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How we ground out The Economist Espresso App 28 th April 2016 | Jamie Credland | @jcredland
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MBLT16: Jamie Credland, The Economist

Feb 09, 2017

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Page 1: MBLT16: Jamie Credland, The Economist

How we ground out The Economist Espresso App

28th April 2016 | Jamie Credland | @jcredland

Page 2: MBLT16: Jamie Credland, The Economist
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We live in difficult times

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Source: ZenithOptiMedia

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Waking up to mobile

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What does The Economist do?

● Smart guide to the forces that shape the future

● Trusted, finishable filter on world affairs

● Advocate for progress

● A global perspective

● Quality content & Premium pricing

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An Economist reading experience

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• Free to existing subscribers• Others pay £2.49/month• One story each day is free• Published 3x per day

worldwide

A premium shot of caffeine

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Brewing the perfect cup

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• 1m+ downloads• 200,000 weekly reach• 85% existing subscribers• Advertisers from finance,

luxury, technology & motors categories

• High levels of engagement• Now available on Saturdays

Success?

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Beyond Espresso

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Picking the finest ingredients