come online especially for facebook:

Do you come online especially for Facebook?

NoYesMissing

C o u n t

60

50

40

30

20

10

0

53

45

Since people spend so much time on facebook while they are using their computers, we

wondered if facebook was becoming a reason to get on the computer. So, we asked the sample

if they came online especially for facebook.

The majority of them replied that they didnt while still a good number of people replied

that they did. Some respondents also chose not to answer the question at all.

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Laziness because of facebook:

Laziness because of Facebook

Strongly Agree

Agree

Indifferent

Disagree

Strongly Disagree

Missing

C o

u n t

40

30

20

10

0

7

17

24

16

35

People who use the computer too much can become lazy or become slacker

since they spend so time sitting in one place. So, we asked people if they thought they had seen

some sort of laziness in themselves.

Majority of the respondents disagreed that they had seen any sort of laziness.

While there was a small minority that agreed.

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32 | P a g e

Violation of privacy due to facebook:

Violation of Privacy becuase of Facebook

NoYesMissing

C o u n t

60

50

40

30

20

10

0

41

57

Since facebook is an open forum and any data that individuals put online is liable to be

seen be almost an entire planet of people. This poses a threat to the privacy of the users.

Upon asking, the majority of the respondents agreed that privacy can be violated while

on facebook.

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33 | P a g e

Adding people Y ou dont know:

Adding people you don't know

NoYes

C o u n t

100

80

60

40

20

0

85

15

People generally like to be popular, especially the ones in our age group. So, they like to

have a lot of people in their circle. This is seen in these online websites. They add/confirm

people that they dont know, thinking that they have become popular.

Majority of the respondents replied that they dont add people whom they dont know.

While a small minority said that they did.

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34 | P a g e

Biggest Disadvantage of facebook:

Biggest Disadvantage of Facebook

time management

decline in education

decline in physical

privacy

C o u n t

40

30

20

10

0

23

29

11

37

There are a lot of advantages of such websites, but that is only side of the coin.

There are also disadvantages which include decline in educational performance, physical

activities, privacy problems and time management.

Upon investigation it was revealed that most of the respondents believed that the

biggest disadvantage was privacy problems followed by decline in educational performance and

time management.

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Conclusion & Recommendations:After analyzing the findings from the descriptive and exploratory researches we reach to

the conclusion that facebook does pose a threat to its users. Although nothing in itself is bad,

its the use that makes it good or bad. Facebook has tendency to create addiction among its

users which can increase with time. Our research has not been proved but we can say on the

basis of our findings that if current trend continues then people will be really addicted to

Facebook.

Facebook has it positive points, which are, information can circulated with great ease

and people can communicate with friends and stay in touch with their friends whom they dont

see on a day to day basis.

Following are the recommendations given by us:

y People should limit their FaceBook profiles only to their friends and family in order to

restrain from privacy issues.

y In order to avoid addiction to FaceBook people should set a limit to usage to

FaceBook,this can really help them to increase their physical activities and education

performance.

y People shouldnt waste excessive time just sitting on their P.Cs and logging on to

FaceBook to socialize, they should restrict excessive use to FaceBook.

y As Face Book is the current preferred socializing network for the youth it can be a very

good platform to give a positive image and increase knowledge for the current youth

and future generations.

y The Pakistani youth can be made more politically and educationally informed through

Face Book,as many people load many informative videos and post their comments so

people come to know each others print.

mbr final (1)

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