GUAHATI UNIVERSITYA Tranning Report submitted in partial
fulfillment of the requirments for the award of the degree of the
Masters of Business Administration(Industry Integrated), Guahati
University onA STUDY ON THE WORK OF MARKETING EXECUTIVEGULATI
AGENCIES PVT. LTD.GURGAON, HARYANA (INDIA)
Under The Guidance Of: Under Institutional Guidence Of: Mr. Anil
Sehgal Mrs. Gurvinder Kour (Sr. sales manager) NIAM Institute of
Applied Exxon MobilPrepared And Submitted By:
Altaf Amin MirG.U. Registration No. 004052 of 2009-
2010CERTIFICATE This to certify that Altaf Amin Mir, a student of
the Guahati University has prepared his tranning report entitled
Brand Promoter of Exxon Mobil (Faridabad) under my guidence. He has
fulfilled all requirements under the regulations of the
MBA(IIP)Guahati University, leading to the MBA(IIP) degree.This
work is the result of his own investigation and the project;
nethier as a whole nor any part of it was submitted to any other
University or Educational Institution for any research or
diploma.
I wish him all sucess in life.
Mrs. Gurvinder Kour
Relationship Manager Niam Institute of Applied Management
STUDENTS DECLARATION
I hereby declare that the Training Report conducted atGULATI
AGENCIES PVT. LTD FARIDABAD HARYANAUnder the guidence of
Mrs. Gurvinder KourSubmitted in Partial fulfillment of the
requirements for the
Degree of
MASTER OF BUSINESS ADMINISTRATION
(Industry Integrated)
To
Guahati University, Guahati
Is my original work and the same has not been submitted for the
award of any other Degree/Diploma/Fellowship or othersimilar titles
or prizes. Place: Badurpur New Delhi Altaf Amin Mir Date:
12-07-2010 Reg. No. 004052Contents:CHAPTER 1 Introduction
1.1 General Introduction about the sector.
1.2 Industry Profilea. Origin and developement of the
Industry.
b. Growth and present status of the Industry.
c. Future of the Industry.
CHAPTER 2 Profile of the OrganiZation2.1 Origin of the
Organization.
2.2 Growth and development of the Organization.
2.3 Present status of the Organisation.
2.4 Functional departments of the organization.
2.5 Organization structure and organised institution for any
research or Diplomation chart.2.6 Product and service profile of
the organization competitors.
2.7 Market profile of the Organization.
CHAPTER 3 DISCUSSION ON TRAINING3.1 Students work profile(Role
and Responsibilities), tools and techniques
Used.
3.2 Key learnings.
CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM
4.1 Statement of research problem.
4.2 Statement research objectives.
4.3 Reaserch design and methodology.
CHAPTER 5 ANALYSIS5.1 Analysis of data.
5.2 Summary of findings.
CHAPTER 6 SUMMARY AND CONCLUSIONS6.1 Summary of learning
experience.
6.2 Conclusion and requirement.
APPENDIX
Annexture like copy of questionnaries, interview schedule, leaf
lets, brochures, photographs to be enclosed.
BIBLIOGRAPHYCERTIFICATE OF THE ORGANIZATIONTo,
The Director,
NIAM
Faridabad.
This is to certify that Mr./Ms. ALTAF AMIN MIR
of MBA(Industry Intregrated) course of Guahati University at
Niam institute of applied management (iip) Academic partner has
undergone management training at our organization from
01-04-2010
to 01-0702010 .His/ Her performance during the training period
was Excellent .
Authorised Signatory
Note: This certificate of the Organization has to be necessarily
taken on the letter head of the respective organization and the
same will be treated as original Training Completiion Certificate.
ACKNOWLEDGEMENTSNote to StudentsAcknowledgements to be mentioned to
the head of the Academic Partner, NIAM, Faculty guide. Training
officer in charge. Manager in charge, other staff members,
collegues and friends for their encouragement, support, guidance
and assistance for undergoing management tranning and preparing the
project report.Altaf Amin Mir.
Gulati Agencies Pvt. Ltd. is an authorized distributor for Mobil
branded Automotive and Industrial Lubricants. Gulati Agencies Pvt.
Ltd. is a professionally managed organization. Incorporated in 1983
to serve the needs of the Industry in the NCR region with their
Head office at Faridabad (Haryana) & Branch offices in Gurgaon
(Haryana) & NOIDA(UP). The organization is associated with
principals who are product leaders in their respective product
categories. The organization has built a reputation for selling
quality products and has been maintaining a growth rate of over 40%
year on year. GAPL has been honored with the coveted 2005 Exxon
MobilTMCircle of ExcellenceTMaward in a short association of three
years.The Indian automobile lubricant market is the sixth largest
market in the world with revenues of approximately $1.30 billion in
2002. It is also one of the fastest growing retail markets in
India. Until 1993, it was a highly regulated market with a clear
dominance of the public sector. Companies like Bharat Petroleum
(BPCL), Hindustan Petroleum (HPCL), and Indian Oil Corporation
(IOC) held more than 75 percent of the market share. In recent
years, with the advent of the increasing number of multinationals
in the Indian market there is a growing presence of private
companies. Companies like Castrol, Elf Total-Fina, Gulf, and Shell
Oil have made their presence felt in the market.
Market SizeTotal production of automotive lubricants in India is
approximately 8 to 10 percent of global lube production. Unlike
other countries where lubricant demand has witnessed stagnation,
the Indian market has been growing at approximately 7 percent per
annum for the past 2 years. The public sector contributes to over
60 percent of the revenues for this market. MNCs have 5 percent
market share and the remaining share is held by the unorganized
sector. Automotive lubricants are further divided into diesel lubes
and petrol lubes. Diesel lubes comprise 70 percent of the market
and petrol based lubricants cover the rest. As diesel lubes are
used by commercial vehicles, which have to cover greater distances,
their market share is higher. Engine oil constitutes around 83
percent of total sales volumes. Gear oils, transmission fluids,
hydraulic brake fluids, and engine coolants contribute to the
balance.
Distribution StructureThere are two key markets for lubricants
in India. Given high levels of competition original equipment,
linkages are gaining importance. The original equipment market
contributes almost 70 percent and 30 percent of the market is
comprised by the retail sales segment. The channel for replacement
market or the retail segment is petrol pumps or retail stores.
Almost 70 percent of the lubricants in India are sold through
petrol pumps. Most of the MNCs have tied up with oil majors for
marketing their lubricants like Castrol with Escorts and Tata BP
with Telco. After the deregulation of the petrol pumps companies
are keenly watching the developments in the lubes market.
The distribution channel adopted by public sector units is
through the petrol pumps. Other private participants have had to
set up an independent infrastructure comprising of distributors,
stockiest and retailers throughout India. MNCs and private
companies sell through retail stores. To compete with dominant
public sector distribution, concepts like "Bazaars" and "Super
Stores" have also been developed. Castrol developed the concept of
"Bazaars." These are outlets meant only for lubricant sales.
