Above The Line advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet. ATL ONLINE SELLING AND AMPLIFICATION CONCEPT& LAYOUT DESIGN HTML CODES - AGENCY
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Above The Line advertising is where mass media is used to promote brands and reach out to the target consumers. These include conventional media as we know it, television and radio advertising, print as well as internet.
ATLONLINE SELLING AND AMPLIFICATION
CONCEPT& LAYOUT DESIGN HTML CODES - AGENCY
ATL
DIGITAL AMPLIFICATIONEMAIL BLASTS
CONCEPT& LAYOUT DESIGN
SPONSORED EVENT AD
ATL
DIGITAL AMPLIFICATION
CONCEPT& LAYOUT DESIGN GIF VIDEO
SOCIAL MEDIA POSTS
Below the line (BTL) advertising is more one to one, and involves the distribution of pamphlets, handbills, stickers, promotions, brochures placed at point of sale, on the roads through banners and placards.
BTL
BTL
PROMOTIONAL PACKAGING
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BTL
PROMOTIONAL POSM
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BTL
OFF-TRADE POSM
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BTL
OFF-TRADE POSM
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BTL
OOH – BILLBOARDS AND TRANSIT ADS
LAYOUT DESIGN Global Concept
BTL
SPONSORED EVENT TINADAHAN NI ALING PURING 2014
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BTL
SPONSORED EVENT TINADAHAN NI ALING PURING 2015
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BTL
SPONSORED EVENT SET-UP
EVENT LAYOUT and SET UP
UNLEASHED FESTIVAL SPECTRUM INVASION FESTIVAL
LUXURY TRUNSHOWS MARKETING & CUSTOMER RELATIONSHIP EVENTS
LAUNCH EVENT TAKE OVER DESIGNJOY WILL TAKE YOU FURTHER 2015
LOCAL ADAPTATION– EVENT DESIGN – BRAND APPROVAL - SUPPLIER
LAUNCH EVENT TAKE OVER DESIGNTHE JOURNEY : JOHNNIE WALKER BRAND RE-LAUNCH 2015
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BTL
SEASONAL PROMOTIONS
CONCEPT AND DESIGN
an adjective for anything commissioned to a particular specification. It may be altered or tailored to the customs, tastes, or usage of an individual purchaser
BESPOKES
MCAFE BAR & RESTO TIMOG
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BESPOKE
VALKYRIE
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BESPOKE
THE PALACE POOL CLUB
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
BESPOKE
THE PALACE POOL CLUB
END TO END PROCESS FROM CONCEPT – DESIGN –
BRAND APPROVAL - SUPPLIER
Related Documents
