May 4, 2004WOVD Spring 20041 Presentation IV – SBIR Proposal Presented by: Russ Fox.

May 4, 2004 WOVD Spring 2004 1

Presentation IV – SBIR Proposal

Presented by: Russ Fox


Presentation Contents


Project Team

Tina Kerchner

Planning & Scheduling Manager

Webmaster

[email protected]

Roland New

Marketing & Sale Manager

[email protected]

David Seals

Research & Development Manager

[email protected]

Chad Hilton Project Manager

[email protected]

Roger Bunce Resources Manager

Quality Assurance Manager

[email protected]

Russell Fox Legal Manager

[email protected]


The Malfunction Indicator Light


Problem Statement

Current vehicle diagnostic systems do not offer an integrated, wireless interface which combines predictive and suggestive analysis through data logging and performance monitoring within a real-time environment.


Problem Characteristics

An estimated $20 billion dollars wasted on unnecessary repair every year.

OBD diagnostic codes do not always clearly define the problem.

Current diagnostic systems are not able to monitor a car at all times.

Many diagnostic systems require multiple wires and connectors to be attached to the vehicle.

Modern vehicles are becoming more complex and difficult to understand for owners and technicians alike.


Cryptic Diagnostic Codes

Complex and confusing diagnostic trouble codes.


Multiple Wires & Connectors

Complicated and expensive diagnostic systems require extensive training and support.


A Proposed Solution

The WOVD Smart OBD II Module will provide mechanics and vehicle owners a more convenient and advanced vehicle diagnostic system.


OBD Timeline

1981 - OBD introduced by GM to monitor the emission system in cars

1986 - California required all cars in the state have OBD equipped

1990 - "Clean Air Act of 1990" passed federally requiring all cars to have standardized OBD systems by 1996

1996 - All new cars now come equipped with new OBD-II system

Future - California is proposing an OBD-III system that will implement wireless monitoring of vehicle emissions.


OBD Cabin Port


OBD Hardware Dataflow

PCM

Integratedmodule

Retro-Fitted Module


OBD Software Dataflow

Vehicle

Smart OBD-II Module

Vehicle Sensors

PCM

Components’ Status

Diagnostic Codes

Module Data Storage

Diagnostic Codes

Module System

Software

Wireless Bluetooth Transmitter

Diagnostic Data Packet


All measured data is logged within a

database that will assist in long term performance analysis. Five complete drive cycles worth of diagnostic

information will be stored in the module. The option of data logging within the client’s software is an option.

PCM (Power-train Control Module) constantly monitors signals from sensors.PCM sends a reference voltage to a

sensor and measures the return signal for change, then searches a map in its memory for that value

Data packet containing:

1. Vehicle Identification Number2. Vehicle performance data3. Diagnostic trouble codes


OBD Software Dataflow

PC

Wireless Bluetooth Receiver


PC System Software


Diagnostic DataPC Data Storage

User Interface Software

Unpacked Diagnostic Data

User

Legible Vehicle Diagnostics

Data packet containing:

1. Vehicle Identification Number2. Vehicle performance data3. Diagnostic trouble codes

Software will extract data from the

database and will use the given information within a series of analytical and prediction algorithms that will be used

to create detailed gauges, performance charts, upcoming maintenance dates, and potential risks. All of this data will be

displayed to the user.


GUI – Vehicle Specifications


GUI – OBD Trouble Codes


GUI – Real-Time Data Logging


GUI – Predictive Analysis


GUI – Suggestive Analysis


What WOVD Will Do

Integrate with existing vehicle technology Provide wireless capabilities via Bluetooth Translate diagnostic trouble codes Allow for real-time monitoring, even while the car is in

motion Predict & suggest through data logging Reduce time spent in mechanical analysis


What WOVD Will Not Do

Alter automobile performancePrevent the need for routine maintenancePerform stand-alone


Project Risks

Improper diagnosis of malfunction

Copyrights & patents

Loss of data integrity

Bluetooth wireless interference

Change in government standards

Competition


Management Plan Well Defined Budget

SBIR Phase I funding: $100,000

SBIR Phase II funding: $750,000

SBA Phase III funding: $400,000

Marketing Campaign

Center focus on Ford Motor Company’s SVT vehicle line.

