MBG - Company Profile - english

INTERNATIONAL PREMIUM BRANDS

ANDREAS W. HERBMANAGING DIRECTOR

While a lot of companies are still looking for the

ideal recipe for successful brands, we’ve already

found it: a blend of passion, conviction and brand

competence. When the blend is just right, names

and products combine to create new worlds that

spark consumers’ enthusiasm and become a per-

manent part of their lives.

Success isn’t always predictable, so the main re-

quirement of a brand is courage. Things have to

click at just the right time, and you must never

give anything less than 100 per cent effort. Cre-

ating brands is like creating hit songs: some are

only three-day wonders, others go on to become

legendary.

The MBG Group has it all: we try things out, we re-

flect and we consider, but when all’s said and done,

we always let our feelings and our instinct for new

revenue streams decide. To put it simply: we make

it happen.

Read this brochure and discover how we make

successful brands. Find out more about the pas-

sion and conviction that make us a growing force

in international markets.

BRANDS AREOUR BUSINESS

2

Headquarters of MBG Group in Paderborn, Germany

6

WE MAKE IT HAPPEN

MISSION

08IF IT’S LIQUID, WE LOVE IT

HISTORY

10

MBG PORTFOLIO

LOW PROOFS

36MBG PORTFOLIO

WINE & SPIRITS

37

WELCOME TO OUR WORLD

MBG INTERNATIONAL

18SUPERCHARGED SUCCESS

ON-TRADE AND TRADE

22

7

WE GET THE MARKET MOVING

MBG GERMANY

16WE KNOW HOW IT’S DONE

MBG GROUP

14

MBG PORTFOLIO

BRAND SUPPORT

MBG PORTFOLIO

AT A GLANCE

44 50

MBG PORTFOLIO

NON-ALCOHOLIC DRINKS

26YOU NAME IT, WE’VE GOT IT

MBG PORTFOLIO

24

Morelli | 250ml | 15.10.10 | Layout 26

DELL’ ACQUA & Co

0,25l

MORELLIA C Q U A M I N E R A L E N A T U R A L E

I M B O T T I G L I A T O I N I T A L I A

BEST BEFORE: SEE DATE ON LABEL OR CAP • A CONSOMMEE DEPRÉFÉRENCE AVANT LE: VOIR DATE EN ETIQUETTE OU CAPSULE

BOTTLED BY • MISEEN BOUTEILLE PAR:NORDA S.P.A.VIA BARTOLINI, 920155 MILAN (ITALY)SOURCE: TARSOGNO (PARMA)

DO NOT EXPOSE TO DIRECT LIGHT OR TO

HEAT SOURCE • NE PAS EXPOSER À LA LUMIÈRE

DIRECTE OU À UNE SOURCE DE CHALEUR

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CHEMICAL ANALYSISANALYSE CHIMIQUE

IT MAY HAVE DURETIC EFFECTS AND MAY BE USED IN LOW SODIUM DIETS • PEUT AVOIR DES EFFETS DIURÉTIQUES ET EST INDIQUÉE POUR LES RÉGIMESP A U V R E S D E S O D I U M .

DIRECTLY FROM THE SPRING, LOCATED ON THE ITALIAN APPENNINES,AT AN ALTITUDE OF 950 METERS (3,000 FEET) A.S.L

TOTAL DISSOLVED SOLIDS AT 180 DEGREES C = 58 MG/L

8

From the initial idea to the finished product: we put

in our passion, knowledge and experience from be-

ginning to end. We create brands that are tailored

to individual target groups and market segments.

And we’re successful with it. Our history is full

of brands that have become household names in

trade and on-trade circles and we do everything

to make sure it stays that way. With ideas that

give our brands a new lease of life again and again.

With brand know-how that is effective in the mar-

ket. And with a passion for unique products that

can’t fail to win a place in our consumers’ hearts.

WE MAKE ITHAPPEN

WWW.MBGGLOBAL.NET

Morelli | 250ml | 15.10.10 | Layout 26

DELL’ ACQUA & Co

0,25l

MORELLIA C Q U A M I N E R A L E N A T U R A L E

I M B O T T I G L I A T O I N I T A L I A

BEST BEFORE: SEE DATE ON LABEL OR CAP • A CONSOMMEE DEPRÉFÉRENCE AVANT LE: VOIR DATE EN ETIQUETTE OU CAPSULE

BOTTLED BY • MISEEN BOUTEILLE PAR:NORDA S.P.A.VIA BARTOLINI, 920155 MILAN (ITALY)SOURCE: TARSOGNO (PARMA)

DO NOT EXPOSE TO DIRECT LIGHT OR TO

HEAT SOURCE • NE PAS EXPOSER À LA LUMIÈRE

DIRECTE OU À UNE SOURCE DE CHALEUR

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CHEMICAL ANALYSISANALYSE CHIMIQUE

IT MAY HAVE DURETIC EFFECTS AND MAY BE USED IN LOW SODIUM DIETS • PEUT AVOIR DES EFFETS DIURÉTIQUES ET EST INDIQUÉE POUR LES RÉGIMESP A U V R E S D E S O D I U M .

