May 5, 2011 Break-out Session "Creating a Unique Foodie Destination" 1 of 3

Idaho Grape Growers & Wine Producers

Commission

• Ancient Lake Idaho • 1865 - Idaho Statesman's article reported on Vineyard being planted • 1872 - Grapes planted in the Clearwater Valley by 2 Frenchmen and a German • Received National Exposure and many awards • Industry was booming

  1919 - The Boom came to a halt

  Prohibition lasted 13 years

  While the rest of the country reignited after prohibition, Idaho lacked behind

  Hindered by state government liquor laws

  1970 - Industry begins again

  Vineyards planted along the Snake River in Southern Idaho

  Wineries open

  Approved April 2007

  Boundaries Ancient Lake Idaho

  8,263 Square miles

  Soil similar to Washington, but we have the lake and elevation

  600-3100 ft. vineyard elevation

Southern Idaho

Semiarid desert with 10-12” of rain per year.

Northern Idaho

Lush, green mountains with annual rainfall nearly 40-50” per year.

  43 Wineries

  56 Vineyards

  2 New Wineries in the Past 12 months

  1600 Acres Planted

  230,297 Cases Produced in 2009

  3300 Tons Harvested

  Ranked 22nd in the country for number of wineries

  Rebranding

  Tour Brochure

  Website

  Statewide Map

  Co-Op Ads

  Idaho Wine Month

  Savor Idaho

  Media Tours

  Media Impressions

  Social Media

●  Facelift

●  Rizen Creative

 Purpose  Get people to the wineries & buy wine  Educate  Show the country we are united

●  Accessible Analytics with new website

●  Member Forum Section

  Purpose

  Drive people to wineries

  Educate

  Show beauty of Idaho wine country

  Attract new wineries and growers

  Get people talking

●  Purpose

●  To drive traffic

  Purpose

  Drive people to wineries

  Educate

  Show beauty of Idaho wine country

  Attract new wineries and growers

●  Proclaimed by Governor Otter

●  Encourage wineries, wine shops, businesses who support the wine industry to have specials pertaining to wine

●  Create unifying marketing materials

●  900 Attendees

●  Sold Out

●  30 Wineries, 22 Restaurants, 17 Sponsors, 5 Exhibitors, 8 Media Outlets

●  Festival at Sandpoint

●  Sun Valley Wine Auction

●  Sun Valley Harvest Festival

●  Denver Wine Festival

●  Unified Grape & Wine Symposium

●  Seattle Food & Wine Experience

●  Various Local Organization’s Events

●  Idaho Business Review

●  Boise Chamber of Commerce

●  Mother’s Day – May 8

●  Savor Idaho – June 12

●  Boise Rec Fest - June 25-26

●  Sun Valley Wine Auction – July 23

●  Festival at Sandpoint – August 14

●  Eagle Food and Wine Festival – August 28

●  Sun Valley Harvest Festival – September 23-25

●  Taste of Harvest – September 25

●  Wine America - November