Outlook
In the future, growth in the automotive lubricants industry will
largely depend on the overall performance of the economy. In the
past one and a half years, the scenario has improved with higher
sales of commercial vehicles and two-wheelers. However, in the
future volume growth will be affected because of use of better
quality, long drain lubes. This will increase the replacement cycle
for lubes. In the shorter term, one will witness intense
competition in a slow growing market marked by a consolidation
activity, which has the potential to change the face of the
lubricant industry. Given the rising competition, success of a
product would largely depend how well it is branded and
distributed.
UEIL is the independent umbrella association for the European
lubricants industry, representing more than 400 predominantly small
and medium-sized companies who account for over 30% of the
automotive oil market share and manufacture and distribute
lubricant products throughout the European Union. The lubricant
industry employs more than 100 000 people in Europe and produces a
turnover of approximately 30bn.
As the sole and preeminent representative body for lubricant
companies in Europe , UEIL aims to improve the competitive
conditions for lubricants and to advocate for a fairer, stable and
transparent regulatory level playing field in the future
competition law framework applicable to the motor vehicle
sector.
a. Origin and development of the industry:
ExxonMobil has evolved from a regional marketer of kerosene in
the U.S. to the largest publicly traded petroleum and petrochemical
enterprise in the world. Today we operate in most of the world's
countries and are best known by our familiar brand names:
Exxon,EssoandMobil. We make the products that drive modern
transportation, power cities, lubricate industry and provide
petrochemical building blocks that lead to thousands of consumer
goods.
ExxonMobil Lubricants Private Limited (EMLPL) (previously named
Indo Mobil Limited) was established in March 1994 to handlethe
manufacture and sale of lubricants.
Operations include lubricant oil blending, packaging,
distribution and marketing with a growing premium finished
lubricants products.
Product range covers passenger vehicle lubricants / commercial
vehicle lubricants / industrial lubricants / marine lubricants and
greases.
ExxonMobil conducts its business activities in India via three
wholly owned subsidiaries, which arecompaniesincorporated in
India.
ExxonMobil Company India Private Limited has actively developed
the market for ExxonMobil specialty chemicals and polymers since
May 1996.
The Lubricants business is currently conducted by ExxonMobil
Lubricants Private Limited. Mobil-branded lubricants have been
manufactured, marketed and sold in India since 1993 while
Esso-branded lubricants have been in the market since 1995.
ExxonMobil Gas (India) Private Limited primarily supports Gas
Marketing to India by different Liquefied Natural Gas (LNG) supply
projects, in which ExxonMobil has an equity interest.
EMLPLs head office is in Gurgaon (Haryana) and its regional
office in Mumbai.Production is through a toll blending plant in
Taloja (near Mumbai). The distribution is supported by five
Regional Distribution Centers.
Despite weak economic conditions, ExxonMobil Chemical Company
delivered a 13.9 percent return in 2009, leading other
international oil companies' chemical divisions and key
competitors. The chemical business continues to have attractive
growth opportunities, supported by an investment of $3.1 billion in
2009, the highest level in more than 10 years.
TheExxon Mobil Corporation, orExxonMobil, is anAmerican
multinationaloilandgascorporation. It is a direct descendant ofJohn
D Rockefeller's Standard OilCompany, and was formed on November 30,
1999, by the merger ofExxonandMobil .Its headquarters is located
inIrving, Texas
ExxonMobil is one of thelargest publicly traded companiesin the
world, having been ranked either #1 or #2 for the past 5 years.
Exxon Mobil's reserves were 72 billion oil-equivalent barrels at
the end of 2007 and, at then (2007) rates of production, are
expected to last over 14 years.[The company has 38oil refineriesin
21 countries constituting a combined daily refining capacity of 6.3
million barrels
During 2009, eight major projects started operations and are
projected to add the equivalent of 400,000 net barrels per day to
Exxon Mobils production in 2010.
An additional 12 major projects are expected to start production
between 2010 and 2012. Combined with other projects, Exxon Mobil
expects its share of production from new projects to increase by
1.5 million oil-equivalent barrels per day by 2015
b. Growth & present status of the industry:
Over the last 125 years Exxon Mobil has evolved from a regional
marketer of kerosene in the U.S. to the largest publicly traded
petroleum and petrochemical enterprise in the world. Today we
operate in most of the world's countries and are best known by our
familiar brand names:Exxon,EssoandMobil. We make the products that
drive modern transportation, power cities, lubricate industry and
provide petrochemical building blocks that lead to thousands of
consumer goods.
1999:
On November 30, 1999, Exxon and Mobil join to form Exxon Mobil
Corporation. "This merger will enhance our ability to be an
effective global competitor in a volatile world economy and in an
industry that is more and more competitive," said Lee Raymond and
Lou Noto, chairmen and chief executive officers of Exxon and Mobil,
respectively.2001 Exxon Mobil Research & Engineering Company
(EMRE) develops theSCAN finingprocess, which uses a new proprietary
catalyst to selectively remove more than 95 percent of the sulphur
from gasoline while minimizing octane loss.
2002 Exxon Mobil, joined by other sponsors, initiates the Global
Climate and Energy Project (GCEP) at Stanford University a
pioneering research effort to identify technologies that can meet
energy demand with dramatically lower greenhouse gas emissions.
2005 Exxon Mobil partners with professional golfer Phil
Mickelson and his wife, Amy, to launch the Mickelson Exxon Mobil
Teachers Academy. The academy is designed to provide third- through
fifth-grade teachers with the knowledge and skills necessary to
motivate kids to pursue careers in science and math.
2005 Exxon Mobil and Qatar Petroleum, with other joint-venture
partners, expand development of the giant North Field offshore
Qatar, the largest non-associated gas field in the world.
2007 Exxon Neftegas Limited (a subsidiary of Exxon Mobil
Corporation) completes the drilling of the Z-11 well, the longest
measured depth extended-reach drilling (ERD) well in the world.
c. Future of the industry:
Exxon Mobil has a portfolio of significant Arctic opportunities,
with ongoing studies spanning the range of exploration, project
feasibility assessment and planning, and technology
development.
International Exxon Mobil Corporation delivered industry leading
results in 2009 during a volatile and challenging industry
environment and is well positioned for future growth across a range
of market conditions, the company said today in its annual
presentation to investment analysts at the New York Stock
Exchange.
Each of our three business segments, Upstream, Downstream and
Chemical, outpaced our competitors, said Rex W. Tillerson, chairman
and chief executive officer.
We manage each of our business lines for the long term. A
disciplined approach to investing through the business cycle has
established a long record of responsible stewardship of our
shareholders money.
In 2009, Exxon Mobil reported earnings of US$ 19.3 billion and
generated cash flow of US$ 28.4 billion.
In 2010, Exxon Mobil will continue to progress its bio-fuels
program and alliance with a leading biotech company, Synthetic
Genomics Inc., to research and develop next-generation bio-fuels
from photosynthetic algae.
