MBA Syllabus 2008

HEBER INSTITUTE OF MANAGEMENT STUDIES

Master Program in Business Administration (MBA)

BISHOP HEBER COLLEGE (Autonomous)

Nationally Reaccredited with A+ by NAAC

(Affiliated to Bharathidasan University, Tiruchirappalli)

Tiruchirappalli – 620017.South India

SYLLABUS

For Students admitted from 2008 – 2010 Batch Onwards

Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 1

SemesterCOURSE

CODECourse Type Title of the Paper

Hours of Teaching

Credits

Marks

CIA ESE TOTAL

I P08MS101 Core-I Business Communication 5 5 25 75 100

Jun to Oct

P08MS102

Core-II Mathematics & Statistics for Managers 5 5 25 75 100

P08MSP03 Core-III Information Technology for Managers 5 5 25 75 100P08MS104 Core-IV Managerial Economics & Business Environment 5 5 25 75 100P08MS105

Core-V Organizational Behavior & Principles of Management

5 5 25 75 100

P08MS106 Core-VI Management Accounting 5 5 25 75 100Total hours of teaching and Credits 30 30 600

II P08MS207 Core-VII Research Methodology 5 5 25 75 100

Nov to April

P08MS208 Core-VIII Marketing Management (Principles & Concepts) 5 5 25 75 100P08MS209 Core-IX Production & Operations Management 5 5 25 75 100P08MS210 Core-X Financial Management 5 5 25 75 100P08MS211 Core-XI Human Resource Management 4 5 25 75 100P08MS2E1 ED Fundamentals Of Management 4 4 25 75 100P08MS2PJ Project-1 Project (May/June) -- 5 -- -- 100

P08VL 2:1P08VL 2:2

VLO RI/MI (Value and Life Oriented Course) 2 2 25 75 100

Total Credits 30 36 800

III P08MS312 Core-XII Strategic Management 5 5 25 75 100

Jun toOct

P08MS313 Core-XIII International Business Management 4 5 25 75 100P08MS314 Core-XIV Operations Research 5 5 25 75 100

Elective I

Any Four from Elective List – I *

4 5 25 75 100Elective II 4 5 25 75 100Elective III 4 5 25 75 100Elective IV 4 5 25 75 100

Total Credits 30 35 700

IV P08MS415 Core XV Management Information Systems 5 5 25 75 100

Nov toApril

Elective VAny Two from Elective List – II *

4 5 25 75 100Elective VI 4 5 25 75 100

P08MS4PJ Project II Major Research Project (Feb 2nd week till Mar 4th

week)-- 6 -- -- 100

Total Credits 13 21 400Total Number of Credits and Marks for the

Programme122 2500


BISHOP HEBER COLLEGE (AUTONOMOUS)DEPARTMENT OF MANAGEMENT STUDIES

TIRUCHIRAPPALLI-17.MBA 2008- 2010 (Batch Onwards)

OBJECTIVE OF MBA PROGRAMME: This program never loses sight in aiming to enlighten students on how to make managerial decisions. The program is founded on the belief that the fundamental requirements of a managerial job is to make effective decisions with both academic knowledge and practical exposure, which is under standing the ground realities facing the present corporate world. This program gives ample scope for the students to specialize in their area of choice like marketing, finance and human resource.

SEMESTER – IBusiness Communication P08MS101Mathematics & Statistics for Managers P08MS102Information Technology for Managers P08MSP03Managerial Economics & Business Environment P08MS104Organizational Behavior & Principles of Management P08MS105Management Accounting P08MS106

SEMESTER – IIResearch Methodology P08MS207Marketing Management (Principles & Concepts) P08MS208Production and Operations Management P08MS209Financial Management P08MS210Human Resource Management P08MS211

ED-I Fundamentals of Management P08MS2E1RI / MI (Religious Instruction/Moral Instruction) P08VL2:1 / P08VL2:2Project -I (May/June) P08MS2PJ

SEMESTER – IIIStrategic Management P08MS312

International Business Management P08MS313Operations Research P08MS314Elective course – IElective course – IIElective course – III Any Four from Elective List-I*Elective course – IV

SEMESTER – IVManagement Information Systems P08MS415


Elective course – VElective course – VIProject -II P08MS4PJ

ANNEXURE 2

DEPARTMENT OF MANAGEMENT STUDIESBISHOP HEBER COLLEGE (AUTONOMOUS)

New Syllabus ElectivesFull-Time 2006 onwards

Semester III (Any Four to be Chosen)Marketing

Sales and Distribution Management P08MS3M1 Advertising and sales promotion P08MS3M2 Strategic Brand Management P08MS3M3

Finance Global Financial Management P08MS3F1 Project Appraisal Planning & Control P08MS3F2 Security Analysis & Portfolio Management P08MS3F3 Micro Finance P08MS3F4 Commercial Banking Management P08MS3F5

Human Resource Managing Interpersonal Effectiveness P08MS3H1 Organizational Change & Development P08MS3H2 Labour Legislation P08MS3H3 Training and Development P08MS3H4

Systems Knowledge Management P08MS3S1 Enterprise-wide Information Systems P08MS3S2 Information Security and Control P08MS3S3 System Analysis and Design P08MS3S4 Digital Economy and E-Business P08MS3S5

Extra Credit Course: Consumer Behaviour PXMS3:1


Semester IV (Any Two to be Chosen)

Marketing Rural Marketing P08MS4M1 Planning and Managing Retail Business P08MS4M2 Applied Marketing Research P08MS4M3 Services Marketing P08MS4M4 Customer Relationship Management P08MS4M5

Finance Financial Services P08MS4F1 Strategic Cost Management P08MS4F2 Corporate Valuation (M & A) P08MS4F3

Human Resource Compensation Management P08MS4H1 Performance Management P08MS4H2 Strategic Human Resource Development P08MS4H3 Talent Management P08MS4H4

Systems Software Project Management P08MS4S1 Business Intelligence P08MS4S2

Extra Credit Course: Total Quality Management. PXMS4:1

ED Courses:

1. Fundamentals of Management P08MS2E1


S no Title of the Paper Course Code

1 Business Communication P08MS1012 Mathematics & Statistics for Managers P08MS1023 Information Technology for Managers P08MSP034 Managerial Economics & Business Environment P08MS1045 Organizational Behavior & Principles of Management P08MS105

6 Management Accounting P08MS106


SEMESTER – ICourse Code: P08MS101

Core-I BUSINESS COMMUNICATION

Objective: This course is meant to acquaint the students with the basics of communication which is vital for today’s organizations and to familiarize them with both oral and written communication and to some extent in body language.

Unit-I : COMMUNICATION

Introduction, Meaning, Significance for Management, Types, Media, Barriers to communication, Principles of effective communication. Ethics is communication.

Unit-II : CORRESPONDENCE

Norms For Business letters, letter for different kinds of Situations, Personalized Stand letters, Enquiries, customers complaints, collection letter, sales Promotional letter effective E-main message and correspondence.

Unit-III : REPORT WRITING

Structure of reports, long and short reports, Formal and Informal Reports, Technical reports, Norms for including exhibits and Appendices, Importance of Executive summary.

Unit-IV : NON-VERBAL COMMUNICATION

Personal appearance, Posture-Body language, Use of charts, diagrams and tables-Visual and Audio Visual Aids for Communication-Dyadic Communication: FACE to FACE, telephonic conversation.

Unit-V : CONDUCTING MEETING

Procedure, Preparing Agenda, Minutes and resolutions, Conducting Seminars and Conference, Procedure of regulating speech, Evaluating Oral presentation-Group Discussion: Drafting Specific, Negotiation Skills

REFERENCE BOOKS:

Business Communication-KK Sinha, Galgotia Publishing CoBusiness Correspondence & Report Writing-RC Sharma & Krishna Mohan TMHEffective Technical Communication-M Ashraf Rizvi – TMHFoundation of Business Communication – Dona J Young – TMH


Communication in Organisation – Dalman Fisher.

SEMESTER-ICourse Code: P08MS102

Core-II MATHEMATICS AND STATISTICS FOR MANAGERS

Objective: Equipping the young budding managers with mathematical and statistical models such a fashion to make the managerial decisions effectively.

MATHEMATICS FOR MANAGERS

Unit-I Introduction to Mathematical Models and their need for Managerial Applications – Matrices concept – Basics of Arithmetic progression and Geometric progression – its application to Managerial Decision Making.

Business Functions – Basics of differential calculus – Marginal Functions (Revenue, Cost, Profit, Etc) – its application to managerial decision making.

STATISTICS FOR MANAGERS

Unit-II Sampling and data collection – kinds of data – data condensation methods using different graphical methods and tables – Univariate Analysis of data using Measures of central tendency [ Mean, Median, Mode] – Dispersion [standard deviation, Coefficient of variation] – its application to managerial decision making.

Unit-III Correlation and Regression.

Types of Correlation, Methods of Studying Correlation, Rank Correlation.Regression Analysis, Scatter Diagram, Regression line, Method of Least squares,Regression Co – efficients, Standard error of estimates.

Unit-IV Concepts of Probability & Probability Distribution, Basic Probability Concepts, Types of Probability, Probability rules, Baye’s Theorem.

Unit-V Random Variables, Types of probability Distributions, Binomial Distribution, Poisson distribution, Normal distribution.

Reference Book:

1. Statistics for Managers-Levin, Rubin2. Mathematics for Modern Managers, Dr. P Mariappan, New Century Books (P) Ltd, Chennai. 2004 – ISBN – 81-234-0852-83. Business Statistics – S Saha4. Business Mathematics, Suchirtra S Jaipur, Mangaldeep – 2005 ISBN 81-7594-182-0


5. Statistics for managers by David M Levine, David Stephan, Mark L Berenson, Pin T Ng, Timothy C Krehbiel (2007)

SEMESTER-I

Course Code: P08MS P03Core-III INFORMATION TECHNOLOGY FOR MANAGERS

Unit-IComputers- Introduction- History- Generation- Information Technology and Business: Definition- evolution-role of IT in business and industry- component technologies of IT - types of applications- Trends in IT including Hardware- Input/Output devices, Operating systems, software and packages and peripherals.

