MAZDA POTENCE, Mesrop Megrabyan

MESROPMEGRABYANMESROP MEGRABYAN / PORTFOLIO 2012

A Sponsored Project

POTENCE

/S2 THE PROJECT

A Sponsored Project

POTENCE

/S2 THE CONCEPT

Soul of Motion KODO

MAZDA’S NEw DESigN lANguAgE

Potential ENERgY

MAZDA’S NEw DESigN lANguAgE POTENTiAl

POTENCY

+

/S2 TENSiON

Handmade TENSiON SCulPTuRE

TTENSiON

TangibleVisual

/S2 iNSPiRATiON

bORN NAuM NEEMiA PEvSNER wAS A PROMiNENT RuSSiAN SCulPTOR iN THE CONSTRuCTiviSM MOvEMENT AND A PiONEER Of KiNETiC ART.

NaumgAbO

/S2 iDEA PAD

COMPOuND CuRvES ADD CONTROvERSiAl STYliNg ElEMENTS TO THE fEATuRED DESigNS

Fluid TENSiON

/S2 SKETCH PAD

Mechanical SiMPliCiTY

luxury and aesthetics became a demand and also an effective marketing tool.

/S2 ARTiSAN

AS A THiRD gENERATiON wElDER, i DECiDED TO ExPERiMENT wiTH THE

iDEA Of viSuAl/TANgiblE TENSiON uSiNg METAl. THE METAl RODS wERE bENT

AND wElDED AS THEY wERE iN TENSiON. if ONE wElD

bREAKS, THE wHOlE STRuCTuREwill

fAll APART.

Rods & wElDiNg wiRE

CONNECTED

CONTiNuOuS

SMOOTHlY CONTiNuOuS: “THE FlOwiNg CuRVES OF THE gREENHOuSE”

CONNECTED

CONTiNuOuS&

/S2 CAD iDEATiON

After the success of experimenting by

hand using metal and wires, i decided to use digital 3D Methods to further dive into the

form study.

/S2 flOw

FflOw

TO MOvE OR RuN SMOOTHlY wiTH uNbROKEN CONTiNuiTY, AS iN THE

MANNER CHARACTERiSTiC Of A fluiD.

/S2 STuDiES

fASCiA

PACKAgiNg

/S2 COlOR & TRiM

MATERiAlSCOMPliMENT

THE APPEARANCE

“

“

/S2 PATiNA

AlExANDER MCQuEEN

AlExANDER MCQuEEN

ON METAl, PATiNA iS A COATiNg Of vARiOuS CHEMiCAl COMPOuNDS SuCH AS OxiDES OR CARbONATES fORMED ON THE SuRfACE DuRiNg ExPOSuRE TO THE ElEMENTS.

Copper PATiNAS

/S2 POTENCE

POTENCESuPREME

AuTHORiTY Of THE ROAD

AHEAD

´

POTENCE

/S2 HANDMADE

“i bENT wiRES AND PuNCTuRED THE fOAM CORE bASE. THE wiRES NOT ONlY

CREATED A SCulPTED SilHOuETTE, buT HElD THEM SElvES TOgETHER iN viSuAl

TENSiON”

Mock uPs

THE POTENT STANCE

THE POTENT STANCE

/01 CONTENTS

THE ‘TOugHNESS’ Of THE vEHiClE iS CONTRASTED bY

iTS COMfORTiNg, SMOOTH AND SCulPTuRAl ExTERiOR.

SCulPTuRE

SCulPTuRE

/S2 bRONZE

/01 CONTENTS

Ready ToPOuNCE

/01 CONTENTS

/S2 END

SCulPTuRE iS THE ART OF

iNTElligENCE.

“

”PAblO PiCASSO

Thank You