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MBA Programmes - Cyprus Institute of Marketing · 2015-05-21 · The Cyprus Institute of Marketing (BVI) The MBA Programmes - General Outlook Admission Requirements List of MBA Programmes

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Page 1: MBA Programmes - Cyprus Institute of Marketing · 2015-05-21 · The Cyprus Institute of Marketing (BVI) The MBA Programmes - General Outlook Admission Requirements List of MBA Programmes

MBA ProgrammesDistance Learning

Prospectus

Page 2: MBA Programmes - Cyprus Institute of Marketing · 2015-05-21 · The Cyprus Institute of Marketing (BVI) The MBA Programmes - General Outlook Admission Requirements List of MBA Programmes

11

T A B L E O F C O N T E N T S

The Cyprus Institute of Marketing (BVI)

The MBA Programmes - General Outlook

Admission Requirements

List of MBA Programmes

Core Courses

Thesis

MBA Programmes – Aims & Electives

1.BUSINESS ADMINISTRATION 92.GLOBAL CORPORATE STRATGIES 93.MARKETING STRATEGY 104.FINANCIAL MANAGEMENT & INVESTMENT 105.TOURISM MANAGEMENT 116.EUROPEAN STUDIES 117.INSURANCE 128.BANKING 129.SHIPPING 1310.FINANCIAL & COMPUTERS MANAGEMENT 1311.HUMAN RESOURCES MANAGEMENT 1412.GLOBAL MARKETING STRATEGIES 1413.PUBLIC RELATIONS & ADVERTISING 1514.HEALTH UNITS MANAGEMENT 1515.LOGISTICS 1616. DIGITAL MARKETING 1617. ENERGY MANAGEMENT 1718. PROJECT MANAGEMENT 1819. CORPORATE GOVERNANCE 1820. PUBLIC ADMINISTRATION 1921. ISLAMIC BANKING & FINANCE 19

These programmes are offered by

The Cyprus Institute of Marketing Ltd.,

a company registered in the British Virgin Islands Reg. No. 231384

ATTENTION:

ALL INFORMATION

APPEARING IN THIS

PROSPECTUS IS

COPYRIGHT MATERIAL.

NO PART CAN BE

REPRODUCED IN ANY WAY

WITHOUT THE PRIOR

APPROVAL IN WRITING

OF THE INSTITUTE.

Page 3: MBA Programmes - Cyprus Institute of Marketing · 2015-05-21 · The Cyprus Institute of Marketing (BVI) The MBA Programmes - General Outlook Admission Requirements List of MBA Programmes

the global mission The Global Mission of The Cyprus Institute of Mar-

keting BVI is to offer world-wide high quality edu-

cation and training to mature in-career business

people, by giving them a second chance in life to

improve their skills and knowledge and thus en-

able them to advance higher up in the hierarchies

of their corporations and life.

OBJECTIVE: GLOBAL LEADERS IN HIGHER EDUCATION

The Institute is an equal opportunity non discrimi-

natory educational establishment.

THE CYPRUS INSTITUTE OF MARKETING LTD

Registered in the British Virgin Islands

D I S T A N C E - L E A R N I N G

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D I S T A N C E - L E A R N I N G

33

The reason we call our Institute The Cyprus Institute of Marketing (BVI) is not because we only offer marketing programmes; as a matter of fact, we offer many diverse programmes,including Shipping, Banking, Insur-ance and many others (see MBA pro-grammes). We chose this name be-cause we firmly believe that all areas of business activities should have a marketing orientation. What is the use of having a well organised Bank-ing corporation if it has unsatisfied customers? The same applies in the case of a Shipping or an Insurance company.

The demand for professionals with advanced qualifications is rapidly in-creasing throughout the world. The knowledge available to modern indi-viduals is compounding at an astro-nomical rate and professionals who have only been out of College for a few years are often “out-of-date” with new technology, new social responsi-bilities and contemporary ideas. Con-tinuing education is virtually manda-tory for success.

We recognise, of course, that it is not easy to study while pursuing a career, meeting various family needs and taking necessary leisurely time off. The CIM BVI MBA programmes are designed to fit within these many de-manding parameters, to provide you with much-needed educational ex-posure and society-demanded recog-nition for study, all within the frame-work of your personal circumstances.