DIRECTLY FROM THE SPRING, LOCATED ON THE ITALIAN APPENNINES,AT AN ALTITUDE OF 950 METERS (3,000 FEET) A.S.L

TOTAL DISSOLVED SOLIDS AT 180 DEGREES C = 58 MG/L

WWW.FACEBOOK.COM/MBGGMBH

The foundation of P.O.S. Marketing + Vertrieb GmbH

in 1993 marked the beginning of a global success

story. The MBG Group has always had a special

place in the beverage market because of its clear

growth course. Our innovative own-name brands,

reputable sales brands, convincing conceptual

work and incredible dynamism allow us to create

strong on-trade and trade brands across the globe.

The MBG Group, which employs 250 people, has

an annual revenue of more than 200 million euros

and an output of over a million hectolitres.

IF IT’S LIQUID, WE LOVE ITESTD. 1993

10

1993Foundation of P.O.S. Marketing + Vertrieb GmbH

2000Launch of SALITOS TE-QUILA FLAVOURED Beer

Long-term distribution and marketing co-operation agreement with the SALITOS Brewing Company

1994Marketing of SolMexican Beer begins

1998Company renamed as Miller Brands Germany GmbH (MBG)

1995Long-term distribu-tion and marketing co-operation agree-ment with the Miller Brewing Company

2003Acquisition of ex-clusive distribution rights for the brand WATER JOE®

2004Launch of the THREE SIXTY VODKA brand

2002Launch of the effect®, SALITOS ICE and SALITOS GINGER ALE brands

2005Acquisition of worldwide distribution rights for the brand SCAVI & RAY Prosecco

Company name changed to MBG INTERNATIONAL PREMIUM BRANDS GmbH

2009Launch of the brand MASAI - MarulaFlavoured Cider

Expansion of theSCAVI & RAY portfolio: Premium Grappas

Acquisition of thedistribution rights forthe premium waterPERRIER in Germany

Acquisition of the distri-bution rights for the herb lemonade Almdudler in Germany

2013Launch of theGOLDBERG, SEARSand ACQUA MORELLI brands

Winner of the red dot design award 2013 for the outstanding design of the GOLDBERG brand

2006Exclusive distribution of the brand Snapple in Germany

Exclusive distribution of the brand Rose’s in Germany

Acquisition of distri-bution rights for the Orangina brand

2008Product launch ofeffect® zero

Rose’s range ex-tended to includeRose’s Mojito

Relocation to thenew Head Office in Paderborn

SALITOS CUBA LIBRE is added to theSALITOS family

Acquisition of distribu-tion rights for the herb spirit MEYER’S BITTER from E. Eduard Meyer GmbH, Stadthagen

2007Introduction of the um-brella brand SCAVI & RAY Winery

Production of the inter-national effect® TV ad and launch of the worldwide communication cam-paign “no effect without effect®“

Expansion of the SALITOS range: SALITOS CERVEZA and SALITOS MOJITO

2010Launch of THREE SIXTY Energy & Vodka, THREE SIXTY Bitter Lemon & Vodka and THREE SIXTY Cran-berry & Vodka in cans.

Launch of SCAVI & RAY Winery: Il Bianco and Il Rosso, Grappa Oro 1.75 l bottle

Product launch of SCAVI & RAY Ice Prestige and Fashion Edition

2011Product launchSCAVI & RAY SPRIZZIONE Launch of the DOS MAS brand (cinnamon liqueur refined with tequila)

JOHN‘S Cordial Mixer brand purchased – brand and products relaunched Acquisition of distribution rights for ganic® vitamin- water

Product launcheffect® Energy Sticks

2012Introduction of the new line extender SCAVI & RAY HUGO

Foundation of MBG Foodservice GmbH: new sales partnerof zengo® (Germany and Austria)

Launch of FRUTINIO “Orange” and “Lemon” in conjunction with Italian spring water producer ACQUA MORELLI

11

Entrance to the effect© World

SCAVI & RAY Lounge

MBG Entrance Area

The MBG Group consists of companies that al-

ways keep a close eye on their markets. They

sound out individual segments, identify trends and

create tomorrow’s successful brands.

Our specialists not only know the right way to go

to reach the consumer, they know the fastest

way, too. We are opening up new business areas

and extending our brand portfolio worldwide.

WE KNOW HOWIT’S DONE

14

MBG España has been taking care of sales on the Spanish islands and main-land Spain since 2010

Germany’s biggest on-trade journal, 3 issues per year, published in German and English versions

Designs and produces innovative advertising and promotional material for all MBG foreign subsidiaries

All UK brands aremanaged centrallyfrom London

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• We are international• We are fast• We are committed to High Quality Standards• We have a strong brand portfolio

MBG MIDDLE EAST in Dubai has been controlling sales and exports to Asia and North Africa since 2008

MBG FOODSERVICE sells food and beverage systems for the hotel, event, trade and com-munal on-trade industries

The Rotterdam-based distribu-tion company has been looking after MBG brands on the Dutch market since 2008

The Paderborn Head Officeorganises and controls allMBG INTERNATIONALPREMIUM BRANDS activities

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Our international success began in Germany, and

we have retained our particularly strong posi-

tion in this market ever since. Besides having an

exceptionally large sales force for the trade and

on-trade industries, we are a full-range supplier

with a strong brand portfolio that impresses our

major trading partners.

