MBA-Curriculam

Anna University- Coimbatore MBA Syllabus Version 1.0

1

ANNA UNIVERSITY- COIMBATORE MASTER OF BUSINESS ADMINISTRATION CURRICULUM - 2007 (FULL TIME MODE) TRIMESTER - ICourse Code 078390001 078390002 078390003 078390004 078390005 078390006 078390007 Course Title Value Based Management Environmental Management Economic Analysis for Business Decisions Data Analysis for Decision Making Organizational Behaviour Financial & Management Accounting Executive Communication & Personal Growth Laboratory Practical TOTAL Hours/ Week L T P 4 4 3 1 3 4 3 1 1 4 21 3 4 Credits 3 3 3 3 3 3 2 INTERNAL GRADING 20 Maximum marks CA FE Total 50 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100 100

TRIMESTER-IICourse Code 078390008 078390009 078390010 078390011 078390012 078390013 078390014 Course Title Decision Models & Management Science Marketing Management Human Resource Management Management Information Systems Total Quality Management Legal Environment of Business Business Application SoftwarePractical TOTAL Hours/ Week L T P 3 1 4 4 4 3 4 22 1 4 2 4 Credits 3 3 3 3 3 3 2 20 Maximum marks CA FE Total 50 50 50 50 50 50 50 50 50 50 100 100 100 100

50 100 50 100 INTERNAL GRADING


2

TRIMESTER-IIICourse Code 078390015 078390016 078390017 078390018 078390019 078390020 078390021 Course Title Financial Management Production & Operation Management International Business Management Strategic Management Application of Research Methods in Management Intellectual Property Rights Emerging Trends in Management (Case analysis & Seminar) Practical TOTAL Hours/ Week L T P 3 1 3 1 4 4 3 4 4 21 3 4 1 Credits 3 3 3 3 3 3 2 20 Maximum marks CA FE Total 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100

50 100 INTERNAL GRADING

SUMMER TRAINING Report of the Summer Training is to be submitted by the students within 15 days from the commencement of fourth Trimester.

TRIMESTER-IVCourse Code 078390022 078390023 E1** E2** E3** E4** 078390024 078390025 Course Title Customer Relationship Management Corporate Governance and Corporate Social Responsibility Elective 1 Elective 2 Elective 3 Elective 4 Summer Training Report Enterprise Resource Planning Laboratory - I TOTAL Hours/ Week L T P 4 4 4 4 4 4 4 20 1 4 Credits 3 3 3 3 3 3 4 2 24 Maximum marks CA FE Total 50 50 50 50 50 50 50 50 50 100 100

50 100 50 100 50 100 50 100 50 100 EXTERNAL GRADING


3

Important Note: As a part of dual specialization, Students are instructed to take one major and one minor elective. Major elective will consist of Six Papers and Minor will consist of Four Papers as a whole. In the fourth Trimester, Students are advised to select any two papers for Major and Minor from the given Elective List (serial No.1 to 5) In the fifth Trimester, students have to select any Four papers for major and Two papers for minor, from the remaining elective list Change of Major and minor Specialization will not be permitted in the later stage. TRIMESTER-VCourse Code E5** E6** E7** E8** E9** E10** 078390051 Course Title Elective 5 Elective 6 Elective 7 Elective 8 Elective 9 Elective 10 Enterprise Resource Planning Laboratory - II TOTAL Hours/ Week L T P 4 4 4 4 4 4 4 Credits 3 3 3 3 3 3 2 Maximum marks CA FE Total 50 50 50 50 50 50 50 100 50 100 50 100 50 100 50 100 50 100 EXTERNAL GRADING

18

4

20

TRIMESTER-VICourse Code Course Title Project & VivaVoce Hours/ Week L T P 24 Credits 12 Maximum marks CA FE Total 150 150 300

Anna University- Coimbatore MBA Syllabus Version 1.0 CA FE L T P Continuous Assessment Final Examination Lecture Tutorial Practical : 116

4

TOTAL CREDIT EARNED


5

LIST OF ELECTIVES MASTER OF BUSINESS ADMINISTRATION (MBA CORE)Course Code

MARKETING ELECTIVESCourse Title

Hours/ Week L T P

Credits

Maximum marks CA FE Total

078420015 078420003 078420004 078420016 078420006 078420009 078420012 078420010 078420007 078420017

Services Marketing Brand Management Sales & Distribution Management Marketing Research Advertising and Promotion Management Rural Marketing International Marketing Retail Management Marketing channels Consumer Behavior

4 4 4 4 4 4 4 4 4 4

3 3 3 3 3 3 3 3 3 3

50 50 50 50 50 50 50 50 50 50

50 50 50 50 50 50 50 50 50 50

100 100 100 100 100 100 100 100 100 100

SYSTEM ELECTIVESCourse Code 078490001 078490002 078490003 078490014 078490004 078490006 Course Title Data Warehousing & Data Mining Enterprise Resource Planning Software Project Management Software Quality Management Decision Support System Software Testing Knowledge Management System e- Business Advanced Database Management Systems Network Management and Information Security Multimedia Technology Hours/ Week L T P 4 4 4 4 4 4 4 4 4 4 4 Credits 3 3 3 3 3 3 3 3 3 3 3 Maximum marks CA FE Total 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 100 100 100


6

FINANCE ELECTIVESCourse Code 078400008 078400005 078400010 078400003 Course Title Corporate Valuation & Taxation Financial Derivatives Foreign Exchange Management International Financial Management Hours/ Week L T P 3 1 3 1 3 1 3 1 3 3 3 3 3 3 1 1 1 1 1 1 Credits 3 3 3 3 3 3 3 3 3 3 Maximum marks CA FE Total 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 100 100

078400004 Management of Financial Services & Institutions 078400006 Project Planning, Analysis and Management 078400002 Security Analysis and Portfolio Management 078400009 Working Capital Management 078400013 Insurance and Risk Management Mergers & Acquisitions

HUMAN RESOURCE ELECTIVESCourse Code 078410001 078410004 078410005 078410006 078410007 078410008 078410011 078410012 078410013 078410010 078410014 Course Title Industrial Relations & Labour Legislations Organizational Change & Intervention Strategy Human Resource Development Cross Cultural & Global Management Training & Development Performance Management Competency Mapping and Development Counseling Skills for Managers Advanced Industrial Psychology Managerial Behaviour and Effectiveness Strategic Human Resource Management Hours/ Week L T P 4 4 4 4 4 4 4 4 4 4 4 Credits 3 3 3 3 3 3 3 3 3 3 3 Maximum marks CA FE Total 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 100 100 100


7

PRODUCTION ELECTIVESCourse Code Course Title Hours/ Week L T P 3 1 3 1 3 3 3 3 3 3 3 3 1 1 1 1 1 1 1 1 Credits 3 3 3 3 3 3 3 3 3 3 Maximum Marks CA FE Total 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 100 100

Technology Management 078500001 Supply Chain Management 078500012 Advanced Maintenance Management Facilities Location and Process Design 078500002 Logistics Management Computer Integrated Manufacturing 078500015 Project Management Statistical Quality control Business Process Reengineering &Value Engineering 078500016 Service Operation Management

GENERAL MANAGEMENT ELECTIVESCourse Code 078390030 078390031 078390032 078390036 078390039 078390043 Course Title Infrastructure Management Entrepreneurship Development Innovation Management Stress & Time Management Hospital & Healthcare Management Disaster Management Insurance Management Planning and management of Educational Institutions Event Management Principles of Airline and Airport Management Hours/ Week L T P 4 4 4 4 4 4 4 4 4 4 Credits 3 3 3 3 3 3 3 3 3 3 Maximum marks CA FE Total 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 50 100 100 100 100 100 100 100 100 100 100

Anna University- Coimbatore MBA Syllabus Version 1.0 Syllabus First Trimester

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MBA 011 VALUE BASED MANAGEMENT Objective This is an introductory course designed as an overview of the theory and practice of management. The concept of management is presented as a discipline as well as a process. The course will cover the evolution of management, its history, and the development of important concepts. It will cover the basic functions of management: planning, organizing, leading, and controlling. Integrated into each chapter are the Value Based Management and Change and innovation management. The objective of this course is to expose the students to the theories of management, organizational theory, and the practice of management in contemporary organizations from a conceptual, analytical, and pragmatic perspective. The course will also allow the students to develop their own framework for analyzing and understanding management as well as exploring and developing their own personal philosophy of management. S. no 1 2 3 4 5 6 Topic Management overview Evolution of Management Organisation, Global, Social and ethical environment Mintzbergs Management Roles Value Based Management : Creating Shareholder Value Planning The meaning and purpose of planning Steps in Planning Types of Plans Management by objectives (MBO) Policies, procedures and methods nature and type of policies functional policies Decision Making Decision making process and fundamentals Types of decisions Organizing Meaning and structure Authority and span of control Delegation and decentralization Line and Staff relationship No. of Hours 2 2 1 1 2 3

7 8 9 10

1 2 2 4

Anna University- Coimbatore MBA Syllabus Version 1.0 Staffing Sources of recruitment Selection Process 12 Co-ordination 13 Leading Concepts and Theories 14 Controlling in management control Process 16 Innovation Management 17 Case studies in General Management Total References S.No Authors Name Book Name 1 2 3 Hellriegel, Jackson & Slocum Koontz Harold & Weihrich Heinz Heinz Weihrich, Mark.V.Cannice & Harold Koontz Pettinger P C Tripathi P N Reddy Linstead V.S.P Rao V.Hari Krishna J S Chandan S.K. Mandal Tata McGraw - Hills Balvinder Shukla Sanjeev Prashar Harvinder Singh Satyaraju Parthasarathy Arnold Glena Davies Matt Linstead Management A Competency Based Approach Essentials of Management: An International Perspective Management: A global and Entrepreneurial Perspective Introduction to Management 4e Principles of Management Management & Organization Management : Text and Cases Management Concepts and Strategies Fundamentals of Business Current Readings in Management Management : Case Studies Management Based Management (Edited Book Management & Organization 11