Exploration plans for 2010 and 2011 will evaluate offshore plays
in Southeast Asia, the Black Sea, Canadas East Coast, the US Gulf
of Mexico, Libya, Brazil and Australia, and also onshore
unconventional gas potential in North America, Europe and
Indonesia
An additional 12 major projects are expected to start production
between 2010 and 2012. Combined with other projects, Exxon Mobil
expects its share of production from new projects to increase by
1.5 million oil-equivalent barrels per day by 2015.
In 2010, Exxon Mobil will continue to progress its bio-fuels
program and alliance with a leading biotech company, Synthetic
Genomics Inc., to research and develop next-generation bio-fuels
from photosynthetic algae.
This is the eighth year that Exxon Mobil has made an annual
presentation to analysts at the New York Stock Exchange
2.1 Origin of the Organization.
TheExxon Mobil Corporation, orExxonMobil, is
anAmericanmultinationaloilandgascorporation. It is a direct
descendant ofJohn D. Rockefeller'sStandard Oilcompany,[3]and was
formed on November 30, 1999, by the merger ofExxonandMobil. Its
headquarters is located inIrving, Texas.
ExxonMobil is one of thelargest publicly traded companiesin the
world, having been ranked either #1 or #2 for the past 5 years.
Exxon Mobil's reserves were 72 billion oil-equivalent barrels at
the end of 2007 and, at then (2007) rates of production, are
expected to last over 14 years.[4]The company has 38oil
refineriesin 21 countries constituting a combined daily refining
capacity of 6.3 million barrels.[5]
HYPERLINK "http://en.wikipedia.org/wiki/ExxonMobil" \l
"cite_note-5"[6]
HYPERLINK "http://en.wikipedia.org/wiki/ExxonMobil" \l
"cite_note-6"[7]ExxonMobil is the largest of the six
oilsupermajors
HYPERLINK "http://en.wikipedia.org/wiki/ExxonMobil" \l
"cite_note-7"[8]with daily production of 3.921 million BOE (barrels
of oil equivalent). In 2008, this was approximately 3% of world
production, which is less than several of the largest state-owned
petroleum companies.[9]When ranked by oil and gas reserves it is
14th in the world with less than 1% of the total.ExxonMobil
conducts its business activities in India via three wholly owned
subsidiaries, which arecompaniesincorporated in India.
ExxonMobil Company India Private Limited has actively developed
the market for ExxonMobil specialty chemicals and polymers since
May 1996.
The Lubricants business is currently conducted by ExxonMobil
Lubricants Private Limited. Mobil-branded lubricants have been
manufactured, marketed and sold in India since 1993 while
Esso-branded lubricants have been in the market since 1995.
ExxonMobil Gas (India) Private Limited primarily supports Gas
Marketing to India by different Liquefied Natural Gas (LNG) supply
projects, in which ExxonMobil has an equity interest.
2.2Growth and development of the organization.
Over the last 125 years ExxonMobil has evolved from a regional
marketer of kerosene in the U.S. to the largest publicly traded
petroleum and petrochemical enterprise in the world. Today we
operate in most of the world's countries and are best known by our
familiar brand names:Exxon,EssoandMobil. We make the products that
drive modern transportation, power cities, lubricate industry and
provide petrochemical building blocks that lead to thousands of
consumer goods.
Despite weak economic conditions, ExxonMobil Chemical Company
delivered a 13.9 percent return in 2009, leading other
international oil companies' chemical divisions and key
competitors. The chemical business continues to have attractive
growth opportunities, supported by an investment of $3.1 billion in
2009, the highest level in more than 10 years. 2001 ExxonMobil
Research & Engineering Company (EMRE) develops theSCAN
finingprocess, which uses a new proprietary catalyst to selectively
remove more than 95 percent of the sulphur from gasoline while
minimizing octane loss.
2002ExxonMobil, joined by other sponsors, initiates the Global
Climate and Energy Project (GCEP) at Stanford University a
pioneering research effort to identify technologies that can meet
energy demand with dramatically lower greenhouse gas emissions.
2005ExxonMobil partners with professional golfer Phil Mickelson
and his wife, Amy, to launch the Mickelson ExxonMobil Teachers
Academy. The academy is designed to provide third- through
fifth-grade teachers with the knowledge and skills necessary to
motivate kids to pursue careers in science and math.
2005 ExxonMobil and Qatar Petroleum, with other joint-venture
partners, expand development of the giant North Field offshore
Qatar, the largest non-associated gas field in the world.
2007 Exxon Neftegas Limited (a subsidiary of Exxon Mobil
Corporation) completes the drilling of the Z-11 well, the longest
measured depth extended-reach drilling (ERD) well in the world
During 2009, eight major projects started operations and are
projected to add the equivalent of 400,000 net barrels per day to
ExxonMobils production in 2010 In 2010, ExxonMobil will continue to
progress its bio-fuels program and alliance with a leading biotech
company, Synthetic Genomics Inc., to research and develop
next-generation bio-fuels from photosynthetic algae
.An additional 12 major projects are expected to start
production between 2010 and 2012. Combined with other projects,
ExxonMobil expects its share of production from new projects to
increase by 1.5 million oil-equivalent barrels per day by 2015.
On December 14, 2009 Exxon announced a deal to acquireXTO Energy
through an all-stock transaction valuing XTO at $41 billion. It is
the largest U.S. petroleum takeover since 2006 and highlights
Exxons continual move into shale based oil and natural gas. XTO has
a strong hold in shale plays in America, including the Marcellus,
the Haynesville and the Bakken basins. The acquisition will boost
the companys resource base by 10%, leveraging the fact that XTO is
one of the nation's largest independent oil and gas producers.Exxon
expects to complete the acquisition of XTO in the second quarter of
2010 after it is voted on by XTO shareholders on June 25th, 2010.
ExxonMobil is the largest of the six oilsuper majorswith daily
production of 3.921 million BOE (barrels of oil equivalent). In
2008, this was approximately 3% of world production, which is less
than several of the largest state-owned petroleum companies. When
ranked by oil and gas reserves it is 14th in the world with less
than 1% of the total.2.3 Present status of the Organization: Rank:2
CEO:Rex W. Tiller son The oil giant made a big bet on the domestic
natural gas market late last year buying Texas-based XTO Energy for
$41 billion. But refining and exploration remain its backbone. The
company drilled 45 new wells last year and hit pay dirt on nearly
two-thirds of them. Other big projects: new ventures in Qatar, the
Black Sea, and Kazakhstan, including the giant Kashagan field
located offshore in the Caspian Sea. With operations in nearly
every corner of the planet, Exxon always seems to get a seat at the
table when big projects arise.
2.4 Functional Departments of the Organization.ExxonMobil
Development Company is responsible for planning and executing all
major oil and gas development projects for Exxon Mobil
Corporation.
From deepwater fields in West Africa to heavy oil deposits in
Venezuela to liquefied natural gas in Qatar, ExxonMobil Development
stewards a portfolio that is robust, balanced and diverse.