Unit-IIApplications of IT: Networking –Internet - intranet technologies- multimedia and virtual reality Technologies-Use of IT in Management Information Systems, Decision support systems and expert systems - E-Business Applications - Tele communication - Introduction to security issues.

BUSINESS APPLICATION SOFTWARE - PRACTICALS

Unit-IIIMS Windows, MS Office –MS Word, MS PowerPoint, MS Excel

Unit-IV Statistical Packages - SYSTAT

Unit-V Accounting Package - Tally

Suggested Text Books.1. Basntra, " Computers Today" - McGraw Hill Publications2. Alexis Leon, Matthew Leon, “Introduction to information systems”3. Ron Mansfield, "Working in MS-Office" TataMcGraw Hill Publications4. Computer in Business Applications - E K Saini & Pradeep Kumar5. Statistical methods for practice and research – A guide to data analysis using SPSS – Ajai Gaur and Sanjaya Gaur, Sage publications

References Books:1. Sanders, "Computers Today"- McGraw Hill Publications2. Daniels N C, "Information Technology" - Addision Waisely publications.

MARKS BREAK UP FOR FINAL - 100 MARKS

INTERNALS: - THEORY (TEST 1 AND 2) - 10 ASSIGNMENT (RECORD) - 10


ATTENDANCE - 05EXTERNALS: - PRACTICALS - 75 TOTAL - 100


Core-IV MANAGERIAL ECONOMICS AND BUSINESS ENVIRONMENT

Course Objectives:1. To impart a basic knowledge of the concepts and tools of economic analysis as relevant for

managerial decision making.2. To provide a fair understanding of the aggregate economic system within which a firm

operates3. To provide an exposure to some of the various institutions, policies and systems affecting

business operations.

Unit-IIntroduction to Business Economics: Demand and Revenue Analysis, Demand Analysis, Estimation of Demand and Forecasting Demand.

Unit-IIProduction and Cost Analysis: Price concepts and Determinants, Pricing in Practice, Price Index and Market structure, Monetary & fiscal policy

Unit-IIIIntroduction to Business Environment – Various Forces affecting the business environment

Unit -IVPolitical environment (Indian Political Philosophy Towards Business Enterprise, Annual Financial Budgets, Various factors of government influencing the business policies)

Unit-VThe Legal Environment: Foreign Exchange Management Act, Export Import Policy, Indian Companies Act, Law of Contracts, Consumer Protection Act and Environment Protection Act, Negotiable Instruments Act, and Sale of Goods Act.

Reference Books:

1. Managerial Economics by Dominik Salvatore2. Business Environment: Francis Cherunilium3. Business Environment by Aswanthappa, Himalaya Publications.



Core-V ORGANIZATIONAL BEHAVIOR & PRINCIPLES OF MANAGEMENT

OBJECTIVESThe objectives of the course are: To familiarize the participants with the behavioral patterns of human beings at individual and group levels in the context of an organization, which in its turn is influenced by the environment enveloping it, so that the ability of the participants in the knowledge, Prediction and control of human behavior in an organization is enhanced.

Unit-IManagement – Definition- Basic Principles of Management- Functions of Management- Evolution of Management thought from the early pioneers to Modern thinkers.

Unit-IIOrganization – Need- Hierarchy in an Organization and reporting relationship Co-ordination-Need –Techniques. Delegation and Authority, - Definition, Meaning, Process-Techniques, Factors affecting-Advantages and Disadvantages- Applicability to different forms to Structure.

Unit-IIIDefinition of Organizational behavior, Contributing Disciplines to OB, Responding to globalization. The Individual behavior, Values, Attitudes, Personality, Emotions, Perception, Learning, Motivation, Interpersonal behavior.

Unit-IVGroup Behavior, Teams, Communication, Organizational rules, Power, Authority & Status, Conflict. Leadership - Nature, Type and Approaches, Development of leadership, Group dynamics, Organization structure,Organizational Policy, Organization Culture.

Unit-VManagement of Change, Conflict management. Organization Health, Development and effectiveness, Cross Cultural Management.

Text Book:

Fred Luthans Organisational Behaviour 10th e Tata Mcgraw Hill PublicationsStephen P Robbins Organization BehaviorKoontz & Donnel principles of management.

Suggested Readings:HERSEY & BLANCHARD Management of Organization BehaviorABRAHAM K KORMAN Organization Behavior



Core-VI MANAGEMENT ACCOUNTING

Objectives:The purpose of this course is to impart basic knowledge of both financial and cost accounting so that students are able to understand financial statements and reports to make decisions.

Unit-I

Purpose and Scope; changing role of Accountant in profession, industry and as a consultant: Basic accounting concepts and postulates and their implications.

Accounting Records and systems: The journal and other subsidiary books. The Ledger and account, debit and credit, adjusting and closing entries, ruling and balancing accounts. The trial balance.

Unit-II

Construction of Profit and Loss Account and Balance Sheets of joint stock companies as per companies act requirement.

Unit–III

Cost concepts, determination of costs, elements of Cost-cost classification.

Unit-IV

Overheads, allocation, Apportionment, Absorption, Control over Factory, administration, selling and distribution Overheads, valuation of Inventories.

Marginal costing, Break Even Analysis, contribution approach and direct costing, Short term Decision making, Standard costing as a tool for control, variance analysis and budgetary control system.

Unit -V

Relevant cost , Target cost, Activity based costing.

Suggested Readings:Advanced

Management Accounting – Maheswari, Sultan Chand & Company


Cost Accountancy – Jain and Narang.


1 Research Methodology P08MS2072 Marketing Management (Principles & Concepts) P08MS2083 Production and Operations Management P08MS2094 Financial Management P08MS2105 Human Resource Management P08MS2116 ED-I Fundamentals of Management P08MS2E17 Religious Instruction P08VL1:18 Moral Instruction P08VL1:29 Project -I (May/June) P08MS2PJ


SEMESTER - IICourse Code: P08MS207

Core-VII RESEARCH METHODOLOGY

Unit-I

Research: Definition, Meaning, Characteristics, Scientific attitude. Research Process: Research need, formulating the problem, designing, sampling, pilot testing, data collection, analysis and interpretation and report. Research Design: Exploratory, Descriptive, Diagnostic and Experimental, Review of Literature.

Unit-IIMeasurement: Nature, scales, sources and characteristics of sound measurement tool. Scaling: Nature, methods and scale construction techniques. Variables: Meaning and types.Sampling: Nature, simple probability and complex probability; Non-probability sampling.

Unit-IIISources and collection of data: Primary and secondary sources, survey observation, experimentation-details and evaluation. Determination of sample size. Analysis and presentation: Coding, data entry, tabulation & cross tabulation. Hypothesis meaning, types, TYPE I & TYPE II errors.

Unit-IVStatistical Significance – Testing, Procedures and Applications. Test of significance: Z test, t – test, F – test, Chi square test, ANOVA, its application to managerial decision making.

Unit-VPresenting results: Written and oral reports, the written research report, preparatory items, introduction, methodology, findings and conclusions. Preparation and presentation of research reports in various specializations. Referencing.

Practicles in :- SYSTAT and other related packages. (Exposure)

Recommended Text:

C R Kothari- Research methodologyAnderson - ATWRao K V- Research Methods for Management and Commerce, Sterling.EMORY AND COOPER- Business Research Methods.TULL & HAWKINS – Marketing Research: Measurements & methods, Prentice Hall


SEMESTER - IICourse Code: P08MS208

Core-VIII MARKETING MANAGEMENT

Objective: The purpose of this course is to acquaint the students with the broad framework of Marketing Management and its principles and concepts with specific reference to the current business scenario.

Unit-IMarketing: Meaning-Concept-Functions-Marketing Planning& Implementing Marketing Programmes-Marketing Environment Market Segmentation and Consumer Behaviour-Marketing Research and Marketing Information System.

Unit-IIProduct: Meaning –Product Planning – Policies – Positioning – New Product Development – Product Life Cycle – Branding, packing, Labeling.Price: Pricing Objectives- Factors, Methods and Procedure.

Unit-IIIPromotion: Promotion Mix – Advertisement – Message – Copywriting – Advertisement Budgeting – measuring Advertisement Effectiveness- Media Strategy- Sales Promotion – Personal Selling and Publicity.Physical Distribution: Distribution Mix- Managing Channel – Intermediaries – Transport and Warehousing – Distribution Strategies – Distribution Cost Analysis.

Unit-IVApplication of 4 P’s in various sectors like FMCG, Consumer Durables, Pharmaceuticals and Industrial Products.

Unit-VMarketing Strategies – Tools for Competitive Differentiation of Product – Strategies for Competitors – Leaders, Challenges, Follower & niches- Marketing of Services – Consumerism and Consumer Protections. Evaluating & Controlling Marketing Performance. Direct Selling, Direct Marketing. Laws regulating marketing in India

Text Book: Marketing Management – Philip Kotler

Reference Books:

1. Marketing – V S RAMASAMY & NAMAKUMARI, McMillian2. Fundamentals of Marketing – WILLIAM STANTON, Tata McGraw Hill


3. Marketing – BENNET, Tata Mcgraw Hill

SEMESTER - II

Course Code: P08MS209Core-IX PRODUCTION AND OPERATIONS MANAGEMENT

Unit-I

Production function-an introduction-definitions and types of production systems. Strategic planning decisions for operations – Demand forecasting for operations.

Unit-II

Technology and Design of products and services – capacity planning-location- Introduction to Flexible/cell manufacturing systems, Facility Layout- 5S Housekeeping.

