MBA Marketing Presentation

8/8/2019 MBA Marketing Presentation

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Master of Business

Administration:Marketing Concentration

The key to your career

Department of Marketing

Louisiana State University



KEY ISSUES

jWhat is marketing?

jDo you plan to use marketing in your

career?jWhat are the benefits of a marketing career?

jWhat are my marketing career options?







Benefits of a Marketing Career

jProvide service to others

jRelate your organization to the world

jEnjoy an entrepreneurial jobjConnect to people

jEarn rewards for performance



The Role of Marketing

³«the business enterprise has two ±

and only these two ± basic functions:marketing and innovation«´

-Peter Drucker, M anagement (1973), p. 6



Marketing Career Paths

j Advertising

j Direct Marketing

j Brand Managementj Public Relations

j Sales & SalesManagement

j Marketing Models &Systems Analysis

j Distribution ChannelManagement

j International Marketing

j Marketing Research

j New Product Planning

j Retail Management

j E-Commerce

j Business-to-BusinessMarketing

j Services Marketing



Marketing Career Paths: Compensation

j Advertising ± Account Supervisor - $56-90K

j Direct Marketing ± Consumer Catalog Marketing Manager - $51-92K

j Brand Management

± Asst. Product Mgr. - $40-60K

± Product/Brand Mgr. - $60-92K

j Public Relations ± Corp. PR Director (6 yrs ex p) - $62K

± Freelance PR Mgr - $17K & up

j Sales & Sales Management ± Manufacturer¶s Sales Representative - $35-50K +

± Regional Sales Manager - $80-125K

j Marketing Models & Systems Analysis

j Distribution Channel Management



j

International Marketingj Marketing Research

± Mktg Research Analyst - $50-65K

± Mktg Research Director - $75-200K

j New Product Planning

j Retail Management

± Dept. Store Manager - $42-90K

± General Merchandise Manager - $71-150K

j E-Commerce

j Business-to-Business Marketing

j Services Marketing

Marketing Career Paths: Compensation 2









EXAMPLE: MAR KETING MANAGEME NT

POSITION WITH HIGH TECH FIRM





EXAMPLE: MAR KETING INFORMATION

SYSTEMS CONSULTANT



EXAMPLE: MAR KETING R ESEARCH POSITION









Consumer Behavior or

Promotion

3 hrs

Business/ M arketing

Research

3 hrs

MK T 7300/01

S ervices Marketing

3 hrs

YYY XXX

Approved Elective

3 hrs

MK T XXX

Marketing Elective

3 hrs

MBA Marketing Concentration

Possible Electives:

Internet Marketing

Marketing Strategy

Marketing Independent Study

Psychology

Sociology





MBA/Mktg. Marketing Electives

MARKETING:

MK T 4440 (Marketing on the Internet)

MK T 7477 (Directed Studies)

AS APPROVED:

Psychology ± examples:

PSYC 4038 Emotion & Motivation (Prereq. PSYC 2000 or equivalent)

PSYC 7030 Cognitive Basis of Behavior (Consent of instructor)

PSYC 7040 Social Basis of Behavior (Consent of instructor)

Sociology ± examples:SOCL 4611 Attitudes and Attitude Change (Prereq. SOCIL 3601 or equivalent)

SOCL 4631 Social Networks and Society (Prereq. Socl 2001 or equivalent)



MBA Internal Audit Concentration

with Services MarketingE

mphasisj INTERNAL AUDIT

± 3-5 IA Courses

± P

rogram begins in January and ends December jSERVICES MAR KETING EMPHAIS

± Application

Marketing of IA Services

Operational Audits of Client Services

jElective COURSE

± Services Marketing (MK T 7160/61)



MBA/CIA-Service Emphasis

Semester Course Number Require or Optional

Spring Graduate Internal Auditing ACCT 7233 Required for Specialization

Summer Internship in Internal Auditing ACCT 7231 Optional

Summer Case Studies in Internal Auditing ACCT 7232 Recommended

Fall Operational Auditing ACCT 7234 Required for Specialization

Fall (2nd Year) Services Marketing MKT 7160/61Required for Services Marketing ±IAConcentration



ISDS 7510

Database Management

1.5 hrs

ISDS 7540/43 E-Commerce

3 hrs

ISDS XXX

Elective

1.5 hrs

ISDS 7520

Network Info. Systems

1.5 hrs

ISDS 7530

Info Systems Anal ysis &

Design 1.5 hrs

MK T 4437

Direct Marketing

3 hrs

MK T 7110/11

Marketing Tools

3 hrs

E-Commerce MBA Concentration



For More Information Contact:

Daryl McK ee

3126A CEBA

Department of MarketingE.J. Ourso College of Business

225/578-8788

[email protected]

MBA Marketing Presentation

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