RESEARCH REPORT ON CONSUMER BEHAVIOUR
THE WE EK
Journalism with a human touchSubmitted To: Submitted By: -
DeclarationThe project report entitled is submitted to in
partial fulfillment of post graduate diploma in management. The
report is exclusively and comprehensively prepared and
conceptualized by me. All the information and data given here in
this project is as per my fullest knowledge collected during my
studies and from the various websites. The report is an original
work done by me and it has not formed the basis for the award of
any other degree or diploma elsewhere.
Place : LUCKNOW Date :
AJAY SINGH
ACKNOWLEDGEMENT
The project report is a result of our rigorous and devoted
effort and valuable guidance of Mr.sanjeev Sharma, Mr.Sandeep and
it is the result of the traning in malayala manorama, it contains
brief history of the organization and its mission / objectives.
Malayala manorama is a well known name for its valuable services.
The organization is maintaining the quality of the services
throughout. I have done my project in malayala manorama, Lucknow.
The focus of the project is overview of the various aspects of
services basically in Consumer Buying behavior. This project as a
summer traning is a partial fulfillment of two year MBA course. In
this project we have strived to include all the details regarding
the subject and made a sincere effort towards completion of the
same.
In this course of training we learned various pratical aspects
about the Consumer Buying Behaviour and we knew about the major
benefits provided by malayala manorama to their consumers & to
the society.
AJAY SINGH MBA IInd semester IPM, LUCKNOW
SECTION : A
INTRODUCTION
OBJECTIVESPRIMARY OBJECTIVE 1. To study consumer behaviors on
selecting a product of Malayalamanorama.
2. Consumer feedback about THE WEEK magazine.
SECONDARY OBJECTIVE 1. To identify buying triggers.
2.To identify consumer with the help of consumer interaction.
3.To promote the product. 4.To get feedback from consumer.
RESEARCH DESIGNQuantitative research technique was used for the
project. This was intentionally done because the units in which the
factors were organized were in quantitative term.
Exploratory research design was used for this project. The main
purpose of this research is to interact with consumer and to know
the satisfaction level by the product. The major emphasis in such
studies is on discovering of ideas and insight methods used this
kind of research design are :-
SECTION: D
FINDING AND ANALYSIS
Q.1: Have you heard about THE WEEK magazine?
1. 2.
Yes No
78% 22%
Ques. 2:- Where did you first hear about of THE WEEK
magazine?
A B C D
Word of mouth Advertisement Company demonstration News
papers
60%
10%
20% 10%
QUES.3:- Have you used this magazine ever before? 1 2 Yes No 64%
26%
Ques.4:- Do you like this magazine ?
1 2
Yes No
56% 44%
Ques.4:- If you ever used this magazine what did you like the
most about THE WEEK magazine?
1 2 3 4
Company Overview: Malayala Manorama and CompanyDate of
Establishment Revenue Market Cap Corporate Address Branches
Management Team Owner Headquarters Website Overview 1888 Not
Available Not Available K K Road, Kottayam, Kerala - 686001, India
Not Available George Jacob Director Malayala Manorama Group
Kottayam manoramaoline.com A wholly owned family enterprise,
Malayalam Manorama is an ISO 9001 company. It is India's largest
circulated regional newspaper. It has nine units in Kerala and
three units outside Kerala. It is the first newspaper for which
offices are connected on a high speed Wide Area Network using the
fibre optic cable network of the DOT.
The product offering of Malayala Manorama & Company includes
The Week, Bashaposhini, Karshakashree, Manorama Weekly, Manorama
Annual, Vijayaveedhi , Vanitha, Vanitha Hindi, Kalikkudukka, Magic
Pot, Balarama, Balarama Digest, Amar Chitra Katha, Thozhilveedhi,
Knowledge Adventure CDROM, Hindi Year Book, English Year Book,
Tamil Year Book, Malayalam Year Book, Bengali Year Book and
Malayala Manorama Newspaper. The company publishes in five
different languages.