Unit-III

Operations planning and control – planning aggregate production, work force and inventory levels-inventory replenishment policies Just in Time and Kaizen

Unit-IV

Maintaining system reliability- maintenance SPC and Statistical quality control, quality assurance, quality circles total quality control and the emerging concept like ISO Series, LEAN, manufacturing and TQM, Six Sigma, FMEA, QFD.

Unit-V

Industrial scheduling systems- Maintenance and World Class Manufacturing, Benchmarking and Concepts like TPM.

Text Books:

1. Production and Operations Management – Kanishka Bedi Oxford University Press2. Modern Production, Operations Management By E.S. Buffa Latest Edition.

Reference Books:

1. Production and Operations Management by Raymond R. Mayol2. Production Management by Keith Lockyer3. Production – Inventory Systems: Planning and Control by Buffs and Miller.

4. Operations Management – Lee – Krajewski and Larry Ritzman – Pearsons Publication.


SEMESTER - II

Course Code: P08MS210Core-X FINANCIAL MANAGEMENT

Objectives: The purpose of this course is to acquaint the students with the broad framework of financial decision making in a business unit.

Unit-IFinancial and Profit AnalysisAims and objectives of financial management, Aim and role of the finance manager, Financial goal of the firm, Financial Statements, Financial analysis and control, operating and financial leverage(shareholders return), Financial and Profit Planning.

Unit-IIValuation Concepts and Investment DecisionsConcepts of Value and Return(future value, present value, NPV), Present Value of Bonds(Yield to Maturity) Shares and Preference shares, Analysis of Capital Budgeting Decisions(Discounted Cash flow and Non Discounted Cash Flow), Cost of Capital(Debt, Preference, Equity), Weighted average Cost of Capital.

Unit-IIIFinancing and Dividend DecisionsCapital Structure(Net Income Approach, Irrelevance of capital structure, Relevance), Capital Structure Planning and Policy, Optimum Capital Structure, Dividend theory(Dividend relevance, irrelevance), Dividend Policy under market imperfections.

Unit-IVWorking Capital ManagementShort – Term financing investments, Management of Working Capital (Permanent and variable WC), Cash (facets of Cash management), receivables (need for credit, Credit policy, monitoring receivables) and inventory management(need, objectives, inventory control systems).

Unit-VLong Term Sources of FinanceCapital Market(Primary and Secondary market), Long term sources of funds(Shares, Preference shares, Debentures, Term Loans, rights issue of equity shares,), Venture Capital(methods of venture financing), Mergers and Acquisitions(types, trends in India,value creation) , Financial Policy. Text Books:1. Financial Management- I M Pandey, Vikas Publications.2. Financial Management- Theory and Practice by Prasanna Chandra, Tata McGraw Hill.

Suggested Text: Heber Institute Of Management Studies, Bishop Heber College (Autonomous) Tiruchirappalli (2008-10 Batch Onwards) 17

1.Bhalla , vk. financial management and policy, 2nd ed, new Delhi, Anmol.1998.2.Van horne, james c. financial management and policy. 10th ed. New delhi, prentice hall of India, 1997.

SEMESTER - II

Course Code: P08MS211Core-XI HUMAN RESOURCE MANAGEMENTObjectives:This course aims at (1) providing a conceptual frame work on Personnel management and Industrial Relations, (2) acquainting the participants with the Personnel and Industrial Relations Policies and Practices observable in industry, and (3) testing the Indian policies and practices against the conceptual framework referred to with respect to enhancing their effectiveness in utilizing human resources.

Unit-IThe Human Resource function- evolution of personnel management and Human Resource Management- status and role of Human Resource Manager-organization of HR Department. Organization planning- Human Resource planning – job analysis- job description- recruitment-selection with special reference to testing and interviewing.

Unit-IITraining and Development with special reference to methodologies of training – learning – job changes – job enlargement – job enrichment – QWL – Job Evaluation - Performance Appraisal methods.

Unit-IIIWage and salary administration including emerging compensation structure like ESOP, ESOS Etc., Incentive payments- employee, health, safety and welfare-social security-personnel research- separation.

Unit-IVIndustrial relations theories- state and industrial relations labour policy and legislative framework- administrative dimensions of labour laws-trade unions, functions, structure and policy – employers Associations.

Unit-VLabour Management relations- industrial conflict – collective bargaining – participative management- Human Resource management in small and medium organizations. Emerging Trends in Knowledge Industries – BPO, ITES and other software companies.

Suggested Readings:

1. L.M.Prasad – Human Resource Management2. C.B.Mammoria – Personnel Management3. Edwin B Flippo – Personnel Management4. Monappa & Saiyadin – Personnel Management5. R. S Dwivedi – Man Power Management.


SEMESTER – II

Course Code: P08MS2E1

FUNDAMENTALS OF MANAGEMENT – (EXTRA-DISCIPLINARY COURSE-1)

OBJECTIVESThe objectives of the course are: To familiarize the participants with the managerial patterns at various levels in the context of an organization, which in its turn is influenced by the environment enveloping it. The ability of the participants to understand the organization, in these areas of knowledge, will be enhanced.

UNIT 1 – The Basis of Global Management Theory and PracticeDefinition of management: Its nature and Purpose, Managing: Science or Art, Evolution of management thought, Introduction to various schools of management, Contributions of various thinkers –Taylor, Fayol, Peter Drucker, The Functions of Managers, Mintzberg’s managerial roles, Managers Skill’s, Goal of a Manager.

UNIT 2 - Management and Society: The external Environment, Social Responsibility, Ethics and International Management.Structure of Organization, Role of Information technology in the organization, Operating in a Pluralistic society, Social responsibility of mangers, Ethics in managing, Trust as the basis for change management. International Management and the multi-national companies, Japanese management and theory Z.

UNIT 3 - PlanningEssentials of planning and Managing by Objectives, Types of plans, Steps in Planning, How to set objectives, The Strategic planning policies, Decision making, Development of alternatives, Selecting an alternatives – three approaches(experience, experimentation & research and analysis), Decision making under certainty, uncertainty and risk.

UNIT 4 – Organizing Formal and Informal Organization, Span of management, Departmentation, Virtual Organization, Authority and Power, Delegation, Making Staff work effective, Avoiding conflict, Promoting Organization culture.

UNIT 5 - LeadingHuman factors and Motivation, Maslows hierarchy of needs, Motivation Techniques, Leadership Behavior and styles, Nature of committees and teams, Communication process, Effective communication, Controlling Process, Control as a feedback mechanism, Co-ordination .

Text Book:Harold Koontz, Heinz Weihrich - Essentials of Management – ‘An international Perspective’, 7e Tata Mcgraw Hill Publishing Company Limited. New Delhi.



1 Strategic Management P08MS3122 International Business Management P08MS3133 Operations Research P08MS314

ELECTIVE COURSEAny Four from Elective List-I

Marketing Sales and Distribution Management P08MS3M1 Advertising and sales promotion P08MS3M2 Strategic Brand Management P08MS3M3

Finance Global Financial Management P08MS3F1 Project Appraisal Planning & Control P08MS3F2 Security Analysis & Portfolio Management P08MS3F3 Micro Finance P08MS3F4 Commercial Banking Management P08MS3F5

Human Resource Managing Interpersonal Effectiveness P08MS3H1 Organizational Change & Development P08MS3H2 Labour Legislation P08MS3H3 Training and Development P08MS3H4

Systems Knowledge Management P08MS3S1 Enterprise-wide Information Systems P08MS3S2 Information Security and Control P08MS3S3 System Analysis and Design P08MS3S4 Digital Economy and E-Business P08MS3S5

Extra Credit Course: Consumer Behaviour PXMS3:1


SEMESTER – IIICourse Code: P08MS312

Core-XII STRATEGIC MANAGEMENT

Course Objectives: To develop an understanding of the strategic management concepts and develop a framework to analyze conceptual skills to understand the global economy and role of corporate governance.

Unit IIntroduction to Strategic ManagementCorporate Strategic planning, Mission & Vision of the firm, Development, maintenance & the role of leader, Strategic Management Process, Merits and limitations of corporate strategic planning, strategic management in practice.

Unit IIScanning the EnvironmentGeneral environment scanning, competitive environment analysis, Porter’s 5 forces model. To identify opportunities & threat, Assessing internal environment through functional approach and Process Approach, Identifying critical success factors, to identify the strength & weakness, SWOT Audit.

Unit IIIStrategy FormulationGeneric strategies, Grand strategies, Strategies of leading Indian companies, Diversity, Strategic management at corporate level, at Business level and at Functional level.

Unit IVConcepts and Tools of Strategy EvaluationCompetitive cost dynamics, BCG approach, cash flow implication, GE matrix, A.D. Littles Life, cycle approach to strategic planning, Assessment of economic contribution of strategy.

Unit VStrategy implementation & ControlOrganization structure, leadership and culture. Various approaches to implementation of strategy, Different approaches-Creative approach, Matching organization structure with strategy, McKinsey’s 7S model-strategic control process, Du Pont’s Control model and other quantitative and qualitative tools-steps, Future of strategic management, Knowledge management.

Text book:Strategic Management, John A pearce II and Richard B Robinson,Jr, 9e, Tata Mcgraw Hill Companies.



Core-XIII INTERNATIONAL BUSINESS MANAGEMENT

Unit-IDefinition- Trade and Investment flow : theories – Forms of International Business. FDI, FII’S Trade theories

Unit-IIInternational Business Environment: Globalization of Business – WTO and trade Liberalization – emerging issues – implication for India – Regional Trade Blocks – Inter- regional trade among regional groups, GATT, TRIPS, TRIMS.

Unit-III Global Business Strategic Management: Structural Design of MNC’s – Strategic Planning – Strategic Considerations – National Vs Global competitiveness.

Unit-IVControl for MN’s approaches to control- the role of Information systems- performance measurement- mechanics of measurement- various performance indicators- Evaluation and Evaluation systems.

Unit-V Conflict in International Business and Negotiations:Factors causing conflict: Conflict resolution actions- the role of negotiations in international business- the role international agencies in conflict resolutions.