9 3 2 2 2 2 4 35 Publisher Thomson South -Western Tata McGraw Hill Tata McGraw Hill Year of Publishing 2007 2004 2008

4 5 6 7 8 9 10 11 12 13 14

Palgrave Macmillan Tata McGraw Hill Palgrave Macmillan Excel Books Vikas Publishing House Pvt Ltd Jaico publishing House Tata McGraw Hill Excel Books PHI John Weiley & Sons Inc Palgrave Macmillan

2007 2006 2007 2002 1997 2006 2006 2007 2006 2000 2006

Anna University- Coimbatore MBA Syllabus Version 1.0 MBA012 ENVIRONMENTAL MANAGEMENT

10

The Course shall provide the students with an exposure of environmental problems and issues in a scientific framework, developing methodologies to solving problems and ultimately to master the manner of systematic implementation of existing environmental policies in achieving sustainable development. S. no 1 Topic Environment Management Fundamentals Sustainable Development Implications of human population growth Limits to growth Environment and Business Schools Energy Management Fundamentals Fossils Fuels use Energy production and trade Energy Balance Non-Conventional Energy Nuclear Solar Power Market Wind Power: Ecosystem Concepts Basic Concepts and their application in business Industrial Ecology and Recycling Industry Environmental Management System EMS Standards ISO 14000 Environmental Auditing Clearance/Permissions for establishing industry Environmental Management & Valuation Environmental Economics Environmental Taxes Shifts, Green Funding Corporate Mergers Environmental Ethics Trade and Environmental Management Debt and Environment GATT / WTO Provisions Environmental Laws Role of NGOs PIL No. of Hours 4

2

3

3

5

4

7

5

7

6

9

Pollution & Waste Management Air, Water, Land Pollution Trades in wastes Water, Forest and Biodiversity Management Water Resources Approaches to Corporate Ethics & Bio-ethics Total

35

References S.No Authors Name 1 2 3 4 5 6 7 8 Harley Nick Uberoi N K Robert Staib Book Name Environmental Economics Publisher Macmillan India Ltd Excel Books Palgrave Macmillan Tata McGraw Hill Tata McGraw Hill Oxford University Press Excel Books PHI Year of Publishing 1997 2000 2006 2006 2005 2000 2002 2006

Environment Management Environmental Management and Decision Making for Business Paul Justin Business Environment : Text and Cases Palmer Adrain Business Environment th 5 Edition Kolstad Charles D Environmental Economics Raj Agrawal Krishnamoorthy Business Environment Environmental Management

MBA 013 ECONOMIC ANALYSIS FOR BUSINESS DECISIONS Objective Managerial Economics is the application of economic theory and methodology to managerial decision making problems within various organizational settings such as a firm or a government agency. The emphasis in this course will be on demand analysis and estimation, production and cost analysis under different market conditions, forecasting and decision making under uncertainty. In today's dynamic economic environment, effective managerial decision making requires timely and efficient use of information. The purpose of this course is to provide students with a basic understanding of the economic theory and analytical tools that can be used in decision making problems. Students who successfully complete the course will have a good understanding of economic concepts and tools that have direct managerial applications. The course will sharpen their analytical skills through integrating their knowledge of the economic theory with decision making techniques. Among the topics covered in the course are: price determination in alternative market structures, demand theory, production

and cost functions, and decision making under uncertainty. S. no 1 Topic Introduction to Economics Meaning and Concepts Nature of Business Decision Making Marginal Analysis Demand and Supply Analysis Demand Function & Law of Demand Types of Demand Elasticity of demand Demand forecasting Supply and Demand Analysis Price Determination Production and Cost Analysis Production Function Production and Costs under alternative Returns to Scale Cost Function Profit Analysis Profit Maximization Game theory Strategic Behaviour Markets and Competition Market Structure Perfect Competition Monopoly Monopolistic Competition Oligopoly Non-price competition Pricing Price Discrimination Pricing of goods and services Basic pricing strategies Business Decisions and Government National Income Inflation & Deflation Business Cycle Structure of Indian Economy Economic Growth and Development Government Policies and Regulations Balance of Payment Economic Indicators : GDP, GNP, Wholesale index, Consumer price index and Purchasing Power Parity Total No. of Hours 4

2

5

3

4

4

6

5

4

6

3

8

9

35

References S.No Authors Name 1 2 3 Mankiw Nordhaus & Samuelson Suma Damodaran

Book Name Principles of Economics Economics, 18th Edition Managerial Economics

Publisher Thomson Learning Tata McGraw Hill Oxford University Press

Year of Publishing 2006 2007 2006

4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20

Thomas. R. Christopher And Maurice Charles S Mulhearn Krugman & Walls: Pal Sumitra G S Gupta Mankar V.G H.Carig Peterson and W.Cris Lewis Biswanath Ghosh Hirschey Ahuja H.L Ruddar Datt and K.P.M.Sund Dwivedi D.N Atmanand Adhikary Maheswari Pepall D.J. Richards Norman G Koutsoyiannis

Managerial Economics: Concepts and Application Economics for Business Microeconomics Managerial Economics Macro Economics Business Economics Managerial Economics Economic Environment Of Business Economics for Managers Economic Environment of Business, Macroeconomic analysis Indian Economy Macroeconomics- Theory and Policy Managerial Economics Business Economics Managerial Economics Industrial Organization: Contemporary Theory and Practice Modern Microeconomics

Tata McGraw Hill Palgrave Macmillan Palgrave Macmillan Macmillan India Ltd Tata McGraw Hill Macmillan India Ltd Pearson Education Vikas Publishing House Pvt Ltd Thomson Learning S.Chand & Company Ltd. S.Chand & Company Ltd Tata McGraw-Hill Excel Books Excel Books PHI South-Eastern Thomson Learning Palgrave Macmillan

2006 2005 2005 2007 2006 2007 2005 1996 2006 2005 2003 2001 2005 2005 2007 2002 2005

MBA014 DATA ANALYSIS FOR DECISION MAKING Objectives

The major learning objective of this course is to analyze data using statistical techniques, such as hypothesis testing and regression estimation. The course will cover hypothesis testing methods such as binomial tests of proportion, chi-square tests, t- and z-tests of mean differences, regression and correlation methods. At the end of the course participants should be able to decide how to analyze the data collected, and draw conclusions from the analyses to aid decision making. S. no 1 Topic Data and Statistics Data sets & sources of data Qualitative v. quantitative data Scales of measurement (nominal, ordinal, interval & ratio) Cross- sectional, time series & descriptive statistics Descriptive Statistics : Numerical Methods Numerical measures of location Dispersion Sample statistics population parameters & point estimators Measures of central location mean, median, mode, percentiles & quartiles Measures of variability Range, inter-quartile range, variance, standard deviation Measures of relative location & detection of outliers z scores Sample variance & standard deviations Descriptive statistics tool Descriptive Statistics: Tabular and Graphical Methods Frequency & relative frequency distributions Cumulative frequency & cumulative relative frequency distribution Data presentations Bar graphs, pie charts, histograms, ogive and Stem-n-leaf Concepts of Probability Experiment and Sample Space Events and Operations with Events Probability of an Event Basic Probability Rules Binomial Probability distribution Normal Probability Distribution Parametric Vs. Non-Parametric test Univariate Testing: Procedures for testing hypothesis, Selected hypothesis tests Z Tests, t test, chi square, Bivariate statistics: Parametric tests Z test Differences between mean t test Difference between mean ANOVA Regression Analysis Correlation Analysis Bivariate Statistics: Non parametric Tests, Chi Square Test of Independence, Total References: S.No Authors Name 1 Aczel Amir Sounderpandian Jayvel Book Name Publisher Year of Publishing 2006 35 No. of Hours 4

2

7

3

5

4

6

5

13

Complete Business Statistics Tata McGraw Hill 6th Edition

2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Richard I.Levin and David S.Rubin Hooda P.R Taylor R. Nandagopal K. Arun Rajan & N Vivek David R. Anderson Dennis J. Sweeney Thomas A. Williams Dey B.R Shenoy G.V. Pant Madan Doane P.David Seward E.Lori Beri R.S.Bhardwaj Aditham B. Rao Gupta S.C. and Kapoor V.K R S Bhardwaj Levin & Rubin Moore

Statistics for Management Statistics for Business and rd Economics 3 Edition Business Statistics 2e Research Methods in Business Statistics for Business & th Economics 9 Edition Textbook of managerial Statistics Statistical Methods in Business and Social Sciences Applied Statistics in Business and Economics Business Statistics nd 2 Edition Business Statistics Quantitative Techniques Fundamentals of Mathematical Statistics Business statistics Statistics for Management The Practice of Business Statistics

Prentice Hall of India Pvt. Ltd Tata McGraw Hill

1997 2007

Palgrave Macmillan 2006 Excel Books Thomson SouthWestern Macmillan India Ltd Macmillan India Ltd Tata McGraw Hill Tata McGraw Hill Excel Books Jaico Publishing House Sultan Chand & Sons Excel Books th PHI, 7 Edition Worth Publishers 2007 2005 2005 2006 2007 2005 1999 2006 2002 2005 2006 2006

MBA 015 ORGANISATIONAL BEHAVIOUR Objective

This course will enable students to describe specific theories related to perception, motivation, leadership, job design, and organizational change. They can demonstrate effective teamwork behaviors (i.e., participating in activities, attending meetings, resolving conflict, completing subtasks in a timely manner). It will help them evaluate methods of motivating and rewarding individuals and group and integrate individual, group, and organizational level concepts. S. no 1 2 Topic Introduction to OB Meaning & Importance of OB Historical Development & Contribution Disciplines Personality Its determinants & attributes Values & attitudes Components and functions of attitudes Motivation Basic Concepts Motivation Theories Problems in Motivation Group Dynamics Types of Groups Group Norms and Cohesiveness: Group Roles Organizational Culture Elements of Organizational culture Organizational culture and Performance changing and strengthening culture Organizational socialization Organizational Learning Employment relationship and career dynamics Conflict Process, Sources of Conflict Structural approach to Conflict Management Resolving conflict through Negotiation organizational careers contingent workforce Power and Politics in organization Organizational change Forces for change force field analysis model Organisation development Work Stress Cause and consequences Stress coping strategies Cases Total No. of Hours 2 3