Malayalam Manorama (Malayalam: ) is a popular Malayalam daily
with a very strong readership in Kerala, India. The Manorama group,
which manages the newspaper, also runs the Manorama Yearbook,
largest circulated yearbook in the region. Malayalam Manorama,
which first appeared on 14 March 1890, as a weekly, currently has a
readership of over 16 million, with a circulation base of over
18[lakh]] copies. Malayalam Manorama is very popular among
Christians and the supporters of the Indian National Congress party
in Kerala. Manorama is acclaimed of its highly attractive page
layouts. The Malayalam word "manorama" roughly translates to
"entertainer". The Week (India), an Indian weekly is also brought
out by the Manorama Group. Manorama Yearbook is yet another popular
yearly publication by the Kottayam-based Manorama group.
History Of MALAYALA MANORAMA COMPANY LIMITEDA joint stock
publishing company, destined to acquire the status of the first
joint stock publishing company of Republic of India, was
incorporated by in 1888 by Kandathil Varghese Mappillai at, then a
small town in the Kingdom of currently, a part of Kerala state,
India. The first issue of Malayalam Manorama was published on 22
March 1890 from the press owned by Malankara Metropoltan H.G.
Joseph Mar Dionysius of the Orthodox Church. The name Malayalam
Manorama was chosen by the poet, Raghavan Nambiar, Villuvarvattathu
from Tiruvalla. Kerala Varma granted the symbol which is a part of
the Travancore kingdom symbol. In a period of two years, from the
date of incorporation until the publication commenced, the company
witnessed several challenges. It also publishes an information
oriented monthly called Tell Me Why.
Editions Kottayam Thiruvananthapuram Kozhikode Kochi Thrissur
Kannur Kollam Palakkad Malappuram Pathanamthitta Bangalore
Mangalore Chennai Mumbai Delhi Dubai
Bahrain The newspaper is criticised for its number of
advertisement space. The newspaper is known for giving more
importance to advertisements and less importance to news.The
manorama group are also open promoters of capitalist policies and
shows strong opposition to socialism.
Timeline 1888 Malayalam Manorama founded 1890 First issue of
Malayalam Manorama was published on 14 March 1892 Publication of
Bhashaposhini commenced 1901 Malayalam Manorama becomes bi-weekly
1904 Kandathil Varghese Mappillai, the key figure passes away on 6
July 1915 Malayalam Manorama commences publication of daily World
War I supplements 1918 Malayalam Manorama becomes triweekly on 2
July 1928 Malayalam Manorama becomes a daily from 2 July 1929 On 29
May, Akhila Kerala Balajana Sakhyam formed 1930 Malayalam Manoramas
first Annual Number appears 1937 Commencement of Malayalam Manorama
Weekly from 8 August 1938 Travancore state proscribes Malayalam
Manorama on 10 September An issue appears on 14 September from the
state of Cochin- from the Kunnamkulam press of the Orthodox church.
1939 K. C. Mammen Mappillai was convicted and imprisoned on
trumpeted charges of corruption and fraud 1941 Mammen Mappilla
released after being absolved of all false cases 1947 From 29
November, Malayala Manorama re-commences regular publication 1950
Installation of the first rotary press 2007 Becomes the only
regional language daily in India to cross 15 lakh copies.
JournalistsProminent journalists who have worked with the
Manorama daily or other Manorama publications include Vaikkom
Chandrasekharan Nair, E. V. Krishna Pillai, E.V. Sreedharan, T. V.
R. Shenoy, K. Gopalakrishnan, Babu Chengannoor, K. R. Chummar,
Moorkoth Kunjappa, K. M.Tharakan, T. K. G. Nair, K. G Nedungadi,
VKB (V. K. Bhargavan Nair) Others include Thomas Jacob and Joy
Sasthampadickal who are currently working.
MAJOR PRODUCTS OF MALAYALA MANORAMA
MALAYALA MANORAMA DAILYLargest circulated and read regional
language newspaper daily in India. Circulation: 1.54 million(ABC
Jan-jun 2007) Readership: 8.837 million (IRS 2007 Round 1) Cover
price: Rs.3.50 (Sunday: Rs 4.00) Periodicity: daily Language:
Malayalam
MALAYALA MANORAMA WEEKLYLargest circulated weekly newspaper in
India. Circulation: 6.17 lakhs (ABC Jan-jun 2007 ) Readership:22.94
lakhs (IRS 2007 Round 1) Cover price: Rs. 4.00 Periodicity: weekly
Language: Malayalam
VANITHA : MALAYALAMLargest read and circulated Womens magazine
in India. Circulation: 4.79 lakhs(ABC Jan-Jun 2007) Readership:
30.67 lakhs(IRS 2007 Round 1) Cover Price: Rs. 14 Periodicity:
fortnightly Language: Malayalam
BALRAMA:Largest read and circulated childrens weekly in India.