Text Books:1. John D Daniels and Lee H Radebangh, international Business, Pearson Education2. Richard M Hodgetts and Fred Luthans, International Maangement, Irwin Mcgraw Hill

Reference Books:

1. International Business by Charles W L Hill, Irwin Mcgraw Hill 2. Anand K Sundaram and Stewart Black, The International Business Environment, prentice

Hall of India 3. Michael R czinkota, Ekka A Ronkainen and Michael H Moffeff, International Business-

Harcourt Thompson Learning, Singapore. 4. Don Ball and Wendell McCulloch, International Business, Irwin Mcgraw Hill, Newyourk. 5. Roger Bennett, International Business, Pearson Education.



Core-XIV OPERATIONS RESEARCH

Objectives:The objectives of the course is to acquaint the student with the application of Operations Research to business and industry and help them to grasp the significance of analytical techniques in decision making. Students will be tested on the application of Operations Research to business related problems.

Unit-IIntroduction to Operations Research, evaluation of the field, scope, phase merits and limitations-concept of optimization, theory of simplex methods to solve canonical and general LPP, Primal-dual problem and its properties, dual simplex method, sensitivity analysis relating to changes in tightness of constraints and co-efficient of objectives function; Its application to managerial decision making.

Unit-IITransportation problem Vogel’s approximation method MODI optimality test; assignment problem including traveling salesman model – Its application to managerial decision making.

Unit-IIINetwork analysis-drawing of Arrow diagram-critical path method-calculation of critical path duration, total, free and independent floats, PERT problems – Its application to managerial decision making.

Unit-IVDecision under risk-expected money value criterion –decision trees-decision under uncertainty-minimax criterion: Theory of Games – pure and mixed strategies, principles of dominance, graphical methods, simplex methods – Its application to managerial decision making.

Unit -VQueing theory- M/M1/FIFO/ ∞ model; Markovian chain, simulation:- Monte Carlo Method. Its

application to managerial decision making.

Reference Books:

1. Operations Research: An introduction, Handy A. Taha, Macmillan2. Fundamentals of Operations Research for Management-Gupta and Cozzolino, Hoden-Day, IUC3. Operations Research- Kanti Swarup, Manmohan and Gupta, Sultan Chand & Sons.4. Operations research methods and applications – Dr. P Mariappan, New Century Book House

Pvt Limited, ISBN – 81 – 234 – 0716 - 5


SEMESTER – III (Electives) MARKETING

Course Code: P08MS3M1 SALES AND DISTRIBUTION MANAGEMENT

Objective: To make the students aware about the various concepts in Sales and Distribution Management. To highlight the various decisions to be taken in the market by the Field executives and managers. This course will help the students of Marketing who will take up sales and distribution as a career.

Unit-I Concept of Sales Management- Nature, Need and Extent of Application. The Sales Manager – Introduction and Functions, Sales Planning, Organizing sales Activities, Managing sales force.

Unit-IISales Strategy: Direct marketing, channel sales and personal selling. Various selling objectives and sales related marketing policies, and formulating personal selling strategies. The sales department: Various functional roles in the sales department, Relationship Marketing.

Unit-IIISales Force Management: Recruitment, Selection and Training of Sales Personnel, Motivation and Compensation, Sales meeting and Sales Contests.Controlling the Sales Effort: Sales forecasting and budgeting, Quotas, Territories, Branch Administration.

Unit-IVLogistics and Physical Distribution: Channel Strategy and Positioning. Channel Member Selection and Development, Problems of working with channel members (Including Motivation and Compensation) and Channel Evaluation and control. Efficient stock replenishment plans – win-win situation for channel partners.

Unit-VEmerging trends in sales and distribution Management, Various ERP Packages, Sales Management in Various sectors like FMCG, Consumer Durables, Pharmaceuticals, Software, Services etc.Case Studies.

Text Book:1. Sales Management: Richard Still and Cundiff

Reference Books:1. Marketing Management: Ramasami and Namakumari/ Macmillan2. Marketing Management: Douglas J Dalrymple and Leonard Parsons3. Marketing Management: Philip Kotler4. Distribution Channels : Pearsons/ PHI


SEMESTER – III (Electives) MARKETING

Course Code: P08MS3M2 ADVERTISING AND SALES PROMOTION

OBJECTIVES: The aim of the paper is to acquaint the4 students with concepts, techniques and give experience in the application of concepts for developing an effective advertising and sales promotion programme.

Unit-I Advertising’s role in the marketing process: legal ethical and social aspects of advertising: process of communication. Two step flow of communication, theory of Cognitive Dissonance and clues for advertising strategists.

Unit-IIStimulation of primary and selective demand - Objective setting and market positioning: Dagmar approach- Determination of target audience: Building of advertising programme- message, headlines, copy, logo, illustration, appeal, layout.

Unit-IIICampaign planning; media planning : budgeting: evaluation- rationale of testing opinion and aptitude tests, recognition, recall, experimental designs: advertising organization.

Unit-IVSelection compensation and appraisal of an agency: electronic media buying. Advertising campaign- advertising V/S consumer behaviour .

Unit-V Sales promotion – role of creative strategies – different methods of sales promotion- - evaluating effectiveness of different promotional strategies. Differences between Advertising, Sales Promotion, Publicity, Public Relations.

TEXT BOOKS:Advertising Management – Crow Baack, PHI, Pearsons.

SUGGESSTED BOOKS:1. Aaker David Advertising Management, 4th Edition. New Delhi, PHI2. Belch, George E and Belch Michael A. Introduction to Advertising and Promotion. 3 rd ed.

Chicago, lrwin, 1995.3. Borden , William H . Advertising. Newyork. John wiley,1981.4. Hard, Norman. The practice of Advertising oxford, butterworth Heinemann,1995.

Ogilvy David - Ogilvy on Advertising. London, longman, 1983. 6. Sengupta subroto. Brand Positioning , Strategies for Competitive Advantages, Tata Mcgraw

7. Behind Powerful Brands – John Philip Jones


SEMESTER – III MARKETING

Course Code: P08MS3M3STRATEGIC BRAND MANAGEMENT

Objectives:The objective is to impart in – depth knowledge regarding the theory & practice of Brand management.

Unit-I

Understanding brands:Hierarchy: personality – image –identity, Positioning.

Unit-II

Brand equity, equity Measurements, Value addition, brand, customer relationships, Brand loyalty & Customer Loyalty.

Unit-III

Managing Brands, Brand Creation, Brand Extension, Brand- product Relationships, Brand Portfolio, Brand assessment through research.

Unit-IV Brand and Balance Sheet impact, Brand revitalization, Brand success.

Unit-V

Financial aspects of Branding and branding in different sectors, customer, industrial, retail & service brands.

Reference Books:

1. Strategic Brand Management – Jean Noel Kapferer2. David aaker- Building strong Brands

3. Brand Management – YLR Moorthy

SEMESTER – III (Elective) FINANCE

Course Code: P08MS3F1 GLOBAL FINANCIAL MANAGEMENT


Course Objective:This course never loses sight in aiming to enlighten students on how to make financial managerial decisions. Global financial management is founded on the belief that the fundamental job of the financial manager is to maximize shareholders wealth. This belief permeates the decision making process to reinforce the managerial perspective.

Unit-IFoundations of International Financial Management:Globalization and Multinational Firm, International Monetary System, (EMF), Balance of payments, IMF and other International Financial Institutions.

Unit-IIWorld Financial Market and Institution:International Money Market, International Bond Market, International Equity Market.

Unit-IIIForeign Exchange Exposure and Management:Management of Economic Exposure, Management of Transaction Exposure, Management of Translation Exposure.

Unit-IV Financial Management of Multinational Firm:

Foreign Direct Investment, Cross border acquisitions, International capital structure, cost of capital, International capital budgeting.

Unit-VMultinational Cash Management, Exports and Imports, Transfer pricing, Corporate governance around the world.

Text book:1.International Financial Management by EUN/Resnick

References Books:

1. International Financial Management by Maurice D Levi, Mcgraw Hill2. Exchange rate arithmetic by C Jeevanandham, Sultan Chand


Course Code: P08MS3F2 PROJECT APPRAISAL PLANNING AND CONTROL


Objective: This course provides a) An understanding of the conceptual framework underlying Projects appraisal b) Selection and Planning circumscribing an investment and c) Some insights into the operations and control of projects.

Unit I: PlanningOverview (Phases of capital budgeting, decision making, feasibility study), Resource allocation (portfolio planning tools, strategic position and action evaluation), Idea generations (monitoring the environment, corporate appraisal, scouting for project ideas), Screening of Projects.

Unit II: FeasibilityMarket and Demand Feasibility (situational analysis, specification of objectives, conduct of market survey, demand forecasting and market planning), Technical Feasibility (material input and utilities, manufacturing process and technology, product mix, plant location, machineries and equipment, structures and civil works), Financial analysis (cost of project, cost of production, working capital requirements).

Unit III: Financial feasibilityProjected Cash flows (components of cash flow stream, viewing project from different point of view), Time value of money, Identify the project cost, Cost of Capital (debt, equity, preference, return expected by investors), Appraisal Criteria (Net Present Value, Benefit Cost Ratio, Internal Rate of Return, Payback Period).

Unit IV: Analysis of RiskTypes and measures of project risk, Analytical Derivation or Simple Estimation, Sensitivity Analysis, Scenario Analysis, Monte Carlo Simulation, Decision Tree Analysis, Risk Analysis in Practice.

Unit V: Implementation and ReviewProject Management (Project planning and project control), Project Review and administrative Aspects (initial review, performance evaluation), Evaluating the Capital Budgeting system of an organization.

Text Book:1. Projects Planning Analysis, Selection, Implementation and Review by Prasanna Chandra, Tata Mcgraw Hill Companies.

References Books:1. Effective Project Management, by CLEMENTS / GIDO, Thomson, 2007 edition.


