MBA IB-2014

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AMITY BUSINESS SCHOOL

PROGRAMME STRUCTURES

May 2013

AMITY UNIVERSITY HARYANA

GURGAON

FLEXILEARN

-Freedom to design your degree

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PREAMBLE

Amity University aims to achieve academic excellence by providing multi-faceted educationto students and encourage them to reach the pinnacle of success !he University has designed

a system that "ould provide rigorous academic programme "ith necessary s#ills to enable

them to excel in their careers

!his boo#let contains the $rogramme %tructure& the 'etailed (urriculum and the %cheme of 

)xamination !he $rogramme %tructure includes the courses *(ore and )lective+& arranged

semester "ise !he importance of each course is defined in terms of credits attached to it !he

credit units attached to each course has been further defined in terms of contact hours ie

,ecture ours *,+& !utorial ours *!+& $ractical ours *$+ !o"ards earning credits in terms

of contact hours& 1 ,ecture and 1 !utorial per "ee# are rated as 1 credit each and 2 $ractical

hours per "ee# are rated as 1 credit !hus& for example& an ,-!-$ structure of 3-0-0 "ill have

3 credits& 3-1-0 "ill have . credits& and 3-1-2 "ill have / credits

!he (urriculum and %cheme of )xamination of each course includes the course obectives&course contents& scheme of examination and the list of text and references !he scheme of 

examination defines the various components of evaluation and the "eightage attached to each

component !he different codes used for the components of evaluation and the "eightage

attached to them are

(omponents (odes eightage *+

(ase 'iscussion4 $resentation4 Analysis ( 0/ - 10

ome Assignment 0/ - 10

$roect $ 0/ - 10

%eminar % 0/ - 10

5iva 5 0/ - 106ui7 6 0/ - 10

(lass !est (! 10 - 10

Attendance A 0/

)nd %emester )xamination )) 80

9t is hoped that it "ill help the students study in a planned and a structured manner and

 promote effective learning ishing you an intellectually stimulating stay at Amity

University

:uly& 2011

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PROGRAMME STRUCTURE

FIRST SEMESTER 

Course

Code

Course Title Lectures

L!

Hours

"er #ee$ 

Tutori%l

T!

Hours

"er #ee$ 

Pr%ctic%l

P!

Hours

"er #ee$ 

Tot%l

Credits

M9;.101 Management $rocess and 9nformation !echnology for 

Managers

3 - 1 .

M9;.108 $rinciples of ?lobal ;usiness

Management

. - - .

(%%.1/1 ;asics of (ommunication 1 - - 1;).1/1 %elf 'evelopment @

9nterpersonal %#ills1 - - 1

,A.1/1

,A.1/2

,A.1/3

,A.1/.

,A.1//

,A.1/>

Foreign ,anguage - 9

French-9

?erman-9

%panish-9

Bussian-9

(hinese-9

$ortuguese-9

3 - - 3

TOTAL &'

SECON( SEMESTER 

Course

Code

Course Title Lectures

L! Hours

"er #ee$ 

Tutori%l

T!

Hours

"er #ee$ 

Pr%ctic%l

P!

Hours

"er #ee$ 

Tot%l

Credits

M9;.201 )xport 9mport 'ocumentation

@ ,ogistics

3 1 - .

M9;.202 ;usiness ,a" @

)ntrepreneurial 'evelopment

3 1 - .

M9;.203 ;usiness Besearch Methods 3 1 - .M9;.20. ?ro"th $rospects of !hrust

Areas of 9ndian )xports

3 - - 3

M9;.20/ Financial Management 3 1 - .

M9;.20> uman Besource Management 3 1 .

M9;.208

Foreign ,anguage - 99

French-99

?erman-99%panish-99

Bussian-99

(hinese-99

$ortuguese-99

3 - - 3

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M9;.231 !erm $aper - .

TOTAL &)

Note* T+e stude,t #ill o"t -or t+e s%.e Electi/e B%s$et i, T+ird 0 Fourt+ se.ester %s

o"ted i, Seco,d Se.ester

THIR( SEMESTER 

Course

Code

Course Title Lectures

L!

Hours

"er #ee$ 

Tutori%l

T!

Hours

"er

#ee$ 

Pr%ctic%l

P!

Hours

"er

#ee$ 

Tot%l

Credits

M9;.301 Foreign )xchange Management 3 - - 3

M9;.302 9nternational %trategic

Management

3 1 - 3

M9;.303 Bis# @ 9nsurance in

9nternational !rade

. - - 3

M9;.30. !< @ 9nternationalBegulatory )nvironment

. - - 3

(%%.3/1 9nterpersonal (ommunication 1 - - 1

;).3/1 ,eading !hrough !eams 1 - - 1

,A.3/1

,A.3/2

,A.3/3

,A.3/.

,A.3//

,A.3/>

Foreign ,anguage - 999

French-999

?erman-999

%panish-999

Bussian-999

(hinese-999

$ortuguese-999

2 - - 2

M9;.33/ %ummer 9nternship *)valuation+ - - - C

 A,1 t#o courses out o- %,1 stre%.!

FINANCE 0 ACCOUNTING

M?!.30/ (ost and Management

Accounting

2 1 - 3

M?!.30> $roect $lanning& Appraisal @

(ontrol

2 1 - 3

M?!.308 9nternational Financial

Management

2 1 - 3

M?!.30D Management of Financial

%ervices

2 1 - 3

M?!.30C %ecurity Analysis @ $ortfolio

Management

2 1 - 3

HUMAN RESOURCE

M?!.310 9ndustrial Belations @ ,abour 

,a"s

2 1 - 3

M?!.311

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M?!.31> 'istribution @,ogistics

Management

2 1 - 3

M?!.318 %ales Management 2 1 - 3

M?!.31D $roduct @ ;rand Management 2 1 - 3

M?!.31C Bural Mar#eting 2 1 - 3

TOTAL &'

Note* 3 U,i/ers%l Courses

I, lieu o- seco,d electi/e T+ird 0 Fourt+ Se.ester! % stude,t .%1 o"t -or % u,i/ers%l

course4

FOURTH SEMESTER 

Course

Code

Course Title Lectures

L!

Hours

"er #ee$ 

Tutori%l

T!

Hours

"er #ee$ 

Pr%ctic%l

P!

Hours

"er #ee$ 

Tot%l

Credits

M9;..01 ,everaging 9nformation

!echnology in ?lobal ;usiness

3 1 - .

M9;..02 ?lobal %ourcing @ ;usiness

'evelopment

3 1 - .

M9;..03 Managerial (ompetency @

(areer 'evelopment *on

(redit+

1 - - -

M9;..1C (ross (ultural Management @

Management of Multinational

(ompanies

3 1 .

M9;..20 9nternational %upply (hain

Management

2 1 - 3

(%%../1 (ross (ultural (ommunication 1 - - 1;)../1 $rofessional )xcellence 1 - - 1

M9;..38 'issertation - - - C

A,1 t#o courses out o- t+e s%.e stre%. %s selected i, &rd se.ester!

MAR2ETING 0SALES

M9;..0. Advertising @ %ales $romotion 2 1 - 3

M9;..0/ (ustomer Belationship

Management

2 1 - 3

M9;..0> 9ndustrial Mar#eting 2 1 - 3

M9;..08 9nternational Mar#eting 2 1 - 3

M9;..0D Mar#eting of %ervices 2 1 - 3FINANCE 0 ACCOUNTING

M9;..0C (orporate !ax $lanning 2 1 - 3

M9;..10 Financial )ngineering 2 1 - 3

M9;..11 Management of Financial

9nstitutions

2 1 - 3

M9;..12 %trategic Financial Management 2 1 - 3

M9;..13 (ommercial ;an#ing 2 1 - 3

HUMAN RESOURCE

M9;..1. (ompensation @ Be"ard

Management

2 1 - 3

M9;..1/ $sychological !esting 2 1 - 3M9;..1> ?lobal uman Besource

Management

2 1 - 3

M9;..18

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%tructural $rocesses

M9;..1D Managerial (ounselling 2 1 - 3

TOTAL &5

Note* 3 U,i/ers%l Courses

I, lieu o- seco,d electi/e T+ird 0 Fourt+ Se.ester! % stude,t .%1 o"t -or % u,i/ers%l

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MANAGEMENT PROCESS AN( ORGANI6ATION BEHAVIOUR 

Course Code* MIB7'8' Credit U,its* 87

Course O9:ecti/e*!o help the students gain understanding of the functions and responsibilities of the manager and to provide thestudent understand uman ;ehaviour in organi7ations so as to improve his managerial effectiveness

Course Co,te,ts*

Module I* M%,%;e.e,t Process

(oncepts and processes of $lanning&

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ACCOUNTING FOR MANAGEMENT

Course Code* MIB7'85 Credit U,its* 87

Course O9:ecti/e*$articipants in this course "ill develop the essential ability of all managers& to use complex accountinginformation as a platform for decision-ma#ing As the course unfolds& participants "ill build an increasinglysophisticated level of understanding of the language of accounting and its #ey concepts 9n addition the course

develops s#ills in interpreting earnings statements& balance sheets& and cash flo" reports !his ability to analy7efinancial statements "ill enable participants to deal more effectively "ith strategic options for their businesses

or business units

Course Co,te,ts*

Module I* Accou,ti,; B%sics9ntroduction& Foundations& Accounting policies& Accounting and management control& ;ranches of accounting&Becording of transactions and classification& !rial ;alance @ )rrors& (ash boo# 

Module II* Fi,%l Accou,ts$reparation& Adustments& Analysis& 'epreciation Accounting& Beserves @ $rovisions Form and contents of financial statements "ith reference to 9ndian (ompanies Act

Module III* Fi,%,ci%l St%te.e,t A,%l1sisBelation and (omparison of Accounting data and using financial statement information& Batio Analysis& (ashflo" analysis 'etermination of )xisting and future capital re=uirement

Module IV* Cost Accou,ti,;

)lements of cost& (ost (lassification and Allocation& (ost %heet

Module V* M%,%;e.e,t Accou,ti,;)mergence of Management Accounting& Marginal (osting and (ost 5olume $rofit Analysis& ;udgeting

@ 5ariance Analysis

E=%.i,%tio, Sc+e.e*

Co."o,e,ts CPA TP >?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0Re-ere,ces*

• ;hattacharya& %I and 'earden& : * 200>+&Accounting for Management& 5i#as $ublishing

ouse

•  arayanas"amy B *200/+&Finanacial Accounting H A Managerial $erspective& $rentice

all of 9ndia

• Mahesh"ari % and % I Mahesh"ari *200>+& Accounting for Management& 5i#as $ub

ouse• !ulsian& $( *200>+& Financial Accounting& !ata Mc?ra" ill

• ;aneree& A *200/+& Financial Accounting& )xcel ;oo#s

• ?hosh&!$ *200/+& Fundamentals of Management Accounting& )xcel ;oo#s

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ECONOMIC ANALYSIS

Course Code* MIB7'8& Credit U,its* 87

Course O9:ecti/e*!o familiari7e the students "ith theoretical concepts of modern )conomic Analysis so that they can use these asinputs in managerial decision ma#ing process )mphasis "ould be laid on the understanding of #ey economic

variables both at micro and macro level "hich influence the business operations and strategies of the firm and

the business environment under "hich they operate

Course Co,te,t*

Module I* T+eor1 o- (e.%,d %,d Su""l1 ature and scope of economic analysis its relevance for managerial decision ma#ing& 'emand analysis natureof demand for a product- individual demand and mar#et demand& demand by mar#et segmentation 'emandfunction and determinants of demand %upply function determinants of supply of a product& la" of supply)lasticity of supply