Flexibility is certainly a key ingredient to the CIM BVI Programmes. When you are accepted to the Institute you are deemed to be a mature adult, re-sponsible for your own success. Thus, our programmes are designed to adapt to your career, to permit self-pacing towards academic achieve-ment and to build a sense of tangible self-accomplishment.

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the MBA programmesMBA is an abbreviation for Master of Business Ad-ministration. Amidst growing economic globali-sation, an ever-increasing number of companies and organisations require top managers to have an MBA degree. Today, the MBA has become a

title which characterises academic and profes-sional achievement in a specific subject area, such as, an MBA in Banking, Shipping or Insurance.

The Cyprus Institute of Marketing (BVI) MBA programmes are action oriented and are designed to accelerate the managerial and leadership develop-ment process in various disciplines.

With an MBA a knowledge of manage-ment skills and operating techniques is developed.

Management in both the private and public sectors requires the highest level of relevant training along with vi-sion, analytical skills and the ability to implement far-reaching decisions. The MBA programmes stimulate stu-dents to look beyond the narrow boundaries and horizons for higher level career planning.

W h a t i s a n M B A D e g r e e ?

T h e C y p r u s I n s t i t u t e o f M a r k e t i n g ( B V I ) M B A

The MBA programmes offered by our Institute are designed for practising managers with previous relevant edu-cation, training and work experience, who are required to make a major con-tribution to the policy of their organi-sations.

The particular focus of the programme is to enable a manager to operate at a strategic level and to manage effec-tively within a complex and uncertain environment.

The close links which have been estab-lished with the industry, commerce and the public sector have contributed to the development and design of theseprogrammes. This means that students will by the end of the course possess the knowledge and skills of their sub-ject matter in a practical and profes-sional way.

A I M S

4

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The Specific Targets of the MBA Programmes are to:

- Enable students to gain a broad understanding of the managerial techniques of decision making;

- Provide a global view of organisations and their environ-ment, as well as enable students to face the challenges of the 21st century;

- Underline the importance of the increased managerial effectiveness and competence, and understand the con-cept of strategic approach;

- Enrich students’ development and managerial prospects through learning within the context of their own experi-ences, their current and future needs and the needs of the relevant market and society.

At the end of the programme the student will be able to:

- Comprehend and appreciate the concepts and theories and see to what extent these theories are applicable in the real and changing world.

- Understand and evaluate the objectives and importance of formulating strategies in a local and global context.

- Be able to diagnose and analyse intricate situations and deal with unforeseen exogenous factors affecting the in-ternal environment of his/her Organisation.

- Deal effectively with the human deficiencies and be able to tackle human friction and lead his/her team through tough decisions and times.

- Face the challenges of career requirements more confi-dently and increase his/her advancement prospects into acquiring a senior managerial ability.

T h e C y p r u s I n s t i t u t e o f M a r k e t i n g ( B V I ) M B A

A d m i s s i o n R e q u i r e m e n t s

Entry requirements have some degree of flexibility and are based on a candidate’s proven academic abil-ity, motivation, experience as a manager or business executive and an assessment of the benefits that he or she is likely to derive from the programme. The usual minimum academic qualifications required are:

1. A Degree in any discipline from this Institute

2. A second class Honours Degree from a British or U.S. accredited University

3. Any other approved and recognised University in an English-speaking Language

4. Professional qualifications in such subjects as Ac-counting, Marketing, Insurance, Shipping etc from UK Chartered Examining Bodies.

The usual minimum work experience required is 3 years in a managerial position.

Note: Candidates without a first Degree can be consid-ered for admission provided they have 10 plus years of managerial experience and good command of the english language.

The decision of the Admissions Board will be final.

The Institute reserves the right to vary its admission criteria from time to time.

The Academic Registrar is responsible for the interpre-tation of the admission criteria and may impose other conditions to be satisfied before admission.

D a t e o f C o m m e n c e m e n tStudents can apply for admission and start their stud-ies anytime throughout the year.

D u r a t i o n o f S t u d yMinimum period - 12 monthsMaximum period - 36 months

E x a m i n a t i o n D a t e sExams are held at approved Overseas Examination Centres EVERY JUNE and JANUARY. Students are NOT allowed to sit for the exams before the lapse of 6 months from the date of registration into the pro-gramme. Students wishing to enter for the examina-tions MUST complete an examination entry form and send it to the Institute at least TWO MONTHS prior to the examination dates accompanied with the appro-priate examination fees.