3

4

4 5

4 4

6 7

1 6

8 9 10

3 2 6 35

References S.No Authors Name 1 Mcshane L.Steven VonGlinow Ann Mary Sharma R. Radha Book Name Organisational Behaviour Publisher Tata McGraw Hill Year of Publishing 2006

2 3 4 5 6

Robin Fincham Peter Rhodes Luthan Fred Bobbins Stephen P

7 8 9 10 11 12 13 14 15

Principles of Organizational Behaviour Organisational Behaviour Organisational Behaviour th 12 Edition Bratton Work and Organizational Behaviour Dwivedi R.S Human Relations and Organisational Behaviour: A Global Perspective th 5 Edition Sekaran Uma Organisational Behaviour nd 2 Edition Mcshane L.Stephen Organisational Behaviour : Vonglinow Ann Mary essential Ivancevich M.John et.al Organisational Behaviour and Management th 7 Edition O. Jeff Harris Organisational Behaviour Sandra J. Hartman M N Mishra Organisational Behaviour Angelo Kinicki Robert Kreitner Mirza S Saiyadain Udai Pareek Blyton Organisational Behaviour Concepts, Skills and Practices Organisational Behaviour

Oxford University Press Tata McGraw Hill Prentice Hall (India) Pvt Ltd Palgrave Macmillan

2005 2000 2000 2005

Macmillan India Ltd 2006

Tata McGraw Hill Tata McGraw Hill Tata McGraw Hill Jaico Publishing House Vikas Publishing House Pvt Ltd Tata McGraw Hill Tata McGraw Hill

2006 2007 2005 2006 2001 2006 2003 2004 2005

Understanding Oxford University Organisational Behaviour 2/e Press Dynamics of Employee Palgrave Macmillan Relations

MBA016 FINANCIAL & MANAGEMENT ACCOUNTING Objectives

18 To introduce prospective managers of new ventures to prepare and analyse financial statements. The course emphasis on techniques, cash flows, and impact of accounting principles. Coverage of management control systems including: planning, budgeting, reporting, analysis, and performance evaluation. S. no 1 Topic Introduction to Accounting Meaning of Accounting Branches of accounting objectives of accounting Fundamental concepts principles and rules of accounting Double entry Book keeping classification of accounts Basic accounting cycles journal, ledger and trial balance sheet Financial Statements Characteristics Limitations Financial statement analysis Ratio Analysis Cash & Fund flow statement Meaning and concepts of Fund flow & Cash flow Differences between fund flow statement and Income Statement Preparation and Interpretation of Fund Flow & Cash flow Statement Cost accounting Meaning and objectives classification Elements of cost Accounting o Elements of costs o preparation of cost sheet o allocation and absorption of overheads o Direct cost o Overheads o Cost Sheet Budgetary Control Types of budgets Techniques for Budgeting Cash Budget Functional Budgets Flexible Budgets Preparation and Interpretation Standard Costing and Variance Analysis Marginal Costing Cost -Volume Profit Analysis Break Even Point Application of marginal costing techniques to managerial decision making Total No. of Hours 4

2 3

6 4

4

6

5

5

6

4

7

6

35

References S.No Authors Name 1 2 Ramachandran N Kakani Kumar Ram Robert N.Anthony David F.Hawkins Kenneth A.Merchant Collis Asohok Banerjee S.N Maheswari S.K Maheswari Pandikumar S.K Bhattacharyya John Dearden Khan MY Jain P.K Kothari Rajesh Godha Abishek Anthony N.Robert et.al Tulsian P.C Prasanna Chandra Ronald W. Hilton Jan R. Williams Susan F. Haka Mark S. Bettner Jain & Narang Banerje Nigam & Jain Book Name Financial Accounting for Management Accounting Text and Cases Business Accounting Publisher Tata McGraw Hill Tata McGraw Hill Palgrave Macmillan

19 Year of Publishing 2006 2007 2007 2005 2006 2007 2002 2007 2006 2007 2007 2005 2005 2005

3 4

Financial Accounting: Excel Books A Managerial Emphasis Accounting for Management Vikas Publishing Management Accounting Costing for Management Management Accounting : Text, Problems and Cases 4th Edition Management Accounting : Concepts and Applications Accounting Text and Cases 12th Edition Fundamentals of Accounting For CA Common Proficiency Test(CPT) Fundamentals of Financial Management : 4th Edition Managerial accounting Financial & Managerial Accounting: The Basis for Business Decisions Cost Accounting Cost Accounting Cost Accounting Excel Books Vikas Publishing Tata McGraw Hill Macmillan India Ltd Tata McGraw Hill Tata McGraw Hill Tata McGraw Hill Tata McGraw Hill Tata McGraw Hill

5 6 7 8 9 10 11 12

13 14 15

Kalyani publisher PHI PHI

2005 2006 2006

MBA 017 EXECUTIVE COMMUNICATIONS &PERSONAL GROWTH LABORATORY PRACTICAL Objective The students will be able to prepare and deliver effective oral and written communication for business situations and be able to apply business communication strategies and principles. It will help them plan the message by defining purpose, analyzing audience, selecting channel and medium and facilitate them to communicate globally with confidence. NLP and Transactional Analysis (TA) enhance gaining a stronger sense of self-esteem, greater motivation, better understanding of communication. S. no 1 Topic Writing business letters and Developing messages No. of Hours 2

2 3 4 5 6 7 8 9 10 11

Neutral and Positive messages Negative & Persuasive messages Verbal communication & making presentations, communicating to mass Media & listening technique Role playing & Team building Strategies for successful Business and Group meetings Memos, notice, agenda and minutes documentation Writing Reports and Proposals Interviewing : Types, stages, skills for interviewer and interviewee Understanding thinking process using NLP, NLP basics, Ego states & Transactions Case Presentation Total

2 2 3 2 3 4 3 3 5 6 35

20

References S.No Authors Name Book Name Publisher Year of Publishing

1

John M. Penrose Robert W. Rasberry Robert J. Myers Hargie

Business Communication For Managers

Thomson South Western

2007

2

Communication Skills for Effective Management

Palgrave Macmillan

2006

3

Soundararaj Francis

Speaking and writing for effective business communication

Macmillan India Ltd

2007

4

Lesikar V. Ramond Flately E.Marie

5

Basic Business Communication :Skills For Empowering the internet Generation , 10th Edition Ramachandran K.K,et.al Business Communication

Tata McGraw Hill

2005

Macmillan India Ltd

2007

6

Mohan Krishna Banerjee Meera

Developing Communication Skills

Macmillan India Ltd

2007

7

Kaczmarek Kyo Stephen Business Communication: Building Critical Skills Locker O.Kitty 3rd Edition E-Writing : 21st Centurary tools for effective communication Business Communication Today , 8th Edition

Tata McGraw Hill

2007

21

8

Booher Dianna

Macmillan India Ltd

2007

9

Courtland L Bovee John V Thill

Prentice Hall

2005

10

John V Thill Courtland L Bovee

Excellence in Business Communication 6th Edition

Prentice Hall

2006

11

S.K. Mandal

Effective Communication & Public Speaking

Jaico Publishing House

2005

12

Chrissie Wright

Practical Communication Skills


1999

13

Randolph H. Hudson Bernard J. Selzler

Business Communication Concepts & Applications in An Electronic age Business Communication


2006

14

R K Madhukar

Vikas Publishing

2005

15

Meenakshi Raman Prakash Singh

Business Communication

Oxford University Press

2006

16

M K Sehgal


Excel Books

2007

17

Biswajit Das Ipseeta Satpathy

Business Communication and Excel Books Personality Development

2007

22

18

Kaul


PHI

2006

19

Woolcutt

Mastering Business Communication

Palgrave Macmillan

2006

23 1

Syllabus Second Trimester MBA 021 DECISION MODELS & MANAGEMENT SCIENCEObjectives S.No 1 Decision Model Definition of Decision Models & Decision variables Types of Decision Models Steps involved in Decision Modeling Use of Spreadsheets in Decision models Possible Problems in Developing Decision models Spreadsheet model for Tax Computation and Break Even Analysis 2 Linear Programming To identify and define problems pertaining to business situations To quantify the problem parameters and translate them into suitable mathematical models, To use computer packages to solve the models, and To interpret, analyse and study the implications of changes in problem parameters on the solution (What-If analysis). Topic No. of Hours 6

6

Graphical method Simplex method Big M method Application of LP in Management3 Transportation and Assignment models Initial solutions using North-West Corner Method, Matrix Minima and Vogels Approximation Method Optimal Solutions by Modified Distribution Method Assignment Problems Models & Solutions

6

Salesmanship Problem

4

Sequencing Sequencing of n jobs and 2 machines n jobs and 3 Machines n jobs and m machines

4

24

5

Network models PERT & analyzing the PERT network CPM critical path method

4 5

6

Waiting Line Models Structure of waiting line system Queuing models Single channel waiting model with poisson arrivals and exponential service times Single server model infinite population & finite population Multi server model infinite population

7

Replacement theory Replacement Policy for Equipment which Deteriorates gradually Replacement of items that fail suddenly Total

4

35

ReferencesS.No 1 Authors Name ND Vohra Book Name Quantitative Techniques in Management 2 David R. Anderson Dennis J. Sweeney Thomas A. Williams 3 R.Panneerselvam Operations Research PHI 2007 Introduction to Management Science Thomson Learning 2005 Publisher TMH Year of pub lishing 2007

4 5

Sharma J.K, Hamdy A.Taha

Operations Research : Theory & Applications Operative Research An Introduction

Macmillan India Ltd, New Delhi PHI

2007 2007

25

6 7 8

Render

Quantitative Analysis for Management

PHI

2002

Anderson, Sweeney & Williams Richard Bronson Govindasami Naadimuthu

Quantitative Methods for Business Operations Research

Thomson Learning TMH

2001 2007

9 10 11

Aditham B. Rao Gillett Hiller S. Frederick and Lieberman J.Gerald

Operations Research Introduction to Operations Research Introduction to operations Research : Concepts and Cases Introduction to management Science with spreadsheet Quantitative Techniques for Management

Jaico Publishing TMH Tata McGraw hill

2005 2007 2007

12 13 Stevenson J. William and Ozgur Ceyhun 14 S Jaisankar Tata McGraw hill 2007

Excel Books

2007

15

Nagaraj Balakrishnan & Ralph M. Stair

Managerial Decision Modelling with Spreadsheets Principles Of Operations Research

Pearson Education

2007

16

Harvey M. Wagner

PHI

2007

26

MBA022 MARKETING MANAGEMENTObjectives To understand and appreciate the concept of marketing in theory and practice To evaluate the environment of marketing and develop a feasible marketing plan (process) To understand and apply the STP of marketing (segmentation, targeting, positioning) To have an elementary knowledge of consumer behaviour and marketing research Planning, designing and implementing marketing strategy to achieve the long term objectives have been critical for any firm in a competitive market situation.