(oncept of elasticity of demand- income& cross& price and adverti7ing elasticity !heorems on the price elasticityof demand Applications of the concept of price elasticity of demand in business decisions 'emand forecasting-need for forecasting and techni=ues of forecasting (ost concepts costs relevant for management decisionma#ing )conomies of scale internal and external (ost function cost and output relationship

Module II* T+eor1 o- Productio, %,d Cost

$roduction analysis $roduction function-neo-classical& (obb- 'ouglas& ,eontief ,east cost combination of inputs for a firm (oncept of an iso=uant-smooth curvature and right angle Beturns to scale and returns to afactor )xpansion path of a firm (ost Analysis (ost relevant for management decision ma#ing )conomies of scale (ost Function (ost and output relationship An Analysis of the

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MAR2ETING MANAGEMENT

Course Code* MIB7'87 Credit U,its* 8&

Course O9:ecti/e*

!he obective of this course is to provide the students exposure to modern mar#eting concepts& tools& andtechni=ues& and help them develop abilities and s#ills re=uired for the performance of mar#eting functions

Course Co,te,ts*

Module I* U,derst%,di,; M%r$eti,; i, Ne# Pers"ecti/e

Fundamentals of Mar#eting& (ustomer 5alue and %atisfaction& (ustomer 'elight& (onceptuali7ing !as#s and

$hilosophies of Mar#eting Management& 5alue (hain& %canning the Mar#eting )nvironment& Mar#eting Mix)lements& 'ifference bet"een mar#eting and %elling& Belationship mar#eting& %ocial mar#eting& %trategic

$lanning in mar#eting& formulating the mar#eting plan•

Module II* A,%l1

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• illiam , $ride and

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>UANTITATIVE TECHNI>UES IN MANAGEMENT

Course Code* MIB7'8 Credit U,its* 87

(ourse

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• %tephen I( *2002+& Applied ;usiness %tatistics !ext& $roblems and (ases e" Kor# arper and Bo"

• %harma& :I *2008+& ;usiness %tatistics& $earson )ducation

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INFORMATION TECHNOLOGY FOR MANAGERS

Course Code* MIB7'8) Credit U,its* 87

Course O9:ecti/e*!his course "ill expose students to developments in computer technology and understand the "or#ing of acomputer system 9t "ill introduce end-user computing and build s#ills in using 9! and understanding varioustechnologies li#e internet& telecom& ';M% concepts& e-commerce etc !he course "ill expose the students to the

latest trends in computer

Course Co,te,ts*

Module I* Moder, Co."uter S1ste.s

)volution of (omputer %ystems& 9nput& output and storage technologies& (omputer Assisted (ontrol andAutomation& *eg 'elhi Metro & 'igitally (ontrolled (ar engines etc+& (omputer (ontrolled ;iometric4BF9'

 based Access (ontrol & (ontemporary hard"are and soft"are platforms*?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

•  orton $ *2010+& 9ntroduction to (omputers& !ata Mc?ra"-ill

• $otter ! *2010+& 9ntroduction to (omputers& :ohn iley @ %ons *Asia+ $vt ,td

• Morley ' @ $ar#er (% *200C+& Understanding (omputers H !oday and !omorro"& !hompson $ress• :a"ade#ar& % *200C+E Management 9nformation %ystemE !ata Mc ?ra" ill

• Mclead B @ %chell ? *200C+& Management 9nformation %ystemsE $earson $rentice all

•

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PRINCIPLES OF GLOBAL BUSINESS MANAGEMENT

Course Code* MIB '8' Credit U,its* 87

Course O9:ecti/e*

!he main purpose of this paper is to familiari7e the participants "ith the various aspects of $rinciples of ?lobalManagement& "ith a vie" that conducting business is exciting& challenging and globally oriented !his course"ill provide the students "ith an integrated and practical approach to understand the concepts of ?lobalManagement and also to provo#e critical thin#ing about various principles& guidelines and practices of ?lobal;usiness Management

Le%r,i,; Outco.es*!he learning outcomes that students are expected to achieve in this course include

• 'evelop a clear understanding of the conceptual frame"or#s and definitions of specific terms that are

integral to the international management literature

• Attain a clear understanding of the various factors that help determine the appropriateness of different

management strategies for different types of international ventures

•)xamine ethical issues that are pertinent to international business management practices and to the personalvalue system of the student

• )xplore and evaluate different career opportunities& specific regional locations& and organi7ations "here the

students may see# to pursue an international business management career 

Course Co,te,ts*

Module I* Glo9%li

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!he $olitical system and its functions9mpact of $olitical system on management decision

,egal @ political strategies in 9nternational ;usiness!he )conomic )nvironment Facing ?lobal ;usiness(lassifying )conomic %ystemIey Macroeconomic issuesAdapting to Foreign )conomic %ystem

Module VII* Issues i, Fu,ctio,%l Are%s o- Glo9%l Busi,ess

?lobal Mar#eting?lobal $roduction and

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ESSENTIAL IT TOOLS AN( TECHNI>UES FOR GLOBAL

MANAGERS

Course Code* MIB '87 Credit U,its* 87

Course O9:ecti/e:

)ssential 9! !ools @ !echni=ues for ?lobal Managers is anything that involves doing business electronically 9tobviously includes commerce conducted over the internet& but it can include other forms of electronic commerce

such as telephone ban#ing& using a fax& or generating and managing accounting systems on a computer *"ithoutuse of the internet+ !his course focuses heavily on the internetE but covers other aspects of e commerce as "ell!his course aims to develop the studentsG ability to manage commercial transactions electronically& particularlythrough the internet !he course is concerned "ith the main functional areas of management and processing inthe "orld of international business

Le%r,i,; Outco.es*At the end of the course students "ill be able to

• )xplore )99!?M dimensions& including driving forces and impact on business& individuals& culture& and

global economics

• )xamine the evolution& role& function and impact of ) commerce in global business operation

• Use common models to describe business to business and business to customer transactions

• Understand business security issues& including internet ris#s& protections& privacy& policies& and emerging

 business practices on the et

• !rac# electronic payment systems& explaining online advertising& promotional strategies& and public

 policies

• 'escribe ethical dimensions of the 9nternet in a local& regional& national& and global perspective

• )xplore needed features for building an effective "eb site

Course Co,te,ts*

PrereJuisite Module

Fundamentals of 9nformation and (ommunication !echnology *9(!+

Using the (omputer and Managing Files;asics of ord $rocessing& %preadsheets& 'atabases& $resentationeb ;ro"sing and (ommunication @ 9! %ecurity

Module I* Fou,d%tio, o- ICT 0 E9usi,ess?Eco..erce

9ntroduction of 9(! for ManagersFundamentals of 9(! *

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Module III* O--ice Auto.%tio, II* Ad/%,ced S"re%ds+eets

For.%tti,;

Advanced %preadsheets Functions and Formulas(hartsAnalysis

5alidating and Auditing

)nhancing $roductivity(ollaborative )diting(ommercial $ac#age Microsoft )xcel

Module IV* L%u,c+i,; %, EBusi,ess* EBusi,ess ModelsD E M%r$eti,;D ET%ili,; 

)-%trategy - osting an )-;usiness!hings that can go "rong - %ite visibility)valuation of "eb sites and usability testingeb site

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>UANTITATIVE APPLICATIONS IN MANAGEMENT

Course Code*  MIB '8 Credit U,its* 87

Course Objective:!he obective of this course is to develop the understanding of the various statistical models& used for decisionsma#ing in the functions of the management of any organi7ation "ith respect to 9nternational ;usiness !o e=uip

the students "ith tools and techni=ues for application of concepts to real life problems for efficient managerial

decision ma#ing

Le%r,i,; Outco.es*At the end of the course students "ill be able to

• Use statistical techni=ues to collect and analyse data

• $roduce forecasts using statistical pac#ages

• Apply =uantitative techni=ues to business situations

Course Contents:

Module I* I,troductio,

6uantitative 'ecision Ma#ing - An

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• Arora $& Arora %umeet& Arora %& 200D& (omprehensive %tatistical Methods& 2nd )dition& % (hand

• )d"ard ) 6ian& Bonald ua& And )ric %orensen& 6uantitative )=uity $ortfolio Management

Modern !echni=ues and Applications (hapman @ all4(rc Financial Mathematics %eries& 2008

• ,evin B9 @ Bubin % B 2002& %tatistics for Management& Cth )d $rentice all of 9ndia

• ?upta % $ @ ?upta M $& 2000& ;usiness %tatistics& 12 th )d %ultan (hand @ %ons

• %harma : I& 1CC8&

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ORGANISATIONAL THEORY AN( HRM

Course Code* MIB '8K Credit U,its* 87

Course O9:ecti/e*!he course aims to give the basic #no"ledge of the B concepts and their usefulness in the organi7ations !he

classes are designed to familiari7e participants "ith current human resource practices and organi7ational behavior that apply to their careers regardless of their field !he course also gives the insights about theimportance of training and performance evaluation in ones ob

Le%r,i,; Outco.es*At the end of the course& the student should be able to

• Understand the basic concepts of B 

• )ffective "ays to recruit and retain people in an organi7ation

• Understand effective corporate training techni=ues

• Ino" the basic concepts of

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(areer 'evelopment)ssential (omponents of (areer 'evelopment %ystems

'esigning (areer $rograms such As Fast !rac#& ear Betirement& (oasters& and+ uman Besource and $ersonnel Management !ata Mc?ra"-ill

• Manas I Mandal *200D+ 9n %earch of the Bight $ersonnel Macmillan

• ?eorge& : M and :ones& ? B *2002+

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TERM PAPER 

Course Code* MIB '&8 Credit U,its* 87

Course O9:ecti/e*!he aim of the term paper is to provide the students "ith an opportunity to further enhance their #no"ledge in a

sector of their choice by underta#ing a si;,i-ic%,t "r%ctic%l u,it o- e=%.i,i,; %,d %,%l1  9dentifying the products benefits in terms of clinical differentiation  For a specific (ompany "ithin the sector 

$roduct Assessment and Bevie" for a company "ithin the sector 9dentifying a critical unmet need from the customer and "hether the customer "ill use4buy it

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a $ractical Application o- %ll .et+ods learnt on some form of live data collected for the sector4company*s+ therein

 . )conomic Analysis *)A+

a ature of (ompetition *umber of companies& mar#et share& mar#et dominance& entry and exit barriers etc+

 b 9mpact of change in the ational 9ncome on the gro"th of the sectorc 9mpact on the performance *revenue+ of chosen sector due to change in technology& foreign

investment and ?overnment $olicies

d Maor Mergers& collaborations or !a#eovers that have ta#en place in the sector

/

Ge,er%l Guideli,es

- )ach group must submit an in'epen'ently *ritten report of their term paper proect

- All contents need to be sourced from reliable primary @ secondary sourcesE references for "hich MU%! bemaintained in proper format

- At least one middle level or senior level person of a company from the chosen sector has to be intervie"edface to face

- !hough the term paper is more a descriptive report covering the Jhat& hy and o"G aspectsE participation in leg "or# or field research of a company*s+ "ill add value to the study

- !he paper should utilise class room learning and industry exposure to evaluate issues on hand and suggestremedial4progressive measures that may be ta#en by a company*s+

Assess.e,t 0 E/%lu%tio,* - !he term paper "ill be in the form of an integrated report and assignment

- A board consisting of all the faculty members "ho are teaching the students in the first semester "illconduct the final evaluation

- !he faculty mentor assigned to the group "ill do the continuous evaluation All re"orts #ill 9e e=%.i,ed .ost strictl1 -or "l%;i%ris.

