Course MBA – 2 nd Semester Subject Marketing Managemen tAssignment MB0046 – Set 1Q.1 a. Explain the different micro-envir onmental forces with examples. Forces in the micro environment1 The CompanyRemember, in the previous unit we discussed about marketing mix and marketing plan. Safe Express, a leader in the supply chain management solution wants to hold its number one position in the US $ 90 billion Indian logistics market. The company plans to expand its service areas in the coming months. To meet the targets of the marketing plan, other departments of safe express also expanding their horizon. The Company is coming out with logistics parks in different cities; plans to hold seven million square feet
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