S. no 1

Topic Introduction to Marketing Definition of Marketing Nature and Scope of Marketing Marketing Process Philosophies of marketing management (production concept, product concept, selling concept and societal marketing concept) Marketing environnent Demographic environnent Economic environnent Ecological environnent Technological environnent political environnent cultural environnent STP Market segmentation Targeting and Positioning Marketing Mix Buying behaviour Buying population Buying decision Buying participants Buying process Product Planning Product Life Cycle Product Line & Product Mix Product-line Branding New Product Development Packaging Pricing Strategy

No. of Hours 4

2

4

3

3

4

3

5

4

6

4

7

Methods of Pricing Selecting the final price Adopting price Responding to Competitors price changes 4

Marketing channels Channel design Channel flows Distribution Management Retailing Sales Management Sales force Advertising Publicity Personal Selling E- Marketing Marketing in special fields Customer Relationship Management Service Marketing Marketing of non- business organization International Marketing Strategic Marketing

8

4

9

5

ReferencesS.No 1 2 3 4 5 Authors Name Philip Kotler & Gary Armstrong Ranjan Saxena Crainfield Kurtz and Boone Philip Kotler & Kevin lane keller Abraham Kashy Marketing Management Marketing Management Principles of Marketing Marketing Management: A South Asian perspective Palgrave Macmillan Thomson Learning Pearson Education 2007 2006 2007 Book Name Principles of Marketing Publisher Prentice Hall of India TMH 2006 Year of pub lishing 2007

6 7 8

Dhruv Grewal & Michael levy Baker Rajiv Lal & V. Kasturi Rangan

Marketing Marketing Strategy and Management Marketing Management: Text and Cases Foundations of Marketing Marketing Management Text and Cases

TMH Palgrave Macmillan TMH

2008 2007 2005

9 10

David Jobber & John Fahy Tapan K Panda

TMH Excel Books

2006 2007

11 12 13 14 15 16

Mc Daniel, Lamb & Hair Adrian Palmer Zikmund and D Amico Gary Armstrong & Philip kotler Michael J. Etzel Bruce J. Walker SHH Kazmi

Introduction to Marketing Introduction to Marketing: Theory Marketing Marketing: An Introduction Marketing concepts and cases Marketing Management Text and Cases

Thomson Learning Oxford University Press Thomson Learning Pearson Education TMH Excel Books

2006 2004 2006 2005 2005 2007

17 18 19

B.K. Chatterjee

Marketing Management

Jaico Publishing 2006 Thomson Learning Vikas 2000 2006

Czinkota & Kotable Marketing Management Rajagopal Marketing Cases

Management : Text and publishing

MBA 023 HUMAN RESOURCE MANAGEMENTObjectives: To familiarize the students with various functions of Human Resources Management and emphasize on the integration Human Values with the organisation with particular reference to India. The objective of the course is to provide basic knowledge of functional area of Human Resource Management. This course is designed to provide the essentials of human resource management for all future managers whether or not their career orientation lies in human resources. Accordingly, the emphasis in this course is away from the nitty-gritty of HRM techniques and on the general issues that confront all managers in an organization. S.No 1 Introduction to HRM Meaning, Scope, Definition and Objectives of HRM Functions of HRM and Models of HRM Activities of HRM Challenges of HRM Role of HR Manager 2 Human Resource Planning HR Planning process Job analysis, Job description & Job specification Job Rotation, Job enlargement & Job enrichment 3 Recruitment & Selection Recruitment Process & Methods of Recruiting Selection process - type of tests & types of interviews Designing and conducting the effective interview Reference, background verification and medical evaluation HR interview, Job offer, Induction and Placement. 5 5 Topic No. of Hours 4

4

Wage and Salary administration Principles and techniques of wage fixation, job evaluation, incentive schemes

3

5

Appraising and Managing Performance Appraisal process, methods, and potential problems in performance evaluations The appraisal interview and feedback interview. Methods to improve performance Career Planning and Development

4

6

Training and Development Nature of Training Methods of Training Training Need Assessment Training Design Training Evaluation

4

7

Recent Trends in HR HR outsourcing Management of Turnover and retention workforce rationalization International HRM Quality of work life Industrial Relations Industrial Disputes and causes Remedial measures Collective Bargaining Grievance Management Total

10

35

ReferencesS.No 1 2 3 4 Authors Name K Aswathappa Bratton Scott Snell & George Bohlander VSP Rao Book Name Human Resource & Personnel Management Human Resource Management Human Resource Management Human Resource Management Text and Cases 5 Raymond A. Noe John R. Hollenbeck Patrick M Wright 6 7 Jon M. Werner & Randy L. Desimone Korczynski Human Resource Management Gaining a competitive advantage Human Resource Development Human Resource Management in the Service Sector 8 9 10 11 12 Gary Dessler Gary Dessler Robert L. Mathis & John H. Jackson Gary Dessler Luis R. Gomez Mejia, David B. Balkin & Robert L. A framework for HRM Human Resource Management Human Resource Management Human Resource Management Managing Human Resources Pearson Education 2004 Pearson Education Pearson Education Thomson Learning PHI 2004 2003 2004 2004 Thomson Learning Palgrave Macmillan 2007 2006 TMH 2006 Palgrave Macmillan Thomson Learning Excel Books 2007 2007 2007 Publisher TMH Year of pub lishing 2005

Cardy 13 T V Rao Human Resources Development Response Books (Sage Publications Ltd) 14 15 P. Jyothi & D.N. Venkatesh Biswanath Ghosh Human Resource Management Human Resources Development and Management 16 Raymond A. Noe John R. Hollenbeck Patrick M Wright 17 18 Wayne F. Cascio H John Bernardin Managing Human Resources Human Resource Management An experimental Approach 19 20 Biswajeet Pattanayak DavidA.Decenzo & Stephen P.Robbins 21 John M. Ivancevich Human Resource Management Fundamentals of Human Resource Management Human Resource Management TMH 2007 Prentice Hall India Wiley Publications 2005 2005 TMH 2007 TMH 2006 Fundamentals of HRM TMH 2007 Oxford University Press Vikas Publishing 2000 2006 1996

MBA 024 MANAGEMENT INFORMATION SYSTEMObjectives To create awareness in upcoming managers, of different types of information systems in an organization so as to enable the use of computer resources efficiently, for effective decision making. To understand various MIS operating in functional areas of an organization and explain its relationship with the various activities of the organization. To understand how MIS is developed and implemented for various levels in an organization. To explore the use of some common IS development tools. S. no 1 Topic Introduction to Information Systems Information Concepts System Concepts Information system: Definition & Components Computer Based Information Systems Business Information Systems Systems and Application Software Overview of Software Systems Software Operating systems Current, Workgroup and Enterprise Operating System Application Software Overview of Application Software Personal Application Software Group Application Software Enterprise Application software Programming Languages Database Management System Hierarchy of Data Data Entities, Attributes and Keys Database Approach Relational Database Model Types of Database Data Definition Language Data Manipulation language Data Control Languages Popular Database Management Systems Data Warehousing & Mining No. of Hours 6

2

6

3

7

4

5

Functional Aspects of MIS Overview of MIS Financial Management information systems Manufacturing Management information systems Marketing Management information systems Human Resource Management information systems Accounting & Geographic Information Systems Overview of Decision Support system Enterprise Resource Planning Overview of ERP Modules of ERP Packages Popular ERP Packages ERP Implementation System Development Overview of systems development Systems development life cycles Factors affecting systems development success Total

7

5

6

4

35 Publisher

Reference BooksS.No Authors Name 1 2 3 4 5 6 7 8 9 10 11 12 Ralph Stair & George Reynolds Jawadekar David Whiteley James OBrien Kenneth C. Laudon & Jane P. Laudon Kenneth C. Laudon & Jane P. Laudon Gordon B. Davis & Margrethe H. Olson Ray Hackney & Dennis Dunn Schultheis Ashok Arora & Akshaya Bhatia G V Satya Sekhar Frenzel Book Name Year of Publishing th Principles of Information Thomson Learning 8 Edition, Systems 2008 Management Information System TMH 2007 Introduction to Information Palgrave 2006 Systems Macmillan Management Information System TMH Management Information System PHI 2007 2006

Management Information System Pearson Education 2006 Management Information System Business Information Technology Management TMH Palgrave Macmillan 2000 2006 2007 2006 2007

Management Information TMH systems: The Managers View Management Information system Excel Books Management Information System Excel Books Management of Information Technology

