MBA Program Guide Page No.: 1 MASTER OF BUSINESS ADMINISTRATION IN HEALTH SERVICES MANAGEMENT (MBAHCS) (Revised) 1. The Program: The importance of „management‟ as a professional study can today be compared with that of obtaining a normal graduate degree in order to be called educated. It is just short of becoming a compulsion. Businesses and institutions are growing in complexity and size. They are cutting across space and time by embracing technology, globalization and information. Mere operational efficiency is no more sufficient. Managerial capabilities have become necessary for firms to act on a global platform. Although there are a large number of institutions offering MBA programs, many of them just churn out non employable MBAs. A good institute must incorporate what the industry requires with changing times. The SMU way to Management degree or diploma is to mould the learning towards this objective. With this perspective it has introduced several programs which are geared to meet the industry requirement. These areas are Banking, Information System, Retail Operations and Healthcare. It is planning to offer more programs in the field of environment, disaster management, and media. The master of business administration (MBA) is an integrated program designed to provide an advanced program in management for those seeking managerial positions in industry, commerce and services. The core subjects are aimed at developing knowledge and skills in fundamental management disciplines. The program also involves participation in group work with students from diverse backgrounds and is aimed at improving the decision making abilities of the participants in management related areas. 2. Objectives of the Program The program aims at realizing the following objectives:
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MBA Program Guide Page No.: 1
MASTER OF BUSINESS ADMINISTRATION IN HEALTH
SERVICES MANAGEMENT (MBAHCS)
(Revised)
1. The Program:
The importance of „management‟ as a professional study can today be
compared with that of obtaining a normal graduate degree in order to be
called educated. It is just short of becoming a compulsion.
Businesses and institutions are growing in complexity and size. They are
cutting across space and time by embracing technology, globalization and
information. Mere operational efficiency is no more sufficient. Managerial
capabilities have become necessary for firms to act on a global platform.
Although there are a large number of institutions offering MBA programs,
many of them just churn out non employable MBAs. A good institute must
incorporate what the industry requires with changing times. The SMU way to
Management degree or diploma is to mould the learning towards this
objective. With this perspective it has introduced several programs which
are geared to meet the industry requirement. These areas are Banking,
Information System, Retail Operations and Healthcare. It is planning to offer
more programs in the field of environment, disaster management, and
media.
The master of business administration (MBA) is an integrated program
designed to provide an advanced program in management for those seeking
managerial positions in industry, commerce and services. The core subjects
are aimed at developing knowledge and skills in fundamental management
disciplines. The program also involves participation in group work with
students from diverse backgrounds and is aimed at improving the decision
making abilities of the participants in management related areas.
2. Objectives of the Program
The program aims at realizing the following objectives:
MBA Program Guide Page No.: 2
To provide a strong theoretical and practical foundation for a
managerial position
To imbibe an updated perspective on the changes taking place in the
corporate sector
To promote an inquiry based learning
To promote a self learning platform such that the motivation
continues even after the program is completed
To equip students with the latest in terms of technology based
learning system
To provide the industry with the most employable people at specific
levels of management
3. University Recognized Learning Centres:
The Learning Centres recognized by SMU are permitted to provide
counselling and tutoring services to SMU students in specific courses of the
University, leading to Bachelor‟s and Master‟s degrees. The Learning
Centres have been equipped with infrastructure and facilities as stipulated
by the University, to support effectively the learning under the distance
mode. The students are advised to contact the Learning Centres for further
details
4. Program Structure:
4.1 Duration of the Program
The normal duration of the MBA course is two years, comprising four
semesters. However, the student is permitted to take a maximum of four
years to complete the course.
4.2 Medium
The medium of instruction is English.
4.3 Credit System
Credit system is a systematic way of describing an educational course by
attaching credits to its components. Each credit consists of 30 hours of
study. A student must complete 100 credits successfully to be awarded
Master of Business Administration.
MBA Program Guide Page No.: 3
4.4 Academic Calendar
Academic Calendar starts from 1st February (spring session) or 1st August
(fall session) and ends on 31st July or 31st January of the subsequent year,
respectively. Admissions are made twice a year - in February (spring
session) and August (fall session). The Semester will end in the following
July for the spring session and, for the fall session, in January in the
subsequent year. For further details, please refer to University notification
on Academic calendar on the Website, www.smude.edu.in.
5. Session Schedule:
Session Starting date Closing date
Spring Session 1st week of February Last Week of July
Fall Session 1st week of August Last week of January
6. Program details
Subject Code
Subject Title Book id Name of the Books No. of
Credits Internal marks
First Semester
MB0038
Management Process and Organizational Behavior
B1127
Management process and Organization Behaviour - Edition : Spring 2010
4 60
MB0039 Business Communication
B1128 Business Communication - Edition : Spring 2010
4 60
MB0040 Statistics for Management
B1129 Statistics for Management - Edition : Spring 2010
4 60
MB0041 Financial and Management Accounting
B1130
Financial and Management Accounting - Edition : Spring 2010
marks before uploading the same on the IA software, and sending it to
the office of student evaluation.
