Downloaded from a2zmba.blogspot.com INTRODUCTION TO THE COMPANY COMPANY PROFILE OF HDFC STANDARD LIFE INSURANCE COMPANY LTD ABOUT HDFC STANDARD LIFE INSURANCE HDFC Standard Life Insurance Company Ltd. is one of India's leading private insurance companies, which offers a range of individual and group insurance solutions. It is a joint venture between Housing Development Finance Corporation Limited (HDFC Ltd.), India's leading housing finance institution and a Group Company of the Standard Life, UK. HDFC as on December 31, 2007 holds 72.38 per cent of equity in the joint venture. HDFC STANDARD LIFE INSURANCE PARENTAGE HDFC Limited. HDFC is India leading housing finance institution and has helped build more than 23, 00,000 houses since its incorporation in 1977. Downloaded from a2zmba.blogspot.com
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INTRODUCTION TO THE COMPANY
COMPANY PROFILE OF HDFC STANDARD LIFE INSURANCE COMPANY LTD
ABOUT HDFC STANDARD LIFE INSURANCE
HDFC Standard Life Insurance Company Ltd. is one of India's leading private
insurance companies, which offers a range of individual and group insurance
solutions. It is a joint venture between Housing Development Finance Corporation
Limited (HDFC Ltd.), India's leading housing finance institution and a Group
Company of the Standard Life, UK. HDFC as on December 31, 2007 holds 72.38 per
cent of equity in the joint venture.
HDFC STANDARD LIFE INSURANCE PARENTAGE
HDFC Limited.
HDFC is India leading housing finance institution and has helped build more
than 23, 00,000 houses since its incorporation in 1977.
In Financial Year 2003-04 its assets under management crossed Rs. 36,000 Cr.
As at March 31, 2004, outstanding deposits stood at Rs. 7,840 crores. The
depositor base now stands at around 1 million depositors.
Rated AAA by CRISIL and ICRA for the 10th consecutive year
Stable and experienced management
High service standards
Awarded The Economic Times Corporate Citizen of the year Award for its
long-standing commitment to community development.
Presented the Dream Homeâ award for the best housing finance provider in
2004 at the third Annual Outlook Money Awards.
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Standard Life Group (Standard Life plc and its subsidiaries)
Standard Life Group (Standard Life plc and its subsidiaries)
The Standard Life group has been looking after the financial needs of
customers for over 180 years
It currently has a customer base of around 7 million people who rely on the
company for their insurance, pension, investment, banking and health-care
needs
Its investment manager currently administers £125 billion in assets
It is a leading pensions provider in the UK, and is rated by Standard & Poor's
as 'strong' with a rating of A+ and as 'good' with a rating of A1 by Moody's
Standard Life was awarded the 'Best Pension Provider' in 2004, 2005 and 2006
at the Money Marketing Awards, and it was voted a 5 star life and pensions
provider at the Financial Adviser Service Awards for the last 10 years
running. The '5 Star' accolade has also been awarded to Standard Life
Investments for the last 10 years, and to Standard Life Bank since its
inception in 1998. Standard Life Bank was awarded the 'Best Flexible
Mortgage Lender' at the Mortgage Magazine Awards in 2006
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HISTORY
HDFC Standard Life Insurance Co. Ltd was incorporated on 14th august 2000. It is a
joint venture between Housing Development Finance Corporation Limited (HDFC
Ltd.) India and UK based Standard Life Company. Both the joint venture partners
being one of the leaders in their respective areas came together in this 81.4:18.6 joint
Venture to form HDFC standard life insurance company limited.
The MD and CEO of HDFC Standard Life Mr. Deepak Satwalekar, has given the
company new directions and has helped the company achieve the status it currently
enjoys. HDFC Standard Life brings to you a whole range of insurance solutions be it
group or individual or NAV services for corporations, they can be easily customized
as per specific needs.
HDFC Standard Life Insurance India boasts of covering around 8.7 lakh lives by
March'2007. The gross incomes standing at a whopping Rs. 2, 856 crores, HDFC
Standard Life Insurance Corporation is sure to become one of the leaders and the first
Preference for any life insurance customer.