Thomson Learning 2007

MBA 025 TOTAL QUALITY MANAGEMENT ObjectivesTo introduce the basic concepts of total quality management and to focus on the importance of TQM.To Familiarize the students to the Philosophy and Role of TQM in Revitalizing the Organisation. To Enable them to Acquire Requisite Diagnostic Skills and understand the Use of the Tools of TQM Topic No. of Hours 8 Introduction to Quality Defining Quality Quality as a Management framework Quality & Competitive advantage Three levels of Quality Quality Philosophies Deming Philosophy Juran Philosophy Cross by Philosophy Comparison of Quality Philosophies Other Quality Philosophers A.V. Feigenbaum Kaoru Ishikawa Genichi Taguchi 5 Quality Systems Quality Management Systems o ISO 9000:2000 o Six Sigma o CMMI 5 Total Quality Management Evolution of TQM Definition of TQM TQM Framework Stages in TQM Implementation TQM Roadmap

S.No 1

2

3

4

Quality Tools Deming Wheel Zero Defect Concept Benchmarking Seven QC Tools FMEA Poka Yoke Five S Quality Circle Quality Function Deployment Taguchis Robust Design Total Productive Maintenance Force Field analysis Tree & Matrix Diagram Cost of Quality Classification of failure cost Jurans Model of optimum quality costs Analysis of External & Internal Failure costs Total

12

5

5

35

ReferencesS.No Authors Name 1 2 3 James R.Evans William M.Lindsay Subbraj Ramasamy P.N Mukherjee Adrian Wilkinson , Tom Redman , Ed Snape and Mick Marchington Kanishka Bedi Hubert K.Rampersad Sid Kemp,PMP Dale H.Besterfield Carol Besterfield Glen H.Besterfield Mary Besterfield Suresh Lulla P.L Jain B.Janakiraman R.K. Gopal Book Name The Management and control of Quality Total Quality Management Total Quality Management Managing with Total Quality Management: Theory and Practice Quality Management Managing Total Quality Quality Management Demystified Total Quality Management Publisher Thomson Learning Tata McGraw Hill Prentice Hall Palgrave Macmillan Year of Publishing 2005 2005 2006 2006

4 5 6 7

Oxford University 2006 Press Tata McGraw Hill 2005 Tata McGraw Hill 2006 Prentice Hall 2003

8 9 10

World Class Quality Quality Control and Total Quality Management Total Quality Management Text and Cases

Tata McGraw Hill 2003 Tata McGraw Hill 2001 Prentice Hall 2006

11 12 13 14 15 16

Frank M.Gryna Richard C.H.Chua Joseph A.Defeo James R.Evans L.Suganthi Anand A.Samuel James R.Evans

Quality Planning and Analysis for Enterprise Quality Total Quality Management, Organization and Strategy Total Quality Management Total quality

Tata McGraw Hill 2007 Thomson Learning 2005 Prentice Hall 2004

Thomson Learning 2005 Pearson Education 2005 Pearson Education 2003

Donna C.S. Summer Quality Management Dale H.Besterfield Carol Besterfield Glen H.Besterfield Mary Besterfield Total Quality Management

MBA 026 LEGAL ENVIRONMENT OF BUSINESSObjectives The objective of the course is to enable students understand the legal framework of business The objective of this course is to provide the students with practical legal knowledge of general business law issues and topics to help become more informed, sensitive and effective business leaders. As the business managers are called upon to create value, marshal resources and manage risk, it is imperative that they should understand fundamental legal issues pertaining to business world to enhance their ability to lead and delegate. A sound knowledge of the law is a strategic asset which if timely and properly applied will provide, the prospective managers and their organizations, immediate and long-term benefits and the ability to avoid costly mistakes. S.No 1 Law of Contract Meaning and Essentials of a valid contract Offer, Acceptance and Agreement Formation of Agreement Consideration and Contracts Performance of the contract Void Contract Contingent Contract Breach, Damages and compensation 2 Law of Partnership Concept and formation of partnership kinds of Partners legal relations between partners Rights of incoming and Outgoing partners Retirement and Expulsion Dissolution of firm 3 Law of sale of goods Definition and essentials of a contract of sale 5 5 Topic No. of Hours 5

Goods and their classification Sale and transfer of ownership Transfer of title by non owners Performance Unpaid seller and his Rights remedies for breach. 4 Negotiable Instruments act Concept of Negotiable Instruments and its importance Definition of promissory note Cheque and bill of exchange Holder for value and holder in due course Types of negotiation consignment rights and duties of collecting and paying bankers forgery. 5 Company act Types of company Registration of company Memorandum of Association Articles of Association Prospectus and raising of capital Borrowing powers of the Company Board of Directors Auditors Meetings 6 Taxation Direct taxes Corporate tax Concepts Indirect taxes Sales Tax Service Tax VAT Central and State Customs and Excise duties Concepts and applicability 7 Consumer Protection Act 1986 Object and Scope Definitions Rights of Consumers Remedies available to consumers 5 5 5 5

Total

35

ReferencesS.No 1 2 3 4 5 6 7 8 Authors Name Pathak P C Tulsian N.D. Kapoor C L Bansal MC Kuchhal Deep Prakash S.N.Maheshwari & Maheshwari, K.R. Bulchandani P.K.Goel Book Name Legal Aspects of Business Business and Corporate Law Elements of Mercantile Law Business and Corporate Laws Business Legislation for Management Business Regulatory Framework Business Law for Management Business Law for Managers Himalaya Publishing House Himalaya Publishing House Biztantra - Dreamtech press 2006 2006 2006 Vikas Publishing 2007 Excel Books 2006 Sultan Chand & Sons 2003 TMH 2007 Publisher Tata McGraw Hill Year of pub lishing 2005

MBA 027 BUSINESS APPLICATION SOFTWARE Objectives Familiarizing the students with basic computer concepts and emerging computer technology, so as to enable them to use computer resources efficiently for making effective decision. Providing the necessary skills to understand and use various commonly used software in various functional areas in an organization. S.No 1 MS Office MS Word MS Power Point MS Excel MS Access 2 Management software Packages Accounting Packages Tally, Ex, SAPM, Metastock etc Marketing Research packages SPSS, SAS and MINITAB Production Management Packages POM & TORA 3 Database Management Packages Orcale SQL Server 4 In-House Development of a package 6 8 15 Topic No. of Hours 6

ReferencesS.No 1 Authors Name Norman Gaither Book Name Operations Management with POM Software CD 2 3 Carver Ajai S. Gaur Sanjaya S. Gaur Doing Data analysis with SPSS Statistical methods for Practice and research A guide to data analysis using SPSS 4 5 Nargundkar AK Nadhani KK Nadhani 6 Alexis Jeon Marketing Research Text and Cases Implementing Tally 9: Comprehensive guide for Tally 9 & 8.1 Introduction to computers with MS Office 7 Ramon A Mata Toleda Pauline K. Cushman 8 9 Rob & Coronel Namrata Agrawal Database systems Financial Accounting using Tally 6.3 Thomson Learning Dreamtech Press 2006 2006 Database Management system TMH 2007 Tata- McGraw-Hill 2007 BPB Publications 2007 TMH 2007 Sage Publications Ltd (Response Books) 2006 Thomson Learning 2006 Publisher Thomson Learning Year of pub lishing 2007

Syllabus Third Trimester MBA 031 FINANCIAL MANAGEMENTS. no 1 Topic Overview of Financial Management Introduction Nature & Scope Finance Functions Goals of Financial Management Financial Managers Role Time value of money Risk and Return Valuation of shares and bounds Capital Budgeting Nature and Principles Cash Flows Discounting cash flow techniques Non- Discounting cash flow techniques Cost of Capital Concept of cost of capital Determining Component Cost of Capital Specific Cost of Capital Overall cost of capital Capital Structure Theories of Capital Structure Designing Capital structure Financial and Operating leverages Dividend Policy Objectives of Dividend Policy Practical Consideration In Dividend Policy Types of dividend Dividend theories Working Capital Management Principles and Concepts of Working Capital Operating Cycle Determinants Of Working Capital Receivables Management Inventory Management Cash Management Short Term finance Indian Financial System Total No. of Hours 4

2

8

3

5

4

5

5

4

6

8

7

1 35

References S.No Authors Name 1 2 3 4 5 6 7 8 9 10 11 12 13 14 I M Pandey Prasanna Chandra Eugene F.Brigham Joel F.Houston Eugene F.Brigham Michael C.Ehrhardt I M Pandey Ramesh Bhat Khan Jain James C. Van Horne Sudhindra Bhat Lawrence J.Gitman Preeti Singh Robert F.Bruner Paresh P Shah Geoffrey Knott P.V. Kulkarni B.G. Satyaprasad Book Name Financial Management Ninth Edition Fundamentals of Financial Management : Fourth Edition Fundamentals of Financial Management Financial Management Theory and Practice Cases in Financial Management Financial Management Financial Management & Policy Financial Management Principles and Practice Principles of Managerial Finance : Eleventh Edition Fundamentals of Financial Management Case Studies in Finance Fifth Edition Financial Management Financial Management Fourth Edition Financial Management Publisher Vikas Publishing House Tata McGraw- Hill Publishing Cengage Learning Cengage Learning Tata McGraw- Hill Publishing Tata McGraw- Hill Publishing Prentice Hall of India Private Ltd. Excel Books Pearson Education Ane Books Tata McGraw- Hill Publishing Biztantra Palgrave Macmillan Himalaya Publishing House Year of Publishing 2006 2005 2004 2005 2006 2005 2002 2007 2006 2008 2007 2007 2007 2007

MBA 032 PRODUCTION and OPERATION MANAGEMENTS. No 1 Topic Production and Operation Management (POM) Need, Evolution, System, Types, functions and communication in POM Life cycle of production system Different types of Production/Operations Decisions Operation Strategy Product, Process and Service Design Developing New Product Improving design of existing product Designing and developing new services Types of Process Designs Factors affecting process design decisions Production Planning and control Aggregate Planning Master Production Schedule Material Requirements Planning, Manufacturing Resource Planning Capacity Requirements Planning Vendor Requirements Planning Operations Scheduling Productivity Improvement Techniques Business Process Reengineering JIT and Kanban System Learning Curves Value Analysis Manufacturing Automation Project Management Concept, Elements and Life Cycle ABC and VED Analysis World Class Manufacturing Flexible Manufacturing System Lean Manufacturing Agile Manufacturing E-Manufacturing Virtual and Collaborative Manufacturing Facility and Layout Location Facility Location Decisions Selections of country, region and site. Facility Layout Decision Types (Fixed Position, and Production, Process, Flexible) No. of Hours 4