Working alone and with others, we have more than 100 major new
oil and gas development projects under way throughout the world
representing a total investment exceeding $50 billion. Numerous
additional opportunities are also being evaluated for future
development.
The functional approach to executing this unparalleled level of
development activity helps us engage the best people and
technologies at the right times and provides for maximum synergy
throughout our global activities. In our deepwater development,
this approach has resulted in several breakthroughs, such as our
Early Production System which has enabled the rapid, lower-cost
commercialization of deepwater resources.
In addition to planning and executing all major development
projects, Exxon Mobil Development provides exploration and
development drilling services worldwide.
Whether those groups use land rigs, offshore platform rigs,
jack-up rigs, semi-submersible rigs or deepwater drill ships, they
employ cutting-edge technology to reach oil and gas that might
otherwise be too difficult or costly to produce.
It is no small measure of the workforces skill and dedication
that these tasks are accomplished safely in extremely challenging
settings and with respect for environmentally sensitive areas.
In a business where wells are often drilled in waters nearly a
mile deep and where producing zones can be 20,000 feet or more
underground, with temperatures reaching 450 F, ExxonMobil has
demonstrated both the experience and expertise to develop oil and
gas resources wherever they are found.
Shaping the world to come
Exxon Mobil maintains a worldwide functional organization to
market gas and power and to commercialize its industry-leading
portfolio of resources.
Exxon Mobil Gas & Power Marketing Company is the worlds
largest non-government marketer of equity natural gas, with sales
exceeding 10 billion cubic feet a day.
In addition to proved gas reserves of nearly 56 trillion cubic
feet, we oversee net discovered gas resources of nearly 185
trillion cubic feet.
Marketing offices sell natural gas, liquefied natural gas (LNG)
and related products in more than 25 countries across five
continents an unprecedented global presence that provides
significant breadth and flexibility.
2.5 Organization structure-and Origin Institution for any
research or diploma. action chart.
We conduct oil and gas exploration, development and production
in every major accessible producing area in the world.
We have the largest energy resource base of any non-government
company, and we are the worlds largest non-government natural gas
marketer and reserves holder.
Consumers know us best by our brand names: Exxon, Mobil and
Esso.
We are the worlds largest fuels refiner and manufacturer of lube
basestocks used for making motor oils.
We have refining operations in 26 countries, 42,000 retail
service stations in more than 100 countries and lubricants
marketing in almost 200 countries and territories.
We market petrochemical products in more than 150 countries.
Ninety percent of our petrochemical assets are in businesses that
are ranked number 1 or number 2 in market position.
To be successful, Exxon Mobil must be at the leading edge of
competition in every aspect of our business. This requires that our
substantial resources financial, operational, technological and
human be employed wisely and evaluated regularly.
While we maintain flexibility to adapt to changing conditions,
the nature of our business requires a focused, long-term approach.
We will consistently strive to improve efficiency and productivity
through learning, sharing and implementing best practices. We will
be disciplined and selective in evaluating the range of capital
investment opportunities available to us. We will seek to develop
proprietary technologies that provide a competitive edge.
Exxon Mobil Foundation announced today a $1 million grant to
Spelman College to provide scholarships to black women pursuing
technology-related degrees. The Women in Science and Engineering
Scholars program is the second contribution from the company to
help facilitate the recruitment, retention and graduation of black
females pursuing degrees in chemistry, physics, mathematics and
computer science.
"Exxon Mobil has had a long-term commitment to science and
mathematics education and supports educational initiatives to
encourage the next generation of engineering scholars," said Gerald
McElvy, president, Exxon Mobil Foundation. "As our country
continues to diversify and grow, our goal is to promote awareness
of the many opportunities for those who hold engineering degrees
and to provide the skills needed for students to be successful,
especially for the underrepresented sector of women engineering
professionals."
Six students pursuing a major in one of the targeted physical
science or mathematics disciplines will be selected annually as
Exxon Mobil Scholars. Along with tuition, fees, books, supplies and
room and board, the scholarship will provide research training,
mentoring and professional development. The scholars also will
participate in 10-week paid summer internships with Exxon Mobil or
other research-active organizations and have access to research
labs at both Spelman and Georgia Tech.
"Spelman College has the distinction of being the leading
producer of black females who go on to earn doctoral degrees in
science and engineering," said Beverly Daniel Tatum, president,
Spelman College. "This generous investment will help build on this
achievement by enhancing our capacity to develop and prepare women
for successful leadership in the fields of math and science."
Applicants must be high school seniors with a minimum grade
point average of 3.5 on a 4.0 scale, belong to an under-represented
minority group in scientific and engineering fields and have a
combined SAT score of 1,650 or a composite score of at least 25 on
the ACT. For more information, send an e-mail to
[email protected].
Exxon Mobil has a long history with Spelman that started in 1884
when company founder, John D. Rockefeller, paid off the $5,000 debt
of a school for recently freed black women in Atlanta, while
visiting with his wife and mother-in law. That school was later
renamed Spelman College in honor of Mr. Rockefeller's wife's
family. In addition to the Women in Science and Engineering
scholarships with Spelman, Exxon Mobil develops and supports
programs that encourage students, specifically women and
minorities, to develop a keen interest in careers in the math and
science and related fields. Nationally, Exxon Mobil has supported
programs such as the National Action Council for Minorities in
Engineering, the Sally Ride Science Academy brought to you by Exxon
Mobil, Society of Women Engineers, and Introduce a Girl to
Engineering Day, among others, designed to promote engineering as a
career for women.
About Spelman
Founded in 1881, Spelman College is a prestigious, highly
selective, liberal arts college that prepares women to change the
world. Located in Atlanta, Ga., this historically black college
boasts a 79 percent graduation rate, and outstanding alumnae such
as Children's Defense Fund Founder Marian Wright Edelman; former
U.S. Foreign Service Director General Ruth Davis, authors Tina
McElroy Ansa and Pearl Cleage; and actress LaTanya Richardson. More
than 83 percent of the full-time faculty members have Ph.D.s or
other terminal degrees, and the average faculty to student ratio is
12:1. More than 2,100 students attend Spelman. For more
information, visit: www.spelman.edu.
About Exxon Mobil Foundation
Exxon Mobil Foundation is the primary philanthropic arm of Exxon
Mobil Corporation in the United States. The Foundation and the
Corporation engage in a range of philanthropic activities that
advance education, health and science in the communities where
Exxon Mobil has significant operations. In the United States, Exxon
Mobil supports initiatives to improve math and science education at
the K-12 and higher education levels.
Globally, Exxon Mobil provides funding to improve basic
education, promote women as catalysts for development, and combat
malaria and other infectious diseases in developing countries. In
2008, together with its employees and retirees, Exxon Mobil
Corporation, its divisions and affiliates, and Exxon Mobil
Foundation provided $225 million in contributions worldwide, of
which more than $89 million was dedicated to education. Additional
information on Exxon Mobil's community partnerships and
contributions programs is available at
www.exxonmobil.com/community
2.6 Product and Service profile of the Organization
Competitors.