Circulation: 2.74 lakhs(ABC Jan-Jun 2007) Readership: 21.24 lakhs
(IRS 2007 Round 1) Cover price : Rs. 8 Periodicity: weekly
Language: Malayalam
VANITHA HINDIOne of the major womens magazine in India.
Circulation:1.74 lakhs(ABC July- Dec 2007) Readership:7.90 lakhs
(IRS 2007 Round 2) Cover price: Rs. 20 Periodicity: monthly
Language : Hindi
Magic PotLargest selling magazine for nursery school children in
India. Circulation: not available(ABC Jan-June 2007) Readership:
0.92 lakhs (IRS 2007 Round 1) Cover price: Rs. 12 Periodicity:
Fortnightly Language: English
MANORAMA YEARBOOK: EnglishLargest circulated yearbook in India.
Circulation: 2.44 lakhs (ABC Jan- Dec 2006) Readership: Not
available in IRS/NRS Cover price: Rs. 130/ Periodicity: annual
Language: English
AMONGST OTHER PRODUCTS ARE THE
THE WEEK MAGAZINE
THE MAN
TELL ME WHY
AND MANY MORE
THE WEEK MAGAZINE
The Week is Indias fastest growing G.I.E.M i.e. General Interest
English Magazine. Its periodicity is one week. It has about 3.5
lakh readers and is under continuous growth in the number of
readers. Cover price of this magazine is Rs. 20. The Week is
fastest growing news magazine having a circulation both nationally
and internationally. It is written and designed to be fast, clear
and concise and easy to follow magazine for every educated home and
concerned citizens. It is packed with latest news and views from
every corner of India plus highlights from whole world.
THE WEEK CONTENTSThe Week magazine has a wide variety of
contents which cover great range of articles from all the fields
may be it is the: cover story, aperitif, letters,
current events, special reports, statescan, development ,
society, art and style, cinema, forecast, global village, etc the
sexes
time out biz buzz last word
COVER STORYColumn of cover story covers the most talked about
topic of the week or any such topic which is very sensitive and
needs to be given special attention, may be it is related to
politics, society, business or art or style. This column covers a
long description of the topic chosen and also interviews egarding
the topic from eminent personalities of the concerned fields and
also some other related information.
APERITIFThis is the column where small articles covering news
from all over the country and which are worth mentioning are
published. These articles are very small and are of just two or
three sentences long. These articles give a brief idea of the
various happenings which went by throughout the past week. This
column also contains a sub-column called Power Point where
Sachidananda Murthi,Resident Editor, Delhi, puts his words into ink
on any specific issue. There is also a column of milestones which
covers milestones set by the various personalities in different
fields. Aperitif also covers one more sub-column point blank which
covers the quotes as said by eminent personalities of the world and
which has been found worth mentioning.
LETTERSColumn of Letters contains letters from the readers of
The Week magazine regarding various queries related to any
field.
CURRENT EVENTS
As the name suggests this column gives the information regarding
the most recent events that took place throughout the world. Thus,
this magazine acts as a very good informative diary for all the
people who love to be updated with the newest information.
ART AND STYLEThis column is a very beautiful and very colorful
column and depicts the imaginative power of the human kind and
shows beautiful works of art and style by various artists, who may
be fashion designers, interior designers, painters, various other
technological designers. India is a place where art is worshipped
and columns like this provides the worshippers with a sense of
contentment when they get to see such beautiful imaginations
personified on paper. Thus, overall, this is a very good column to
make people be a fan of this magazine.
STATESCANStatescan contains an article on any specific news of
particularly one state from all over India. The news may be of any
kind whether it is political unrest in U.P. or attacks on
non-maharashtrians in Maharashtra.
SPECIAL REPORTSpecial report focuses mainly on drawing societys
, administrators, officials and everybody else attention on a most
sensitive issue which has to be taken utmost care of and which
needs needs immediate actions to be taken to be brought onto the
path required.