The Bancassurance partners of HDFC Standard Life Insurance Co Ltd are HDFC,
HDFC Bank India Limited, Union Bank of India, Indian Bank, Bank of Baroda,
Sarawat Bank and Bajaj Capital.
The premium payment options available to the customers vary from online payment
to direct desk payments at the HDFC Standard Life Branches, by courier services or
in drop boxes provided. You can also pay by ECS or Automatic Debit System or
credit cards or standing instruction mandate. HDFC Standard Life Insurance
Company is a customer oriented corporation and aim at complete customer
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satisfaction.
The lapsation and renewal policy of HDFC Standard Life are clearly defined on the
official website. Online renewal forms are also available. For any change in personal
details like the contact details or the nominee of the policy or policy benefits, online
servicing is also available. Even the claim procedure has been simplified since affect
of the loss life is irreparable and is thus fully understandable at HDFC Standard Life.
A completely hassle-free process has been formulated to provide maximum
convenience.
HDFC Standard Life first came together for a possible joint venture, to enter the Life
Insurance market, in January 1995. It was clear from the outset that both companies
shared similar values and beliefs and a strong relationship quickly formed. In October
1995 the companies signed a 3 year joint venture agreement.
Around this time Standard Life purchased a 5% stake in HDFC, further strengthening
the relationship.
The next three years were filled with uncertainty, due to changes in government and
ongoing delays in getting the IRDA (Insurance Regulatory and Development
authority) Act passed in parliament. Despite this both companies remained firmly
committed to the venture.
In October 1998, the joint venture agreement was renewed and additional resource
made available. Around this time Standard Life purchased 2% of Infrastructure
Development Finance Company Ltd. (IDFC). Standard Life also started to use the
services of the HDFC Treasury department to advise them upon their investments in
India.
Towards the end of 1999, the opening of the market looked very promising and both
companies agreed the time was right to move the operation to the next level.
Therefore, in January 2000 an expert team from the UK joined a hand picked team
from HDFC to form the core project team, based in Mumbai.
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Around this time Standard Life purchased a further 5% stake in HDFC and a 5% stake
in HDFC Bank.
In a further development Standard Life agreed to participate in the Asset Management
Company promoted by HDFC to enter the mutual fund market. The Mutual Fund was
Launched on 20th july 2000.
Incorporation of HDFC Standard Life Insurance Company Limited:
The company was incorporated on 14th August 2000 under the name of HDFC
Standard life insurance company limited.
Their ambition from the beginning was to be the first private company to re-enter the
life insurance market in India. On the 23rd of October 2000, this ambition was
realised when HDFC Standard Life was the first life company to be granted a
certificate of registration.
HDFC are the main shareholders in HDFC Standard Life, with 81.4%, while Standard
Life owns 18.6%. Given Standard Life's existing investment in the HDFC Group, this
is the maximum investment allowed under current regulations.
HDFC and Standard Life have a long and close relationship built upon shared values
and trust. The ambition of HDFC Standard Life is to mirror the success of the parent
companies and be the yardstick by which all other insurance companies in India are
measured.
HDFC Standard Life Insurance Company Limited is one of India's leading private life
insurance companies offering a range of individual and group insurance solutions. It
is a joint venture between Housing Development Finance Corporation Limited
(HDFC Ltd), India's leading housing finance institution and Standard Life plc, the
leading providers of financial services in the United Kingdom.
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HDFC Ltd. as on December 31, 2007 holds 72.38 per cent of equity in the joint
venture. HDFC Standard Life's Product portfolio comprises solutions, which meet
various customer needs such as Protection, Pension, Savings, and Investment.
Customers have the added advantage of customizing the Plans, by adding optional
benefits called riders, at a nominal price. The company currently has 21 retail and 6
group products in its portfolio.
HDFC Standard Life maintains very high professional standards during product
offerings by providing sound financial advice, efficient post-sale service, and
immaculate financial security. Ongoing training for conventional products, and
specialized training, for unit-linked products, for its financial consultants, has also
helped its customers choose the product, best suited for their needs.