This company profile offers a comprehensive analysis of the
organization, its business segments, and competitors. It analyzes
the business and marketing strategies adopted by the company, to
gain a competitive edge in the industry. The profile also evaluates
the strengths of the company and the opportunities present in the
market.
This profile is of immense help to management consultants,
analysts, market research organizations and corporate advisors.
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profile examines the company's key business structure and...
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2.7 Market profile of the Organization.
Exxon Mobil Lubricants & Specialties (L&S) is a leading
marketer of finished lubricants, asphalts, and specialty products,
as well as the worlds No. 1 supplier of lube base stocks. Our
global brands identify Exxon Mobil products that are sold around
the world.Mobil 1NaN, Mobil DelvacNaN, and Mobil SHCNaN lubricants
are at the forefront of these brands. Major vehicle and industrial
equipment manufacturers trust us to deliver technologically
advanced products that protect their customers engines and
machinery, enabling peak performance while helping improve energy
efficiency.
We are a global organization with a strong distribution network.
We focus on delivering a reliable supply of high-quality lubricants
and providing technical application expertise to customers around
the world. We offer our product through direct sales and
distributor channels.
Technology leadershipAs a company, we have always been dedicated
to delivering outstanding products and services to our customers.
We have many excellent practices and procedures in place that have
helped us to protect the quality of our world-class brands across
each of our lines of business. Exxon Mobil L&S representatives
are engaged in many industry activities related to product
performance standards and testing striving for an industry-level
playing field with product integrity principles that are consistent
with our high standards.
With continued investment in technology and the ingenuity of our
people, Exxon Mobil L&S has delivered a wide range of
innovations that positively impact a large number of industries
worldwide. Based on our commitment to technology leadership, we
employ a vast array of scientists, engineers, and mathematicians to
further advance our process and product technology. To maintain and
further cultivate innovation for today and tomorrow, nearly 75
percent of professionals hired by Exxon Mobil L&S in 2009 held
a technical degree.
Disciplined and integrated approachWe are committed to meeting
the world's growing demand for energy in an economically,
environmentally, and socially responsible manner. Our commitment to
high ethical standards is implemented through our global policies
and practices in every aspect of our business, at every location
where we operate. Our Standards of Business Conduct provide a
framework for responsible operations with regard to employment
practices around the world. We expect employees to adhere to all
company policies and to be responsible for reporting any suspected
violations of the law or corporate policy to management.
Our organizationworks closely with colleagues in other global
Exxon Mobil entities, such as Exxon Mobil Research and Engineering
Co. and Exxon Mobil Chemical Co., creating synergies to help
advance our processes, operations, and products. This integrated
approach offers us unique advantages and further supports our
technology leadership and operational excellence.
3.1 Students Work Profile.My work Profile was Marketing
Executive and Brand promoter, In Exxon Mobil, I am working as a
Marketing Executive /Brand promoter .
My work is to aware the customers from the benefits of the Mobil
1 synthetic engine oil. I have to follow up Domestic customers
through legal service stations.
I am working as a Brand promoter and maintain Daily Production
Report & Daily customer Record.
I have to visit two times in a day at workshops for promote the
product Mobil 1 and submitted the record from store manager.
I have maintained the dairy of these customers who use the Mobil
1 in their cars.
3.2 Key Learnings. New work new experience.
Knowledge about Oil products.
Knowledge about management decisions.
Knowledge about grading of oil products.
Challenges
Achieving target.
Interacting with new customers.
Maintaining the existing customers.
Maintaining promote the product in daily bases.
Contribution
I have contributed in seminars , meetings & conferences,
I have contributed in exhibitions. I have suggested many new
techniques.
Take part in promoting activities of products
Case studyshould be defined as aresearch strategy, an empirical
inquiry that investigates a phenomenon within its real-life
context. Case study research means single and multiple case
studies, can include quantitative evidence, relies on multiple
sources of evidence and benefits from the prior development of
theoretical propositions. Case studies should not be confused
withqualitative researchand they can be based on any mix of
quantitative and qualitative evidence.Single-subject
researchprovides the statistical framework for making inferences
from quantitative case-study data. "The case study is a research
approach, situated between concrete data taking techniques and
methodology paradigms."
When selecting a case for a case study, researchers often use
information-oriented sampling, as opposed torandom sampling This is
because an average case is often not the richest in information.
Extreme or atypical cases reveal more information because they
activate more basic mechanisms and more actors in the situation
studied. In addition, from both an understanding-oriented and an
action-oriented perspective, it is often more important to clarify
the deeper causes behind a given problem and its consequences than
to describe the symptoms of the problem and how frequently they
occur. Random samples emphasizing representativeness will seldom be
able to produce this kind of insight; it is more appropriate to
select some few cases chosen for their validity, but this isn't
always the case.Three types of information-oriented cases may be
distinguished:
1. Extreme or deviant cases
2. Critical cases
3. Paradigmatic cases
Research Process:
Formulating the research problem.
Formulation of hypothesis
Preparing the test research
Determining sample design
Collecting the data
Execution of data
Testing hypothesis (if any)
Generalization and interpretation
Preparation of the report or presentation of the report.
To discover answer through questions the applications of
scientific procedure.
To find the truth which is not yet to discover?
To gain familiarity with phenomenon or to achieve new insights
into it (exploratory)
To portray accurately the characteristics of a particular
individual, situation or a group (descriptive research)
To determine the frequency with which something occurs or with
which it is associated with something else (diagnostic
research)
To test a hypothesis of cause relationship between variables
(hypothesis testing)
RESEARCH METHODOLOGY
The project titled procedures & documentation of A STUDY ON
THE WORK OF BRAND PROMOTER is clearly defined & based on
systematic research design to meet the objectives of the study. The
logical analysis of various aspects of the data is made to arrive
at the results of the study.
The research process includes the following steps:
Defining the problem.
Statement of research objectives.
Planning the research design.
Planning the sample.
Collection of data.
Analyzing the data.
Formulation of conclusion.
Preparation of the report.
TYPES OF RESEARCH
Exploratory ResearchDescriptive Research
Types of Research
Exploratory Research Descriptive Research Exploratory ResearchIt
is done to generate new ideas; respondents should be given
sufficient freedom to express themselves. It is generally based on
secondary data that are readily available. Therefore unable to
frame detailed research questions.
Descriptive research
It is undertaken when researcher is interested in knowledge the
characteristics of certain groups such as age; sex; educational
level; occupation or income; interested in knowledge the proportion
of it in a given population who have behaved in a particular
manner; making the projections of a certain things; or determining
the relationship between two or more variables, descriptive study
may be necessary.
DATA COLLECTION METHOD:
Data collection methods can be classified into two methods:
1. Primary methods.
2. Secondary methods. DATA COLLECTION METHOD
Primary Methods Secondary MethodsPRIMARY METHODS
Data directly collected by a researcher is known as Primary
Data.