We have significantly expanded our logistics

capacity by adding a second main warehouse in

Munich to keep pace with increasing demand.

WE GET THEMARKET MOVING

66 per centof top on-trade customers in Germany

have confidence in MBG

MBG portfolio in Germany: 12 own brands, 4 sales brands

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90,000customers

50,000food retailers

12,000petrol stations

50central key

accountcustomers

30,000on-trade

customers

3,000wholesale off-licencecustomers

115 sales team employees in Germany

Logistics hubs

PADERBORN

MUNICH

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The MBG Group is opening up new markets all over

the world at breathtaking speed. Our brands are

now on sale in more than 56 countries. Top loca-

tions and leading trade partners put their trust in

our brand portfolio and MBG’s international sales

know-how.

We are on course for success in all regions. Our

brands perform impressively on local markets

thanks to their dynamic growth, global power and

unrivalled strength. What’s more, they are exciting

a wider and wider clientele on all continents.

WELCOME TOOUR WORLD

200 MILLIONREVENUE €

19

Represented with all MBG’s own brands in 56 countries

250 employees worldwide

GOLDBERG & Sons Office

MBG: SUPER-CHARGED SUCCESS

22

From the on-trade industry

We are a specialist supplier of creative marketing

solutions and successful brand management. Our

in-depth knowledge of the on-trade business helps

us to ensure that our brand presence on the scene

is always an emotional experience. This is the true

home of the MBG Group brands. This is where their

journey begins. This is where success starts. Our

brands can be found on the menu at 66 per cent of

top German trend on-trade locations, where their

great taste ensures a high turnover.

To the trade market

Perfectly staged presence on the nightlife scene

creates unique brand experiences that cross

over to the retail market. MBG Group brands are

on sale at over 50,000 food retail outlets. More

than 3,000 specialist off-licences and over 12,000

petrol stations stock our successful brands. Our

specialists provide all-round brand support to en-

sure outstanding results for the retail trade.

Always for the consumer

Consumers are assured continuous product avail-

ability on all distribution channels. The MBG pre-

mium brands can be enjoyed at any time: at a bar,

a club or a restaurant, or in the comfort of the

consumer’s own home. Our brands are becoming

a firm fixture in the lives of a constantly growing

number of consumers – who are also our fans.

24

Our brand portfolio has everything you’d expect

from a full range: fascinating brands, uncompro-

mising quality and sophisticated product worlds.

Whether it’s non-alcoholic beverages, low proofs

or wine & spirits – our success speaks for itself.

Our blend of full-range versatility and first-class

brand support is a combination that has put our

legendary competence in the beverage business

beyond doubt. We provide the best.

YOU NAME IT,WE’VE GOT IT

25

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WWW.EFFECT-ENERGY.COM FACEBOOK.COM/EFFECTENERGY

effect® is THE growth driver in the energy drink

sector. Clear, no-nonsense design, a unique and

wide range of pack sizes, the unwavering pur-

suit of strategic objectives and innovative, trendy

products all contribute to the success of the

effect® brand. Nobody can ignore the energizer

with the distinctive red dots, because the motto is:

no effect without effect®.

• Number two on the German energy drink market

• Annual sales volume growth exceeds 30 per cent

• Exported to more than 56 countries worldwide

• High level of customer loyalty e.g. with

innovative app

• Sugar-free version also available

THE MENTALENERGIZER

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WWW.GOLDBERG-SONS.COM FACEBOOK.COM/GOLDBERGSODAS

More and more people in the on-trade business

are coming to appreciate the premium taste of

GOLDBERG. Top-quality ingredients and four dis-

tinctive flavours mean that GOLDBERG is not only

the preferred choice as a mixer with premium

spirits, but also a unique taste experience neat

and on the rocks.

• Red Dot Design Award 2013

• Premium mixer quality

• Four flavours for countless mixer variations

• First-class bar tools and advertising material

TASTE THEDIFFERENCE

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WWW.ACQUA-MORELLI.COM FACEBOOK.COM/ACQUAMORELLI

The Bauda spring rises in an unspoiled beech for-

est in the Italian “Alpi Marittime” mountain re-

gion, about 1,000 metres above sea level. ACQUA

MORELLI offers purity, freshness and a low min-

eral content, making it an ideal accompaniment to

gourmet dishes.

• Strikingly mild taste

• Low mineral content (39.9mg/l) make it an

ideal accompaniment to food

• Natural, fresh neutralising effect

• Stimulates the appetite

• Available in “sparkling” and “still” versions

PURESTWATER

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WWW.FRUTINIO.COM FACEBOOK.COM/FRUTINIO

The classic ice-cold refresher with Italian flair:

fruity, sparkling lemonade with real fruit pulp.