The assignments must be submitted to the Learning Centre on or before
the last date.
All assignments should be hand written.
(Cover pg) ASSIGNMENT-01/02 Name :……………………….. Registration No. :………………………. Learning Center :………………………. Learning Center Code :……………………… Course :………………………. Subject :………………………. Semester :………………………. Module No. :………………………. Date of submission :………………………. Marks awarded :………………………. Directorate of Distance Education
Signature of Sikkim Manipal University Signature of Center Signature of Evaluator II Floor, Syndicate
House Coordinator Manipal- 576104
(Page 2)
Important Note to the Students:
- The student must submit all the assignments given per course per semester to the learning Center.
- Assignment marks will be accounted for your Internal Assessment.
MBA Program Guide Page No.: 15
- Assignments should be submitted within the time given.
- Please answer all the Assignments on ruled sheets. - Write in your own handwriting. - Write in your own words. Do not copy. Assignments which are not
original/ copied shall be awarded zero marks. - Write neatly and legibly in the prescribed format
Comments by the Subject Evaluator: (Subject expert will give
comments on overall content, reliability, correctness and appropriateness of information provided)
Suggestions for improvement: (Subject expert will give areas of improvement and possible ways/ methods to follow to improve)
MBA Program Guide Page No.: 16
16. Project Guidelines for Fourth Semester of MBA Course Curriculum
Introduction:
This guide will provide you all the information you need to know for
developing a project dissertation. As the Project work is very important part
of MBA course curriculum, it has been marked for four credits.
The following guidelines may be adopted: - MBA and MBA specializations
1. The duration of the project is for eight months starting from 3rd
Semester with synopsis preparation and ending with evaluation
during the 4th Semester.
2. It must be a live project either done at the place of work or some
other organization.
3. The project must be taken up under a guide at your LC. It must be
approved by the LC.
4. The project must be completed and submitted at the LC.
5. It must relate to the specialization pursued.
MBA Program Guide Page No.: 17
The Project Flowchart:
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Selection of Project title:
- The title selected should be coherent with the stream of study or
specialization
- A list of suggested topics is provided at the end of this document.
However, the student and the guide have the freedom to identify an
appropriate topic
- The title should be specific and focus towards the objectives of the
project
1. Prepare Project Synopsis:
The project synopsis needs to be submitted within 15 days post
registration to the third semester.
It needs to be prepared with the following components:
Should be of approximately 500 words
Should have an introduction
Should outline the methodology to be used
Should mention the tools / techniques to be used for data
analysis
References and bibliography need to be given
2. The actual Project study may take 60 working days to be
completed.
3. Submit a draft project work to the LC:
The draft project work should be submitted 20 days after the study has been conducted. The draft should constitute the following:
Title of the project
Introduction
Literature review / related research outcomes (a brief review of
similar or related studies conducted elsewhere. ( should not be
more than 500 words )
Description of study methodology
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Work done:- visits to company; list of functionaries met;
documents received from company; registers and files seen;
observations made; field visits; number of samples
collected/questionnaires filled;
Books, sites, journals, magazines referred
8. After receiving a feedback from LC, make necessary corrections and
proceed to the next step.
9. Submit the final report:
The final project report should be submitted in 30 days after the
submission of the draft project work.
The final project report should consist of the following components:
Cover page
Title page
Acknowledgement
Bonafide Letter ( from the company where the project was undertaken )
Table of contents
List of Tables
List of Figures
List of Symbols, Abbreviations and Nomenclature
Chapters
o Introduction
o Aims and objectives of the study
o Literature review / related research outcomes (should not be more than 500 words)
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o Methodology used: Data collection method, research tools used, sampling methodology, validity of the data
o Data analysis and interpretation / Research findings
o Recommendations and conclusions
o Limitations of the study and scope for further research if any
References/Bibliography
Format for Bibliography: Books: Author‟s or Editor‟s Names, Title of the Book, Place of Publication, Publisher, Year of Publication, Page number Example: R.C.Goyal, Hospital Administration and Human Resource Management, New Delhi: Prentice Hall Publication, 2008, Pg 75 S. K. Joshi, Quality Management in Hospitals, New Delhi: Jaypee Brothers, 2009, pg 89-93 Journals: Author, “Article Title”, Periodical Title, Date of Publication, Page Numbers of the article. Example: Bronwyn Fryer, “The Layoff”, Harvard Business Review, March 2009, pg 17-24. Keila Rooney, “Consumer Driven Healthcare Marketing: Using the Web to get up close and Personal”, Journal of Healthcare Management, Chicago: July 2009. Vol 54, Pg 241
10. Viva Voce / Presentation:
Viva will be conducted as per the schedule given by the Office of
Additional Registrar – Student Evaluation. The power point slides for
presentation should be submitted along with the final project report.