The methods used for collecting primary data may be:
1. Survey.
2. Observation.Sources of primary data
Delphi technique.
Projective technique
Questionnaire
Structured
Unstructured
Semi-unstructured
SECONDARY METHODSData not originally collected for use in the
research project under consideration, but rather for use by some
other person or for some other project are termed Secondary
Data
It can be classified into two categories: 1. Internal
Sources
2. External Sources
Sources of secondary data
Internal Sources External Source
Sales records 1.Published Commercial Credit records
2.Directories Demographic Data Internal record 3. Periodicals
Store Audit Financial Record
4. Statistical record Dairy Panel
5. Advertising ExplosiveRESEARCH DESIGN
It is a type of blueprint prepared developing on various types
of blueprints available for the collection, measurement &
analysis of data. The design of a research study is based on the
purpose of the study.
Types of research design
1. Qualitative Research Design: Qualitative researchis a method
of inquiry appropriated in many different academic disciplines,
traditionally in thesocial sciences, but also inmarket researchand
further contexts. Qualitative researchers aim to gather an in-depth
understanding ofhuman behaviourand thereasonsthat govern such
behaviour. The qualitative method investigates
thewhyandhowofdecision making, not justwhat,where,when. Hence,
smaller but focusedsamplesare more often needed, rather than large
samples.
Qualitative methods produce information only on the particular
cases studied, and any more general conclusions are only hypotheses
(informative guesses).Quantitative methodscan be used to verify
which of such hypotheses are true.
2. Quantitative Research Design: Quantitative marketing
researchis the application of quantitative research techniques to
the field of marketing. It has roots in both thepositivistview of
the world, and the modern marketing viewpoint that marketing is an
interactive process in which both the buyer and seller reach a
satisfying agreement on the "four Ps" of marketing: Product, Price,
Place (location) and Promotion.
As asocial researchmethod, it typically involves the
construction ofquestionnairesandscales. People who respond
(respondents) are asked to complete thesurvey.
5.1 Analysis of data
The following is the analysis of the questionnaire which was
used to collect the data of the 100 respondents in Delhi and
Haryana.
Q1) which engine oil are currently using in your car ?
Name of the Engine oils Grades
Mobil 1 36
Shell16
Castrol15
Others---------
Chart 6.1 showing engine oil preferred by the consumers
Interpretation: The above graph shows that 36% of the total
respondents have Mobil 1 which is followed by Shell at 16%. Hence
the Mobil 1 are the most popular and preferred by the
customers.
Q2) How satisfied are using synthetic engine oil in your
cars?
Level of SatisfactionVotes
Extremely Satisfied56
Satisfied16
Neutral10
Dissatisfied18
Total100
Chart 6.2 showing satisfaction levels of the customers while
using the Mobil 1.
Interpretation: The graph above shows the level of satisfaction
of the Mobil 1 and its interpretation brings out the fact that 56%
of the total consumers are extremely satisfied by the Mobil 1 they
are using and only 18 % of them are dissatisfied.
Q3) what persuaded you to go for the Mobil 1 you have
chosen?Reasons for using synthetic engine oilVotes
Service advisors 8
Brand promoters 22
Brand Name43
Value for money16
Any Other11
Total100
Chart 6.3 showing what persuaded the customers to use Mobil 1 in
their cars.Interpretation: The above graph shows that 43% of the
consumer chose the Mobil 1 due to the brand name.
Q4) Rank the following factors according to the importance you
give to each while purchasing the Engine oil?Extremely
importantimportantNeutralNot importantLeast important
Brand name5234104
Seal32456125
Package70219
Quantity23242213
Price761473
Chart 6.4 showing whether the customers decide about buying a
new engine oil.
Interpretation: The above graph shows that the consumer is most
persuaded by the price followed by the seal followed by brand name,
while they purchase the engine oil. More than 70% of consumers
consider price and packaging as the extremely important factors
while making the decision for purchase.
Q5) Are you keen to change your engine oil if you have a better
deal.
ResponsesVotes
Yes65
No35
Total100
Chart 6.5 showing whether the customers will change their engine
oil if given a better deal
Interpretation: 65% of the total respondents are ready to change
their engine oil if they get a better deal. But 35% are brand
loyal. They want to have the same Mobil 1 which they are accustomed
to.
Q6) Select the rating that best describe how you feel about the
Quality aspect of your Mobil 1 ?
QualityVotes
Low
15
210
39
415
561
High
Total 100
Chart 6.10 showing how the customers feel about the Quality
aspect.
Interpretation: The above data and the graph shows that 41%
respondents rated their Mobil 1 the maximum ratings and 24% rated
it as good.
Q7) How did you get to know about the engine oil you bought?
Votes
Service advisors12
Service station8
Brand promoters66
Television10
Others4
Total100
Interpretation: the above graph shows that the 65% of the
synthetic oil is purchased on the influence and the recommendation
of the brand promoters.
Q8) what aspects of your engine oil service are beneficial to
you?
Beneficial FeaturesVotes
Fuel economy 53
Maintenance cost10
Oil changing35
Pick up2
Total100
6.15 showing what the customers think are beneficial features on
their engine oil.Interpretation: The above graph shows that the
most beneficiary feature in the Mobil 1 is its fuel economy. More
than 50% of the respondents agree to this statement. The next most
beneficial feature is the oil changing which is ranked number one
by 33% of consumers.
Q9) which problem did you face from your old engine oil or from
your current use engine oil?
Problem
Vote Fuel economy43
Maintenance cost12
Noise23
Pick up11
Oil changing05
Any other06
Interpretation: The above data or graph shows that 43% of the
problem faced by the customers is from fuel economy followed by 23%
by noise.
5.2 Summary of Findings.
The study was undertaken with a view to know the factors
affecting the purchase decision of Mobil 1 in Delhi and Hryana and
the satisfaction level of the Car users. Also to figure out the
problems encountered by they while getting a long drive and using
cars in exceed temperature.
The results show that Mobil 1 is the market leader since most of
the Car holders use Mobil 1 synthetic engine oil, followed by
Castrol. Hence the Mobil 1 are the most popular in synthetic oil
and preferred by the customers.
The level of satisfaction of the Mobil 1 users and its
interpretation brings out the fact that more than half of the
consumers are extremely satisfied by the Mobil they are using.
Price, package and the brand name are considered as extremely
important factors while purchasing a engine oil. Maximum consumers
are ready to change their engine oil if they get a better deal. But
few are brand loyal as well; they want to have the same engine oil
which they are accustomed to.
Recommendations from friends influence the purchase decision the
most. The study shows that the least beneficial factor of the Mobil
1 is thin viscosity. The most beneficiary feature that the
customers feel in the engine oil is its engine life. More than half
of the respondents agree to this statement. The next most
beneficial feature is the resistant to high temperature which is
ranked number one. The study shows that the main problem faced by
the consumer is from wear and tear followed by fuel economy problem
at number two.