FRUTINIO – the best taste around! The mild taste

of sun-ripened oranges and lemons guarantee 100

per cent enjoyment. A great taste experience:

simply shake and enjoy.

• Premium lemonade with real fruit pulp

• Natural taste, not too sweet

• Ready to serve – fast and without fuss

• Stylish embossed bottle with monogram

SHAKE FORFRUTINESS

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WWW.GANICWATER.COM FACEBOOK.COM/GANICWATER

The water with a little extra is based on fully

natural vegetable ingredients and enriched with

vitamins. The various ganic© Water flavours offer

the perfect refreshment for sport, job and leisure

time. They don’t come any smarter.

• 100 per cent natural ingredients

• High-performance vitamin mixes

• Low in calories

• A refreshing thirst quencher

• Easy to handle

THE WATER WITHA LITTLE EXTRA

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WWW.ALMDUDLER.DE FACEBOOK.COM/ALMDUDLER

The Austrian lemonade made with natural Alpine

herbs now enjoys cult status. Almdudler, made to

a secret recipe and with a unique, refreshing taste

that has delighted consumers since 1957, is now

the market leader in the herb lemonade market.

Distinguished by the unmistakable, striking design

of its bottle and its friendly logo showing a couple

in traditional Alpine costume, Almdudler has es-

tablished itself as one of the most successful

trendy lemonade brands on the German market.

• 75 per cent brand recognition

• Market leader in the herb lemonade sector

• Germany’s most popular lemonade

• More than 50 million bottles sold every

year in Germany

HERBS TOCOMBAT THIRST

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WWW.PERRIER.COM FACEBOOK.COM/SOCIETEPERRIERGERMANY

PERRIER is the market leader worldwide in the

sparkling water sector. The characteristic bottle

and design are internationally acknowledged as

the absolute epitome of refreshment. PERRIER’s

distinctive effervescence makes it a valued high-

light in the most exclusive bars and hot spots in

more than 150 countries. Pure style!

• More than 1 billion bottles sold every year

• Sold in more than 150 countries

• The ultimate sparkle of 7g CO2/l

• Low sodium content

• Iconic bottle design

THE ULTIMATEREFRESHMENT

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WWW.WATER-JOE.DE

WATER JOE® is the smart solution for everyone

who wants to stay alert and mentally active. Caf-

feine-enriched WATER JOE® combats fatigue and

provides more stamina for work, study and sport.

WATER JOE® – the invigorating way to quench

thirst with every sip.

• No calories

• No colouring

• Enriched with caffeine

• “Sportscap” closure for easy handling

CAFFEINATEDWATER

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WWW.JOHNS-JUICE.COM FACEBOOK.COM/JOHNSJUICES

The premium Natural Cordial Mixer sets new

standards in the bar scene: more taste, eye-

catching bottle design and easy handling. JOHN’S

shakes up the cocktail world with a range full of

surprises and completely new taste experiences.

• Natural ingredients

• Unique bottle design

• Easy handling

• Ideal solubility

• Perfect pouring characteristics

NATURALCORDIAL MIXER

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WWW.FEELGOODDRINKS.CO.UK FACEBOOK.COM/FEELGOODDRINKS

The star from Great Britain is now making its

German debut: Feel Good Drinks proves just how

natural and good fruit juice drinks can be. Many

well-known companies, exclusive hotels and top

gourmet restaurants are experiencing the versa-

tility that Feel Good offers. Feel Good – the most

obvious way to experience the feel-good factor.

• A “feel-good” drink that does you good, too

• A Feel Good drink is sold somewhere in

the world every two seconds

• Enjoyed in more than 20 countries

DRINK GOOD,FEEL GOOD

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WWW.SALITOS.COM FACEBOOK.COM/SALITOSBEER

SALITOS isn’t just an international classic: it’s a

long-term sales success story. The premium lifes-

tyle drink is now sold in more than 56 countries

all around the globe. The laid-back SALITOS brand

feeling delights trendsetters and party animals

everywhere. ENJOY THE SALITOS REPUBLIC!

• Successful in more than 56 countries

• The beach beer at international hot-spots

• Embodies the Latin American temperament

and zest for life

TASTE THESALITOS FEELING

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WWW.SCAVI-RAY.COM FACEBOOK.COM/SCAVIRAY

FINEST PROSECCOAND MORE

The brand SCAVI & RAY impresses with its unri-

valled freshness, Italian elegance and uncom-

promising quality. Whether sparkling Prosecco,

typically fruity wines or wonderfully balanced

Grappas: the product family stands for an Italian

way of life and for uncomplicated, unprecedented

enjoyment.