The student should demonstrate or make a power point presentation
of their project at the Learning Centre to the University approved
External and Internal Examiners. Please be in touch with your LC for
actual date of project evaluation.
The project work terminates with the viva voce / presentation. A summary of the project is to be submitted.
MBA Program Guide Page No.: 21
Executive summary: Should be 500 words, besides being a part of the project report, a copy of the executive summary should be submitted separately also. The following are the constituents of the summary:
o Title
o Statement of the problem
o Methodology used
o Main findings / outcome of the study with respect to objectives
o Recommendations
Project duration:
Activities Semester 3 Semester 4
1 2 3 4 5 6 1 2 3 4 5 6
Synopsis
Conduct Study
Project Draft
Final Project Preparation
Viva / Presentation
The project duration is 8 months. It starts immediately after the registration into the 3rd semester and ends with a viva that will be conducted in the 4th semester .
11. Project Evaluation:
Evaluation Pattern for MU0005/ MF0005/ MK0005/ MI0028/
MA0031/ ML0005/ MH0044
Evaluation Criteria Internal External
Synopsis 5 5
Methodology 10 10
MBA Program Guide Page No.: 22
Analysis / Findings 25 25
Project Report 25 25
Viva 35 35
Total 100 100
Evaluation Pattern for MB0021
Evaluation Criteria Internal External
Synopsis 10 10
Methodology 20 20
Analysis / Findings 50 50
Project Report 50 50
Viva 70 70
Total 200 200
Suggested Projects topics for MBAHCS but are not limited to:
Sl. No.
Project Topics related to MBAHCS
1 A study on the identification of high risk groups prone to spinal disorders / diabetes / heart attacks (or any other lifestyle condition) and corresponding prevention recommendations.
2 A study on the wellness practices in a target group (MNC employees, school children, and older adults) and recommendations on wellness practices.
3 A study on the identification of causes of delays in in-patient discharges and recommendations to avoid delays and increase patient satisfaction.
MBA Program Guide Page No.: 23
4 A comparative study on patient satisfaction in (executive suites, VIP suites, Out-patient department, General ward, Laboratory services, etc.) and recommendations to increase patient satisfaction.
5 A study on patient satisfaction in any one department in a multi-specialty hospital. (Health screening dept, In-house pharmacy, Out-patient services, billing, etc)
6 A study on the identification of causes of delays in patient transfer (internal / external) and recommendations to decrease waiting time and increase patient satisfaction.
7 A comparative study on waiting time in various hospital departments and recommendations to decrease waiting time (Out-patient dept, billing, etc).
8 A study on job satisfaction of nurses / paramedic staff in ICU / Operation Theatre/ wards / etc. and corresponding recommendations to improve job satisfaction.
9 A study of sickness absenteeism among various groups of hospital employees (nurses, House-keeping staff, ward boys, CSSD employees, doctors, etc). A comparative study of the same may also be done.
10 A study on work safety for employees in the radiology department / waste disposal department / lab / housekeeping / etc. and corresponding recommendations to improve work safety. A comparative study may also be undertaken between the departments.
11 A study on Waste disposal management in a hospital and recommendations for safe disposal.
12 A study on hospital acquired infections and prevention recommendations.
13 A study on the efficiency of CSSD (or any other department of a multi-specialty hospital)
14 A cost analysis study in general ward (or any other department) of a hospital to develop user charges.
15 A comparative study on cost analysis of the various departments in a hospital and cost-cutting recommendations.
16 A study on formulation of marketing strategies to promote a healthcare service (e.g.: „Women Wellness check-up‟ promotion).
17 A study on involvement of Doctors / nurses / paramedics in rural
MBA Program Guide Page No.: 24
healthcare and suggestions to improve involvement.
18 A study on medical representative triumphs and trials. Recommendation to improve liaison of medical reps and doctors.
19 A comparative study of in-house pharmacy and retail pharmacy.
20 A Study on the identification of the causes of delays in cashless hospitalization and suggest recommendations to reduce time lags.
Template for Preparation of Project Report for MBA course
Contents
1. Cover page
2. Title page
3. Acknowledgement
4. Bonafide Letter
5. Abstract
6. Table of contents
7. List of Tables
8. List of Figures
9. List of Symbols, Abbreviations and Nomenclature