M B A L a n g u a g eEnglish language

The Institute reserves the right to change the fees, syllabus and regulations. Students re-sitting or re-taking a course or changing their centre of study as-sume full risk of such changes and of any additional fees applicable at the time.

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1.BUSINESS ADMINISTRATION

2.GLOBAL CORPORATE STRATGIES

3.MARKETING STRATEGY

4.FINANCIAL MANAGEMENT & INVESTMENT

5.TOURISM MANAGEMENT

6.EUROPEAN STUDIES

7.INSURANCE

8.BANKING

9.SHIPPING

10.FINANCIAL & COMPUTERS MANAGEMENT

11.HUMAN RESOURCES MANAGEMENT

12.GLOBAL MARKETING STRATEGIES

13.PUBLIC RELATIONS & ADVERTISING

14.HEALTH UNITS MANAGEMENT

15.LOGISTICS

16. DIGITAL MARKETING

17. ENERGY MANAGEMENT

18. PROJECT MANAGEMENT

19. CORPORATE GOVERNANCE

20. PUBLIC ADMINISTRATION

21. ISLAMIC BANKING & FINANCE

V E R Y I M P O R T A N T N O T E

ALL MBA programmes are made up of THREE core compulsory courses PLUS a Thesis which is also compulsory. On top of these, students will be re-quired to study and successfully complete from FOUR TO SEVEN electives which will be allocated by the Institute based on the candidate’s academic background.

6

THE MBA PROGRAMMES

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T H E M B A C O M P U L S O R Y M O D U L E S

For all MBA programmes students are required to successfully complete the THREE compulsory modules appearing below and prepare an up to standard Thesis.

1. ORGANISATIONAL BEHAVIOUR

2.BUSINESS POLICY & STRATEGY

3.RESEARCH METHODS

Note: For the MBA IN PUBLIC ADMINISTRATION please see page 19 for the compulsory modules.

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T H E S I S

The 10.000-word thesis is a major part of the MBA and a student not submitting an up-to-standard thesis will not be awarded the MBA. The thesis must be submitted by the completion of the MBA programme and the Re-search must be based on the specialisation of the par-ticular MBA Programme e.g. For MBA Shipping the The-sis Research must be based on Shipping. Students are encouraged to begin thinking about the area of concen-tration long before the completion of the programme. The Thesis must be on a topic agreed with the student’s Tutor and should have a research bias.

T h e s i s P r o p o s a l

A Thesis proposal must be submitted to the Tutor long before the end of the MBA programme on a special form provided by the Institute. A manual for the preparation of the Thesis is also provided to the student by the In-stitute.

T h e s i s P h i l o s o p h y

The basic philosophy of the Thesis revolves around the identification of an issue or problem relevant to the MBA programme, which merits investigation. The re-search should involve collection and analysis of original data or analysis of existing data in an original way and should make a contribution to the specific area under investigation.

T h e s i s S u b m i s s i o n

The Thesis must be submitted in a bound copy accom-panied with the MBA Evaluation Form and the appro-priate fee. If upon submission the Thesis is not of an acceptable standard then students need to re-submit their Thesis within two months and pay an extra re-submission fee. This is the last chance and if the Thesis is found unsatisfactory again then the student cannot be awarded the MBA. In such a case the student must register again, pay a registration fee and prepare a new Thesis on a fresh subject agreed between the student and his/her Tutor.

A THESIS IS A PREREQUISITE FOR ALL MBA PROGRAMMES

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AIMS & ELECTIVES OF THE MBA PROGRAMMES

1.MBA – BUSINESS ADMINISTRATION

The Master of Business Administration (MBA) will help you prepare for a career at senior managerial level and understand and contribute towards your organisation’s strategic position and development.

The programme aims to develop understanding of the factors contributing to business success and enable students to build analytical skills in busi-ness problem solving. It provides participants with a broad-based knowledge of other management sub-ject areas and the theory and practice of manage-ment skills.

1.FINANCIAL MANAGEMENT

2.EUROPEAN BUSINESS ENVIRONMENT

3.INFORMATION TECHNOLOGY

4.PUBLIC RELATIONS & ADVERTISING

5.GLOBAL MARKETING STRATEGIES

6.OPERATIONS MANAGEMENT

7.MANAGING CHANGE

2.MBA – GLOBAL CORPORATE STRATEGIES

The course is designed for people who wish to un-dertake an intensive academic study of international business and management. The programme’s con-tent reflects the increasing globalisation of both the knowledge and practice base of business and man-agement education.