• Real Italian quality product

• Exclusive SCAVI & RAY quality management

• Available in numerous sizes

• Exclusive special editions

• Available in attractive large sizes

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WWW.SEARS-GIN.COM FACEBOOK.COM/SEARSGIN

SEARS Cutting Edge Gin gets its unique and

full-bodied aroma thanks to the unique Cutting

Edge Process© production process. Razor-sharp

blades release the essential oils contained in the

selected ingredients creating a gin that is simply

supreme in quality and wonderfully balanced.

• Incredible taste thanks to unique

Cutting Edge Process© production

• Sophisticated and refined botanicals used

• Complete aroma with 44% vol.

• Crystal-clear bottle with silver seal

• Exclusive size with around-the-corner-label

CUTTINGEDGE PROCESS©

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WWW.THREESIXTY-VODKA.COM FACEBOOK.COM/THREESIXTYVODKA

THREE SIXTY VODKA is especially clear thanks to

the unique four-step diamond filtration system.

The patented process contributes to the pure

and mild character of the vodka. It is a vodka of

first-class quality – which shows, thanks to the

high-quality product presentation. THREE SIXTY

VODKA turns any location into a hot top spot.

• Patented diamond filtration

• Pure and mild taste

• Brilliant glass bottle with facet finish

• National and international awards

• Premium-Mix in slim-line can

DIAMOND FILTRATEDVODKA

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WWW.DOSMAS.MX FACEBOOK.COM/DRINKDOSMAS

DOS MAS originally comes from South America.

DOS MAS can do what others cannot. We’re not

talking about a tequila with cinnamon aroma, but

rather a cinnamon liqueur refined with only the

best tequila. The result: pure enjoyment that is not

too sweet and not too strong. With 20% vol., DOS

MAS is a light shooter that guarantees quick and

easy serving. DOS MAS – the funs shot guaran-

teed to win hearts and set trends.

• Ready to serve

• Attractive pricing

• High affinity for target group

• Quick and easy serving guaranteed

THE SUPERSHOOTING STAR

41

WWW.MEYERS-BITTER.DE FACEBOOK.COM/MEYERS-BITTER

MEYER’S BITTER has been produced for six gen-

erations. The recipe has never been changed. Over

forty carefully selected herbs and roots form the

basis for the bitter spirit from the Meyer family,

who incidentally, created this speciality in the 18th

century. MEYER’S BITTER is a multiple award win-

ner of several international spirits competitions.

• Unchanged recipe since 1747

• Diverse gold medal awards at

international spirits competitions

• German product

• Unique taste

MEYER’S: THEBETTER BITTER

MBG Conference Room 003

MBG Conference Room 001

MBG Entrance Area

Entrance to the World of Almdudler

44

Image films

TV spots

TV

BRANDS

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In newspapers and magazines, on posters or on

the radio or TV: we use classic media channels in

a targeted way and to our advantage to better

reach our target audience. Our brand communica-

tion is quick, innovative and active across all chan-

nels. We make us of media to push campaigns that

stand out and catch the eye to put our products

on show – all of which is orchestrated from one

source.

MBG Group communication measures convince

our target audience again and again thanks to our

creative approach, appropriate strategy and opti-

mal product placement.

WE DOCLASSIC

Image films

TV spots

TV

BRANDS

Strong presence across

large TV networks

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46

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OVER 3,000 tasting events with more than 1 million contacts

BRANDS

Customized items and innovative

solutions designed especially for

the trade and on-trade business

Branded mobile stores for cus-tomized outdoor promotions

CONSUMEREVENTS

MBG Group brands are always in flow. We en-

sure that consumers stay close to their favourite

brands through attention-grabbing events, attrac-

tive sales campaigns and large-scale promotion

events. We make our brands a personal experience

for our consumers. Everything we do is geared

towards ensuring brand loyalty and turning MBG

premium brands into real LOVE brands.

• Loyalty programmes

• Branded furniture solutions

• Events

• Promotional tours

WE GIVE ITOUR ALL

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BRANDS

Customized items and innovative

solutions designed especially for

the trade and on-trade business

Branded mobile stores for cus-tomized outdoor promotions

CONSUMEREVENTS

48

APPS

EFFECTENERGYHOUSE

MBG APP MAKER

BA

RC

ALL

Innovative brand apps and the

MBG App Maker for clubs and on-trad

e

facilities bind consumers

Over 75,000downloads

SO

CIA

L P

LATF

ORMS

VIDEOS

PH

OT

OS

#marke

Film

s, p

ho

tos

an

d br

and

storie

s are shared

ac

ros

s l

ea

din

g s

ocia

l m

edia platfo

rms

to c

ate

r to

the

gro

w

ing fa

n base

MBG entertains over 1.5 millionpeople across the globe using social network platforms

FACEBOOK

Always direct and personal

contact to the target group

and to active consumers

Interactive across the globe

in 56 countries in the national

language of choice

Over 1.5 Million Fans

Increased brand loyalty

th

anks t

o ta

rge

ted

campaigns and events a

cross

the

larg

es

t

social media network

s in t

he w

orl

d WEB

General information websites such as prosecco.de support the presence ofMBG brands

Ev

ery

MB

G brand has its own

we

bs

ite in the typical style

of th

e brand itself

DIGITAL ADVERTISING

Our brands can be found all over the world and

across all digital channels. Consumers love the

chance to interact and communicate directly with

their favourite brands, heightening their experi-

ences even more! Today, MBG Group brands have

over 1.5 million Facebook fans.