 !he groups "ith the best papers "ill be given the opportunity to present them in a "or#shop

Co."o,e,ts Co,ti,uous

Assess.e,t

0

Eco,o.ic

(i%r1

Prese,t%tio, Co,te,t

0 L%1out

o- Re"ort

A,%l1sis Co,clusio,

0

Reco..e,

d%tio,s

Vi/%?

(e-e,di,;

>uestio,s

@ei;+t%;e ! 20 1/ 20 20 10 1/

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EXPORT IMPORT (OCUMENTATION AN( LOGISTICS

Course Code* MIB 758' Credit U,its* 87

Course O9:ecti/e:!rade procedures and documentation formalities are a critical part of international business management !hissubect aims at imparting #no"ledge of trade procedures and documentation formalities "ith a vie" to enable

the participants to develop a systematic approach in handling trade transaction and incidental paper "or#

Le%r,i,; Outco.es* students!here "ill be presentations also in "hich the student have to collect& collate and analy7e the data A fe"additional ournal articles related to topics discussed "ill be made available at the ,ibrary !he latest articles oninternational policies on exports and imports "ill be distributed for discussion

E=%.i,%tio, Sc+e.e*

Co."o,e,ts C' V A CT EE

@ei;+t%;e ! 10 / / 10 80

Te=t 0 Re-ere,ces*

• Ihurana $ I& 2008& )xport Management& ?algotia $ublications& 8 th edition

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•  otes of Amity 'istance )ducation (ourse for )9',

• ) :ohnson& )xport49mport $rocedures And 'ocumentation *)xport49mport $rocedures @ 'ocumentationD

2002+

• !homas A (oo#& !he Ultimate ?uide !o )xport ManagementD 2001

• Michael ; %troh& A $ractical ?uide !o !ransportation And ,ogisticsD 200>

• 'onald F ood& Anthony ;arone& $aul Murphy& And 'aniel , ardlo"& 9nternational ,ogisticsD 2002

http://www.amazon.com/Export-Procedures-Documentation/dp/081440734X/ref=sr_1_1?ie=UTF8&s=books&qid=1211804627&sr=1-1http://www.amazon.com/Ultimate-Guide-Export-Management/dp/0814405819/ref=sr_1_3?ie=UTF8&s=books&qid=1211804627&sr=1-3http://www.amazon.com/Ultimate-Guide-Export-Management/dp/0814405819/ref=sr_1_3?ie=UTF8&s=books&qid=1211804627&sr=1-3http://www.amazon.com/Practical-Guide-Transportation-Logistics/dp/0970811519/ref=sr_1_4?ie=UTF8&s=books&qid=1211804627&sr=1-4http://www.amazon.com/Practical-Guide-Transportation-Logistics/dp/0970811519/ref=sr_1_4?ie=UTF8&s=books&qid=1211804627&sr=1-4http://www.amazon.com/Practical-Guide-Transportation-Logistics/dp/0970811519/ref=sr_1_4?ie=UTF8&s=books&qid=1211804627&sr=1-4http://www.amazon.com/International-Logistics-Donald-F-Wood/dp/0814406661/ref=sr_1_2?ie=UTF8&s=books&qid=1211804627&sr=1-2http://www.amazon.com/Export-Procedures-Documentation/dp/081440734X/ref=sr_1_1?ie=UTF8&s=books&qid=1211804627&sr=1-1http://www.amazon.com/Ultimate-Guide-Export-Management/dp/0814405819/ref=sr_1_3?ie=UTF8&s=books&qid=1211804627&sr=1-3http://www.amazon.com/Practical-Guide-Transportation-Logistics/dp/0970811519/ref=sr_1_4?ie=UTF8&s=books&qid=1211804627&sr=1-4http://www.amazon.com/International-Logistics-Donald-F-Wood/dp/0814406661/ref=sr_1_2?ie=UTF8&s=books&qid=1211804627&sr=1-2

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BUSINESS LA@ AN( ENTREPRENEURIAL (EVELOPMENT

Course Code* MIB 7585 Credit U,its* 87

Course O9:ecti/e*!he main purpose of this paper is to familiari7e the participants "ith the various legal aspects of business !hiscourse "ill provide the students "ith an integrated and practical approach to understand various legal provisionsthat impact the conduct and environment of business !he other obective of the program is to impart training in

the area of Busi,ess Pl%, (e/elo".e,t so that the participants are "ell versed "ith the intricacies of ;usiness$lan ma#ing procedure

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Te=t 0 Re-ere,ces*

• Iapoor '&*200C+& )lements of Mercantile ,a"E %ultan (hand @ (o& e" 'elhi

• %% ?ulshan and ?I Iapoor& *200D+& ;usiness la" including (ompany ,a"& e" Age international

 publishers ,td

• AIMaumdar and ?I Iapoor&*200C+& (ompany ,a"& !axmann publication

•  I As"athappa *200D+& 9nternational ;usiness& !ata Mcgra"ill

• McIuchhal& *200.+& Mercantile ,a"& 5i#as $ublishing ouse

• Besearch ing of e" (entury $ublication&*200D+&'ictionary of 9nternational trade and ;usiness& e"(entury $ublication

http://www.flipkart.com/k-aswathappa/http://www.flipkart.com/k-aswathappa/

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BUSINESS RESEARCH METHO(S

Course Code*  MIB 758& Credit U,its* 87

Course Objective:!he course aims to provide a thorough understanding of the essential characteristics and the basic tenets of research methodology and report preparation !he course "ill focus on =uantitative and descriptive research

methods and techni=ues that are essential for the validity and reliability of the research process

Le%r,i,; Outco.es*

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E=%.i,%tio, Sc+e.e*

Co."o,e,ts C' C5 A EE

@ei;+t%;e ! 1/ 10 0/ 80

Te=t 0 Re-ere,ces:

• (ooper& 'onald B and %chindler& Bamela *2000+ ;usiness Besearch Methods& !ata Mc ?ra" ill

• Iothari ( B& *1CC0+ Besearch Methodology Methods @ !echni=ues& 5i#as $ublishing ouse $vt,td&1C8D

• ,evin @ Bubin *200.+& %tatistics for Management& Dth )d& $rentice all of 9ndia

• %rivastava& %henoy and %harma *2002+& 6uantitative !echni=ues for ;usiness 'ecisions& . th )d & Allied

$ublishers

• 'r % %haahan * 200.+ & Besearch Methods for Management 2nd )dition& :aico $ublishers

• Banit Iumar& *200/+& Besearch Methodology& $earson )ducation& Australia

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GRO@TH PROSPECTS OF THRUST AREAS OF IN(IAN EXPORTS

Course Code*  MIB 7587 Credit U,its* 8&

Course O9:ecti/e*!he course "ill enable the students to understand trend and composition of 9ndiaGs export and also the existingand potential export destination of 9ndian products !he course "ill also help the students to understand ho"Foreign !rade policy of 9ndia has promoted export from 9ndia

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@ei;+t%;e ! 10 10 / 0/ 80

Te=t 0 Re-ere,ces*

Text:

• ?arg $a"an Iumar& 2002& )xport of 9ndiaGs maor products $roblem @ $rospects& e" (entury

$ublications

 References:

• Foreign !rade $olicy of 9ndia 200C-1.

• Annual )conomic %urvey of 9ndia

• $ress Beleases of 'epartment of (ommerce

• ?arg $a"an Iumar& 2002& )xport of 9ndiaGs maor products $roblem @ $rospects& e" (entury

$ublications

• Foreign !rade $erformance Analysis of 'epartment of (ommerce

• $ratima& 'i#shit& 'ynamics of 9ndian )xport !rade& 'eep @ 'eep $ublications& 2002

• eiss Ienneth '& ;uilding an 9mport4)xport ;usiness& 3rd )dition& iley Authors& 2002

• ebsite of Ministry of (ommerce& """comminnicin

• B;9 ;ulletins

•  e"sletters of !rade $romotion

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FINANCIAL MANAGEMENT

Course Code* MIB758 Credit U,its* 87

Course O9:ecti/e*!he obective of this course is to develop an understanding of short-term and long-term financial decisions of a

firm and various financial tools used in ta#ing these decisions 9t is also aimed to develop the understanding of the financial environment in "hich a company operates and ho" it copes "ith it

Course Co,te,ts*

Module I* I,troductio,

A Fr%.e#or$ -or Fi,%,ci%l (ecisio,M%$i,; Fi,%,ci%l E,/iro,.e,tD C+%,;i,; Role o- Fi,%,ce

M%,%;ersD O9:ecti/es o- t+e -ir.4

Module II* V%lu%tio, Co,ce"ts

Ti.e V%lue o- Mo,e1D Ris$ %,d Retur,D Fi,%,ci%l %,d O"er%ti,; Le/er%;e4

Module III* Fi,%,ci,; (ecisio,s

(apital %tructure and (ost of (apitalD Marginal (ost of (apital

Module IV* C%"it%l Bud;eti,;

)stimation of (ash Flo"s& (riteria for (apital ;udgeting 'ecisions& 9ssues 9nvolved in (apital ;udgeting& Bis# analysis in (apital ;udgeting H An 9ntroduction

Module V* @or$i,; C%"it%l M%,%;e.e,t

Factors 9nfluencing or#ing (apital $olicy&

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HUMAN RESOURCE MANAGEMENT

Course Code* MIB758) Credit U,its* 87

Course O9:ecti/e*!he obective of this course is to help the students develop an understanding of the dimensions of themanagement of human resources& "ith particular reference to BM policies and practices in 9ndia Attention

"ill also be paid to help them develop their communication and decision ma#ing s#ills through case discussions&

role plays etc

Course Co,te,ts*

Module I* I,troductio, to Hu.%, Resource M%,%;e.e,t

 ature and scope of BM& BM functions& Bole and Besponsibilities of the uman Besource Manager & BMmodels& understanding concepts of personnel management& uman Besource 'evelopment and %trategicuman Besource Management& B )nvironment & changing Bole of B 