Prove our product will be: Cost effective

Time saving

Profit generating


Management Plan

Hard Resources

Necessary equipment cost

Personnel overhead

Staffing

Required personnel

Task identification and assignment

Duration of employment


Evaluation Plan

Evaluation plan will strive to be comprehensive and ongoing. Each phase will have specific evaluations to be performed. Evaluations will follow milestones.

All team members should be involved in evaluation process. Evaluations will be assigned to members by role

Maintaining objectivity of evaluations will require outside consultation.


Evaluation Plan Program Design Reviews

Assessment of the project at the early stages of each phase

Technical Reviews Includes System Requirements Review (SRR), Preliminary Design

Review (PDR) , and Critical Design Reviews (CDR)

Quality Reviews Evaluate the processes used by team members to perform tasks

Evaluate deliverables for compliance with contractual requirements

Recommend corrective and preventive actions if necessary


Evaluation Plan: Phase 0

Phase 0 - Inception and Concept Development (CS 410)

1. Evaluate initial research

2. Evaluate project website

3. Feasibility presentation evaluation

4. Milestones presentation evaluation

5. Evaluate documentation

6. SBIR presentation evaluation



Phase 1 – Lab Prototype and Proof of Concept (CS 411)1. Evaluate material procurement 2. Project description paper evaluation3. Technical support contract paper evaluation4. Budget white paper evaluation5. Product users manual evaluation6. Website evaluation7. Prototype system evaluation 8. Prototype testing evaluation9. Prototype demonstration evaluation10. Initial marketing plan evaluation



Phase 2 – Functional Prototype and Development

1. Customer contract evaluation

2. Purchasing practice evaluation

3. Database system evaluation

4. System software evaluation

5. System testing evaluation

6. Testing evaluation

7. Documentation evaluation

8. Training evaluation



Phase 3 – Production and Out-years

1. Marketing plan evaluation

2. Evaluation of customer acceptance testing

3. Evaluation of changes made

4. Final production evaluation

5. Evaluation of out-years plan


Marketing Plan: Primary Customer

Ford Motor Company

Ford Motor Company is one of the world’s leading vehicle

manufacturers.

Ford owns several vehicle brands.


Market: Primary CustomerFord is among the

leaders in global

automotive

production.

Ford is second, only,

to General Motors and

boasts impressive

sales figures.

http://www.ford.com/en/company/about/corporateCitizenship/principlesProgressPerformance/default.htm


Market: Primary Customer Ford is striving for excellence

in reliability and dependability.

For the past three years, they

have produced vehicles with

LESS than the industry

average for reliability

problems.

Our technologies will further

strengthen their stance on

making vehicles with the

utmost quality and reliability.

http://www.ford.com/en/company/about/corporateCitizenship/principlesProgressPerformance/default.htm


Market: Primary Customer

Approaching Ford with the intent of integrating our

technology into all of their production models is too

costly and risky.

How do we integrate our WOVD product into

Ford’s automobiles with minimal risk?



Ford Special Vehicles Team (SVT)



SVT will be our focus

within Ford.

SVT produces high end

vehicles for automobile

enthusiasts.

SVT production numbers

are substantially less than

Ford’s as a whole.

Total vehicle production 2003 – 23,904

http://www.svt.ford.com/



Cost of SVT vehicles are

greater than regular

production vehicles.

Cost to Ford for

incorporating our

technology can be absorbed

easier through SVT

products.

SVT offers high quality,

cutting edge technology.




Incentives Ford will have the bragging rights to being the first in the market to

provide this technology as an OEM system.