The MBG App Maker

Now, every MBG customer can create his or her

own app. Without any prior knowledge. It’s as easy

as one, two, three and designed for use with all

current smart phone devices. The MBG App Maker

comprises a Content Management System, music

and video support and provides an easy connec-

tion with all social media networks.

The best address for pure energy

You will find the best house mixes available 24/7,

365 days a year streamed under www.effec-

tenergyhouse.com. Renowned DJs from around

the world publish their exclusive playlists on the

cost-free effect© app.

WE AREEVERYWHERE

APPS

EFFECTENERGYHOUSE

MBG APP MAKER

BA

RC

ALL

Innovative brand apps and the

MBG App Maker for clubs and on-trad

e

facilities bind consumers

Over 75,000downloads

SO

CIA

L P

LATF

ORMS

VIDEOS

PH

OT

OS

#marke

Film

s, p

ho

tos

an

d br

and

storie

s are shared

ac

ros

s l

ea

din

g s

ocia

l m

edia platfo

rms

to c

ate

r to

the

gro

w

ing fa

n base

MBG entertains over 1.5 millionpeople across the globe using social network platforms

FACEBOOK

Always direct and personal

contact to the target group

and to active consumers

Interactive across the globe

in 56 countries in the national

language of choice

Over 1.5 Million Fans

Increased brand loyalty

th

anks t

o ta

rge

ted

campaigns and events a

cross

the

larg

es

t

social media network

s in t

he w

orl

d WEB

General information websites such as prosecco.de support the presence ofMBG brands

Ev

ery

MB

G brand has its own

we

bs

ite in the typical style

of th

e brand itself

DIGITAL ADVERTISING

50

51

GOLDBERG IS PURE ENJOYMENT. ITS UNIQUE TASTE SETS IT APART

FROM OTHER LEMONADES. THE EXCELLENT COMBINATION OF ONLY THE

BEST INGREDIENTS MAKES GOLDBERG AN ABSOLUTE PREMIUM CHOICE

REFRESHMENT. FOUR CHARACTERISTIC FLAVOURS OFFER UNIMAGINABLE

TASTE EXPERIENCES – WHETHER ENJOYED PURE OR AS A MIXER WITH

A PREMIUM SPIRIT. TASTE THE DIFFERENCE.

GOLDBERG TONIC WATER • GOLDBERG BITTER LEMON

GOLDBERG GINGER ALE • GOLDBERG INTENSE GINGER

24 x 0.2L GLASS RETURNABLE

12 x 1.0L PET CYCLE

effect® – THE MENTAL ENERGIZER – IS THE LEADING ENERGY DRINK IN

GERMANY. WITH ITS PURISTIC AND STYLISH DESIGN, ITS AVAILABILITY IN

SEVERAL SIZES AND WITH A STRATEGIC MARKETING PLAN AS A MENTAL

ENERGIZER, effect® CONTINUES TO ACHIEVE DOUBLE-FIGURE GROWTH RATES.

effect® CONTINUES TO CONVINCE WITH ITS TYPICAL ENERGY TASTE AS BOTH

effect® AND effect® ZERO SUGARFREE.

24 x 0.2L BOTTLE RETURNABLE

24 x 0.33L BOTTLE PET DISPOSABLE

12 x 1.0L BOTTLE PET CYCLE

6 x 1.0L BOTTLE PET DISPOSABLE

12 x 10 STICKS

20.0L POSTMIX

20.0L PREMIX

24 x 0.25L CAN DISPOSABLE




NEW

SALITOS TEQUILA IS THE EXCLUSIVE

TEQUILA-FLAVOURED BEER WITH

SOUTH AMERICAN CHARACTER. IT’S

AN INTERNATIONAL CLASSIC! SALITOS

ICE IS THE INNOVATIVE FRUIT WINE MIX

OUT OF A BOTTLE – EXPERIENCE

ABSOLUTE REFRESHMENT.




THE STAR FROM GREAT BRITAIN IS NOW MAKING

ITS GERMAN DEBUT: FEEL GOOD DRINKS PROVES

JUST HOW NATURAL AND GOOD ICED TEA CAN BE.

FEEL GOOD – THE MOST OBVIOUS WAY TO

EXPERIENCE THE FEEL-GOOD FACTOR.

FEEL GOOD PEACH BLACK TEA

FEEL GOOD BLUEBERRY WHITE TEA

FEEL GOOD LEMON BLACK TEA

FEEL GOOD POMEGRANATE GREEN TEA

4 x 0.5L DISPOSABLE

WATER JOE® IS A NATURAL PREMIUM

MINERAL WATER ENRICHED WITH

CAFFEINE MAKING IT THE IDEAL

REFRESHMENT TO COMBAT FATIGUE.