Course Code: P08MS3F3 SECUTIY ANALYSIS & PORTFOLIO MANAGEMENT


Objective:This course provides (a) an understanding of the conceptual framework underlying security analysis & portfolio management; and (b) an appreciation of the regulatory and tax framework circumscribing investment in securities; and (c) some insights into the operations of the Indian stock market.

Unit – I Introduction Investment Alternatives, Securities market, Risk and return.

Unit – II Analytical MethodsTime Value of Money, Financial Statement Analysis.

Unit – III Portfolio theory and Capital Asset PricingBenefits of Diversification, CAPM & APT.

Unit – IV Security Analysis and ValuationAnalysis and Valuation of Debt, Equity, Fundamental Analysis, Technical Analysis, Efficient Markets Hypothesis

Unit – V DerivatesOptions, Futures, Applications of Options and Futures in Portfolio Management, Portfolio Management the grand design.

Text Book:

1. Investment Analysis and Portfolio Management by Prasanna Chandra

References Books:

1. “ Investment Management” by V.K. Bhalla2. “Management of Investment” by Francis3. “Security Analysis and Portfolio Management” by Fisher and Jordan.


Course Code: P08MS3F4MICRO FINANCE


Course Objectives: The primary thrust of the course is to provide an understanding of the evolution of Micro Finance as a new development in the financial services industry. The course emphasizes on the metrics used for assessing the financial and social performance of MF participants in India.

Unit-I

Evolution of Micro Finance, Principles of MF [approaches, methodologies and delivery system]

Unit-II

Micro Finance in India, Self Help Group [SHG] -Bank linkage programmes,

Unit-III

Portfolio financing and financial performance of MFI, Social performance of MFIs,

Unit-IV

Micro Finance Rating, Regulating Micro Finance industry

Unit-V

Recent Developments in the Micro-Finance Services Industry, and the Foreign Funding Agencies.

Reference books:

Rural Credit and Self-Help Groups, K.G.Karmakar, SAGE Publications,Thir Edition,2002.

MICROFINANCE-Emerging Challenges, Krishanjit Basu and Krishan Jinda Tata McGraw-Hill Publishing Company Limited, 2000.

Indian Microfinance, The Challenges of Rapid Growth, Prabhu Ghate, SAG Publications, First edition, 2007.

THE FORTUNE AT THE BOTTOM OF THE PYRAMID, ERADICATING POVERTY THROUGH PROFITS, C.K.PRAHALAD, Pearson Education, ™ First Edition, 2006.


Course Code: P08MS3F5 COMMERCIAL BANKING MANAGEMENT


Course Objective: This course deals with the operations of a commercial bank and how it functions.

Unit I

The Business of Banking, The Indian Banking Structure, The Role of the Central Bank and How it influences the banking environment.

Unit II

Asset – Liability Management, Cash Reserve Ratio, Fixation of interest rates.

Unit III

Management of Investment Portfolios, How profits are generated, Other income generated, Bancasssurance.

Unit IV

Managing the sources of funds and providing loans to business and consumers.

Unit V

Case studies and analysis.

Text Books:

Reference Books:

SEMESTER – III (Elective) HUMAN RESOURCE

Course Code: P08MS3H1 MANAGING INTERPERSONAL EFFECTIVENESS


Unit-I: Self and CommunicationSelf: Defining and Perceiving, Self effectiveness, Self Perception, Motives and Strategies. Developing Inter-personal skills. Effective listening skills.

Unit-II: Transactional AnalysisImportance of TA in organizational communication. How to use the knowledge of strokes and stamps. How are you doing and what do you do next.

Unit-III: Stress ManagementStress – Symptoms, Individual stress. Work related stress, burnout, coping with stress, Developing a sense of humour, using humour at work, working women and stress on working women.

Unit-IV: CounselingManagerial counseling: Styles of helping, counseling and performance appraisal, Skills and effective counselor.

Unit-V: Attitude +AssertivenessAttitude: Importance, factors that determine attitude, Positive and negative attitude, changing attitudes.Assertiveness: Nature, Importance and Relevance, How to improve assertiveness. Individual assertive communication exercise.

References Books:

1. Thomas Harris – I’m OK , You’re OK2. John B Miner – Theories of Organisational Behavior3. Marian Thomas – A new attitude – Jaico Publishing House.4. Susasn Cartwright, Cary L Cooper – Managing work place stress. Sage Publications.5. Haney W V – Communication and Organisational Behaviour.

SEMESTER – III (Elective)

HUMAN RESOURCECourse Code: P08MS3H2

ORGANISATION CHANGE AND DEVELOPMENT


Objective: To enable the students need for organizational change and various principles of developing organizations.

Unit-IOrganisational Change – Need – Objective – Nature of Change – Transactional & Transformational Change – Models of Change or Theories of Change.

Unit-IIOD – Need – Objectives – OD Process –Nature & Scope – Characteristics – Historical Perspectives – Operational Components of OD – Action Research.

Unit-IIIOD Interventions – Need – Personal and Interpersonal and Group process Interventions – Team Interventions – Inter group Interventions.

Unit-IVComprehensive Interventions & Structural Interventions – Issues in Consultant & Client Relations – M, O, CA.

Unit-VImplementation and assessment of OD – Implementation Conditions for Failure & Success in OD – Impact of OD – Future of OD – OD in Indian Organisations.

References Books:

1. French and Bell: Organisation Development.2. Rosaboth Moss Kanter: The Change Master.

SEMESTER – III (Elective) HUMAN RESOURCE Course Code: P08MS3H3 LABOUR LEGISLATION


OBJECTIVE: The purpose of this paper is to acquaint the student with various labour laws and welfare schemes for employees.

Unit-IIntroduction - The Concept of Labour Legislations, Industrial Revolution and the need for Labour Legislations, A brief over view of Fundamental Rights and Directive Principles of State Policy, Principles of Natural Justice - Labour Policy of Government of India, ILO and Indian Labour, Unit-IIFactory and wages law - Factories Act: 1948, Payment of Wages Act 1936, Payment of Bonus Act. 1965, Minimum Wages Act 1948,

Unit-IIITrade union and industrial disputes laws - Trade Unions Act 1926. Industrial Dispute Act 1947, Industrial Employment (Standing Orders) Act 1946

Unit-IVWelfare laws- Workmen’s Compensation Act 1923, Employment State Insurance Act 1948, Maternity Benefit Act 1961.

Unit-VThe Employee’s Provident Fund & Misc. Act, 1952, Payment of Gratuity Act 1972. Apprentices Act 1961, Equal Remuneration Act 1976.

REFERENCE BOOKS:

1. Industrial Law, N.D. Kapoor : Sultan Chand & Sons, New Delhi.2. Labour & Industrial Law, Dr. V.G. Goswami, Central Law Agency.3. Industrial Relations, Arun Monappa: Tata McGraw Hill, New Delhi.4. Srivastava, ‘Industrial Relations and Labour laws’, Vikas, 4th edition,

1. SEMESTER – III (Elective) Course Code: P08MS3H4 TRAINING AND DEVELOPMENT


SYSTEMSSEMESTER-III (ELECTIVE)Course Code: P08MS3S1 KNOWLEDGE MANAGEMENTUnit-IKnowledge society - From data to information to knowledge - Drivers of

knowledge management - Intellectual capital - KM and learning organizations - Case studies .Unit-IIStrategic alignment- creating awareness-articulation- Evaluation and strategic alignment- Infrastructural development and deployment- Leadership, measurement and refinement Role of CKOUnit-IIIAnalyzing Business environment - Knowledge audit and analysis - Designing KM team - Creating KM system blue print – implementation – Capture - stores and sharing.Unit-IVTechnology components - intranet and Groupware solutions - Tools for collaborative intelligence -web 2.0 - social networking - package choices - knowledge security.Unit-VIntegrating with web - Based and internal operational & support systems - Change management -reward systems - conditions improvement - case studies.REFERENCES BOOKS:HBR on knowledge Management, Peter Ducker, Harvard University


press,1995Knowledge Management, Fernandez, Gonzalez & Sabherwal, Pearson Pubs, 2004SEMESTER – IIICourse Code: P08MS3S2Elective Course (Systems) - Enterprise-wide Information systemsUnit - IERP-Introduction-Basic concepts of ERP-Evolution-Risks and benefits of ERP-ERP market-contracts with package: Vendors, Consultants and EmployeesUnit – IIERP package selection-ERP Implementation life cycle-ERP (Implementation) Transition strategies-success and failure factors of an ERP Implementation-operation and maintenanceFundamental concepts-BPR methodology-tools and techniques-implementation strategiesUnit – IIIWhy SCM – Re-engineering supply chain - SCM framework-SCM implementation-benefits of SCM - supply chain decisions & modeling approaches-strategies - E-business & the distribution network-role of IT-forecasting, aggregate planning & supply chain-Electronic data interchange(EDI)Unit – IVIntroduction-preparing for technical implementation-pre-order-customer support issues: Online visibility via search engines-real time access to product information-shipping and order trackingUnit – VPoint –of-order customer support issues: personalizing the order process-understanding point of – order issues- providing pricing information. Post-order customer support issues: tracking orders-problem resolutions.Reference Books:Alex Leon, Enterprise resource Planning, TATA McGraw hill, 2ndEd: 2003Vinodkumar Garg & N.K.Venkitakrishna, Enterprise Resource Planning, PHI, 2ND EDITION,2002.SUNIL CHOPRA & PETER MEIINDL, Supply Chain Management – Strategy, planning & operation, PHI, 2005John w Gosney & Thomas P Boehm, Customer Relationship Management - Essentials P HI, 2003 SYSTEMSSEMESTER-III (ELECTIVE)Course Code: P08MS3S3INFORMATION SECURITY AND CONTROLUnit - ITrends in IT applications in Business and Government – The need for secured information management – Components of IS Society – Case studies. Internet Technologies – TCP/IPUnit – IIRisk Management – Denial of Service – Unauthorized access – Firewalls: Introduction and types.Unit – IIIData security: Essentials – Data Encryption – Encryption Standards – Cost and Benefit analysis.Unit – IVAccess controls – Systems and approaches for physical security – Biometric controls – Facility control – Controls against natural calamity – Disaster recovery and Business continuity.Unit – VPlanning for security – Planning for contingencies – Policy and Programs – Risk Management: Risk – Risk Management – People and projects – Personnel and security Law and ethics.Reference Books:Ron A Weber, Information Systems Control and Audit, Fifth Edition, Pearson Publications, 2004.Harold F Tipton, Information Security Management Handbook, Fifth Edition, Pearson Publications, 2003.SYSTEMSSEMESTER-III (ELECTIVE)Course Code: P08MS3S4 SYSTEM ANALYSIS & DESIGNUnit – IOverview of System Analysis & design Software application today –the changing scenarios – introduction to different methodologies and structured system analysis-problem identification-requirement analysis: tools and techniques feasibility analysis-operational, technical and economic feasibility- details of SDLC approach-mini casesUnit – IISystem analysis & Design Tools and Techniques for analysis design –structured concepts-E-R diagrams-data flow diagrams concepts –components-functions-functional decomposition-examples and case studies- data dictionary concepts-structure charts-transportation-analysis-modular programming-cohesion and coupling-I/Q and file design considerations – entity life histories (ELH)-standards and controlsUnit - IIISystem implementation and maintenance: Implementation strategies-SW/HW selection and procurement-control and security- issues of designing and implementing on-line systems-data communication requirements-system conversion approaches and selection issuesUnit - IVIntroduction to database technologies and CASE tools with specific packages-overview if relational model- database creation-SQL commands-normalization-designing forms and reports –