Module II* Meeti,; %,d AcJuiri,; Hu.%, Resource ReJuire.e,ts

:ob Analysis& :ob 'escription& :ob specification& %trategic uman Besource $lanning& Becruitment& %election$rocess& Methods H 9ntervie"& !ests& 9nduction and $lacement& $romotion and !ransfer 

Module III* (e/elo".e,t o- Hu.%, Resources!raining and 'evelopment& Managing (areers& Understanding $erformance Appraisal

Module IV* M%,%;i,; Co."e,s%tio,

(ompensation& (omponents of compensation& :ob evaluation& methods of ob evaluation& 'esigning andadministration of "age and salary structure

Module V* Se"%r%tio, Processes!urnover& Betirement& ,ayoff& Betrenchment and 'ischarge& 5B%

Module VI* E.er;i,; Tre,ds %,d C+%lle,;es i, HRM?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

• %nell % and ;ohlander ? *2008+ uman Besource Management& (engage ,earning *!homson ,earning+

• As"athappa I& *200/+&uman Besource Management- !ext @ (ases& !ata Mc?ra" ill& e" 'elhi

• 'essler ? *200/+uman Besource Management $earson )ducation& 9ndia

• Mathis B , and :ac#son : *200>+ uman Besource Management& (engage ,earning *!homson,earning+

OPERATIONS MANAGEMENT

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Course Code* MIB758K Credit U,its* 87

Course O9:ecti/e*!he aim of this course is to develop understanding of the strategic and functional issues in the operationalenvironment of any organi7ation& of the various decisions involving the operational activities& and of the

methods "hich enable ta#ing the best possible alternative decision

Course Co,te,ts*

Module I* I,troductio,9ntroduction of

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Course O9:ecti/e*Understand the basics @ trading mechanics of 9ndian @ 9nternational FP Mar#ets E Bead& understand& covert&calculate rates and negotiate FP rates E Understand lin#ages of money mar#ets& interest rates& economic @ "orldevents to FP rates E Understand FP edging& %peculation @ Arbitrage trading strategies E Use FP 'erivatives*For"ards4Futures4+& 9nternational Finance& Mc?ra" ill 9nternational

• )rrun7a& 5B& %ingh& ' and %rinivasan& !% *1CC.+& 9nternational ;usiness Finance& ?lobal ;usiness $ress

• ull& :( *1CCC+& 9ntroduction to Futures and +& 9nterest Bate

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INTERNATIONAL STRATEGIC MANAGEMENT

Course Code* MIB 7&85 Credit U,its* 8&

Course O9:ecti/e*

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9nternational %trategy is a term used to describe strategic activities of firm operating across borders 9t is adistinct area of management J?lobalG is a ne" replacement for the term J9nternationalG ence J9nternational

%trategyG and J?lobal %trategyG are sometime used interchangeably 9nternational %trategic Management isrelatively ne" and dynamic discipline and re=uires strong relationship "ith other areas of management A ne"strategic initiative can not be successfully implemented unless it is supported by all the other functional areas of the organi7ation li#e production& finance& B mar#eting& material management and =uality etc 9nternational%trategic Management is thus deeply inter"oven "ith other aspects of business management !he aim of thiscourse is to give learner an understanding of theory and principles of strategic management "ith a "ider 

 perspective to"ards J?lobal %trategic !hin#ingG !he course presents a process of developing and implementing

a strategic plan "ithin an organi7ation for international business

Le%r,i,; O9:ecti/e*At the end of the course& the student "ill be able to

• Understand the concepts of strategy and strategic management

• ,earn its role in 9nternational ;usiness Management

• (onduct strategic analysis for ma#ing right strategic choices

• 'evelop strategic alternatives

• Ma#e right choices of strategies and effectively implement them

• Understand contemporary thoughts and practices in strategy implementation as "ell as other advance issues

in %trategic Management

Course Co,te,ts*

Module I* I,troductio, 0 B%sic Co,ce"ts

9ntroduction and (ourse

?eneric strategies&?rand strategies&

(orporate4;usiness4Functional strategies&9nternational strategic alliances

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Module VII* Curre,t tre,ds %,d Co,te."or%r1 Co,ce"ts

;lue ocean& hite space& disruptive strategy etc&(oncept of strategic intent-vie" of amel @ $rahladhy restructuringL umerator and 'enominator Management as expressed by amel @ $rahlad& !urn aroundstrategy

Le%r,i,; Met+ods*5arious teaching and learning styles "ill be used in this module ,ecturing "ill be used in a number of classes

to clarify bac#ground information 9nteractive discussions "ill be used to help students learn from each other(ase studies "ill be used as a basis for reinforcing ideas& improving oral presentation s#ills& improving "rittencommunication s#ills& and develop an appreciation for team participation

E=%.i,%tio, Sc+e.e*

Co."o,e,ts C' V A CT EE

@ei;+t%;e ! 10 / / 10 80

Text & References:

• %trategic Management A Methodical Approach& by A: Bo"e& ) 'ic#el& B

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RIS2 AN( INSURANCE IN INTERNATIONAL TRA(E

Course Code* MIB 7&8& Credit U,its* 8&

Course Objective:!he course aims at ma#ing the students conversant "ith ris# of cross border business *!rade& 9nvestments and

,ong !erm $roects+ and the techni=ues available for mitigating those ris#s !he role of 

9nsurers and the products and services offered by them "ould help e=uip the students "ithdecisions ma#ing tools

Le%r,i,; Outco.es*At the end of the course& the student "ill be able to

• Understand the concept of ris# in business management

• ,earn various techni=ues available to assess and mitigate those ris#s

• 'evelop strategic alternatives

• )valuate different #inds of ris#s and their impact on different areas

Course Contents:

Module I* Ris$ M%,%;e.e,t O/er/ie#

(oncept of ;usiness Bis# Meaning of ;usiness Bis#  ature of ;usiness Bis# 

(auses of ;usiness Bis# !ypes of ;usiness Bis# including 9nternational Bis# 

Module II* Ide,ti-ic%tio, o- Ris$

%ources of Bis# Measurement of Bis# 

Iinds of exposures

Module III* T1"es o- Ris$ 

$olitical Bis# (redit Bis# 9nterest Bate Bis# 

!ransport Bis#Foreign )xchange Bis# 

Module IV* E/%lu%tio, o- Ris$ 

)valuation of exposures;asic strategies for evaluation of Bis# 

)xercise on evaluation of Bis#  

Module V* Miti;%ti,; Ris$ M%,%;e.e,t

$ayment Bis# U($ >00 H (asesUB( /22 H (ases

Module VI* M%ri,e I,sur%,ce

(oncept of Marine 9nsurance(ontent of Marine $olicy,a"s governing Marine 9nsuranceIinds of ,osses

 eed for cargo 9nsurance$rinciples ?overning the (ontract of 9nsurance!ypes of 9nsurance 'ocumentsBis#s (overage

(laim $rocedures,iability 9nsurance

Module VII* Moder, Tec+,iJues o- Ris$ M%,%;e.e,t

(oncept of Bis# Management !echni=ues9dentifying Bis# Management !echni=ues

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!ypes of !echni=ues

Module VIII* (e/elo"i,; Str%te;ies -or Alter,%ti/es

Bis# Management Alternatives%trategy 'evelopment and 9mplementation

Le%r,i,; Met+ods*!utorials& 9nteractive sessions& (ase studies& Field visits& Management games& )xtensive research proects&%eminars& ee#end experience in companies - the course is covered by adopting a combination of lecturemethods& class presentation by groups of students& self study sessions )ach student is re=uired to do the bac# 

ground reading from the specified chapters of the prescribed boo# before coming to class (ases are also to beanaly7ed& discussed in groups *teams+ outside the class as preparatory "or#

E=%.i,%tio, Sc+e.e*

Co."o,e,ts C' V A CT EE

@ei;+t%;e ! 10 / / 10 80

Te=t 0 Re-ere,ces*

Text:

•%ingh M$ @ (hopra 5%& 200/& Bis# Management in 9nternational !rade& Universal $ublishers& 1

st

 )dition

 References:

• %hapiro A (& 200.& Multinational Financial Management& $rentice all of 9ndia

• :ain $ I& $eurard : and Kadav %& 2003& 9nternational Financial Management& $rentice all of 9ndia

• ) ( ? ( ;rochures and Marine Bis# $olicy

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@TO AN( INTERNATIONAL REGULATORY ENVIRONMENT

Course Code* MIB 7&87 Credit U,its* 8&

Course O9:ecti/e*!he primary obective of this course is to provide the students "ith a thorough understanding of the global&economic& political and legal environment prevalent in international trade !he maor focus of this course is to

highlight the international norms and regulatory bodies for enhancing global trade Finally the students "ill beable to analy7e the various nuances associated "ith international trade

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methods& class presentation by groups of students& self study sessions )ach student is re=uired to do the bac# ground reading from the specified chapters of the prescribed boo# before coming to class (ases are also to be

analy7ed& discussed in groups *teams+ outside the class as preparatory "or#

E=%.i,%tio, Sc+e.e*

Co."o,e,ts C' V A CT EE

@ei;+t%;e ! 10 / / 10 80

Te=t 0 Re-ere,ces*

• )xports of 9ndiaGs Maor $roducts $roblems and $roducts&

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SUMMER INTERNSHIP

Course Code* MIB &8 Credit U,its* 8

!here are certain phases of every 9nternGs professional development that cannot be effectively taught in theacademic environment !hese facets can only be learned through direct& on-the-ob experience "or#ing "ith

successful professionals and experts in the field !he internship programme can best be described as an attempt

to institutionali7e efforts to bridge the gap bet"een the professional "orld and the academic institutions )ntireeffort in internship is in terms of extending the program of education and evaluation beyond the classroom of auniversity or institution !he educational process in the internship course see#s out and focuses attention onmany latent attributes& "hich do not surface in the normal class room situations !hese attributes are intellectualability& professional udgment and decision ma#ing ability& inter-disciplinary approach& s#ills for data handling&

ability in "ritten and oral presentation& sense of responsibility etc

9n order to achieve these obectives& each student "ill maintain and submit a file * I,ter,s+i" File+ and a report*I,ter,s+i" Re"ort+

INTERNSHIP FILE!he 9nternship File aims to encourage students to #eep a personal record of their learning and achievementsthroughout the $rogramme 9t can be used as the basis for lifelong learning and for ob applications  Items can

be drawn from activities completed in the course modules and from the workplace to demonstrate learnin and personal development!