WATER JOE® IS NEUTRAL IN TASTE,

INVIGORATING, AND FREE OF CALORIES,

COLOURING AND SUGAR.

24 x 0.5L DISPOSABLE

24 x 0.5L RETURNABLE

NEW


NON-ALCOHOLIC DRINKS LOW PROOFS

ALMDUDLER IS THE AUSTRIAN HERB LEMONADE MADE

WITH 32 NATURAL ALPINE HERBS. IT HAS BEEN MADE TO THE

SAME RECIPE AND HAS DELIGHTED CONSUMERS FOR OVER 50 YEARS.

IT IS NOW THE MARKET LEADER IN THE HERB LEMONADE MARKET AND

IS IDEAL IN BOTH ITS TRADITIONAL AND SUGAR-FREE VARIATION AND

AS A SPRITZER. ALMDUDLER IS A UNIQUE TASTE EXPERIENCE.

24 x 0.25L GLASS RETURNABLE

12 x 0.5L PET DISPOSABLE

6 x 1.0L PET CYCLE


SEARS CUTTING EDGE GIN GETS ITS UNIQUE

AND BALANCED CHARACTER THANKS TO THE

UNIQUE CUTTING EDGE PROCESS© PRODUCTION

PROCESS. SEARS CUTTTING EDGE GIN IS MADE

WITH LOVE AND RESPECT – AND THIS PAYS OFF IN

CREATING A GIN THAT IS SIMPLY SUPREME IN

QUALITY AND PURE ENJOYMENT.

6 x 0.7L DISPOSABLE

PERRIER IS THE MARKET LEADER WORLDWIDE IN THE

SPARKLING WATER SECTOR. OVER 1 BILLION BOTTLES ARE

SOLD IN OVER 140 COUNTRIES EVERY YEAR. PERRIER IS

THE ULTIMATE CHOICE REFRESHMENT IN THE ON-TRADE

BUSINESS AND IS AN IDEAL CALORIE-FREE ALTERNATIVE

TO CARBONATED SOFT DRINKS OR ALCOHOL.




DOS MAS COMBINES THE TASTE

OF TEQUILA WITH CINNAMON TO

CREATE THE PERFECT SHOOTER.

LICOR DE CANELA

CON TEQUILA!



NEW

SPIRITS


SPIRITS

THE BAUDA SPRING RISES IN AN UNSPOILED BEECH FOREST IN THE

ITALIAN “ALPI MARITTIME” MOUNTAIN REGION, ABOUT 1,000 METRES

ABOVE SEA LEVEL. ACQUA MORELLI OFFERS PURITY AND FRESHNESS,

MAKING ACQUA MORELLI ESPECIALLY INVIGORATING AND PLEASANT

IN TASTE. THE “ITALIAN” HAS A LOW MINERAL CONTENT, WHICH GIVES

IT A UNIQUELY SOFT AND DISTINCTIVE PALATE. ACQUA MORELLI IS NOT

ONLY DISTINGUISHED BY ITS HIGH-QUALITY TASTE, BUT ALSO BY ITS

“ROYAL”, HIGH-QUALITY PRODUCT PACKAGING AND PRESENTATION.

24 x 0.25L RETURNABLE SPARKLING

24 x 0.25L RETURNABLE NON-SPARKLING

12 x 0.75L RETURNABLE SPARKLING

12 x 0.75L RETURNABLE NON-SPARKLING

NEW

THIS VOKDKA IS ULTIMATE PURITY AND A BRILLIANT

DIAMOND AMONG ALL VODKAS. THE PATENTED DIAMOND

FILTRATION PROCESS, FOUR-STEP DESTILLATION AND THE

BRILLIANT PURE WHITE BOTTLE WITH FACET FINISH

DISTINGUISH IT FROM ALL OTHER VODKAS. THE PREMIUM

MIX IS AVAILABLE AS A LONGDRINK IN A SLIM-LINE CAN

IN THE VARIATIONS: effect®, BITTER LEMON & CRANBERRY.

6 x 0.5L DISPOSABLE • 6 x 0.7L DISPOSABLE


1 x 3.0L DISPOSABLE • 24 x 0.33L CAN DISPOSABLE (PREMIUM MIX)

FRUTINIO – THE CLASSIC ICE-COLD REFRESHER

WITH ITALIAN FLAIR. SPARKLING, FRESH LEMONADE

WITH REAL FRUIT PULP AVAILABLE IN TWO FRUITY FLAVOURS:

THE MILD TASTE OF SUN-RIPENED ORANGES AND LEMONS.

100 PER CENT CLASSIC ENJOYMENT GUARANTEED.

BEST SERVED ICE COLD AND SHAKEN.



NEW

MEYER’S BITTER IS A HERB SPIRIT THAT TO THIS

DAY IS STILL MADE TO THE MEYER FAMILY ORIGINAL

RECIPE FROM THE 18TH CENTURY. IT IS A MASTERFULLY

CRAFTED AND DISTILLED SPIRIT CONTAINING ONLY THE

BEST HERBS AND ROOTS.

