MBDC presentation

MBDC PRESENTATION

Montgomery County Chamber of CommerceJune 17, 2013

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MBDC Focus AreasCommunications/MarketingAdvocacyMetrics/DataBusiness Retention & Expansion

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BRANDING-CREATING THE IDENTITY

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Communications & MarketingDevelopment of MBDC Website

http://www.montgomerybusiness.orgCommunicate to Business CommunityCommunicate to Decision MakersSource of Data & InformationSite Selection ToolMarketing InformationRelationship building among peers in the regionLinks to DED & ED Partners

2014 Goal: Develop Community Profiles & Target Market BrochuresDevelop External Marketing Plan & Implementation

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Marketing OutreachNew Montgomery InitiativeLate Night Economy Task ForceMarketing/BrandingStrategic Plan

International Council of Shopping CentersAppointed to Mid-Atlantic Conference Planning Committee

NAIOP-The Commercial Real Estate OrganizationOpportunity to market community and develop

relationships

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Communications & Marketing

Jay Garner, PresidentGarner Economics

For communities to attract new facilities in today’s highly competitive

environment, they need reliable, comprehensive data that can be

quickly provided to corporate location professionals.

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Advocacy & AdvisoryPosition Statements:HB 1515-Gas Tax Maintenance of Effort Legislation

2014 Goal: Develop Legislative Update (State & Local) on website and to stakeholders

State and local public policies always must take into account the

goal of local economic development.

Timothy Bartik, Senior Economist, Upjohn Institute for Employment Research

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Metrics/Economic Data

Formal Relationship with University of Maryland for Economic Data

• Department of Planning & Architecture• Center for Smart Growth

Analyzing Data for late July/early August DeliveryBEA, BLS, EMSILabor AnalyticsCommuter Information Delivered Quarterly & Annually 2014 Goal: Quarterly Economic Data Reports on Web and

to Stakeholders

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Business Retention & ExpansionJanuary 2013-July 2, 2013

• Met with 55 companies: companies on DED Strategic List and Major EmployersRelationship Building and LeveragingUnderstanding and meeting the needs of the Existing

Business CommunityBuild upon assets for Marketing/Recruitment effortsContinue to Build Relationships Continue to Meet the needs of our Business

Community to Foster Job Growth & Capital Investment

2014 Goal: 100 Company Visits & New Relationships

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Emerging SectorsMBDC will identify emerging sectors within our local and regional economy.

Maryland Smart Energy HubIdentify growth opportunities among start-up and small

companies focused on alternative energy, product development and technology

Opportunity for expansion and job creationLeverage private sector Board of Directors

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MBDC Focus Areas-In ConclusionCommunications & Marketing

2013 Achieved: New Brand, Tag Line, Web Development

2014 Goal: Develop Community Profiles & Target Market Brochures and Develop External Marketing Plan & Implementation

Advocacy/Advisory2013 Achieved: Position Statements on Policy

Impacting Economic Development2014 Goal: Develop Legislative Update (State & Local)

on website and to stakeholders

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MBDC Focus Areas- In ConclusionMetrics/Economic Data

2013 Achieved: Formal relationship with UMD for economic data

2014 Goal: Quarterly Economic Data Reports on Web and to Stakeholders and utilize data for business retention, expansion and recruitment opportunities

Business Retention & Expansion2013 Achieved: over 50 business visits with Strategic

Companies2014 Goal: 100 Existing Business Visits and utilize

Data to measure local economy and facilitate job creation

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Thank you

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MBDC Board of Directors

Holly Sears Sullivan: [email protected] Giles: [email protected]