It provides the knowledge and skills necessary for en-try into the global business environment, and helps the participants deal with the demands of the com-plex and rapidly changing global environments.

1.GLOBAL MARKETING STRATEGIES

2.GLOBAL MARKETING RESEARCH

3.PRACTICE OF MARKETING

4.GLOBAL MARKETING COMMUNICATIONS

5.INFORMATION TECHNOLOGY

6.INTERNATIONAL FINANCIAL MANAGEMENT

7.EUROPEAN BUSINESS ENVIRONMENT

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3.MBA – MARKETING STRATEGY

The MBA in Marketing is a leading qualification for those whose career interests lie in the marketing area. The course aims to broaden the students’ exist-ing understanding of the marketing function and to develop a capacity for analysing complex marketing and business situations and leading decision on ap-propriate courses of action. By the end of the course students will appreciate the interrelationships be-tween the marketing mix elements and the strategic dimensions of marketing.

1.GLOBAL MARKETING STRATEGIES

2.MARKETING PLANNING & CONTROL

3.MARKETING COMMUNICATIONS

4.PUBLIC RELATIONS & ADVERTISING

5.INFORMATION TECHNOLOGY

6.MARKETING OF SERVICES

7.PRACTICE OF MARKETING

4.MBA – TOURISM MANAGEMENT

The aim of the programme is to develop managers for the tourism industry who appreciate the compet-ing demands of tourists and the local environment. To achieve this the programme includes detailed analysis of tourism management issues and the ap-plication of suitable management techniques. It will contribute to the understanding of global issues per-taining to the growing tourism business.

1.TOURISM MANAGEMENT

2.MARKETING PRACTICE IN THE HOTEL &

CATERING INDUSTRY

3.TRAVEL & TOURISM

4.GLOBAL MARKETING STRATEGIES

5.PUBLIC RELATIONS & ADVERTISING

6.INFORMATION TECHNOLOGY

7.DEVELOPMENT OF TOURISM &

THE ENVIRONMENT

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5.MBA – FINANCIAL MANAGEMENT & INVESTMENT

The aim of this programme is to integrate the concept of financial management with an understanding of the overall strategy of the organisation. The course is tailored to the needs of both private and public sector managers and provides the foundation for more se-nior leads of managerial responsibilities. The course helps to increase awareness of the multifunctional nature of investment decisions. It demonstrates the significant importance of financial information. As a result of its organisational strategy content, it offers the opportunity to appreciate the vital contribution of business strategy.

1.PRINCIPLES OF CORPORATE FINANCE

2.FINANCIAL PLANNING & CONTROL

3.INFORMATION TECHNOLOGY

4.INVESTMENT

5.GLOBAL FINANCIAL MARKETS

6.MARKETING OF FINANCIAL SERVICES

7.FINANCIAL MANAGEMENT

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6.MBA – EUROPEAN STUDIES

The establishment of the single European market has resulted in a growing demand for managers with knowledge of European business, and its place in the international environment, a demand which is this course’s aims to meet. This qualification will benefit individuals who seek career progression in the Euro-pean business environment.

The aim of this programme is to introduce and build up the students’ knowledge into the complicated economic, business, marketing, social, legal and po-litical world of the European continent in particular the European Union (EU). The EU is examined as a separate entity and similarly the former Central Eu-ropean Countries. EU decision-making mechanisms are thoroughly studied and their importance on the proper functioning of the Union are explained.

1.THE EUROPEAN BUSINESS ENVIRONMENT

2.EUROPEAN UNION LAW

3.EU DECISION-MAKING MECHANISMS

4.EUROPEAN ECONOMICS & POLITICS

5.MANAGING CHANGE

6.GLOBAL MARKETING STRATEGIES

7.INFORMATION TECHNOLOGY

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7.MBA - INSURANCE

The MBA in Insurance is an innovative well balanced programme for the career minded student. This pro-gramme will open wide doors for the insurance in-dustry worldwide. It introduces the student into the exciting and rewarding insurance business.