!he File "ill assess the studentGs analytical s#ills and ability to present supportive evidence& "hilstdemonstrating understanding of their organi7ation& its needs and his4her o"n personal contribution to theorgani7ation

!he File is essentially a comprehensive documentation of ho" one proceeds "hile "or#ing on the assignmentand should be regularly chec#ed by the faculty guide4 supervisor& issues discussed "ith the students& doubts if any clarified and signed as having done so !his "ill form the basis of co,ti,uous e/%lu%tio, of the proect

!he File "ill include five sections in the order described belo"

1 T+e Title P%;e An 9nternship )xperience Beport the %tudentsG ame& name of internship organi7ation&name of the %upervisor4?uide and his4her designation& date started and completed& and number of creditsfor "hich the report is submitted

2 T%9le o- Co,te,t An outline of the contents of the file by topics and subtopics "ith the page number andlocation of each section

3  I,troductio, H %hort& but should include ho" and "hy the student obtained the internship experience

 position and the relationship it has to their academic4professional and career goals. M%i, Bod1 H %hould include a brief summary4 executive summary of the I,ter,s+i" Pro:ect Re"ort that

the student has "or#ed on& an %,%l1sis o- t+e co."%,1?or;%,i

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A9str%ct

A good Abstract should be straight to the pointE not too descriptive but fully informative First paragraphshould state "hat "as accomplished "ith regard to the obectives !he abstract does not have to be an entire

summary of the proect& but rather a concise summary of the scope and results of the proect 9t should notexceed more than 1000 "ords

T%9le o- Co,te,ts

!itles and subtitles are to correspond exactly "ith those in the text

I,troductio,ere a brief introduction to the problem that is central to the proect and an outline of the structure of the

rest of the report should be provided !he introduction should aim to catch the imagination of the reader& soexcessive details should be avoided

M%teri%ls %,d Met+ods

!his section should aim at experimental designs& materials used *"herever applicable+ Methodology should be mentioned in details including modifications underta#en& if any 9t includes organi7ation site*s+& sample&instruments used "ith its validation& procedures follo"ed and precautions

Results %,d (iscussio,

$resent results& discuss and compare these "ith those from other "or#ers& etc 9n "riting this section&emphasis should be laid on "hat has been performed and achieved in the course of the "or#& rather than

discuss in detail "hat is readily available in text boo#s Avoid abrupt changes in contents from section tosection and maintain a lucid flo" throughout the thesis An opening and closing paragraph in every chapter could be included to aid in smooth flo"

9t is to be noted that in "riting the various secions& all figures and tables should as far as possible be next tothe associated text& in the same orientation as the main text& numbered& and given appropriate titles or captions All maor e=uations should also be numbered and unless it is really necessary& do not "rite inOpointN form

hile presenting the results& "rite at length about the the various statistical tools used in the datainterpretation !he result interpretation should be simple but full of data and statistical analysis !his datainterpretation should be in congruence "ith the "ritten obectives and the inferences should be dra"n ondata and not on impression Avoid "riting straight for"ard conclusion rather& it should lead to

generali7ation of data on the chosen sample

Besults and its discussion should be supporting4contradicting "ith the previous research "or# in the givenarea Usually one should not use more than t"o researches in either case of supporing or contradicting the present case of research

Co,clusio,s! 0 Reco..e,d%tio,s

A conclusion should be the final section in "hich the outcome of the "or# is mentioned briefly!he students should chec# that their "or# ans"ers the follo"ing =uestions

• 'id the research proect meet its aims *chec# bac# to introduction for stated aims+L

• hat are the main findings of the researchL

• Are there any recommendationsL

• Are there any conclusion on the research process itselfL

I."lic%tio,s -or Future Rese%rc+

!his should bring out further prospects for the study either thro"n open by the present "or# or "ith the purpose of ma#ing it more comprehensive

A""e,dices

!he Appendices contain material "hich is of interest to the reader but not an integral part of the thesis and

any problem that have arisen that may be useful to document for future reference

Re-ere,ces

Beferences should include papers& boo#s etc referred to in the body of the report !hese should be "ritten

in the alphabetical order of the authors surname !he titles of ournals preferably should not be abbreviatedE

if they are& abbreviations must comply "ith an internationally recognised system

E=%."les

For rese%rc+ %rticle

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5oravuthi#unchai %$& ,ortheeranu"at A& inrprom !& $opaya & $ongpaichit %& %upa"ita ! *2002+Antibacterial activity of !hai medicinal plants against enterohaemorrhagic Escericia coli H118

For 9oo$ 

Io"als#i&M*1C8>+ !ransduction of effectiveness in  io+ium meliloti %KM;93->8

T+e L%1out Guideli,es -or t+e I,ter,s+i" File 0 I,ter,s+i" Re"ort

•A. si7e $aper 

• Font Arial *10 points+ or !imes e" Boman *12 points+

• ,ine spacing 1/

• !op and bottom margins 1 inch4 2/ cmE left and right margins 12/ inches4 3 cm

E=%.i,%tio, Sc+e.e*

A4 9nternship Beport *Besearch4 $roblem based+1 9ntroduction 4

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COST AN( MANAGEMENT ACCOUNTING

Course Code* MIB7&8 Credit U,its* 8&

Course O9:ecti/e*!o develop an understanding of basic elements of cost and its classification& allocation and ho" the costingtechni=ues are useful in the process of managerial decision-ma#ing !o expose the students to the latesttechni=ues to facilitate the process of decision ma#ing in todayGs dynamic business "orld

Course Co,te,ts*

Module I* Cost Accou,ti,; I,troductio, 0 Ele.e,ts

(ost concepts and cost obect& cost classification& cost organi7ation and its relationship "ith other departments)lements of cost and cost determination (ost accounting records   T cost ledgers& reconciliation of cost andfinancial accounts

Module II* Process Costi,;

$rocess costing T treatment of normal and abnormal losses and gains& valuation of "or#-in-progress using first-in H first-out and average methods *e=uivalent production+& inter-process transfer and pricing& concepts and

accounting for oint products& by-products& "aste& scrap& spoilage and defectives& research and developmentexpenses

Module III* Cost A,%l1sis -or Pl%,,i,;D Co,trol 0 (ecisio, .%$i,;

(ost-5olume-$rofit Analysis& Using (5$ analysis for decision ma#ing * %hort run and ,ong Bun+& (5$ analysisin %ervice and on-$rofit ?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

• Hor;re,D (%t%rD FosterD R%:%,D Itt,erD Cost Accou,ti,; A M%,%;eri%l E."+%sisD Pre,tice H%ll

• :ain& %$ @ arang& I,& (ost Accounting- $rinciples and $ractice& Ialyani $ublishers

• ,al& :e"arh *2011+& (ost Accounting& !ata Mc?ra" ill

• Ihan&MK @ :ain $I *2010+& (ost Accounting& !ata Mc?ra" ill

PROECT PLANNINGD APPRAISAL AN( CONTROL

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Course Code* MIB7&8) Credit U,its* 8&

Course O9:ecti/e*!he obective of the course is to ma#e the students familiar "ith the planning& analysis& selection&implementation and revie" the capital expenditure investments !he aim is to ac=uaint the student "ith the

application of mathematical and statistical tools for analy7ing managerial problems in order to arrive at adecision "rt the capital expenditures

Course Co,te,ts*

Module 9 $lanning of $roects

C%"it%l E="e,dituresD P+%ses o- C%"it%l Bud;eti,;D Le/els o- (ecisio, M%$i,;D F%cets o- Pro:ect A,%l1sisD

Port-olio Pl%,,i,; ToolsD Str%te;ic Positio, %,d Actio, E/%lu%tio, SPACE!D Ge,er%tio, o- Ide%sD

Mo,itori,; t+e E,/iro,.e,tD Cor"or%te A""r%is%lD Pro:ect R%ti,; I,de=D (e.%,d Forec%sti,;D M%r$et

Pl%,,i,;

Module 99 !echnical Analysis

M%teri%l I,"uts %,d UtilitiesD M%,u-%cturi,; ProcessD Product Mi=D Pl%,t C%"%cit1D Loc%tio, %,d SiteDM%c+i,eries %,d EJui".e,tsD Structures %,d Ci/il @or$D Pro:ect C+%rts %,d L%1outsD @or$ Sc+edule

Module 999 Financial Analysis

Cost o- Pro:ectD Me%,s o- Fi,%,ceD Esti.%tes o- S%les %,d Productio,D Cost o- Productio,D @or$i,;

C%"it%l ReJuire.e,ts %,d its Fi,%,ci,;D Pro-it%9ilit1 Pro:ectio,sD Bre%$ E/e, Poi,tD Pro:ected B%l%,ce

S+eetsD Muti Ye%r Pro:ectio,sD B%sic Pri,ci"les -or Me%suri,; Pro:ect C%s+ Flo#sD Co."o,e,ts o- t+e

C%s+ Flo# Stre%.D Bi%ses i, C%s+ Flo# Esti.%tio,

Module 95 $roect Bis#

T1"es %,d Me%sures o- Pro:ect Ris$D Se,siti/it1 A,%l1sisD Sce,%rio A,%l1sisD O"ti.%l Ti.i,;D Soci%l Cost

Be,e-it A,%1sisD Net Be,e-it i, ter.s o- Eco,o.ic PricesD Me%sure.e,t o- t+e I."%ct o, (istri9utio,D

S%/i,;s I."%ct %,d its /%lueD I,co.e (istri9utio, I."%ctD LittleMirrlees A""ro%c+D S+%do# Prices

Module 5 $roect Management and Bevie"

Forms of $roect

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• Finnerty : '*1CC>+& $roect Financing Asset-;ased Financial )ngineering& iley

•  e"bold (B&*1CCD+& $roect Management in the Fast ,ane Applying !heory @ (onstraints& %t ,ucie

$ress

• Anthony B @ ?ovindraan 5*1CCD+& Management (ontrol %ystems& !ata Mc?ra"-ill

• 'esai 5*1CC8+& $roect Management& imalaya $ublishing ouse

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INTERNATIONAL FINANCE MANAGEMENT

Course Code* MIB7&8K Credit U,its* 8&

Course O9:ecti/e*T+e "ossi9ilit1 -or co."%,ies to loo$ 9e1o,d do.estic .%r$ets #+ile .%$i,; t+e -i,%,ci%l decisio,s +%s

;i/e, ,e# di.e,sio,s to t+e #%1 t+ese decisio,s %re t%$e,4 T+is +%s esse,ti%ll1 led to c+%,;es i, -i,%,ci%l

e,/iro,.e,t 91 li,$i,; do.estic .%r$ets to ;lo9%l .%r$ets c%usi,; u,"recede,ted i,cre%se i,

o""ortu,ities %s #ell %s ris$s4 M%,%;e.e,t i, suc+ e,/iro,.e,t reJuires u,derst%,di,; o- i,,o/%ti/eco,ce"tu%l %,d "+1sic%l tools -or 9etter -i,%,ci%l decisio,.%$i,;4 T+e course o, I,ter,%tio,%l Fi,%,ce

%i.s %t eJui""i,; t+e -i,%,ci%l .%,%;er #it+ co,ce"tsD tools t+%t e,%9le -i,%,ci%l decisio,s .%$i,; i, %

;lo9%l .%r$et %,d +el" 9etter %c+ie/e t+e o9:ecti/es o- t+e -ir.4

Course Co,te,ts*

Module 9 9nternational Financial )nvironment

Fi,%,ce -u,ctio, i, ;lo9%l 9usi,ess sce,%rioD I,ter,%tio,%l Mo,et%r1 S1ste.D I,ter,%tio,%l Fi,%,ci%l

M%r$ets %,d I,stru.e,tsD B%l%,ce o- P%1.e,tsD Rece,t (e/elo".e,ts4

Module 99 Foreign )xchange Mar#ets

S"ot %,d For#%rd Forei;, E=c+%,;e M%r$etsD S"ecul%tio, %,d Ar9itr%;e i, Forei;, E=c+%,;e M%r$ets