CINEMA
Cinema is the column which desires to fulfill the wants of
Bollywood and Hollywood lovers and provides them with spicy news
from all the corners of the world related to the cinema world.
SOCIETYThis column of The Week magazine brings to the front the
various issues related to the society and thus develops peoples
concern regarding that issue and hence makes the society a bit
aware of any injustice being done to anyone, any environmental
damage, any flaw going on in any system, any wrong being done to
society, the various social evils or any other thing.
FORECASTForecast as the name suggests gives the horoscope of
people belonging to different zodiac signs. The predictions are
made by Mr. K.K. Vamanan Nampoorthiri.
THE SEXESIt is the column wherein the famous writer, Shobhaa De
speaks about any issue putting her own views and her own thoughts
into words.
TIME OUTThis column gives the news about the various events or
shows or other things like seasonal wears etc. which have soon
begun or are about to begin and thus forces people to go for these
things as soon as possible and that is how the name goes like.
BIZ BUZZ
The column of Biz Buzz gives the news of the corporate sector
and talks about the various changes going on in the bigger
companies throughout the world, their CEOs, their General Managers
and the growing competition and the job opportunities created, if
any.
LAST WORDLast Word is the column wherein people like Amjad Ali
Khan, Mahesh Dattani and Jon Stock put their views regarding some
issue, from India and the whole world, at the last page of The Week
magazine. This is the article that ends up the weekly news
magazine.
HEALTH
SUBSCRIPTION MAGAZINE
DETAILS
OFTHE
WEEK
Subscriptions for The Week magazine can be: Short term
subscription. Long term subscriptions. Short term subscriptions are
for a period of 6 months whereas long term subscriptions are for 1
year, 3years or 5years. Attractive gifts are given to the
subscribers with these subscriptions. Subscriptions are the best
way for the promotion of The Week magazine and these are helping a
lot to build up the position of the magazine. The summer trainees
were to do the promotion through the 6 monthly subscription plans.
The various subscription plans are describe :
5 YEARS SUBSCRIPTION Total issues of The Week magazine offered
in 5 years(52*5): 260 New stand price of 260 issues(260*52) Rs.
5200 Discount on 5 year subscription(50% of 5200) Rs. 2600 Thus
,subscription cost of 5 year subscriptions (5200-2600) Rs. 2600 : :
:
Gift: GE Cordless Phone/leather bag pack , mrp Rs. 1395/1595
Balance amount Rs.1205/1005
: : :
Cost per copy (1005/260) Rs.3.86 Copies to be delivered through
courier
3YEARS SUBSCRIPTION Total issues of The Week in 3 years(52*3)
156 New stand price of 156 issues (156*20) Rs. 3120 Discount on 3
year subscriptions(45% of 3120) Rs. 1421 Subscription cost of 3
year subscription Rs. 1699 Gift : Beetel Caller ID Phone or 3 year
subscription TMY/ Rs.995/720 1year TM Balance amount Rs.704 Cost
per copy Rs. 4.51 Copies will be sent by courier : : : : : : :
1 YEAR SUBSCRIPTION
Total issues of The Week in 1 year Newstand price of 52 issues
Rs. 1040 Discount on 1 year subscription Rs. 441 Cost of 1 year
subscription Rs. 599 Gift: TraveBag Rs. 240 OR 1 year TMW// Leather
Wallet Rs. 240 Balance amount Rs. 399 Cost per copy Rs. 7.67
:
52 :
:
:
:
:
:
:
Copies will be sent by courier
6 MONTHS SUBSCRIPTION Total no. of issues in 6 months 26
Newstand price of 26 subscriptions Rs.520 Discount on 6 months
subscription Rs. 190 Cost of 6 months subscription Rs. 330 : : :
:
Gifts: I Manorama Yearbook and 1 Britannica Encyclopedia CD Rs.
330 Cost per copy almost free Copies will be sent by courier
: :
ANALYSISQ.1 AGE? 15-25 25-40 40-50 50-60
QUALIFICATION ? UNDER GRADUATE GRADUATE POST GRADUATE OTHERS
PROFESSION? STUDENT BUSINESS SALARIED OTHERS
MONTHLY INCOME?