HDFC Standard Life operates across more than 726 cities and towns of the country
supported by its strong network of more than 1,45,000 Financial Consultants. HDFC
Standard Life also has more than 383 corporate agents and other sales intermediaries
including banks for distribution of insurance products.
Awards and Accolades
May, 2008Received PCQuest Best IT Implementation Award 2008
HDFC Standard Life received the PCQuest Best IT Implementation Award 2008 for
Consultant Corner, the applications for its financial consultants, providing centralized
control over a vast geographical spread for key business units such as inventory,
training, licensing, etc. Read more about the ‘Consultant Corner’ tool in the ‘HDFC
SL in news’ section.
HDFC Standard Life has won the PCQuest Best IT Implementation Award for two
years consequently. Last year, the company received the award for Wonders, its path-
breaking implementation of an enterprise-wide workflow system.
March, 2008
Silver Abby at Goafest 2008
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HDFC Standard Life's radio spot for Pension Plans won a Silver Abby in the radio
writing craft category at the Goafest 2008 organised by the Advertising Agencies
Association of India (AAAI). The radio commercial ‘Pata nahin chala’ touched
several changes in life in the blink of an eye through an old man’s perspective. The
objective was drive awareness and ask people to invest in a pension plan to live life to
the fullest even after retirement, without compromising on one’s self-respect.
Laadli Media Award 2007
HDFC Standard Life received Laadli Media Award 2007 for its 'Big car' TV
commercial. It showed how a daughter wants to be more responsible towards her
family and asks her dad to upgrade to a bigger car by offering him the extra money
Required to buy the car.
HDFC Standard Life received this award for two years consecutively. In 2006, it won
for the 'Papa' TV commercial, which challenged the stereotype parents saving only for
their son's education or daughter's wedding. The company took a bold step by
showing parents saving for their daughter's education abroad, demonstrating
Progressive thinking.
Laadli Media Awards, instituted in 2007, by Population First, an NGO working on
women's rights and social development, is given to professionals in print and
electronic media and ad makers for gender sensitive news reports, articles, print, TV
ads, and films.
March, 2008
Unit Linked Savings Plan Tops Mint Best TV Ads Survey
The Unit Linked Savings Plan advertisement of HDFC Standard Life, one of the
leading private insurance companies in India, has topped Mint’s Top Television
Advertisement survey conducted, for February 2008. HDFC Standard Life’s Unit
Linked Savings Plan advertisement was ranked 4th in terms of a combined score of ad
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awareness and brand recall and 3rd in terms of ad diagnostic scores (likeability,
enjoyment, believability, and claim). The respondents were between 18 and 40 years.
Mint’s exclusive report, ‘New voices in a makeover’ outlines the survey in detail.
February, 2008
Deepak M Satwalekar Awarded QIMPRO Gold Standard Award 2007
Mr Deepak M Satwalekar, Managing Director and CEO, HDFC Standard Life,
received the QIMPRO Gold Standard Award 2007 in the business category at the 18th
annual Qimpro Awards function. The award celebrates excellence in individual
performance and highlights the quality achievements of extraordinary individuals in
an era of global competition and expectations.
January, 2008
Sar Utha Ke Jiyo Among India’s 60 Glorious Advertising Moments
HDFC Standard Life’s advertising slogan honoured as one of ‘60 Glorious
Advertising & Marketing Moments' over the last 60 years in India,’ by 4Ps
Business and Marketing magazine. The magazine said that HDFC Standard Life is
one of the first private insurers to break the ice using the idea of self respect (Sar Utha
Ke Jiyo) instead of 'death' to convey its brand proposition. This was then, followed by
others including ICCI Prudential, thus giving HDFC Standard Life the credit of
bringing up one such glorious advertising and marketing moment in the last 60 years.
4th August 2008
HDFC Standard Life Launches Unit Linked Wealth Maximiser Plus
23rd July 2008
HDFC Standard Life Launches SimpliLife, a Unit Linked Plan in Simplest Way
14th May 2008
HDFC Standard Life Declares Results for FY2007-08; New Business Premium
Income grows by 63%
4th March 2008
HDFC Standard Life Expands its Reach with Inauguration of Mohali Branch