using CASE tools for system analysis & design – case studiesUnit – VProject development selection of application - Evaluation of design issued - Costs/benefit analysis - Project and resource planning - design and development - testing and documentation - presentation and demonstration.Reference Books:Hoffer, George & Valacich, Modern system analysis &design, 5th Edition Pearson Education ,2007Whitten& Bentley, Systems Analysis and Design methods 6/E – McGraw Hill publications, 2005 SEMESTER – III (Electives) SYSTEMSCourse Code: P08MS3S5DIGITAL ECONOMY & E – BUSINESSDIGITAL ECONOMY & E – BUSINESSUnit-Unit-IIEmerging digital economy – opportunities and challenges offered by internet genericEmerging digital economy – opportunities and challenges offered by internet generic business models. Building electronic market place, E-intermediaries, mercantile modelsbusiness models. Building electronic market place, E-intermediaries, mercantile models consumers & merchant perspectives.consumers & merchant perspectives.Unit-IIUnit-IIStrategic alignment – business design-Strategic alignment – business design- Marketing through the internet : Advertising & Marketing on the internet – analysis ofMarketing through the internet : Advertising & Marketing on the internet – analysis of markets –technology design – technology – Inter organization systems EDI, Van & VPNmarkets –technology design – technology – Inter organization systems EDI, Van & VPN – case studies.– case studies.Unit-IIIUnit-IIIElectronic payment system – types of payments – paymentElectronic payment system – types of payments – payment gateways – intermediaries – Bills payment - technologies and implications.gateways – intermediaries – Bills payment - technologies and implications.Unit-Unit-IVIVSecurity in e-business – Date security – Network security – Physical security – thirdSecurity in e-business – Date security – Network security – Physical security – third policy clarification – digital certificates or privacy legal issues in e-business.policy clarification – digital certificates or privacy legal issues in e-business.Unit-Unit-VVInter- Organizational systems – e- business and supply chain management – EDI –Inter- Organizational systems – e- business and supply chain management – EDI – portals and other technologies for e-business to business connectivity.portals and other technologies for e-business to business connectivity.REFERENCEREFERENCE BOOKS:BOOKS:Kalakota & Whinston A.B ‘Electronic commerce – A manager’s guide’Kalakota & Whinston A.B ‘Electronic commerce – A manager’s guide’ Adition Wesley, USA, 2002 Adition Wesley, USA, 2002 Turban Lee, king & Chang, Electronic Commerce – ATurban Lee, king & Chang, Electronic Commerce – A managerial perspectives, Pearson’s Publications, 2006managerial perspectives, Pearson’s Publications, 2006SEMESTER - IIIExtra Credit Course: PXMS3:1CONSUMER BEHAVIOURUnit-ICONSUMER BEHAVIOUR: AN INTRODUCTIONWhat is Consumer Behavior? Why to study Consumer Behavior? Application of Consumer Behavior principles to Strategic Planning. Role of marketing in consumer behavior, Market Segmentation and consumer behavior.Unit-II CONSUMER AS AN INDIVIDUALConsumer needs and motivation, Personality and Consumer Behavior Psychographics, Consumer Perception, Attitudes, Attitude formation and change and learning.

Unit-III CONSUMER IN A SOCIAL & CULTURAL SETTINGGroup Dynamics and Consumer Reference Groups, Family, Social Class and consumer behavior - The influence of Culture on Consumer Behavior, Sub-cultural and Cross Cultural Consumer Analysis, Green and Cause related marketing.Unit-IV CONSUMER DECISION MAKING PROGRESSPersonal influence and the opinion leadership - Diffusion of innovation and process, consumer Decision making process, Comprehensive models of consumer decision making. New product purchase and repeat purchase, consumer satisfaction and dissonance.Unit-V CONSUMER BEHAVIOUR APPLICATIONSConsumer Behavior application to profit and Non-profit Organizations, Social Marketing Concept, Marketing Ethics, Consumer Movement, Government Policy and Consumer Protection, Indian Consumer and Marketing Opportunities in India.Recommended Books:Leon G. Schiffman & Leslie Lazar Kanuk: Consumer Behaviour, David Lydon Consumer Behaviour : Concepts & Application Albert Biuta – Consumer Behaviour McGraw Hill InternationalReynolds & Wells : Consumer Behavior – McGraw Hill InternationalJames F Ingfi Roger D and Blackwell – Consumer Behavior – Dryden

PressSC Mehta – Indian Consumers – Tata McGraw HillSEMESTER - IVS no Title of the Paper Course Code

1 Management Information Systems P08MS4152 Project -II P08MS4PJ


ELECTIVE(Any Two to be Chosen)Marketing Rural Marketing

P08MS4M1 Planning and Managing Retail Business P08MS4M2 Applied Marketing Research P08MS4M3 Services Marketing P08MS4M4 Customer Relationship Management P08MS4M5

Finance Financial Services P08MS4F1 Strategic Cost Management P08MS4F2 Corporate Valuation (M & A) P08MS4F3

Human Resource Compensation Management P08MS4H1 Performance Management P08MS4H2 Strategic Human Resource Development P08MS4H3 Talent Management P08MS4H4

Systems Software Project Management P08MS4S1 Business Intelligence P08MS4S2

Extra Credit Course: Total Quality Management. PXMS4:1

ED Courses:

1. Fundamentals of Management P08MS2E1

SEMESTER-IV Course Code: P08MS415

MANAGEMENT INFORMATION SYSTEMS

1. Information Systems For Managerial Decision Support:Management Information & Decision Support Systems-Management Information Systems-Expert Systems-Examples, Executive Information Systems- Artificial Intelligence Technologies. 2. Business Process Re-engineering (BPR):Emergence of reengineering concept- Business process restructuring Vs Business process reengineering- Ford Mazda reengineering experience- Transition from Functional focused Vertical organization to process focused Horizontal organization- Porter’s value chain – Transition of old economy (Brick and Mortar) company to new economy (Click and mortar) company- Creating customer focused organization Chimney to grid, grid to bubble-


Identification re engineering need- preparing for reengineering- Global and Indian Practices of BPR Implementations.3. Enterprise Resource Planning (ERPI):Business Information Systems-Marketing Information Systems-Manufacturing Information Systems-Human Resource Information Systems-Accounting Information Systems, Financial Information Systems-Transaction Processing System. Evolution of ERP- MRP-MRP II and MRP III Problems of system island and need for system integration- Various ERP packages- Evolution of SAP R/3 product- ERP and BPR- ERP and SCM- WEB enabled ERP.4. Enterprise Resource Planning (ERPII):Process of ERP implementation- ERP implementation strategies- Personnel involved in ERP implementation- Consultant’s way of selecting ERP package – CEO’s way of selection of ERP packages – Successful ERP implementation practice in global level and in India.5. Management Information Systems:Enterprise management-Information Resource Management-Strategic management, Operational Management-Resource Management-Technology management- Distributed management. Organizing Planning – IS planning methodologies-Critical Success Factors- Business Systems planning- computer Aided planning Tools. Security & Ethical Challenges: IS Controls- Facility Controls-Procedural Controls-Computer Crime-Privacy Issues. Introduction to Supply Chain Management and Customer Relationship Management.

Text Books

1. O’Brien, J.A. “Management Information Systems” Tat McGraw Hill Publications. 2. EIS by Prof.Balasubramanian

References1. McLoed, J.R.R “ Management Information Systems” Maxwell McMillan International2. Kroenke D and et al “ Management Information Systems- An Introduction” McGraw Hill Publications.3. Kenneth Loudon – Management Information Systems – Pearson’s Publication.

SEMESTER – IV MARKETING Course Code: P08MS4M1

RURAL MARKETINGUnit-I

Indian Rural EconomyRural area – Definition, structure, environment, infrastructure facilities, irrigation potential and utilization, features of agribusiness, its significant contribution, consumption patterns, productivity in agribusiness, its significant contribution to economic development: Relationship between agriculture and non-agriculture sectors, Pura concept (Providing urban amenities in rural areas)

Unit-II


Agri - Input MarketingInput requirements for agribusiness – Pesticides, farm equipments, irrigation machinery, consumption of other products: Marketing of products and services to rural population – issues and challenges, e chaupal – ITC

Unit-III

Segmentation and Targeting StrategyRural demand characteristics, rural consumer behaviour, estimating market potential, bases for segmentation, importance of opinion leadership, targeting decisions..