Synthetic oilis alubricantconsisting ofchemical compoundswhich
are artificially made synthesized using chemically
modifiedpetroleumcomponents rather than wholecrude oil. Synthetic
oil is used as a substitute for lubricant refined from petroleum
when operating in extremes of temperature, because it generally
provides superior mechanical and chemical properties than those
found in traditionalmineral oils. Aircraft turbines, for example,
require the use of synthetic oils, whereas aircraft piston engines
don't.
Synthetic motor oils are manmade oils from the following classes
oflubricants:
Polyalphaolefins(PAO) =American Petroleum Institute(API) Group
IV base oil
Syntheticesters, etc = API Group V base oils (non-PAO
synthetics, including diesters,polestars, alklylated naphthalene,
alklylated benzenes, etc.)
Hydrocracker/Hydroisomerized = API Group III base oils. Chevron,
Shell, and other petrochemical companies developed processes
involving catalytic conversion of feed stocks under pressure in the
presence of hydrogen into high quality mineral lubricating oil. In
2005, production of GTL (gas-to-liquid) Group III base stocks
began, the best of which perform much like polyalphaolefins. Group
III base stocks are considered synthetic motor oil only in the
United States;[14]elsewhere they are not allowed to be marketed as
"synthetic".
[Edit]Semi-synthetic oil
Semi-synthetic oils (also called 'synthetic blends') are blends
of mineral oil with not more than 30% synthetic oil. It is designed
to have many of the benefits of synthetic oil without matching the
cost of pure synthetic oil.Motulintroduced the first semi-synthetic
motor oil in 1966.[15]Lubricants which have synthetic base stocks
even lower 30%, high performance additive packs consisting of
esters can also be considered as synthetic lubricants. Ratio of the
synthetic base stock is generally used to define commodity codes
among the customs declarations of tax purposes.
[Edit]Other base stocks help semi-synthetic lubricants
Group II and Group III type base stocks help to formulate more
economic type semi-synthetic lubricants. Group I, II, II+ and III
type mineral base oil stocks are widely used in combination with
additive packages, performance packages, ester and/or Group IV
polyalphaolefins in order to formulate semi-synthetic based
lubricants. Group III base oils are sometimes considered as
synthetic but they are still classified as highest top level
mineral base stocks. A Synthetic or Synthesized material is one
that is produced by combining or building individual units into a
unified entry. Synthetic base stocks as described above are
man-made and tailored to have a controlled molecular structure with
predictable properties, unlike mineral base oils which are complex
mixtures of naturally occurring hydrocarbons.[16]
HYPERLINK "http://en.wikipedia.org/wiki/Synthetic_oil" \l
"cite_note-16"[17] Hydrocracker/Hydroisomerized = API Group III
base oils. Chevron, Shell, and other petrochemical companies
developed processes involving catalytic conversion of feed stocks
under pressure in the presence of hydrogen into high quality
mineral lubricating oil. In 2005 production of GTL (Gas-to-liquid)
Group III base stocks began. Even though they are considered a
synthetic product they are still mineral base stocks and counted as
the mineral part of all semi-synthetic lubricants. Group III base
stocks [with certain amount of mixture of PAOs and esters and Group
V] are considered synthetic motor oil ONLY in the United
States.[citation needed]Group III based lubricants are not allowed
to be marketed as "synthetic" in any market outside of the USA.
Within the US, there are no official specifications, or standards
as to which oils can be marketed as "synthetic
Learning about indirect marketing
Exxon Mobil always adopts indirect marketing:
Indirect Marketing is the distribution of a particular product
through a channel that includes one or more resellers.In German
speaking countries Indirect Marketing also means to improve the
critical factors for success in business. The Business University
of St. Gallen (Switzerland) analyzed the prices of mergers for some
years. The result: The real values of a company are immaterial.
This was the basis for the "Werteorientierte Unternehmensfhrung" or
value adding strategy (value adding leadership). Indirect Marketing
is a tool to implement this form of a long term company strategy.
Indirect Marketing includesfor examples -the branding of a company
(well-known branding and a good image by a appropriate marketing
strategy, green goods and environment protection, Corporate Social
Responsibility activities, employer-branding and so on),
sustainability (vision, mission, strategy, sense and confidence,
...), long term orientation to customers and quick
problem-solutions (CRM, innovative products and services,
flexibility, adaptability,...), chances (absolute and relative
market share, selling potentials to lift, capability to be
innovative, life cycle of the products and some more), linked
processes (organization, logistics, distribution, product planning
and production control, strategic human resource management,
knowledge management, quality management (TQM, EFQM, Kaizen,
ISO,...), a cherish association with the employees (open
communication, fairness, trustful, education, advanced trainings
and so on), valuable networks (competent suppliers, advisers,
co-operations with universities, trainers, coaches and more).Ive
come up with three theories why my indirect approach might not be
that effective. First, it could be that in general, indirect
marketing requires a certain degree of authority beforehand to be
really effective,
The Indian automotive lubricants market is largely price
sensitive and volume growth is stagnating due to longer lasting
lubricants. The market is fragmented with over 22 big and small
manufacturers and with the spate of mergers and acquisitions
(M&A), only a handful of big companies enjoy a major market
share.
The original equipment segment and retail trade are the two
major marketing channels in the Indian automotive lubricants
market. Due to the growing competition, tie-ups with original
equipment manufacturers (OEM) are becoming important as they
reinforce the value proposition of a particular brand.
ExxonMobil is organized functionally into a number of global
operating divisions. These divisions are grouped into three
categories for reference purposes, though the company also has
several ancillary divisions, such as Coal & Minerals, which are
stand alone.
Chart of the majorenergycompanies dubbed "Big Oil", sorted by
latest published revenue Upstream(oil exploration, extraction,
shipping, and wholesale operations) based inHouston, Texas
Downstream(marketing, refining, and retail operations) based
inFairfax, Virginia Chemical division based inHouston, TexasWe are
working in the downstream sector of Exxon Mobil which generates
about 70% of the revenue
If you walk into the nearest mechanic's garage, you would notice
that there are several different types of lubricants that are used
by mechanics and engineers to minimize friction that is caused,
while runningautomobiles. There are several kinds of lubricants
that are used to aid the functioning of components that range from
the suspension systems of your automobile to the pistons in the
engine. In short, almost all the moving components in your vehicle
require lubrication to keep it in good shape. So let's try to look
into the argument on synthetic oil vs. regular oil.Synthetic Oil
Vs. Regular Oil - Which One is better?
Both, synthetic oil as well as regular oil are basically used in
the piston block of thecar'sengine. The piston block is cylindrical
in shape and holds the piston within it. The piston of your car
keeps on moving up and down to keep the automobile running. The
synthetic or the conventional motor oil forms a layer of molecules
over the inner surfaces of piston blocks, thus smoothing out the
motion of the pistons. There are two basic advantages of using
these oils as lubricants in the engine. The first advantage is that
the pistons get lubricated and there is ease of motion. The second
advantage is the heat that is formed within theenginealso gets
substantially reduced, thereby increasing the life of the engine
and the quality of firing. Another genuine advantage of using
lubricating oil in the engine is that it drastically boosts thefuel
economyof the automobile.