Risk and insurance are thoroughly covered to enable the student grasp the concept of risk and the neces-sity for insurance. The legal aspects of insurance are dealt with so that the student will gain knowledge of the legal framework of insurance. Specialist branches of insurance such as life and marine are included in the programme giving the student a broader per-spective of the subject.

1.RISK & INSURANCE

2.LIFE ASSURANCE PRACTICE

3.MARINE INSURANCE

4.MODERN INSURANCE LAW

5.PRACTICE OF MARKETING

6.INVESTMENT

7.INTERNATIONAL FINANCIAL MANAGEMENT

8.MBA – BANKING

Banking is a career which has become increasingly attractive for MBA holders. Also bank employees areunable to climb up the hierarchy unless they have formal postgraduate qualifications. Clearly an MBA in Banking will naturally be a valuable asset for the banks of the 21st Century.

The MBA programme covers the monetary and finan-cial systems giving the student a broad understand-ing of the banking environment both domestic and global. The inclusion in the programme of manage-ment, investment and practice of banking give the student the right perspective to digest and appreci-ate the role of banking in our business world.

1.MONETARY & FINANCIAL SYSTEMS

2.PRACTICE OF BANKING

3.MARKETING OF FINANCIAL SERVICES

4.INVESTMENT

5.FINANCE OF INTERNATIONAL TRADE

6.INFORMATION TECHNOLOGY

7.EUROPEAN BUSINESS ENVIRONMENT

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9.MBA - SHIPPING

This programme aims to guide the student through the various extensive subjects connected with the exciting world of shipping.

The last decade has evidenced tremendous changes in the shipping industry such as the emergence of the giant bulk carriers and the onset of containerisa-tion. There has also been a vast amount of legislation dealing with the industry.

The MBA in shipping will provide the student with a thorough understanding of the shipping world and its many parameters such as the legal aspects, marine insurance, information technology, financial manage-ment and global marketing strategies.

1.INTRODUCTION TO SHIPPING

2.LAW OF SEA TRANSPORT

3.MARINE INSURANCE

4.CUSTOMS & SHIP’S DOCUMENTS

5.GLOBAL MARKETING STRATEGIES

6.INFORMATION TECHNOLOGY

7.FINANCIAL MANAGEMENT

10.MBA – FINANCIAL & COMPUTERS MANAGEMENT

This programme offers the student a cross-fertilisa-tion of the financial and computers management fields.

It aims at making students competent in the exciting and challenging subject of information technology and at the same time the financial aspects of busi-ness are dealt with. Combining financial and comput-ers skills and knowledge this MBA aims to help the student walk into a job armed with all the necessarytools that will enable him/her to advance to a top managerial position.

1.OPERATIONS MANAGEMENT

2.FINANCIAL MANAGEMENT

3.DATABASE MANAGEMENT

4.SOFTWARE PROJECT MANAGEMENT

5.MARKETING OF FINANCIAL SERVICES

6.INVESTMENT

7.FINANCIAL PLANNING & CONTROL

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11.MBA – HUMAN RESOURCES MANAGEMENT

The aim of this MBA programme is to provide a gen-eral background for all aspects of personnel manage-ment. Since work and its management are human activities set in motion carried out continuously su-pervised, monitored and assessed by people who areconstantly interacting with each other, human fac-tors are crucially important.

The programme aims to examine all aspects of the important areas covered by research into the behav-iours of people at work.

1.EMPLOYMENT RELATIONS

2.HUMAN RESOURCES MANAGEMENT

3.INDUSTRIAL RELATIONS

4.PUBLIC RELATIONS & ADVERTISING

5.MANAGING CHANGE

6.PRACTICE OF MARKETING

7.INFORMATION TECHNOLOGY

12.MBA – HEALTH UNITS MANAGEMENT

This MBA Programme aims to equip the students with all knowledge necessary to enable him/her manage a health unit whether a hospital or clinic or medi-cal centre and whether public or private. The pro-gramme is designed to meet the needs of those who are working in health services as practitioners, man-agers and administrators. It is also suitable for gradu-ates with research interest in the changing nature of health and social care policies, delivery systems and professional practices in the new mixed economy of welfare.