Unit-IV

Marketing Mix Strategy DecisionsProduct mix, pricing strategies, distribution decisions, positioning strategy, planning and executing promotional programs.

Unit-V

Support MechanismsCustomer relationship management, customization, financing purchases, post-sales, service, evaluation of satisfaction and loyalty, rural retailing – emerging trends – real life cases.

Suggested Reading:

1) Rural Marketing – Targeting the non urban consumer by Sanalkumar Velayudhan2) Rural Marketing by krishnacharyalu and Lalitha, Pearson Education.3) New Perspectives on rural marketing by Ramkishen, Jaico books.4) Agriculture economy of India by S Sankaran, Margham Publications.5) Bottom of Pyramid – Prahalad C K

SEMESTER – IV MARKETING

Course Code: P08MS4M2 PLANNING AND MANAGING RETAIL BUSINESS

FOCUS: the course will focus on (i) Manufacturers perspective on retailers. (ii) Retailers understanding of the retail business.

Broad contents:

Unit-IAn introduction to the retailing system. Retailing mix – social forces – economic forces – technological forces – competitive forces, Evolution of Retailing and emerging trends.


Unit-IIRetailing definition, structure, different formats – marketing concepts in retailing - consumer purchase behaviour – cultural – and social group influence on consumer purchase behaviour.

Unit-IIIRetail store location – traffic flow and analysis – population and its mobility – exteriors and layout – customer traffic flows and pattern – creative display.

Unit-IVMerchandise planning – stock turns, credit management, retail pricing, return on per. Sq. feet of space – retail promotions – staying ahead of competition.

Supply. Chain management – warehousing – role of IT in supply chain management.

Unit-VFranchising, direct marketing/ direct selling – exclusive shops – destination stores – chain stores – discout stores and other current and emerging formats, MFM – issues and options.Retail equity, technology in retailing – retailing through the internet.

SUGGESTED READING:

1. Retailing – GEORGE H LUCAS, ROBERT P BUSH, LARRY G GRESHAM – All India publishers & distributors, Chennai – 8 4.

2. Retail Management – Chetan Bajaj and Rajnish Tuli, OXFORD3. Retailing Management – Swapna Pradhan – The McGraw Hill Companies.4. Retailing – Lamba, Tata Mcgraw Hill.

SEMESTER – IV MARKETING Course Code: P08MS4M3 APPLIED MARKETING RESEARCH

Unit-IMarketing Research – Meaning, Importance and Scope. Typical applications of MR, Merits and limitations of MR. Role of MR in Marketing Information Systems. Evolution of MR in India. Overview of MR process – Research Designs – Research Methods – Questionnaire Design – Scaling Techniques – Sampling Procedure- Data Collection techniques of MR – Consumer panel research – retail audit – TV audience measurement – other syndicated research services.


Unit-IIProduct research- New product Development Process- Concept Testing- Test Marketing. Research for Identifying market segments.

Unit-IIIPricing Research. Distribution Research- Researching for number and location of sales representatives-Deciding on the number and location of retail outlets and warehouses- Distributive cost analysis.

Unit-IVAdvertising Research: Copy testing- Evaluating advertising effectiveness research- Before and after tests. Media Research- Media Selection and Scheduling- Media Audiences Measurements.

Unit-VSales research – Methods for measuring market potential- Sales forecasting. Sales Analysis- Sales analysis by territories- Sales Analysis by products- Sales Analysis by customers- Sales analysis by size of orders.

Reference Books:

1. Harper W Boyd Jr. Ralph Westfall and Stanley F stasch, Marketing Research: Text and Cases, Seventh Edition, All India Traveller Bookseller Publishers and Distributors, New Delhi 2002.

2. Rajendra Nagundkar Marketing Research: TEXT and Cases Second Edition, Tata Mcgraw Hill Publishing Company Ltd, New Delhi.

3. Ramanuj Majumdar, Marketing Research, Text Applications and Case studies. New Age International P Ltd. New Delhi 1996.

SEMESTER – IV MARKETING Course Code: P08MS4M4

SERVICES MARKETINGUnit-I

Services Marketing – Nature, Need, Classification of Services, Barriers and Issues in Services Marketing in the Indian Context.

Unit -II


Gaps model of service quality, Expectations and perceptions, Measuring service quality, SERVQUAL, Building customer relationships and service recovery.

Unit-III

Positioning service – Development and designing services, Service Blue printing, Quality Function Deployment, Adding Value, Physical Evidence and services cape.

Unit-IV

Pricing strategies for services. Creating and Managing service delivery, Balancing demand and capacity, waiting lines and reservation.

Unit-V

Integrated services marketing communication, Services advertising strategies, Integrated model of services quality.

TEXT BOOK:

1. Valarie A Zeithmal and Mary Jo Bitner, “Services Marketing” – Integrating Customer Focus Across the Firm”, TATA McGRAW HILL, New Delhi – 2002, 2nd Edition.

REFERENCE BOOKS:

1. Christopher Lovelock, “Services Marketing – People, Technology, Strategy” Addison Wesley Longman (Singapore), Pearsons Education Asia – 2001, 4th Edition.

2. Roland T Rust, Anthony J Zahorik and Timothy L Keiningham, “ Services Markeitng”, Addison Wesley Longman (Singapore).

SEMESTER – IV (Elective) MARKETING

Course Code: P08MS4M5 CUSTOMER RELATIONSHIP MANAGEMENTUnit – I

Marketing: Evolution and new Paradigms – CRM – Definition and the Basic concepts. CRM and Service Marketing – Tools for CRM

Unit – II


Key accounts management – CRM and knowledge management – Life time value of the customer.

Unit – III

Data Mining and Data Warehousing – Real world applications.

Unit – IV

Strategies for profitable dialogue with customers, Sales force automation, Marketing automation, Call Centres, BPO and KPO.

Unit – V

CRM implementation and effectiveness – Banking, Health Care, Insurance, Travel Industries.

Text & Reference Books:

1. Stanley A Brown – Customer Relationship Management – Price water coopers2. Green –CRM at the speed of light – TATA McGraw Hill3. Jagdish N Sheth and Others – Customer Relationship Management – McGraw Hill

William G Zikmund – Customer Relationship Management -

SEMESTER – IV (Elective) FINANCE Course Code: P08MS4F1

FINANCIAL SERVICES

Course Objectives:

This course provides an understanding of the following fund-based and fee-based financial services offered by financial intermediaries such as non-banking finance companies, banks and financial


institutions in the areas of Equipment Leasing, Hire Purchase & Consumer Credit, Bill Discounting & Factoring, Accessing Capital Market. This course will also focus on issues concerning the financial management of financial intermediaries.

Unit-INon-Banking Financial Companies: Overview, RBI act framework, Scope and meaning of NBFC’s, Credit rating of NBFC’s, Prudential norms and directions, Asset classifications, Capital Adequacy requirements.

Unit-IIEquipment Leasing: Concept and classification, Significance and Limitations, Legal & Tax Aspects, IAS-17 frame work, Lease Evaluation (Lessee’s Perspective and Lessor’s view point), Lease Accounting, Recent Developments.

Unit-IIIHire Purchase & Consumer Credit: Overview, Conceptual Framework, Legal & Tax Aspects, Financial Evaluation of Hire Purchase, Accounting for Hire Purchase, Financial Evaluation, Consumer Credit.

Unit-IVBill Discounting & Factoring: Concept & forms of Bill Discounting, Concept & Types of Factoring, Bill Discounting Vs Factoring, Financial Evaluation of Factoring, factoring in the Indian Context, Export Factoring and Forfaiting.

Unit-VAccessing Capital Market: Issue Management Intermediaries (Merchant Banker, Bankers, Brokers, Registrar’s, Portfolio managers) Fraudulent and unfair Trade Practices, Activities procedures ( Pricing issues, promoters contribution, issue advertisement, book-building, e-ipo), Post issue Obligations, Regulatory Framework, Credit rating.

Text Book:

1. Financial Services, M Y Khan Tata MacgrawHill, 4th e

SEMESTER-IV (Elective)FINANCE

Course Code: P08MS4F2STRATEGIC COST MANAGEMENT

Unit-ICosting – purpose – utility, Elements of Cost – Cost Sheet- Problems, Designing Cost Systems for Job and Process oriented manufacturing environments, Cost Reduction and productivity: Cost reduction value analysis – productivity- value added concepts – Learning curves – Quality circles.


Unit-IITotal Cost management – managing process cost – managing production costs – managing delivery costs – managing structural cost, target costing- cost as a source of competitive advantage life cycle costing.

Unit-IIIActivity based costing – drawbacks of conventional costing – methodology of ABC – Merits, Demerits, suitability of ABC – Implementation of ABC Management control systems- evaluating management control systems- engineered, discretionary and committed costs – responsibility centers – Evaluation of the performance of different responsibility centers – problems.

Unit-IVImplications of linear programming for cost accountants – Guidelines for regression analysis- Applications of regression analysis in cost functions.

Unit-VStrategic control systems – Quality, time and cost as competitive weapons, organization structure and decentralization – choices about responsibility centers – Market based transfer prices.

Reference Books:

1. Strategic cost Management- Vijay Govindarajan2. management Accounting – Antony3. Management Accounting – Batty4. Cost Accounting – Horngern.

SEMESTER-IV (Elective)

FINANCECourse Code: P08MS4F3

CORPORATE VALUATION (M & A)

Course Objective: The course will familiarize the students with the role of mergers and related activities including Joint ventures, licensing, spinoffs, equity carveouts, tracking stocks, restructuring, alliances and other corporate interactions such as network relationships.


