Maya Realities Overview

Introduction to our ServicesMaya Realities

a Second Life™ analytics company

established service provider

• started business in April 2007• close to 50 million sensor readings collected • over 900 regions current being monitored• recorded a half million avatars• accounting for 900K hours of SL experiences• many clients with multi-region estates• monitored the largest SL project so far

– involving 105K avatars over 6 months– across 5-100 shards of a 4-region estate

why analytics in a virtual world?

why analytics in a virtual world?where is

everybody?

what’s missing?

virtual world

analytics!

long history on the 2-D web

what do we provide?

• easy-to-install sensor (with free version)• website for secure access to your data• self-generation of standard set of charts • selection of any time range and area• download data as CSV for further analysis• plus a survey system & recording prim events• friendly and quick service!

what data do we collect?• Position (X,Y,Z)• Timestamp• Avatar Name• Avatar Status (Idle, Busy, etc.)• Avatar Profile Information• Region Health• Touch• Sit/Stand• Communications• Movement

• Money Exchanges• Collisions• Teleports• Object Rezzing• Attached/Detached• Inventory Change• Changed Color, Shape, Scale, and

Texture• Changed Ownership• Region Changes• Custom Events

In-world survey system to create customized multiple choice and free form questionnaires.

standard services

• heat map • hourly/weekly traffic• unique visitors• visitor loyalty• world map• surveys and object events

heat map (with entrances & exits)

hourly or weekly traffic

unique visitors & user hours

visitor loyalty

world map & top countries

sim health

plus... administrating surveys

• Is important to ask what visitors are experiencing and thinking. Surveys with multiple choice and freeform answers are supported to help you understand your return on investment.

plus... recording prim events

special studies

• goal-based funnel analysis• avatar path tracing• in-world heat maps• retention-attraction analysis• real-time monitoring

goal-based funnel analysis

avatar path analysis

in-world 3-D heat maps

The color and volume of each sphere represents the number of avatars that spend time in that 3-D position.

prim labels show detailed statistics.

Note the underwater

avatars

real-time monitoring

http://www.mayarealities.com/irmc.php

• have clear objectives for your VW efforts• analytics in SL is more than traffic patterns!• This is 3-D, 24x7, global, multi-cultural...

– It is a whole new world that complements ours

• SL is ‘seriously engaging’! Why? When? How?• think community building• make your analytics actionable• be sensitive to privacy/confidentiality issues

• we respect the privacy rights of SL residentsbut land owners should know about traffic

• link to our privacy policy is on every page• incorporated into our client agreements• visitors are told of the monitoring and can

opt-out of any PID (personally identifiable data)

• data will not be used for any other purpose or released to third-parties

a Second Life™ analytics companya Second Life™ analytics company

Maya Realitieshttp://www.mayarealities.com/

[email protected]