1.OPERATIONS MANAGEMENT

2.HEALTH PROMOTION

3.FINANCIAL MANAGEMENT

4.HOSPITAL & CLINIC MANAGEMENT

5.RELATIONSHIP MARKETING

6.PUBLIC & PRIVATE HEALTHCARE UNITS

7.HEALTH CARE INNOVATION

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14.MBA - LOGISTICS

The MBA Logistics programme has been designed to offer the student thorough knowledge and under-standing of the mechanics of the production process, distribution and the overall operational activity of lo-gistics, purchasing and supply chain administration.

The MBA Logistics programme aims to explain the challenges of practitioners and executives, the vital knowledge and skills necessary for the operations in an organisation so that they will be capable to locate the problems and provide solutions to the wide range of logistical problems on a local and global scale.

Executives attending the MBA – Logistics are expect-ed to develop analytical skills and sharpen their deci-sion making abilities in order to cope with everyday intricate problems.

1.DISTRIBUTION & MATERIALS

MANAGEMENT

2.LOGISTICS SYSTEMS MANAGEMENT

3.INFORMATION MANAGEMENT

& TECHNOLOGY

4.MANAGING CHANGE

5.SUPPLY CHAIN MANAGEMENT

6.FINANCIAL PLANNING & CONTROL

7.GLOBAL MARKETING STRATEGIES

13.MBA – PUBLIC RELATIONS & ADVERTISING

The aim of this MBA programme is to enable students to understand the principles of public relations and advertising and explain the ways in which they can be used to develop successful PR and advertising programmes.

The two disciplines are combined under one MBA programme thus confirming their inter-dependence and both disciplines are examined from a marketing perspective. We live in a world where the unpredict-able and unforeseen exogenous factors are ever so dominant and corporations which ignore the pos-sible disasters from social, political, governmental and environmental threats cannot be considered prudent. This is why this MBA programme would be invaluable to every executive whether in the private or public sectors.

Areas covered include: Public Relations – Principles and PR in action; Media relations; Public relations and marketing; Public relations in central and local gov-ernment; Ethics and codes of professional conduct; Crisis management; Sponsorships.

Advertising – The advertising agency; Advertising planning and budgeting; Media research; Consumer research; Sales promotion; Advertising effectiveness; Advertising and society; International, multinational; Global advertising.

1.PRACTICE OF MARKETING

2.MARKETING COMMUNICATIONS

3.PUBLIC RELATIONS & ADVERTISING

4.THE PRACTICE OF PUBLIC RELATIONS &

ADVERTISING

5.INFORMATION TECHNOLOGY

6.DIGITAL MARKETING

7.RELATIONSHIP MARKETING

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15.MBA – GLOBAL MARKETING STRATEGIES

The aim of this programme is to cover the entire range of international marketing beginning with start-up operations, continuing with new market entry considerations, and concluding with the in-ternational issues confronting giant global players, therefore exposing the student to the full spectrum of international marketing.

It differentiates between marketing strategies appro-priate to industrialised, developing and less devel-oped economies and helps identify the major organi-sational changes to be made when a company moves from national to international to global marketing.Upon completion of this programme students will have a clear understanding of:

Analysing global market opportunities; Culture and global buyer behaviour, Assessment of global mar-keting opportunities, Corporate dimensions of the global marketing effort, Dimensions of global pricingstrategy, Dimensions of global distribution strategy, Dimensions of global promotion strategy, Dimen-sions of exporting strategy, Organisation and controlof global marketing activities and Control of the global marketing effort.

1.GLOBAL MARKETING STRATEGIES

2.GLOBAL MARKETING RESEARCH

3.GLOBAL MARKETING COMMUNICATIONS

4.MARKETING PLANNING & CONTROL

5.EUROPEAN BUSINESS ENVIRONMENT

6.INFORMATION TECHNOLOGY

7.PRACTICE OF MARKETING

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16.MBA – DIGITAL MARKETING

In today´s highly competitive global business envi-ronment, marketing is undergoing an intense trans-formation. The digital media and internet have a growing influence on the new approaches to market-ing. This shift in buying and consumerism requires a close training designed for students who are inter-ested in this new activity sector. Digital marketing forms a significant segment of e-commerce and is a constantly changing area, presenting marketers with new challenges and opportunities on a regular basis. To date, the emergence of digital technology has led to a revolutionary change in marketing, and by the end of this decade every facet of the marketing mix will have been radically challenged.