%,d I."lic%tio,s o- M%r$et E--icie,c1D Curre,c1 S#%"sD Curre,c1 Futures %,d O"tio,s4

Module 999 Foreign )xchange Bate 'etermination

T+eories o- E=c+%,;e R%te (eter.i,%tio,D Fu,d%.e,t%l I,ter,%tio,%l P%rit1 Co,ditio,s Purc+%si,;

Po#er %,d I,terest R%te P%rit1D Forec%sti,; E=c+%,;e R%tes Tec+,ic%l Forec%sti,;D Ti.e Series

Modelli,;D Fu,d%.e,t%l Forec%sti,;4

Module 95 Foreign )xchange Bate )xposure and Bis# Management

Tr%,s%ctio,D Tr%,sl%tio, %,d O"er%ti,; E="osureD E="osure -ro. EJuit1 %,d Borro#i,; i, I,ter,%tio,%l

Fi,%,ci%l M%r$etsD Hed;i,; tools -or M%,%;e.e,t o- Tr%,s%ctio, E="osure %,d I,terest R%te E="osureD

(e;ree o- Hed;e4

Module 5 9ssues in Foreign 9nvestments Analysis

E=%.i,%tio, o- I,ter,%tio,%l I,/est.e,t Pro"os%lsD (iscou,ted C%s+ Flo# A,%l1sisD T%= Ad:usted

Prese,t V%lue A""ro%c+D Politic%l Ris$ A,%l1sisD E=ter,%l I,/est.e,t (ecisio, Me%suri,; Tot%l

Retur,s o, Forei;, I,/est.e,tsD O"ti.%l I,ter,%tio,%l Asset Alloc%tio,4

Module 59 Finance of Foreign !rade

9ncome terms& foreign letters of credit& export @ import finance& rules governing letters of credit& export import policy *(ase %tudies+

E=%.i,%tio, Sc+e.e*

Co."o,e,ts CPA TP >?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

• ,evi& M ' *1CC>+& 9nternational Finance& Mc?ra" ill 9nternational

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• Apte& $ ? *1CC/+& 9nternational Financial Management& !ata Mc?ra" ill

• )rrun7a& 5B& %ingh& ' and %rinivasan& !% *1CC.+& 9nternational ;usiness Finance&?lobal ;usiness $ress

• %eth& AI*2000+& 9nternational Financial Management& ?algotia $ublishing (ompany

• ull& : ( *1CCC+& 9ntroduction to Futures and +& 9nterest Bate

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MANAGEMENT OF FINANCIAL SERVICES

Course Code* MIB7&8 Credit U,its* 8&

Course O9:ecti/e*At the end of this course the students "ill understand Bole of Financial %ervices in producing and maximi7ingvalue Understanding basic Financial %ervices and their need Factors determining dynamism in the Financial

%ervices industry Understanding the interface of regulators and managers for =uantifying and dealing "ithcritical factors affecting the Financial %ervices industry

Course Co,te,ts*

Module 9 9ntroduction

Fi,%,ci%l ser/ices %,d V%lue "roductio,D V%lue %dded i, Fi,%,ci%l Ser/icesD ROI i, Fi,%,ci%l Ser/icesD

Ele.e,ts i, t+e Fi,%,ci%l Ser/ices /%lue c+%i,D Role o- Fi,%,ci%l Ser/ices i, Eco,o.ic (e/elo".e,t

Module 99 Merchant @ 9nvestment ;an#ing

Me%,i,;D I."ort%,ce 0 Role i, t+e I,di%, Fi,%,ci%l S1ste.D Cor"or%te Cou,selli,;D Pro:ect

Cou,selli,; %,d A""r%is%lD Lo%, S1,dic%tio, %,d Accessi,; (e9t %,d C%"it%l M%r$etsD Procedur%l

%s"ects o- "u9lic issuesD 9ou;+t out de%lsD Boo$ Buildi,;D PreIssue (ecisio, Post Issue M%,%;e.e,t %,d

rel%ted "ro/isio,s o- Co."%,ies Act %,d SEBI ;uideli,es -or Protectio, o- I,terests o- I,/estorsD Ne#

Products i, C%"it%l M%r$ets

Module 999 ,easing ire $urchase and (onsumer (redit

(e/elo".e,t o- Le%si,; Hire Purc+%se %,d Co,su.er CreditD T1"es o- Le%si,;D Prici,; Met+odolo;1

%,d Fi,%,ci%l A,%l1sisD T%=%tio,D Le;%l Fr%.e#or$ -or Le%si,; %,d Hire Purc+%se Co."%,iesD Le%si,;

Vs4 Bu1i,; NPVD Securiti?S A ME EE

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@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

• Ihan M K& *1CCC+& 9ndian Financial %ystem& !ata Mc?ra" ill

• (handra& $*1CCC+& Financial Management !heory and $ractice& !ata Mc?ra" ill

•

'ietrich : IiM?!ll&*1CC>+& Financial %ervices @ Financial 9nstitutions& 5alue (reation in theory and$ractice& $rentice all

• $andey& 9M *1CCC+& Financial Management& 5i#as $ublishing ouse

• %riram& I *1CC>+& andboo# of ,easing& ire $urchase and Factoring& 9(FA9

• ;hole , M& *2000+& Financial 9nstitutions and Mar#ets %tructure& ?ro"th @ 9nnovations& !ata Mc?ra" ill

• Begular reading of the Financial @ ;usiness :ournals& Analyst& )conomist is essential

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SECURITY ANALYSIS AN( PORTFOLIO MANAGEMENT

Course Code* MIB7&8 Credit U,its* 8&

Course O9:ecti/e*T+is course %i.s %t "ro/idi,; % cle%r u,derst%,di,; o- t+e c+%,;i,; do.estic %,d ;lo9%l i,/est.e,t

sce,%rio i, ;e,er%l %,d I,di%, c%"it%l .%r$et i, "%rticul%r #it+ re-ere,ce to %/%il%9ilit1 o- /%rious

-i,%,ci%l "roducts %,d o"er%tio,s o- stoc$ e=c+%,;es4 I."ort%,t t+eoriesD tec+,iJuesD re;ul%tio,s %,dcert%i, %d/%,ce.e,ts i, t+eor1 o- i,/est.e,t #ill 9e co/ered #it+ %, %i. o- +el"i,; t+e "%rtici"%,ts

.%$e sou,d i,/est.e,t decisio,s 9ot+ i, t+e co,te=t o- i,di/idu%l securit1 %,d "ort-olio i,/est.e,t4

Course Co,te,ts*

Module 9 ;ac#ground of (apital mar#et4(orporate ?overnance and Methods of Fund Baising

I."ort%,ce o- Stro,; C%"it%l .%r$et i, Eco,o.1D I,/est.e,t o""ortu,ities %/%il%9le to I,/estorsD

rel%tio, o- de.o;r%"+ic c+%r%cteristics #it+ i,/est.e,t "%tter, o- i,di/idu%lsD Process o- i,/est.e,t i,

Fi,%,ci%l %ssetsD i,ter.edi%ries %,d Role o- SEBIOTCEI??ROC?Stoc$ e=c+%,;esListi,; %;ree.e,tD

cl%use 7D I."ort%,ce o- Cor"or%te Go/er,%,ce %,d c+%,;es t%$i,; "l%ce?reJuired i, t+e l%#4S%lie,t

-e%tures %,d o"er%tio, o- stoc$ e=c+%,;esDTr%di,; %rr%,;e.e,tsD C+%,;i,; sce,%rio o- I,di%, stoc$ .%r$et4Rel%tio,s+i" o- Pri.%r1 .%r$et #it+ Seco,d%r1 .%r$etD r%isi,; o- Fu,ds 91 IPO?FPO?Ri;+t

issue %,d i,ter.edi%ries i,/ol/ed4 Merc+%,t 9%,$i,; %,d its -u,ctio,sD co,te."or%r1 issue i, C%"it%l

.%r$et4

Module 99 'ebt

M%l$ielss L%#D I,terrel%tio,s+i" o- Bo,d M%r$et %,d Stoc$ .%r$etD I,ter,%tio,%l e/e,ts %,d its i."%ct

o, securit1 .%r$et Ris$ %,d retur, i, t+e co,te=t o- Port-olioD D Co..o, stoc$ /%lu%tio, .odelsD Ter.

structure o- I,terest R%tesDRole o- FIISD (II?MF ?>IB i, C%"it%l .%r$et4P%rtici"%tor1 ,otes %,d its

I."%ctD i,de= -or.%tio,44

Module 999

Fu,d%.e,t%l %,%l1sisEco,o.ic 0i,dustr1 %,%l1sisD co,ce"t o- Busi,ess C1clesD I,dic%tors o- eco,o.ic

"ros"erit1D I,dustr1 %,%l1sisD Co."%,1 %,%l1sisD Co."%,1 /%lu%tio,4(O@s T+eor1D V%rious Tec+,ic%l

%,%l1sis tools li$e Mo/i,; %/er%;esD Volu.e A,%l1sisD I,dic%torsD RSID P%tte, %,%l1sisDC%,dle

sic$sDM%r$et 9re%dt+ %,%l1sisD Tre,d %,%l1sisDElliot #%/e Rules Fi9o,%cci ,u.9ersD ROC?RSID CAPM

%,d F%.% %,d Fre,c+ c+%lle,;eD l%;;i,; i,dic%tors %,d le%di,; i,dic%tors %,%l1sisD re%di,; %,d

i,ter"ret%tio,s o- tec+,ic%l "%tter,s %,d c+%rtsDOt+er tools to Forec%st t+e .%r$et %,d t%$e E,tr1 %,d

e=it decisio,s4

Module 59

Ar9itr%;e "rici,; t+eor1D Ge,er%ti,; t+e e--icie,t -ro,tierDE--icie,t .%r$et t+eor1D V%lu%tio, 91 PE

r%tio ?Boo$ /%lue to "rice /%lue %,%l1sisDMoti/%tio, -or "%rtitio,i,; o- ris$D M%r$o#it< Ris$ retur,

o"ti.is%tio,D

Module 5

T1"es o- Mutu%l Fu,dsSIP?ELSSD T%= I."lic%tio,s4 D I,/est.e,t B%,$i,;D Role o- Fu,d M%,%;erD

Port-olio .%,%;e.e,t ser/icesD C+ur,i,; %,d re/isio, o- Port-olioD Port-olio re 9%l%,ci,; %,d u"

;r%d%tio,D S+%r"e"er-or.%,ce I,de=D Tre,,or"er-or.%,ce I,de=D e,se,s "er-or.%,ce I,de=4 

E=%.i,%tio, Sc+e.e*

Co."o,e,ts CPA TP >?S A ME EE

@ei;+t%;e ! / / / / 10 80

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Te=t 0 Re-ere,ces*

• (handra& $*2002+& 9nvestment Analysis& !ata Mc?ra" ill

• Fischer& ') and :ordan& B: *1CC/+& %ecurity Analysis @ $ortfolio Management& $rentice all of 9ndia