2

4

3

8

4

5

5

5

6

5

7

Methodologies (Distance Minimising, Computer software systems (CRAFT, CORELAP, ALDEP) Work and Motion Study Concepts and Role of work study for improving productivity Work study procedure Design of workplace layout Work measurement Total

4

35

References S.No Authors Name 1 2 3 4 5 6 Norman Gaither & Gregory Frazier S N Chary James R. Evans David A.Collier R.Paneer Selvam NG Nair Richard B Chase F Robert Jacobs Nicholas J Aquilano Nitin K Agarwal Ray Wild William J.Stevenson Joseph G.Monks Joseph S.Martinch S.A. Chunawalla D.R. Patel Kanishka Bedi Book Name Operations Management With CD Productions and Operations Management Operations Management: An Integrated goods and Services Approach Production and Operations Management Production and Operations Management Operations Management for Competitive advantages Operations Management Sixth Edition Operations Management Eighth Edition Sahaums Outlines Operations Management Production and Operations Management Production and Operations Management Production and Operations Management Publisher Cengage Learning Year of Publishing 2007

Tata McGraw- Hill 2004 Publishing Cengage Learning 2007 Prentice Hall of 2007 India Tata McGraw- Hill 1996 Publishing Tata McGraw- Hill 2006 Publishing Cengage Learning 2003

7 8 9 10 11 12

Tata McGraw- Hill 2005 Publishing Tata McGraw- Hill 2004 Publishing John Wiley 1997 Publishing Himalaya Publishin g 2008 House Oxford University 2004 Press

13 14 15

Upendra Kachru Buffa Russel

Production and Operations Excel Books Management : Text and Cases Modern Production / Operati o Wiley India Management 8ed Operations Management Wiley India Fifth edition

2007 2007 2007

MBA 033 INTERNATIONAL BUSINESS MANAGEMENTS. No 1 Topic Introduction Nature and characteristics of International Business Forms of international business International trade exports and imports FDI Economic Theories International Business Environment Globalization of business Economic, political and cultural environment of international business WTO Structure, features and functions Trade Liberalizations Multinational Corporations Features of MNCs, Classification of MNCs, Role of MNCs in developing countries Drawbacks of Multinational Corporations. Conflict in MNCs Role of MNCs in developing countries Trade Blocks Types of Regional Groupings Inter-regional trade among regional groups International Financial Market NASDAC EXIM Banking Exchange Rate Mechanism Foreign exchange market Export Credit Guarantee (ECGC) Export Procedure and Documentation Steps in export procedure Documents Pre-shipment document Documents related to goods Certificate related to shipments Documents related to payment Documents related to inspection Documents related to excisable goods. Total No. of Hours 5

2

6

3

6

4 5

4 6

6

8

35

References S.No Authors Name 1 2 3 4 5 6 7 8 9 Francis Cherunilam Michael R. Czinkota Ilkka A.Ronkainen Michael H.Moffett Charles W L Hill Arun Kumar Jain K Aswathappa Justin Paul Shekar Mukesh Chaturvedi Aseem Kumar P Subba Rao S Shajahan Book Name International Business Text and Cases International Business Seventh Edition International Business International Business Second Edition International Business International Business with Geodiscoveries w/CD Managing Global Business International Business (Text & Cases) International Business Publisher Prentice Hall Publishing Cengage Publishing Tata McGraw- Hill Publishing Tata McGraw- Hill Publishing Prentice Hall Publishing Wiley India Excel Books Himalaya Publishing House Macmillan India Limited Year of Publishing 2007 2005 2005 2006 2007 2007 2005 2008 2006

MBA 034 STRATEGIC MANAGEMENTObjective To understand the strategic management process in an organization To formulate strategy for an organization To be able to carry out strategy audit in an organization S. no 1 Topic Introduction to strategic management process Mission, Vision, Objectives, strategy Need and Challenges for strategic management model Learning organization, Role of Board of Directors and Top Management Social Responsibility of strategic decision making Opportunity & Threat Analysis Analysis of Societal Environment Scanning the external Environment, strategic Myopia, Industry analysis, Porters 5 forces model driving industry competition, Forecasting Strength and Weakness Analysis Organizational analysis Value chain analysis Scanning functional resources Strategic audit Business Strategy Situation analysis using SWOT tool, strategic gap identification Generating alternatives strategies using TOWS matrix Competitive strategies, cooperative strategies Corporate and Functional Strategy Directional Growth strategy, Merger & Acquisition, Portfolio analysis Core competencies, Outsourcing, Marketing, Financial, Operation, R&D , Purchasing, Logistics, HRM and Information system strategies, Strategic choice and Developing Policies Strategy Implementation Developing program, Budgeting, procedure Stages of corporate development, types of organization structure Staffing, Culture and Management to implement the strategy No. of Hours 4

2

5

3

5

4

5

5

8

6

5

7

Evaluation and Control Measuring Performance, problem in measuring performance Control and strategic audit Total

3

35

References S.No Authors Name 1 2 3 4 5 6 7 Michael A.Hitt Robert E.Hoskisson R.Duane Ireland Azhar Kazmi Charles W.L. Hill Gareth R. Jones John A Pearce Richard B Robinson Robert A.Pitts David Lei Francis Cherunilam Arthur A Thompson A J Strickland John E Gamble Arun K Jain Sukul Lomash P K Mishra Melissa A Schilling S B Budhiraja M B Athreya Petter Fitzroy James M. Herbert M.Jeyarathnam Colin White Upendra Kachru Hill, Jones Book Name Management of Strategy Concepts and Cases Business Policy and Strategic Management Strategic Management An Integrated Approach Strategic Management Strategic Management Strategic Management Crafting and Executing Strategy Concepts and Cases Business Policy and Strategic Management Strategic Management of Technology Management Cases in Strategic Management Strategic Management Creating value in a turbulent world Business Policy and Strategic Management Strategic Management Strategic Management Strategic Management: An th Integration Approach 6 Edition Publisher Cengage Learning Tata McGraw- Hill Publishing Biztantra An Imprint of Dreamtech Tata McGraw- Hill Publishing Cengage Learning Year of Publishing 2007 2002 2004 2005 2006

Himalaya Publishin g 1998 House Tata McGraw- Hill 2006 Publishing Vikas Publishing House Tata McGraw- Hill Publishing Tata McGraw- Hill Publishing John Wiley & Sons 2005 2008 1996 2006

8 9 10 11 12 13 14 15

Himalaya Publishin g 2007 House Palgrave Macmillan 2004 Excel Books 2005 Wiley India 2007

16 17 18 19 20

Parnell

Strategic Management: Theory and Practices V S P Rao Strategic Management V Hari Krishna Text and Cases Ajit Prasad Extremely Short Cases on Strategic Management U C Mathur Textbook of Strategic Management Raghavan Parthasarathy Fundamentals of Strategic Management

Wiley India Excel Books Excel Books Macmillan India Limited biztantra

2007 2003 2003 2005 2007

MBA 035 APPL ICATION OF RESEARCH METHODS IN MANAGEMENTS. No 1 Topic Business Research Introduction, Definitions, nature, scope Concept, Significance Research Process Hypothesis Testing Research Problem Defining the research problem Formulation of research problem identification and selection of problems in Management Research design and experimental design in Management Methods of data collection Primary data collection: Qualitative & Observation Research Primary data-collection techniques Qualitative Research Techniques 1) Focus Groups 2) Depth Interviews 3) Projective Techniques Observation Research Techniques Survey Techniques- Questionnaire Design and Testing Secondary data collection Role of secondary data in management research Sources of secondary data Limitations of secondary data Measurement & Scaling Techniques Measurement in Research Basic Scaling Techniques: Nominal Ordinal - Interval - Ratio Measuring Attitude : Comparative Rating Scale - Non Comparative - Rating Scale Itemized Rating Scale Meaning & Relationship of Reliability & Validity Sampling Theory Basis of sampling Sampling Process Types of sampling probability & non probability sampling Data Analysis Multivariate Analysis No. of Hours 5

2

5

3

6

4

5

5

3

6

7

7

Factor Analysis Cluster Analysis Correspondence Analysis and Conjoint Analysis Application of SPSS and MINITAB 4

Report Preparation Interpretation and report writing Meaning and techniques of interpretation Significance of report writing Different types and steps in report writing Total

35

References S.No Authors Name 1 2 3 4 5 6 7 8 9 10 11 12 Donald R.Cooper Pamela S.Schindler William G.Zikmund R Nandagopal K Arul Rajan N Vivek Dipak Kumar Bhattacharyya Uma Sekaran Alan Bryman Emma Bell S.N.Murthy U.Bhojanna Teresa Brannick William K.Roche Kothari Book Name Business Research Methods Ninth Edition Business Research Methods Research Methods in Business Research Methodology Research Methods for Business Business Research Methods Business Research Methods Business Research Methods Publisher Year of Publishing Tata McGraw- Hill Publi 2006 Cengage Learning Excel Books Excel Books Wiley India Oxford Excel Books 2003 2007 2006 2007 2003 2008 2007 2005 2007 2007 2006

Jaico Publishing House Research Methodology New Age Publishers Trochim Research Methods Wiley India O.R.Krishnaswami Methodology of Research in Himalaya Publishing Social Sciences House Ananthanarayanan Rama A handbook of Research Macmillan India Limited Jayashree Nimmagadda Process

