May trends

MayToo hot to handle

We have compiled some conversation ideas for May, so you don’t have to!

Discover. Distribute. Delight

The sun is up and so is the temperature. The Indian summer is upon us in its full glory.

But May is also a month of lot of great moments, events and of course summer holiday.

There is no dearth of opportunities to strike relevant conversations with your users.

Break the clutter with meaningful, entertaining content and you’ll do just fine.

Here are some thought starters for you.


Mummy!! Why is it so Hot?

Yes! Kids are going to be home for next two months. It is that time of the year when we realise how underpaid teachers really are.Searches around summer activities, summer holiday homework, summer camps, camp activities go through the roof.For those of you wondering, “ But wouldn’t parents have done their research already in the previous months?” The answer is a NO! Searches around this keywords peak in the 27th Apr to May 3 week and stays there for a while. So go ahead and lend a helping hand to all the parents out there.


Getting away from the heat

With summer holidays upon us, the searches around domestic travel destinations increase. Most of the planning for international destinations is over by this time.

The further the destination from home city the earlier it will be searched. As you can see from the graph, searches around Kerala peak far before searches around Himachal or Manali.

Help your audience in planning some great summer holidays full of activities and see them become engaged users.


Cricket is getting hotter!

As we draw closer to the qualifiers, the conversation around premiere league will intensify.

Yes.. We know we just got out of the world cup, but have you checked your social feed? It is already full of your friends cheering their favourite team. You can’t hide from it even if you wanted.

While there is a lot of buzz around the world cup throughout the tournament, typically, the interest and the searches increases around the beginning of the tournament, then drops a little and then surges around the quarter finals and peaks during the finals.


It’s the sun playing tricks with your mindWinter is a lost dream, spring is gone and sun is scorching through the country. Searches around summer skin care, summer fashion, summer health tips surge. Also, more and more people are looking to stay fit. Natural cures for common cold and other allergies also increase during this time. This is a great time for brands to jump into relevant conversation and be a great resource for their audience.


Hot weather, cool food

As the temperatures rise, searches around summer food go up. Summer recipes get searched predominantly from South India. While north India searches more for easy recipes for kids.

Searches around must have foods in summer and seasonal fruits go up. Mango is a clear winner though, with searches around aam panna, aam ras etc increasing through the month. Content around summer drinks and coolers get consumed a lot and are also shared extensively.


Calendar Events

There are some great events lined up this month to engage with your users. Summer vacations will dominate mind space for both May and June. It is Mother’s Day on 10th May and a great time to forge an emotional bond with your audiences. Cannes will create the usual stir from 13th till 24th May. There are a lot of tourist festivals in May in different parts of the country e.g. Mt Abu Summer festival.

That’s all folks! Now go and get the access to the exhaustive editorial calendar on Scatter


Thanks!

May trends

Social Media

summer activities

summer recipes

summer food

summer fashion

summer camps

summer drinks

indian summer

great summer holidays