• ;hat& %udhindraE*200C+E %ecurity Analysis @ $ortfolio ManagementE )xcel ;oo#s

• 'ash& A$E*200C+E %ecurity Analysis @ $ortfolio ManagementE 9I 9nternational• ;hatt& %E*2011+E %ecurity Analysis @ $ortfolio ManagementE ;i7tantra

• Bangnatham M& Madhumalathi& B&*200>+E %ecurity Analysis @ $ortfolio ManagementE $earson )ducation

• Ihatri& 'haneshE *2010+E %ecurity Analysis @ $ortfolio ManagementE MacMillan 9ndia ,td

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IN(USTRIAL RELATIONS AN( LABOUR LA@S

Course Code* MIB7&'8 Credit U,its* 8&

Course O9:ecti/e*T+e o9:ecti/e o- t+e course is to %cJu%i,t stude,ts #it+ t+e .%i, "ro/isio,s o- l%9our st%,d%rdsD co,ce"tsD

i,stitutio,s %,d %""ro%c+es to i,dustri%l rel%tio,s %,d collecti/e 9%r;%i,i,;4 T+e course #ill de/elo" s$ills

o- de%li,; #it+ u,io,sD ,e;oti%ti,; collecti/e %;ree.e,ts %,d to ide,ti-1 %""ro%c+es to "ro.otio, o- 

sou,d l%9our .%,%;e.e,t rel%tio,s4

Course Co,te,ts*

Module I* I,dustri%l Rel%tio,s %,d Collecti/e B%r;%i,i,;

9ndustrial Belations-conceptual and legal frame"or#& (ollective ;argaining-an overvie"& ;argaining and egotiating s#ills& or#ers $articipation in Management& 9,< conventions& %ound ,abour ManagementBelations& ?rievance Bedressal Machinery& 9ndustrial Belations after globali7ation

Module II* I,troductio, to L%9our L%#s

,abour ,a"

Module VI* @%;e Rel%ted L%#s

Minimum ages Act& 1C.D& $ayment of ages Act 1C3>& )=ual Bemuneration Act 1C8>& $ayment of ;onus Act1C>/

Module VII* E."lo1ee Be,e-its %,d Soci%l Securit1 rel%ted l%#s$ayment of ?ratuity Act& 1C82 $rovident Fund Act 1C/2& or#menGs (ompensation Act 1C23& )%9( Act&1C.D& Maternity ;enefit Act 1C>1& !he Apprentices Act 1C>1

E=%.i,%tio, Sc+e.e*

Co."o,e,ts CPA TP >?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

• ;agri& $B *200>+& ,a" of 9ndustrial 'isputes&Iamal ,a" ouse

• (% 5en#ata Batnam *200>+& 9ndustrial Belations&

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ORGANI6ATIONAL CHANGE AN( (EVELOPMENT

Course Code* MIB7&'' Credit U,its* 8&

Course O9:ecti/e*!he aim of this course is to familiari7e students "ith the rapidly gro"ing scope of ?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

• $almer 9& 'unford B& A#in ?& *2010+& JManaging

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PERFORMANCE AN( COMPETENCY MANAGEMENT

Course Code* MIB7&'5 Credit U,its* 8&

Course O9:ecti/e*!his course "ill help students to understand the significance of appraisal for an ?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

• Armstrong& Michael and ;erron& Angela *200D+& $erformance Management and 'evelopment& :aico

$ublications

• (ardy Bobert , *200D+& $erformance Management (oncepts& %#ills and )xercises& $rentice all 9ndia

• Bao ! 5 *200D+& $erformance Management and Appraisal %ystems-B !ools for ?lobal (ompetitiveness&

Besponse ;oo#s

• %ahu B I *2008+ $erformance Management %ystem& )xcel ;oo#s

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TRAINING AND DEVELOPMENT

Course Code* MIB7&'& Credit U,its* 8&

Course O9:ecti/e*

This course is designed to provide in depth understanding and enable the students to manage trainingprocesses and system for developing human resource of the organization. 

Course Co,te,ts*

Module I* I,troductio, to Tr%i,i,; %,d (e/elo".e,t

Training – concept, and rationale; training process: role of stakeholders in training programme;Organization and Management of training function; Training needs assessment – organizationalanalysis, operational analysis, person analysis; competency mapping; earning theories, learningprocess.

Module II: Training Design!esigning the training programme: process of learning in training programme – attributes and factorsinfluencing; learning process; learning styles; training climate and pedagogy; developing trainingmodules; Training aids

Module III: Training Methods and TechniquesTraining methods and techni"ues – role playing, business games, in basket e#ercises, laboratory training; incidents and cases; seminars, syndicates and group discussion; lecture, programmedinstructions; inspirational techni"ues – brainstorming, mind mapping, creative problem solving;Management !evelopment

Module IV: Evaluation o training$valuation of training – need for evaluation, principles of evaluation, criteria and approaches; returnon investment in training, process of calculating %O& in training;

Module V: E!erging Trends in Training and Develo"!ent$merging trends in training and development; ne' perspectives on training – cross cultural training,e(learning, kno'ledge management

E=%.i,%tio, Sc+e.e*

Co."o,e,ts CPA TP >?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

Text:

•  oe& Baymond A& O)mployee !raining and 'evelopmentN !ata Mc?ra" ill )ducationE >th edition 2013

 References:

• Agochia& 'evendra& )very !rainerGs andboo#& e" 'elhiE %age $ublications

• 'e %imone& B, and arris& 'M& uman Besource 'evelopment& !homson ,earning

• %ahu& BI& !raining for 'evelopment & )xcel ;oo#s& e" 'elhi

•

;lanchard& $ ic#& and :ames !hac#er& )ffective !raining H %ystems& %trategies& and $ractices& $earson)ducation& e" 'elhi

• ?oldstein& !raining in

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STRATEGIC HUMAN RESOURCE MANAGEMENT

Course Code* MIB7&'7 Credit U,its* 8&

Course O9:ecti/e*

!his subect provides an understanding of the strategic contribution of the uman Besource Management*BM+ function !his course "ill place previous studies of human resource management "ithin a strategic

dimension so as to illustrate the concept of competitive advantage applied to human resources

Course Co,te,ts*

Module I* T+e Co,ce"t o- Str%te;1

%trategy 'efined& Iey (oncepts of %trategy& Formulations of %trategy& %trategic Management& !he $rocess

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CONSUMER BEHAVIOUR 

Course Code* MIB7&' Credit U,its* 8&

Course O9:ecti/e*T+e course %i.s to e="lore t+e core co,ce"ts %,d t+eories o- s+o""er 9e+%/ior %t i,di/idu%lD ;rou" %,d

or;%,i

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(ISTRIBUTION AN( LOGISTICS MANAGEMENT

Course Code* MIB7&') Credit U,its* 8&

Course O9:ecti/e*!he course is meant for managers under formation Bapid innovations in technology& especially in the field of 

distribution and logistics& have made corporate operations complex !hus& this course develops theframe"or# for channel creation and formation 9t reflects the importance of channel management issuesand helps the students in understanding the companyGs route to mar#ets and the do"nstream part of valuechain

Course Co,te,ts*

Module 9

'istribution %ystem- Bole& %cope& Functions @ %tructure& !ypes of channels& ,evels of channels& (ost& (ontroland (ustomer service& %election of (hannels& partners& Motivation of channels& Factors affecting channeldesign (hannel 'esign and 9mplementation H segmenting& targeting& gap analysis& establishment of ne"channels or refining existing channels

Module 99

(hannel Flo"s H definition and concepts& Belevance of channel structure on Membership 9ssues 5ertical9ntegration of Mar#eting (hannels H costs& benefits& and need

Module 999

Betailing %trategic 9ssues in Betailing Merchandising !echni=ues FranchisingE nature and scope& holesaling&

Assorting& 'istribution of supplementary services& and 9ntermediaries for service delivery e" agetechnologies %A$& )B$ and )lectronic channels

Module 95

(hannel (onflict H nature and degree& sources& conse=uences& conflict resolution strategies& (hannel$erformance Monitoring @ evaluation& identifying po"er sources& and channel coordination

Module 5

,ogistics %ystem H concept& obective and scope& the system elements& transportation& "arehousing& inventorymanagement& pac#ing and uniti7ation& communication and control& importance& %trategic ,ogistics $lanning H logistics strategy& implementation and management

E=%.i,%tio, Sc+e.e*

Co."o,e,ts CPA TP >?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

 • ;ert Bosenbloom& *200D+& Mar#eting (hannels& %outh estern (engage ,earning

• 'I Agra"al& *200D+& ,ogistics and %upply (hain Management& Macmillan 9ndia

• avaldar and (avale& *200D+& %ales and 'istribution Management- !ext and (ases !ata Mc?ra" ill

• %tern @ )l-Ansary& *200C+& Mar#eting (hannels $rentice all of 9ndia

• 55 %ople& *2010+& ,ogistics Management $earson $ublication

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SALES MANAGEMENT

Course Code* MIB7&'K Credit U,its* 8&

Course O9:ecti/e*

!his course has been designed to help students learn sales management concepts and ho" to apply them to solve business problems and to function as effective managers 9t deals "ith all important bac# end management of 

sales and front end personal selling issues "ith a vie" to handle the situations professionally and improve theoutcome "ith result orientation

Course Co,te,ts*

Module I

C+%,;i,; #orld o- S%les M%,%;e.e,t %,d Pro-essio,%lis. i, s%les4 Cl%ssi-ic%tio, o- Perso,%l Selli,;

%""ro%c+es4 S%les :o9sD >u%li-ic%tio, %,d s$ill reJuired -or success4 Or;%,i

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• %till& (undiff and ?ovoni *200C+& %ales Management& 'ecisions& %trategies and (ases& $rentice all of 

9ndia $vt ,td

• 9ngram& ,aforge& Avila& %ch"ep#er :r& illiams*200C+& Analysis and 'ecision Ma#ing& %egment ;oo#s

• 'ouglas : 'alrymple& (ron and 'ecarlo*2003+& %ales Management& :ohn iley @ %ons 9nc

• (harles M Futrell *2010+ Fundamentals of %elling !ata Mc?ra" ill

• ?erald , ManningD Michael Ahearne and ;arry , Beece *2011+ %elling !oday& $rentice all $ub

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PRO(UCT AN( BRAN( MANAGEMENT

Course Code* MIB7&' Credit U,its* 8&

Course O9:ecti/e*I, co,;rue,ce #it+ t+e %i. o- .%r$eti,; to co,/ert % co..odit1 i,to %, ide,ti-i%9le "roduct %,d to %

su9seJue,t 9r%,dD t+e course i,/ol/es t+e o9:ecti/e o- i."%rti,; co."re+e,si/e u,derst%,di,; o- t+e"rocess o- "roduct str%te;1 %,d t+e -u,d%.e,t%ls o- 9uildi,;D .e%suri,;D %,d .%,%;i,; % 9r%,d4