You must be wondering when choosing between synthetic oil vs.
regular conventional oil for motor which would prove to be
beneficial. Before we actually look at the comparison, let us have
a look at some of the proprieties and important characteristics of
synthetic motor oil and conventional motor oil. Though, the result
of the debate, synthetic oil vs. conventional oil is almost
undecided, there are many characteristics and merits, as well as
demerits of both the oils. The boom in the automobile industry that
occurred just before the World War I saw many changes in the auto
parts, lubricants andfuels that were used in the automobiles. In
these initial stages of development, regular oil was used as a
lubricant for the piston and piston blocks. The constant changes
and improvisations in the conventional or regular oil has shown man
proven advantages in using it as a lubricant. Conventional
lubrication oil which is also known as mineral oil, is a product of
the process of frictional distillation, which is used to break down
petroleum into various products. In case of conventional oil, the
molecular structuring is rather uneven and yet possesses a quality
of high lubrication. The advantage of conventional motor oil is
that it is cheaper than synthetic oil and is available almost
universally. The synthetic oil, on the other hand, is a man-made
and is manufactured by the chemical industry using different
processes. Unlike the non uniform structure of the molecules in the
conventional motor oil, the molecules of the synthetic oil are
uniform to the extent of being almost identical to one another.
This type of molecular structure is often considered as a very good
merit or characteristic of any lubricant. As mentioned above, the
debate on synthetic motor oil vs. regular oil does not have any
kind of concrete conclusion. However, it is worth comparing the
many merits and demerits of both the type of oils .As we know,
conventional motor oil that is derived from crude oil has an uneven
molecular structure. This makes it suitable for new engines. The
internal surfaces of the new engine, though shaped and forged very
beautifully are not hundred percent accurate. Due to this, the
inner surface of the piston block and the surface of the piston
itself becomes extremely accurate, as the excess and inaccurate
points (which are technically known faults) on the surfaces get
shredded off as a result of the friction and heat. The uneven
molecules aid this evening out of the auto components. There are,
however, two drawbacks of this type of oil. The first drawback is
that the regular oil gets oxidized at a very high temperature,
which results into creation of pollutants. In same way, at very low
temperatures, formation of sludge occurs which renders the oil,
useless.
The synthetic oil, on the other hand, does not have any type of
drawback, when it comes to extreme temperatures andair pollution.
This type of oil is gives very good results, when it is used in car
engines that are few years old. The synthetic oil is extremely
instrumental, when it comes to preservation of the engine
components and ensures excellent running of the engine. The only
drawback is that the synthetic oil, in present day market, is
rather costly. To know more about the debate on synthetic oil vs.
regular oil, read more onsynthetic oil vs mineral oil.
As a conclusion it can be said that, to reduce thecar engine
problems, mineral oil should be used in the initial periods of the
life of the engine, and for the later on years, it would be good to
use the synthetic oil. Well, I hope this short debate on synthetic
oil vs. regular oil has managed to provide some useful
information.
Both, synthetic oil as well as regular oil is basically used in
the piston block of thecar'sengine. Piston block is cylindrical in
shape and holds the piston within it. The piston of your car keeps
on moving up and down to keep the automobile running. The synthetic
or the conventional motor oil forms a layer of molecules over the
inner surfaces of piston blocks, thus smoothing out the motion of
the pistons. There are two basic advantages of using these oils as
lubricants in the engine. The first advantage is that the pistons
get lubricated and there is ease of motion. The second advantage is
the heat that is formed within theenginealso gets substantially
reduced, thereby increasing the life of the engine and the quality
of firing. Another genuine advantage of using lubricating oil in
the engine is that it drastically boosts thefuel economy of the
automobile.You must be wondering when choosing between synthetic
oil vs. regular conventional oil for motor which would prove to be
beneficial. Before we actually look at the comparison, let us have
a look at some of the proprieties and important characteristics of
synthetic motor oil and conventional motor oil.As a conclusion it
can be said that, to reduce thecar engine problems, mineral oil
should be used in the initial periods of the life of the engine,
and for the later on years, it would be good to use the synthetic
oil. Well, I hope this short debate on synthetic oil vs. regular
oil has managed to provide some useful information!a. There is
great threat to the automobile industry as the service advisors who
inspects the cars in the workshops are very less educated
b. The education level of service advisors should be
increased
c. The service advisors are very much interested in money making
not interested for the performance of the automobiles.
d. They advices customers for synthetic oil under our
presence
e. Management is not working properly their response are very
late.
Recommendations1. The reports/projects should be made within the
time limit as decided by
our client. This would give better results.
2. Our company has many visiting auditors. Payment of those
auditors should be made on time
3. Proper surveys of the market should be done for Feasibility
study.
\AppendixQuestionnaire
CUSTOMER QUESTIONNAIRE
Name:
1Business Man2Employee3Pvt. Cabs4General
Age:
Profession:
Q1) Which Synthetic Engine oil are currently using in your car?
1Mobil 12Shell3Castrol
Q2) Q2) How satisfied are you with the Mobil 1?1Extremely
Satisfied2Satisfied3Neutral
Q3) Rank the following factors according to the importance you
give to while purchasing the Synthetic engine oil ?Extremely
importantImportantNeutral
Brand name
Viscosity
Mileage
Package
Price
Q4) Select the rating that best describe how you feel about the
synthetic engine oil you have?
Low1 2 3 4 5 High
12345
Quality
Price
Trustworthy Brand
Q5) How did you get to know about the Mobil 1 synthetic engine
oil you bought?
1Newspaper2Magazines3Brand promoters 4Television5Others
Q6) what features of the Mobil 1 is not beneficial for you?
1Mileage2Resist to high temperature3Great low performance4Fuel
economy
Any other____________________
Q7) what aspects of your Mobil 1 service are beneficial to
you?
Mileage low maintenance cost fuel economy greet performanceQ8)
Which Advertisement comes to your mind first?
1Mobil 12Shell3Castrol
Q9) Problems that your cars is facing or have faced from your
previous engine oil?
Slug carbon Noise Wear and tear Pick up Any
other___________________
Bibliography Through the internet.
Following are the websites from where the data has been
recovered
1. www.exxon Mobil.com 2. www.goggle.com
3. www.yahoo.com
4. www.answer.com
5. www.mssplspace.com.
Through the magazine
Chapter 1
Introduction
Chapter 5
ANALYSIS
1.2 Industry Profile
Chapter 4
Study of selected Research Problem
4.1 Study of Research Problem:
4.2 Statement of Research Objectives:
4.3 Research Design and Methodology:
Chapter 6
Summary & Conclusion
6.1 Summary of Learning Experience
6.2 Conclusion and Recommendation:
Chapter 2
PROFILE OF THE ORGANIZATION
Chapter 3
DISCUSSIONS ON TRAINING.