MEYER’S BITTER HAS RECEIVED MULTIPLE GOLD AWARDS

AT SEVERAL INTERNATIONAL SPIRITS COMPETITIONS SINCE 2008.

6 x 0.7L DISPOSABLE


SPIRITS


SPIRITS


JOHN’S – A PREMIUM MIXER THAT IS SETTING NEW

STANDARDS IN THE BAR SCENE. SINCE ITS DEFINITIVE

RELAUNCH IN 2011, JOHN’S COMES OUT TOPS AGAIN AND

AGAIN THANKS TO ITS TASTEFUL BOTTLE DESIGN AND

BRILLIANT TASTE EXPERIENCE. A PERFECT BOTTLE SHAPE

FOR PERFECT HANDLING. THE BOTTLE, WITH ITS ELEGANT

SILHOUETTE, WAS DESIGNED IN COOPERATION WITH TOP

BARTENDERS IN THE COCKTAIL SCENE.

LIME JUICE • LEMON SQUASH • CITRUS • ELDERFLOWER

6 x 0.70L BOTTLE DISPOSABLE

FROM THE HOME OF THE ITALIAN WINE SPECIALIST, SCAVI & RAY, COME: THE WONDERFULLY FRESH PROSECCO FRIZZANTE,

THE AROMATIC, SPARKLING SPUMANTE, THE RUBY-RED ROSATO FRIZZANTE, NOT TO MENTION ITALIAN PREMIUM WINES, FINE GRAPPAS

AND EVER-POPULAR PROSECCO COCKTAIL VARIATIONS. THE EXCLUSIVE CUVÉE ICE PRESTIGE IS THE ICING ON THE CAKE OF THIS PRODUCT RANGE.

SCAVI & RAY PROSECCO FRIZZANTE/SPUMANTE • SCAVI & RAY ROSATO FRIZZANTE/SPUMANTE

SCAVI & RAY HUGO • SCAVI & RAY SPRIZZIONE • SCAVI & RAY SECCO FRIZZANTE/SPUMANTE

SCAVI & RAY IL BIANCO • SCAVI & RAY IL ROSSO • SCAVI & RAY GRAPPA BIANCA

SCAVI & RAY GRAPPA ORO • SCAVI & RAY ICE PRESTIGE


24 x 0.20L PICCOLO PROSECCO/ROSATO/SECCO/SPRIZZIONE/HUGO DISPOSABLE

1 x 1.5L MAGNUM SPUMANTE/ICE PRESTIGE DISPOSABLE

6 x 1.5L MAGNUM DISPOSABLE • 1 x 3.0L JEROBOAM DISPOSABLE • 1 x 1.75L MAGNUM GRAPPA DISPOSABLE

ganic® IS THE FIRST VITAMIN WATER IN THE WORLD

BASED ON FULLY NATURAL VEGETABLE INGREDIENTS.

THE FRUITY, TASTY, “LOW-CALORIE EASY DRINK”

HAS JUST THE RIGHT LEVEL OF SWEETNESS AND

TASTES MORE EXCITING THAN MINERAL WATER

OR FRUIT SPRITZERS.

ganic® DAILY MAX

ganic® GOLDEN RUSH

ganic® LOVE JUICE


WINE & SPIRITSSPIRITS

NON-ALCOHOLIC DRINKS NON-ALCOHOLIC DRINKS

Central warehouse (North) in Paderborn, Germany.

MBG GERMANY MBG INTERNATIONAL PREMIUM BRANDS GMBH

OBERES FELD 13 | 33106 PADERBORN | GERMANY +4952515460 | [email protected]

MBG INTERNATIONAL FOR GLOBAL EXPORT | INTERNATIONAL BUSINESS

MBG GLOBAL BRANDS GMBH OBERES FELD 13 | 33106 PADERBORN | GERMANY

+4952515461600 | [email protected]

FINEST FOOD & BEVERAGES MBG FOODSERVICE GMBH

OBERES FELD 13 | 33106 PADERBORN | GERMANY +4952515462830 | [email protected]

MBG ESPAÑA MBG INTERNATIONAL PREMIUM BRANDS ESPAÑA S.L.U

AVDA. SON NOGUERA 11 | 07620 LLUCMAJOR | SPAIN +34673657223 | [email protected]

MBG MIDDLE EAST MBG MIDDLE EAST LLC FZC

P.O.BOX 62448 | PRISM TOWER FLOOR 14, OFFICE 1404 | BUSINESS BAY | DUBAI

+97143699330 | [email protected]

MBG NETHERLANDS PLEASURE & LIQUEURS BV

OOSTENDE 13 | 2991 LG BARENDRECHT | NETHERLANDS +31180439030 | [email protected]

MBG UK MBG INTERNATIONAL PREMIUM BRANDS UK

5-8 HARDWICK STREET | EC1R 4RG LONDON | GREAT BRITAIN +442076877651 | [email protected]

WWW.MBGGLOBAL.NET

MBG - Company Profile - english

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