MBA 036 INTELLE CTUAL PROPERTY RIGHTSObjectiveThe course is aimed at providing an overview of the basic concepts of Intellectual Property. Specific emphasis is laid on Patents, Trademarks and Copyrights. The course also discusses IP Management and Licensing Issues. Certain IP skills like patent searching and drafting will also be taught. The course is highly participative and thought provoking. All concepts and cases will be explained in simplified jargon for easy understanding. The courses on IPR are mainly geared towards latest technology trends, strategies, intellectual property laws, types of intellectual property rights: industrial, literary and information technology related, Management of IPRs, national and international IPR issues and such other aspects. This is an introductory course designed to give an overview of the theory and practice of Intellectual Property Rights. The course will cover the Patents, Design, Trademark, Copyright, Geographical Indication, Integrated Circuit and IP Management. The objective of this course is to expose the students about theories of IP Management and practice of IPR. The course will also allow the students to develop their own framework for analyzing and understanding IPR. S. no 1 Topic Fund amentals of IPR Introduction to IPR Need for IPR General framework of IPR IPR Legislations in India Agreement on Trade-related aspects of IPR WIPO Consequences of IPR Protection in developing Countries Practical IPR issues in developing business plan Patents and Design Patents and Patent information Need for Patent Patentable and Non- Patentable Invention Types of Patent application in India PCT System Guidelines for Registration of Patent Patent filing, Opposition and Grand Concept of design. Design Act 2000. No. of Hours 6

2

8

Need for protection of design Essential Requirements for Registration of Design Procedure for Registration of Design 3 Trademark and Integrated Circuits Concept, Purpose, Characteristics and functions of Trademark. Trademark Act Trademark Search Trade Secret Guidelines for Registration of Trademark Registration Procedure NICE Classification Collective Trademark Community Trademark Sales, Transfer and Licensing of Trademark Concept of Integrated Circuit Layout design Registration of Integrated Circuit Layout design Semiconductor Chip Protection Copyright and Geographical Indications Concept of Copyright Works Protected and Not Protected by Copyright India Copyright Law Rights Conferred by Copyright Copyright infringement Computer Program and Database Copyright Registration of Copyright in India Copyright in Digital era. Concept of Geographical Indications Geographical Indications Act Filling and Granting of Geographical Indications in India Registration IP Management of Geographical Indications in India IPR Audit Trademark Audit Range of IP Services Classification of IP Services IPR Regime Important Principles of IP Management Sectoral IPR Total 8

4

7

5

6

35

References S.No 1 2 3 4 Authors Name R. Radhakrishnan, S. Balasubramanian Richard Stim Prabuddha Ganguli Deborah E. Bouchoux Book Name Intellectual Property Rights : Text and Cases Intellectual Property: Patents, Trademarks and Copyrights Intellectual Property Rights Intellectual Property for Paralegals Publisher Excel Books Cengage Learning Year of Publishing 2008 2000

Tata McGraw 2001 Hill Cengage 2005 Learning

MBA 037 EMERGING TRENDS IN MANAGEMENT (CASE ANALYSIS & SEMINAR) PRACTICALS. No. 1 Business Ethics 7 2 Conflict Strategy Employee Privacy Workplace Safety Business Practices in Foreign Countries Business and its Shareholders Contract Relations Product Safety Advertising Ethics 7 3 E-Marketing Technology Marketing CRM Tele Marketing Rural Marketing Relationship Marketing Preparation of Business Plan. 6 4 HR forecasting Innovation Creativity Knowledge management E-Recruitment Modern Training and Development Tools Performance management 6 Financial Institutions International Finance Mutual Benefit Funds Preparation of Project Report for New Product / Service Financial Management Issues in National / International Scenario Topic No. of Hours

Marketing

Human Resource

Finance

5

Operation and Systems Japanese Manufacturing System e-Production e-Maintenance Software Quality Software Reengineering Software Outsourcing e-Business Consultancy Service Management Software Infrastructure Management Total

9

35

References S.No. Authors Name 1 2 3 4 5 6 7 8 Marianne M. Jennings Tata McGraw Hill Pandey OGuinn Allen Semenik Paul Greenberg H Kaushal H Kaushal H Kaushal Book Name Business Ethics: Case Studies and Selected Readings Current Readings in Management Contemporary Indian Marketing Cases Advertising & Integrated Brand Promotion CRM at the Speed of Light Case Study Solutions Marketing Case Study Solutions Finance Case Study Solutions Human Resource Development Publisher Cengage Learning Year of Publishing 2006

Tata McGraw 2007 Hill Wiley India 2007 Cengage Learning Tata McGraw Hill Macmillan India Limited Macmillan India Limited Macmillan India Limited 2006 2007 2007 2007 2007

Note: For this practical course, the faculty members have to teach the students to analyse the current / emerging trends prevailing in the industry /market. Students are to be trained to prepare & analyse the cases in all aspects, keeping in mind the real life situations which they may have to confront while joining the profession.

MBA 041 CUSTOMER RELATIONSHIP MANAGEMENT S No 1 TOPIC Emerging Concept of CRM CRM in Marketing & IT Enablers of the growth of CRM, Evolution and Benefits of CRM School of Thoughts of CRM Building Customer Relationship Process, Bonding Zero customer Defections CRM framework Market Share Vs. Share of Customers, Life time value of Customers CRM in Services Product Markets B2B market. CRM in Marketing A Marketing Retrospective Target Marketing Marketing Automation CRM and Customer service Call Centre and Customer Care Automation of contact center Call Routing Web Based Self Service Work Force Management Customer Service Ecrm Components of eCRM Solutions Data Warehousing Data Mining and CRM Evaluation of Technical solution for CRM Role of a contact centre in building relationships. Implementation Defining a CRM strategy CRM Implementation Road Map Developing a Relationship Orientation Customer-centric Marketing and Processes Building Capabilities through Internal Marketing customer retention plans Total NO OF HOURS 3

2

4

3

6

4

4

5

4

6

7

7

7

35

References rd 1. Paul Greenberg, CRM at the Speed of Light, 3 edition, TMH,2007. 2. Baran, Galka and Strunk, Principles of CRM, Cengage Learning 2008. 3. Jagdish.N.Sheth, Atul Parvatiyar and G.Shainesh (Editors), Customer Relationship Management, TMH, 2007. 4. John.G.Freeland, The Ultimate CRM, TMH, 2006 5. Subhasish Das, Customer Relationship Management, Excel Books, 2007. 6. Edited by S.Shanmugasundaram, Customer Relationship Management, PHI, 2008. 7. Mukesh Chaturvedi and Abhinav Chaturvedi, Customer Relationship Management An Indian Perspective, Excel Books, 2005. 8. Nath, The Nuts & Bolts of CRM, TMH, 2007. 9. V.Kumar and Werner.J.Reinartz, Customer Relationship Management , Wiley, 2006 10. Jerry Fjermestad (editor), Electronic CRM, PHI, 2006.

MBA 042 - CORPORATE GOVERNANCE & CORPORATE SOCIAL RESPONSIBILITY S No 1 TOPIC Introduction Meaning and Overview of corporate governance Corporate Board: Attributes, Duties, Responsibilities, Liabilities. Shaping Directorial Competence and Board Effectiveness. Corporate Disclosure and Investor Protection. Recent theoretical development on corporate governance. Globalization and Corporate Governance Models of Corporate Governance Mechanisms of Corporate Governance. Choice of governance models Governance issues and national cultures Shareholders and Stakeholders Shareholder Rights Responsibilities of Shareholders Minority Shareholders Protection Stakeholder Protection Influence of informal agrarian institutions on stakeholder protection Corporate restructuring and Responsibilities Corporate Restructuring and Revival of Sick Units. Corporate Reputation, Corporate Legitimacy and Corporate Crime Structure and Independence of the Board Responsibilities and Duties of the Board, Selection Remuneration and Evaluation of the Board, Board Committees, The Board and the Management Legal issues Corporate Governance Risks Board and risks Risk monitoring Shareholders risks Risk cycles. Corporate Social Responsibili ty Meaning, Definition and Scope operationalizing CSR for sustainable Development Responsibility of various stakeholders, perspectives and initiatives Environment and Ecology Health and well being NO OF HOURS 5

2

6

3

4

4

4

5

7

6

7

Diversity and Human Rights Community Compliance checklist for Corporate Social Responsibili ty Management Market & Work place Regulatory framework, Welfare, Safety& Social Initiatives Community Initiatives Workplace Initiatives Environmental Initiatives Market Initiatives Emerging Areas and Trends in Corporate Social Responsibili ty Business Social Environmental Regulatory Case Study in CSR and Corporate Governance Total

5

4

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References 1. U.C.Mathur, Corporate Governance & Business Ethics, Macmillan, 2005. 2. C.V.Baxi, Corporate Governance, Excel books, 2007. 3. J.Fred Weston, Takeovers, Restructuring & Corporate Governance, Pearson Education, 2007. 4. Dr.S.Singh, Corporate Governance, Excel books, 2005. 5. Swami(Dr.)Parthasarathy, Corporate Governance, biztantra, 2007. 6. Donald.H.Chew JR., Corporate Governance at the cross roads, TMH, 2006. 7. Jill Solomon, Corporate Governance & Accountability, Wiley, 2007. 8. Kesho Prasad, Corporate Governance, PHI, 2006. nd 9. Christine .A. Mallin, Corporate Governance , 2 edition, Oxford, 2008. 10. Subhash Chandra Das, Corporate Governance in India, PHI, 2008.

