Ford Motor Company MBA 595: Effective Personal Communications Dr. Kershaw Stephanie Hirn March 6, 2013
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Ford Motor Company
MBA 595: Effective Personal CommunicationsDr. Kershaw
Stephanie HirnMarch 6, 2013
Reputation and Brand
1. Harris-Interactive #25
2. Brand Index #6
3. InterBrand #45
Social Media
1.Twitter
2.Facebook
3.YouTube
Financial Analysis
Year 2012 2011 2010
Engineering/ Research & Design
5.5 5.3 5.0
Advertising 4.0 4.1 3.9
Social Responsibility, Sustainability, and the Environment
1. Impact on Dearborn, MI
2. “100 Best Citizens” #71
3. Maclean’s Sustainalytics list of the 50 Most Socially Responsible Corporations
4. Newsweek’s Green Rankings #50
Media Coverage
Innovation
Profit Growth
Job Creation
Community Involvement
Ford vs. General Motors
Ford
• Innovation
• Profit Growth
• Job Creation
• Community Involvement
GM
• Bankruptcy Filings
• Employees Struggling
• Job Cuts
Rankings
Ford General Motors
Green Rankings #50 #99
Harris-Interactive #25 #44
Customer Loyalty #39 #68
Policy Changes
Ford Motor Company Fund & Community Services A. LobbyingB. Government Relations
Corporate Communication
Employee Social MediaA. Show Importance B. Help improve organizationC. Show they have nothing to hideD. Positive effect on reputation
Questions??