This MBA program will also present a new business model for digital marketing.  Through case studies, interactive sessions and class exercises, participants will learn about the latest research and best practices in the industry.  Topics that will be covered include social media marketing, search engine optimization, real-time research, blogging, augmented reality tech-niques, virtual worlds, open innovation, measure-ment and ROI tracking, and multichannel integration.

The programme structure provides a comprehensive examination of integrated marketing communica-tions and consumer behaviour and concentrates on Web Marketing and its metrics and evaluation, focus-ing on both theoretical concepts and practical digital marketing skills. By the end, this programme will en-able you to plan and measure the importance of digi-tal marketing, to integrate multi-channel marketing in the business development, to acquire the neces-sary know-how to concentrate and build e-custom-ers’ loyalty, and to follow the business evolution in its new environment.

This program is designed for executives working in marketing, advertising, communications, sales, IT professionals looking to expand into a marketing role, or anyone who is responsible for developing a digital media or social media plan for their organiza-tion.

1.CONCEPTS OF DIGITAL MARKETING

2.MARKETING PLANNING CONTROL

3.DIGITAL MARKETING STRATEGY

4.PRACTICE OF MARKETING

5.SOCIAL MEDIA MARKETING

6.MARKETING ANALYSIS & DECISION

7.MOBILE MARKETING

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17. MBA – ENERGY MANAGEMENT

The global energy sector is posing many challenges to the business world. New forms of energy such as solar and wind are replacing traditional sources of gas and oil. However, oil and gas are still key players even with new energy entrants in the market. Although demand for energy is on the decline from traditionalmarkets such as Europe, new rising demand is com-ing from China and India.

The aim of this programme is to equip the student with knowledge on the present and future challeng-es the global energy sector offers in the years ahead.

Programme Objectives

I. Equipping students with all necessary skills, atti-tudes and approach to guide their decisions on en-ergy projects.

II. Developing students’ abilities to handle today’s en-ergy problems and prospects for business organiza-tions functioning in a competitive world.

III. Allowing students to develop their theoretical and practical skills and knowledge in the energy sector.

IV. Ensuring the highest possible penetration of each subject inquiry and exhaustion of conceptual aca-demic, as well as practical implications, vis-a-vis en-ergy needs of mankind.

V. Offering an insight into professional possibilities and modern organizations functioning in the context of today’s competitive world.

VI. Providing international management education to its participants that will enable them to become ef-fective general managers, anywhere in today’s glob-ally competitive energy environment.

VII. Giving emphasis on European energy needs in the years ahead.

1.RENEWABLE ENERGY

2.ENERGY MANAGEMENT IN BUSINESS

3.OIL & GAS ENERGY LAW

4.FINANCIAL MANAGEMENT

5.EXECUTIVE SKILLS

6.OIL & GAS ENERGY SAFETY AND RISK

7.OPERATIONS MANAGEMENT

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18. PROJECT MANAGEMENT

In today’s business environment, the skills of the project manager have never been more in demand. Organisations, businesses and governments are be-coming increasingly aware of the strategic impor-tance of effective project management for gaining a competitive advantage.

An MBA degree in the rapidly growing area of proj-ect management will help you develop skills that are highly sought-after globally in a wide variety of sectors, from IT and construction, healthcare, energy, financial and professional services, to non-govern-mental organisations, retail and manufacturing.

This course is particularly relevant for professionals who need to be able to run complex projects with a range of stakeholders, managing all phases to time and to budget.Our aim is to help you develop a range of technical skills that will be complemented by transferable soft skills so that you develop as an independent learner and thinker who is comfort-able tackling the two key ideas in modern Business Project Management: choosing the right project and doing the project right. This means you’ll be able to identify and select projects that are going to benefit an organisation, and then deliver them within the scope required, to the budget and on schedule. With that skill set, it isn’t hard to see why graduates from this course are in high demand.

1.EXECUTIVE SKILLS

2.MANAGEMENT INFORMATION SYSTEMS

3.PROJECT ADMINISTRATION

4.OPERATIONS MANAGEMENT

5.PROJECT PLANNING AND CONTROL

6.PROJECT ASSESSMENT

7.FINANCIAL MANAGEMENT

19. CORPORATE GOVERNANCE

The programme is designed to provide a sound un-derstanding of corporate governance and leadership from corporate, investor and stakeholder perspec-tives. This course will also equip you with a highly specialised set of skills that will develop the ability to appreciate and influence the factors governing cor-porate affairs.