MBA 048 - Enterprise Resource Planning Laboratory I No 1 TOPIC SAP Business One - Financial accounting Financial accounting delivers tools and reports that enable you to manage all financial processes, including: Chart of accounts -- Allows you to define all accounts and their hierarchical relationships Journal entries -- Allows you to enter or find manual journal entries and automatically allocate each transaction to a project or profit center Transaction templates -- Enables you to save time and prevent mistakes when entering manual journal entries Recurrent journal transactions -- Lets you create your own set of recurrent transactions, including automatic frequency reminders Exchange rate differences -- Adjusts foreign currency accounts to the changes in your local currency Trial balance report -- Displays account balances and transactions, enabling you to view all your financial reports in any desired currency and in each detailing level Profit and loss report -- Displays income and expenses in the conventional way used by accountants Balance sheet -- Displays assets and liabilities in the conventional way used by accountants Comparative reports -- Allows all reports to be displayed in a comparative view between months, quarters, years, or any other period Budget -- Helps you define and track your budget in any currency SAP Business One - Bank transactions Bank transactions help you handle all your financial processing, with tools for: Receipt -- Records any payment term given to you by a customer, such as checks, credit cards, cash, or bank transfers Payment to supplier -- Issues a payment to suppliers, allocates payments to open purchase invoices, and automatically prints the check Deposits -- Enables you to deposit cash, credit cards, or checks to the bank Deferred checks -- Automatically displays the deferred checks that should be deposited that day Checks for payment -- Issues checks for vendors, employees, or other creditors -- and can write and print a check, and update the creditor balance accordingly Reconciliation -- Gives you fully automatic bank reconciliation, so you can reconcile debit versus credit transactions Distribution SAP Business One - Sales and or reconcile your data with From price quotes to invoicing and payment, sales and distribution helps you complete your entire sales cycle with the following tools and capabilities: Quotation -- Allows you to automatically issue a price quote to NO OF HOURS 7

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customers, measure gross profit for the quotation, update stock levels, and report the customer's current balance Order entry -- Enables you to enter customer orders, automatically reserve the item ordered, and notify your warehouse of the delivery date Delivery notes -- Enables you to order merchandise related to a quotation and update stock balances Returns -- Lets you record stock entry returned from clients Invoicing -- Automatically creates the invoice and records the stock and journal transactions, while issuing an automatic receipt in case customers are paying any part of their bill instantly Credit notes -- Lets you credit customer for any reason, including customer returns Reserve invoicing -- Allows you to issue an invoice without changing the stock balances Auto summary wizard -- Summarizes into one invoice all former accounts receivable documents related to all customers Drafts -- Gives youthe ability to print, edit, and manage SAP Business One Purchasing Purchasing enables you to manage and maintain every aspect of your vendor relationships. Tools and processes include: Purchase order -- Allows you to issue a purchase order to vendors for materials or services, update the available amount for the items ordered, and notify the warehouse manager of the expected delivery date Purchase delivery note -- Updates the actual in-stock amount without affecting the vendor's account balance Purchase return -- Records goods returned to suppliers Purchase invoice -- Records supplier invoices and simultaneously records a stock entry Purchase credit note -- Credits suppliers upon return of goods, or for any other reason that would require such credit Import -- Calculates the landed value of imported goods and helps Business One - Outlook Integration SAP allocate different types of costs and expenses such as Outlook integration gives you seamless integration and synchronized communications between SAP Business One and Outlook, Microsoft's personal information manager and communications program. Outlook provides an integrated solution for managing and organizing e-mail messages, schedules, tasks, notes, contacts, and other information. With SAP Business One, your employees can synchronize calendars, contacts, tasks even integrated quotation management. They can also capture and access all relevant customer, partner, and vendor information. And they benefit from seamless communication that spans departments, business functions, and the entire organization. Capabilities and processes include: Data synchronization -- Provides a broad range of synchronization options and allows users to schedule synchronization activities Save e-mail as activity -- Allows users to choose manual association when automated association is unsuccessful; provides alias lists for multiple e-mail addresses Total

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MBA 061 - Enterprise Resource Planning Laboratory II S No 1 TOPIC SAP Business One - Sales Opportunity Management Sales opportunity management records every sales opportunity, from the first phone call to the successful close of a transaction. Users can enter various details concerning the opportunity, including the source, potential, closing date, competitors, and activities. As soon as the first relevant quotation is created, users can link it with the opportunity to simplify later tracking and analysis. Capabili ties and processes include: Reports Allow you to analyze opportunities by lead source, territory,industry, customer, and item Forecasts Enables you to manage forecasts and view anticipated revenue by a variety of date ranges, such as month and quarter Lead distribution Lets you view the distribution of leads by sourceover time to identify the most profitable lead generation activities Activities calendar Offers a highly configurable scheduling tool thatshows activity types, covers workdays, hours, and holidays, allows multiple users to access the same calendar, and provides a team dashboard calendar Service module Addresses queues and territory management, allowing you to define teamManagement service calls by SAP Business One - Service queues, view Service management optimizes the potential of your service department, providing support for service operations, service contract management, service planning, tracking of customer interaction activities, and customer support. Capabili ties include: Service call Enables users to manage, track, and resolve customer questions and deal with item-related problems Customer equipment card Provides service technicians with detailed information about an item sold to a customer, such as a manufacturer's serial number, replacement serial number, and all service call history Service contract Allows users to create a regular support or warranty contract for items or services sold to a customer Rate tables Allows you to enter your foreign currency rates and indexes or auto download rates from the Web, which can NO OF HOURS 6

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SAP Business One - Business partners Business partner management allows you to track and manage vital information about your clients and vendors. Capabili ties include: Cards management Records all information about clients and vendors, including addresses, contact records, account balances, and more Contacts Records telephone calls, meetings, or any interactionsbetween you and your client or vendor Opening balances Manages opening balances of customers andvendors Contacts summary Displays your open customer contact records Sales oppo rtunity Records any sales opportunity, from first call tosuccessful closure Opportunity analysis Reports on opportunities in three main SAP Business One - Material Requirements Planning Material requirements planning (MRP) manages MRP through a wizard-based process. This process enables users to define a planning scenario in five easy steps and predict demand based on forecasts. Capabili ties include: Define forecasts Allows users to predict demand based on forecasts, foresee future demand for the product, and adjust material planning accordingly Planning wizard Steps users through the creation of planning scenarios in five easy steps. Users define the planning horizon, which can be viewed in weeks or days. Scenarios can be run for a range of items or item groups. The user selects the desired criteria in the scenario, such as existing stock levels, open purchase orders, sales orders, work orders, and inventory that reached its minimum stock level, as well as predefined sales forecasts. Once a scenario is executed, the solution presents a make-or-buy recommendation. Drilldown options allow planners to view the net requirement calculations and view the actual documents driving the One - Warehouse management warnings and SAP Business gross requirements. Exception Warehouse management gives you the tools and processes you need to handle stock merchandise, including: Item management Manages all item information, including name and code, barcode, trademark, measures, prices, and even the item's picture Item query Gives you a quick view of item details Price lists Lets you define as many price lists as you need and associate them with each customer or vendor Special prices Records prices for unique customers or from unique vendors and enables you to set quantity-sensitive prices that change according to quantities purchased General receipt/release from stock Allows you to record a stock entry or release not connected directly to an AP/AR document Transfer between warehouses Enables you to record all

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SAP Business One Reporting Reporting can open an entirely new world of data and information, with tools for: To do lists Allows managers to quickly receive updates of all their business irregularities, such as unpaid invoices, open price quotes or orders, missing items, and more; features a link to Microsoft Word that allows you to create, with a single mouse click, a set of letters to each obliged customer Customers/suppliers debts aging Lets you view all customer and supplier debts, sorted and divided by their age; view a detailed report for the customer by clicking on a customer line; and use a link to Microsoft Word to create, with a single mouse click, a full status report of all customer debts Sales analysis Allows you to analyze your sales in three main dimensions (by customer, per item, and per agent); enables Total

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Syllabus Marketing Elective Courses MBA M01 SERVICES MARKETING The objective of this course is to develop insights into emerging trends in the service sector in a developing economy and tackle issues involved in the management of their services on national basis S No TOPIC Services Marketing Introduction & evolution of services sector characteristics of services marketing implications, service classification Services marketing mix Concept of the service product core tangibles, augmented product, understanding supporting & facilitating services Developing the service product Consumer behaviour & services Evaluation of consumer dissatisfaction, Service perception& their implications to marketers M.R. in Services Marketing. Service process Understanding the role of the fifth P internal marketing investing in people for strategic service advantage Role & Structure of Service process managing demand & capacity Understanding patterns of demand for services, Demand management strategies Service Quality Issues & concept of service quality Dimensions of service quality managing service quality Segmentation & Service Strategies Targeting & positioning of service segmentation of markets for services positioning through value chain Positioning alternatives. Services Strategies critical Success Factors for developing effective service strategies Pricing Understanding Cost component of price, Pricing techniques, & strategies Price bundling as a concept Consumer expectation & pricing decision Product The Service Package NO OF HOURS 6

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Promotion Key issues in services promotion Word of mouth public relations & image management promotion tools & campaign planning Integrated Services Marketing Communications. Total

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References 1. Valevie.A.Zeithaml, Mary Jo Bitner, Ajay Pandit and Awarjne . D. Gremler, Services Marketing, TMH, 2008. 2. Hoffman, Marketing of services, Cengage Learning, 2007 3. Dr.S.Shajahan,Services Marketing, Himalaya Publications, 2008 4. Govind Apte, Service Marketing, Oxford Publisher, 2004. nd 5. Steve Baron & Kim Harries, Service Marketing, 2 edition, Palgrave, 2003. 6. Jha. S.M, Services marketing HPH, 2007. 7. Christopher Lovelock, Ivehen Wirtz and Jayantja Chaherjee Service Marketing People , Technology & Strategy, A Sonta Asian Perspective, Pearson Publisher, 2006. 8. Nimit Chouory and Monika, Text book of Indian Experience, Macmillan, 2008. 9. Rajendra NArgundkar, Services Marketing Text & Cases, TMH, 2006. 10. R.Srinivasan, Services Marketing The Indian Context, PHI, 2007. 11. Helen Woodruffe, Service Marketing, Macmillan, 2007. 12. Payne, Essence of Service Marketing, PHI, 008. 13. Christian , Service Management & Marketing, John Wiley, 2008.

MBA M 02 BRAND MANAGEMENT The main aim is to p

MBA-Curriculam

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intellectual property rights

foreign exchange

capabili ties include

foreign exchange management

fund flow