Unit-I Change forces and Mergers: Merger Movements, Arbitrage activities, Various type of mergers. Anti trust policies, various acts governing mergers. Strategy: Strategy formulations, Effective strategies.

Unit-IIDeal structuring: Methods of payment. Mergers and takeovers. Major challenges to Merger Success. Empirical studies of Merger performance. Calculation of returns. Alternative paths to growth: Internal base or core growth, Mergers and takeovers, Joint ventures, Alliances and partnerships, Investments, Exclusive agreements, Licensing and Franchising.

Unit-IIIValuation: Analysis, The Use of stock in Acquisitions, Comparable Companies or Comparable Transactions Approach. Discounted Cash Flow Analysis, Formula Methods in Valuation, Cost of Equity, Cost of debt.

Unit-IVCapital structure and the cost of capital, Valuation in Mergers, Valuation Analysis, Negotiations.

Unit-V Restructuring and Financial Engineering, Cash Flows, Dividends, and Share repurchases. Takeover Defences – Operating performance, Financial Techniques and Restructuring and financial engineering.

Reference Books:

1. Mergers and acquisitions – J Fred Weston, Samuel C Weaver Mcgraw Hill2. Strategic alliances – Warnock Davies, Jaico Publications.

SEMESTER-IV (Elective)

HUMAN RESOURCECourse Code: P08MS4H1

COMPENSATION MANAGEMENT

Unit – I


Conceptual and theoretical understanding of economic theory related to Compensation Management (Wage Concepts and Wage Theories). Employee’s satisfaction and Motivation issues in compensation design. Establishing Internal, External and individual equally.

Unit – II

Strategic importance of variable day-Determination of Inter and Intra industry compensation differentials. Individual and Group Incentives. Unit – III

Dearness Allowance Concept-Emergence& Growth in India. The role of fringe benefits in reward systems Retirement Plans including VRS/Golden Handshake Schemes. Unit – IV

Executive Compensation. Compensation Systems in Multinational Companies and IT companies including ESOP.

Unit - V

Collective Bargaining Strategies-Long term settlements-cases of Productivity Settlements-Exercises on drawing up 12(3) and 18(1) settlements. Emerging Trends in IR due to LPG.

TEXT BOOKS:

1. Relevant Bare Acts.2. Srivastava S.C. Industrial Relations and Labour Law, New Delhi, Vikas 1994.

SEMESTER-IV (Elective)HUMAN RESOURCE

Course Code: P08MS4H2 PERFORMANCE MANAGEMENT

OBJECTIVE: To familiarize the students with concepts and challenges of managing and developing human performance in organization.


Unit-IPerformance Management- Meaning- Difference between performance management and appraisal system- Work and performance – Managing performance – Process of PFM – Keys to high performance.

Unit-IISetting Objectives- Individual and Organizational Performance – Role Description- Performance Standards- Attributes of useful goals- Customizing plan for Manger-Criteria for good plan.

Unit-IIIMonitoring – Objectives, Process of Monitoring – Communication, Review Discussion, Purpose Of manager development, process, coach/counsel, Mentoring.

Unit-IVStock taking performance – Introduction, Process Appraising for recognition and reward – Pros and cons of appraising, Methods of Appraisal, Appraisal System Design – Implementation and HR Decisions.

Unit-VOrganizational Effectiveness Leadership and Change – Performance Management Skills – Managing Change, Operationalising Performance management, Team Oriented organizations, Developing effective teams – Leading high performance teams.

REFERENCE BOOK:

1. Prem Chadha: “Performance Management” McMillan Business Books 2003.


Course Code: P08MS4H3 STATEGIC HUMAN RESOURCE DEVELOPMENT

Unit-I


Introduction, changing environment, Business Complexities, Portfolio, process and structure related strategic responses

Unit-II

Significance of HRD, HRD and complexities advantage, Business strategy and HRD, Business policy and HRD, Life cycle of organizations and HRD, Organizational performance and HRD

Unit-III

Practices: SHRD fundamentals, SHRD initiatives, working conditions & family welfare, HR Dept/ function, Training , PA, job Enrichment, Career planning, communication, Empowerment. Facilitators: Concerns of management, concerns of Trade unions, Concern of frontier officers/supervisors ,concern of workers, IR Scenario, Trainability, Outsourcing

Unit-IV

Portfolio related strategic responses and Strategic HRD systems, Process related strategic responses and Strategic HRD systems and structure related strategic responses and Strategic HRD systems

Unit-V

Profile of study organizations, strategic responses of study organizations, strategic HRD system in study organization, relationship between practices and facilitator, alignment between responses and strategic HRD systems, blocks of alignment and their solutions.

TEXT BOOKS:

1. Strategic Human Resource Development - Srinivas R Kaudula, PHI, 20012. Strategic Human Resource Development - Rothvell & Kazauas, PHI, 1989


Course Code: P08MS4H4

TALENT MANAGEMENT

Unit-I


Talent Management-Definition-Building blocks of a Talent Management – role and importance of Job Core Competencies through Job Descriptions, Job Analysis and Job Design – Elements of Talent Planning – Understand and explain creation of a diversity initiative into the Talent Management process.

Unit-IITalent acquisition - e-recruitment systems and how to evaluate and screen electronic resumes and applications for the best talent while conforming to the legal issues in the hiring process.

Unit-IIIPerformance Management Systems in organizations and their relationship between rewards to performance. Develop a Career Track Planning Process – Evaluating Internal and External recruitment strategies selection techniques.

Unit-IVDevelop an understanding of coaching, training and development – Leadership Development – relationship of the Compensation plan and the implementation of the Talent Management plan.

Unit-VHRIS system and talent Management system – outsourcing, contingent, contract/temporary workforce – Data security and reporting essentials in a Talent Management System.

REFERENCES BOOKS:1. Lance A.B. & Berger, D.R. The Talent Management Handbook : Creating Organizational Excellence by

Identifying, Developing, and Positioning Your Best People, McGraw-Hill 2003.

2. Allan Schweyer, Talent Management Systems: Best Practices in Technology Solutions for Recruitment, Retention and Workforce Planning, Wiley, 2004.

SEMESTER-IV (Elective) SYSTEMS

Course Code: P08MS4S1 SOFTWARE PROJECT MANAGEMENT

Unit – I


Definition-components of SPM- challenges and opportunities- tools and techniques- managing human resource and technical resource-costing and pricing of projects- training and development-project management techniques.

Unit – II

Monitoring & measuring of SW development –cost, size and time metrics-methods and tools for metrics – issues of metrics in multiple projects.

Unit – III

Quality in SW development –quality assurance-quality standards and certifications-the process and issues in obtaining certification- the benefits and implications for the organization and its customers- change management

Unit – IV

The risk issues in SW development and implementation- identification of risks-resolving and avoiding risks- tools and methods for identifying risk management.

Unit – V

Multiple projects-off-shore development issues-managing human resources-pricing and payments across countries – remote development and implementation.

REFERENCE BOOKS:

Royce, Walker, Software Project Management, Pearson Education, 2002.

Kelker, S.A Software Project Management, Prentice Hall, 2003.

SEMESTER-IV (Elective) SYSTEMS

Course Code: P08MS4S2BUSINESS INTELLIGENCE

Unit – I


Framework for computerized decision support – Phases of the decision making process – Components of DSS – Origins and Drivers of business Intelligence – Successful BI implementation – Structure and components of BI.

Unit – II

Definitions and concepts – Data warehousing process overview – Architecture – Data integration, Extraction and load process - Data warehouse development – Security issues.

Unit – III

Business analytics: An overview – Online Analytical processing – Reporting and Queries – Multidimensionality - Data Visualization – Web intelligence and web analytics - Benefits.

Unit – IV

Data mining concepts – Data Mining techniques and Tools – Text Mining – Web Mining.

Unit – V

Basic concepts – Learning in Artificial Neural Networks – Developing Neural Network systems - Others Neural Network Paradigms – Applications of Neural Networks.

REFERENCE BOOKS:

Efraim Turban, Jay E. Aronson, Ting-peng Liang and ramesh sharda, “Decision support and Business intelligence systems”,8/e,Prentice Hall,2007.

Efraim Turban, Jay E. Aronson and David King, ”Business intelligence”, 1/e,Prentice Hall,2008.

SEMESTER-IVCourse Code: PXMS4:1

Extra Credit Course: TOTAL QUALITY MANAGEMENT

Unit-I


Principles of Total Quality Management: Various definitions of Quality, Dimensions of Quality, Definition of TQM, Principles of TQM.Quality Philosophies of Deming, Crosby and Juran, Deming Wheel, Evolution of TQM, Models of TQM.

Unit-II

Practices of Total Quality Management: Top Management Commitment – Leadership, Vision, Mission and Quality Policy Statements. Customer focus – Internal and External Customer concept, Customer Feedback, Customer satisfaction, Customer Retention. Employee Involvement – Team work and Team building, Empowerment, Motivation and Training. Process Improvement – Continuous Improvement Strategies, Types of Problems, Problem solving, Kaizen.Systems Methodology – Process approach, Factual approach to Management, Supplier Partnership.

Unit-III

Tools and Techniques of Total Quality Management: Top Management Commitment: New Seven Management Tools, Bench Marking. Customer Focus – Quality Function Deployment, Mistake proofing. Employee Involvement – Quality Circles, 5 S. Process Improvement – Statistical process Control, Total Productive Maintenance.Systems Methodology – Old Seven QC Tools, JIT and Kanban.

Unit-IV

Quality Imperatives for Business Improvement: Cost of Quality, Business Process Re-engineering, Reliability Analysis, Process Capability Analysis, ISO 9000:2000 Quality Management System, ISO 14000: 1998 Environment Management System.

Unit-V

TQM Implementation Strategies: Training for TQM, Road map to TQM, Malcolm Baldridge Quality Framework, European Model for quality Management, Pitfalls in operationalising TQM.

Text Books:

Total Quality Management – Bale H Besterfield


MBA Syllabus 2008

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