The MBA in Corporate Governance programme aims to provide an educational pathway for business or business-related degree graduates to specialize in corporate governance. It aims to equip corporate ad-ministrators, including chief executive officers, direc-tors, financial controllers, treasurers, company secre-taries and holders of other key corporate positions, with a sound knowledge of, and competency in cor-porate governance so that they can effectively par-ticipate in the planning, implementation and moni-toring of corporate financial policies and strategies.

1.FINANCIAL MANAGEMENT

2.BUSINESS & CORPORATE LAW

3. STRATEGIC MANAGEMENT

4.CORPORATE GOVERNANCE PRINCIPLE

& PRACTICE

5.EXECUTIVE SKILLS

6.CORPORATE SECRETARIAL PRACTICE

7.FINANCIAL PLANNING & CONTROL

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20. MBA IN PUBLIC ADMINISTRATION

An MBA in Public Administration is an internationally recognised qualification designed for anyone working in local, regional, or central government, or for a charity or public-private partnership wishing to develop their academic and vocational skills. 

This Programme addresses some of the key issues fac-ing the public sector such as effective leadership, an-ticipating and responding to change, performance management, governance and ethical practice and sustainability and gives students the  opportunity to develop specialist expertise as well as the ability to re-spond to an ever-changing and challenging environ-ment.

The MBA in Public Administration curriculum has been designed to develop public affairs professionals, who understand the increasingly complex issues shaping local and national level policies and projects and who have the analytical and managerial skills to apply their knowledge to real world situations. Although the stu-dents and faculty in the MBA in Public Administration program focus on local and national projects, they do so in a global context, drawing on the international strengths of CIM (BVI). This curriculum draws on the vast international resources to address a wide variety of local and national level policy issues in a rapidly global-izing context.

COMPULSORY MODULES1. RESEARCH METHODS2. LEADERSHIP, PUBLIC MANAGEMENT & GOVERNANCE3. ORGANIZATIONAL BEHAVIOUR

ELECTIVES1. MANAGING PEOPLE & HRM IN THE PUBLIC SECTOR2. PUBLIC POLICY AND MANAGERIAL ENVIRONMENT 3. MANAGING CHANGE IN THE PUBLIC SECTOR (E-GOVERNANCE)4. STRATEGIC MANAGEMENT IN THE PUBLIC & NOT FOR PROFIT SECTORS5. PERFORMANCE MANAGEMENT IN THE PUBLIC SECTOR6. CONTEMPORARY ISSUES FOR PUBLIC SERVICE MANAGERS7.EXECUTIVE SKILLS

21. MBA - ISLAMIC BANKING & FINANCE

The key feature, or principle, that distinguishes Islamic banks from any other kind of banks is the rejection of interest-based financial transactions.

Islamic scholars believe this system is superior on sev-eral counts. It leads to more prudent lending, they say, by encouraging financiers to invest directly in an entre-preneur’s ventures.

Discussions relating to Islamic finance invariably draw comparisons between “Islamic” and “conventional” financial practices. There is a comfortable sound to “conventional” and a slight pejorative ring to “uncon-ventional”.

Against such a background, there are many who see Is-lamic finance as a possible way forward to a brighter and more socially responsible future. Today, there are more than 200 Islamic financial institutions spread across the Middle East and beyond. They include banks, mutual funds, mortgage companies, insurance companies.

The dramatic growth of Islamic finance over the last two decades is one of the more striking phenomena in international banking.

This program will be of enormous benefit to anyone wishing to associate with this dynamic discipline.

1. PRINCIPLES OF ISLAMIC BANKING & FINANCE

2. SHARI’ AH LAW AND ISLAMIC JURISPRUDENCE

3. ISLAMIC COMMERCIAL LAW

4. ISLAMIC FINANCIAL PRODUCTS

5. COMPARISON OF CONVENTIONAL BANKING WITH

ISLAMIC BANKING

6. ISSUES AND CHALLENGES OF ISLAMIC BANKING

TODAY

7. EXECUTIVE SKILLS

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European Representative Office:P.O.Box 25288, 1308 Nicosia, Cyprus, Tel.: 00357- 22778475, Fax: 00357-22779331e-mail: [email protected] www.cimabvi.com

The Cyprus Institute of Marketing (BVI)

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