Course Co,te,ts*

Module 9 $roduct %trategy 'evelopment

Ele.e,ts o- Product Str%te;1D Product Mi= %,d Li,e decisio,s4 Positio,i,; Str%te;1D Product Str%te;1

o/er Li-e C1cleD Ne# Product (e/elo".e,t Process

Module 99 9ntroduction to ;rand ManagementCo,ce"t o- 9r%,di,;D t+e c+%lle,;es -%ced 91 9r%,d .%,%;ersD t+e /%lue o- % 9r%,d to custo.ers %,d t+e

or;%,i

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RURAL MAR2ETING

Course Code* MIB7&' Credit U,its* 8&

Course O9:ecti/e*T+e o9:ecti/e o- t+is course is to e/ol/e stude,ts u,derst%,d t+e ;ro#i,; si;,i-ic%,ce o- rur%l .%r$eti,;4

It +i;+li;+ts t+e e.er;i,; tre,ds i, rur%l .%r$eti,; %,d "oi,ts to % stee" le%r,i,; cur/e -or co."%,iese1ei,; rur%l .%r$ets i, I,di%4 T+e "eculi%rities o- t+e rur%l custo.ers i, I,di% %re to 9e studied %,d t+e

stude,ts %re "re"%red to -%ce t+e -uture c+%lle,;es o- rur%l I,di%4

Course Co,te,ts*

Module 9

Rur%l M%r$eti,; %, O/er/ie#D Pri,ci"les o- M%r$eti,; %s Rele/%,t to Rur%l M%r$eti,;D E/olutio, o- 

Rur%l M%r$eti,;D Rur%l M%r$eti,; Mi=D Pro-iles o- Ur9%, 0 Rur%l custo.ers %,d (i--ere,ces i, t+eir

C+%r%cteristicsD Rur%l Co,su.er Be+%/ior4 A;ricultur%l M%r$eti,;* M%r$eti,; o- A;ricultur%l ProduceD

A;ricultur%l I,"uts4 Co,tr%ct -%r.i,;

Module 99

Rur%l E,/iro,.e,tD Rur%l M%r$et Str%te;ies #it+ s"eci%l re-ere,ce to Se;.e,t%tio,D T%r;eti,; %,d

Positio,i,;D I,,o/%tio, -or Rur%l M%r$etD Products %,d Ser/ices i, t+e Rur%l M%r$etsD C+%,,els o- 

(istri9utio, %,d Tr%de M%,%;e.e,tD Rur%l Ret%ili,;4 

Module 999

Rur%l Co..u,ic%tio,* Ad/ertisi,; %,d S%les Pro.otio, Str%te;ies %,d Ne# Product l%u,c+ Tec+,iJues

-or Rur%l M%r$ets4 Prici,; i, Rur%l M%r$ets4

Module 95

Rur%l M%r$et Rese%rc+ %,d M%r$et I,-or.%tio, S1ste.D M%r$eti,; Str%te;iesD Polic1D S%les

M%,%;e.e,t Pr%cticesD Tr%i,i,;D Moti/%tio, 4S%les >uot% Str%te;ies4

Module 5

%ocial Mar#eting (orporate %ocial Besponsibility in Bural Mar#ets !he Future of Bural Mar#eting in 9ndia

Bole of ?ovt 9n Bural @ Agricultural Mar#eting (ase %tudies 9!( e(haupal& U, $roect %ha#ti& %agar&'(M aryali

E=%.i,%tio, Sc+e.e*

Co."o,e,ts CPA TP >?S A ME EE

@ei;+t%;e ! / / / / 10 80

Te=t 0 Re-ere,ces*

• Iashyap $radeep @ Baut %iddhartha& *200C+ !he Bural Mar#eting ;oo#& ;i7tantra

•

'ogra ; @ ?human I *2010+& Bural Mar#eting (oncepts and $ractices& !ata Mc?ra"-ill $ublication• Irishnamacharyulu (%? @ Bama#rishnan ,alitha *2011+& Bural Mar#eting !ext @ (ases& $earson

)ducation

• Maga7ines- ;usiness orld& ;usiness 9ndia

• !he Bural Mar#eting :ournal

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Fourth %emester 

,)5)BA?9? 9F

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s#ills and analyse the benefits and limitations of the use of 9% and 9! in organisations A Jhands onG approach"ill ensure that students can use integrated programmes and have a "ide range of #no"ledge of different

applications !he practical #no"ledge can be used to develop an a"areness of ho" 9! and 9% can be adopted byorganisations to improve business efficiency !his "ill be achieved via a tutor-developed case study& anevaluation of a local organisation& guest lectures and industry visits $art of the learning process "ill also be producing a paper *in groups+ on a relevant topic

E=%.i,%tio, Sc+e.e*

Co."o,e,ts C' V A CT EE

@ei;+t%;e ! 10 / / 10 80

Te=t 0 Re-ere,ces*

• ,audon Iennith and ,audon :ane *200/+ H Management 9nformation %ystems Managing the 'igital Firm&

Cth )dition& $rentice all of 9ndia

• !urban& Mc,ean and etherbe *200.+ H 9nformation !echnology for Management . th )dition& :ohn iley

@ %ons

• Bober Murdic ? *1CCD+ - Management 9nformation %ystems& $rentice all of 9ndia

• :a"ade#ar % *1CCD+ - Management 9nformation %ystems& !ata Mc?ra" ill

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GLOBAL SOURCING AN( BUSINESS (EVELOPMENT

Course Code* MIB 7785 Credit U,its* 87

Course O9:ecti/e*!his course "ill explore the opportunities and challenges that managers face in global competition e "ill deal"ith companies that operate across country boundaries and the managerial issues in selling and sourcing on a

global basis ?lobali7ation is not the same as ust doing business in a foreign countryE that is& after all& domestic

 business from the perspective of managers in that country !he importance of establishing supply relationships"ith foreign sources re=uires companies to develop competencies in strategic sourcing& purchasing andimportation of goods !his course "ill emphasi7e the strategic and operational elements of establishing andmaintaining global relationships )mphasis is also given to ma#e the budding B professionals thoroughly prepared to recogni7e negotiation situations so as to $lan& 9mplement& and (omplete %uccessful egotiations to

maximi7e results

Le%r,i,; Outco.es*As an outcome of this course& students "ill be able to

• )xplain the importance of global sourcing in supply chain management

• 'escribe the global sourcing process

• Understand negotiation strategies and s#ills bet"een nations

•

Analyse buyer-supplier relationships• 'evelop an insight on the relationship bet"een negotiation and global sourcing

Course Co,te,ts*

Module I* Ne;oti%tio, -u,d%.e,t%ls

!he nature of egotiation%trategy and !actics of 'istributive ;argaining9ntegrative egotiation

 egotiation %trategy and $lanning

Module II* Ne;oti%tio, su9"rocesses

$erception

(ognition and )motion(ommunication

Finding and using negotiation $o"er9nfluenceBoutes to 9nfluenceBole of Beceivers in 9nfluence)thics in egotiation

Module III* Ne;oti%tio, co,te=t

Belationships in egotiation Iey )lements in Managing egotiations "ithin Belationships$arties in egotiation (oalitions& !he nature of Multi-party negotiation

Module IV* U,derst%,di,; B%sics o- Glo9%l Sourci,;

'efinition& need and relevance of ?lobal %ourcing)volution of sourcing$urchasing a dynamic profession- origins of purchasing and transition to supply chain managementFive maor developments- cross functional teams& supply chain and supply net"or#s& supply alliances& strategic

sourcing& e-procurement& global sourcing

Module V* T1"es o- Glo9%l Sourci,;?lobal sourcing of B& Accounting or Finance?lobal sourcing of $rocurement4%upply (hain?lobal sourcing of 9nnovation

?lobal sourcing ?overnance $M

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(osts associated "ith global sourcing decisionsForeign currency fluctuations

!ariffsFree trade 7ones and BetailingManagerial issues associated "ith ?lobal sourcing decisions9nternational vendor management

Module V* Fou,d%tio,s o- E,tre"re,eurs+i" (e/elo".e,t

(oncept and eed of )ntrepreneurship 'evelopment 'efinition of )ntrepreneur& )ntrepreneurship&

9nnovation& 9nvention& (reativity& ;usiness 9dea&

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MANAGERIAL COMPETENCIES AN( CAREER (EVELOPMENT

Course Code* MIB778& No, Credit Course

Course O9:ecti/e*9n this course& students "ill actively learn and practice ob-related s#ills vital to becoming a successful manager in contemporary organi7ations (lass sessions "ill consist of diverse exercises& self-assessments& role plays&etc& "hich help studentsG evaluate and develop their s#ills 9t "ill help the students to perform "ell at an

acceptable entry level in each s#ill areaE and better interact "ith other students& faculty& alumni and industry professionals

Course Co,te,ts*

Module I* I,troductio, to M%,%;eri%l Co."ete,cies

;usiness %ervice $erformance Management and Future Managers& managerial (ompetencies 5alues for 

managerial effectiveness and competencies in career development 9ndividual career goals and action plan

Module II* Ide,ti-ic%tio, o- C%reer O""ortu,ities i, V%rious I,dustries

9ndustry scenario and identifying career opportunities Iey position competencies at entry level in differentindustries and gro"th prospects (areer Becruitment 4 selection processes in various industries and companies

Module III* C%reer (e/elo".e,t Process'iagnostic instruments %teps in career 'evelopment& (areer (ounseling %ee#ing& giving and receiving face-to-face feedbac# %trategies for improving managerial competencies

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CROSS CULTURAL MANAGEMENT AN( MANAGEMENT OF

MULTINATIONAL COMPANIES

Course Code* MIB77' Credit U,its* 87

Course Objective:

!he course see#s to impart understanding of (ross (ultural Management& so as to be able to relate it

to managerial activity in the ne" geo-economy !he (ourse (ontents provide exposure to the diverse

management styles across the globe and impart understanding of different approaches to comparativeanalysis of each management style

!he course study provides #no"ledge of mechanics of doing business abroad !he importance of 

cultural& economic& political and environmental aspects "hen doing business abroad is reinstated

"hile highlighting the challenges& "hich management faces today in a global environment

!he course also introduces the importance of ;usiness )thics and ho" it pertains to social

responsibility of (ross (ultural Managers and the role ethics play in the management of transnational

companies

Le%r,i,; Outco.es*

Ability to integrate and apply concepts about managing in different "or# cultures

Appreciation cross-cultural and ethical issues faced by managers in global enterprises

Ability to understand the "or# culture and management style of Multi ational

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Module VI* M%,%;e.e,t o- Multi,%tio,%l co."%,ies

Management of Multinational (ompanies - $roblems @ $rospects of M(s in an 9nternational

environment

Module VII* Co..u,ic%tio, %,d I,ter,%tio,%l Ne;oti%tio,

(ulture and (ommunication

Maor

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• Ma#ing an accurate note of all =uotations at the time they are read

• Ma#e clear "hat is a direct a direct =uotation and "hat is a paraphrase

(issert%tio, -or.%t

All students must follo" the follo"ing rules in submitting their dissertation

• Front page should provide title& author& ame of degree4diploma and the date of submission

• %econd page should be the table of contents giving page references for each chapter and section

• !he next page should be the table of appendices& graphs and tables giving titles and page references

•  ext to follo" should be a synopsis or abstract of the dissertation *approximately /00 "ords+ titl