Further Bolster Ford’s stance on manufacturing reliable, dependable, and

high-quality vehicles.

Free WOVD software will be given to SVT for distribution to the Special

Vehicles Team Owner’s Association (SVTOA).

The price for the WOVD system will be reduced for Ford during the 1st

SVT production run.



Market: Secondary Customer

After mass production of WOVD equipped vehicles

is underway:

Focus on Retrofitting product for aftermarket

Automobile aftermarket distributor

Summit RacingOne of the largest automotive aftermarket distributors

Proven distribution of Ford aftermarket performance products


Market: Secondary Customer

Promotions

Booths for Promotion and Education of WOVD will be set up at all of the

Summit Racing affiliated events.

Hot August Nights cruise-in event in Reno, Nevada. Nationally recognized car

show, Super Summit, at the Tallmadge, Ohio facility.

NHRA national events: SummitRacing.com Nationals in Las Vegas, Summit

Racing Equipment Southern Nationals in Atlanta, and the Pontiac Excitement

Nationals Presented By Summit Racing in Columbus.

NHRA Summit Sport Compact Drag Racing Series.

TruckFest West at the Sparks, Nevada facility and TruckFest at the headquarters in

Tallmadge, Ohio.


Market: Contract Aspects

Manufacturer’s Initial Contract Limited Production on SVT models

Price break for initial run

Prove feasibility

Manufacturer’s Mass Production Contract After SVT run proven successful, mass integration begins

Cost to Ford will decrease due to increased volume

Distribution Contract Summit Racing distribution contracts for aftermarket


Competition Matrix

Data S

torag

e

Predict

ive A

nalys

is

Sugge

stive

Ana

lysis

Wire

less

Integ

rated

Hard

ware

Univers

al

OBD Cod

e Ana

lysis

Real T

ime

Upgrad

eable

No Rec

urrin

g Fee

ADC 2000 XOnstarAEC CJ-IINology Dyno & OBD II ScanSoftware for CarsCar SoftSmart OBD-2 Module


Funding Plan

Funding requirements based on:

Staff salaries and overhead

SBIR Funding

Phase 1 - $100,000 SBIR Grant

Phase 2 - $750,000 SBIR Grant

SBA Grant

Phase 3 - $400,000

Required Resources


Resource Plan: Phase I

Office SpaceDesktop ComputersPrintersOperating Systems Software


Resource Plan: Phase II

Office SpaceDesktop ComputersPrintersOperating Systems SoftwareLaptopPDAFunctional Prototype Components


Resource Plan: Phase III

Office SpaceDesktop ComputersPrintersOperating Systems SoftwareMarketingComputer MediaDocumentation Production MediaProduction Components


Staffing Plan: Phase I Personnel

C++ Programmers Java Programmer MySQL Programmer Legal Manager Marketing and Sales Manager Planning and Scheduling Manager Project Manager Quality Assurance Manager Research and Development Manager Resources Manager Software Development Supervisor Technical Document Specialist Webmaster/Illustrator

Consultants: OBD Expert ( General) Lawyer Software Engineer


Staffing Plan: Phase II Personnel

Administrative Assistant C++ Programmer Computer Engineer Customer Support Technician Human Resource Manager Lawyer Legal Manager Marketing and Sales Manager Mechanic MySQL Programmer Project Manager Quality Assurance Manager Webmaster/Illustrator

Research and Development Manager Resources Manager Software Development Supervisor System Supervisor Technical Document Specialist

Consultants: Mechanical Engineer OBD Expert(s) OBD Expert( Ford Specific) Software Engineer(s)


Staffing Plan: Phase III Personnel

C++ Programmer Computer Engineer Customer Support Technician Human Resource Manager Lawyer Legal Manager Marketing and Sales Manager Mechanic MySQL Programmer Planning and Scheduling Manager Project Manager Quality Assurance Manager Research and Development Manager

Resources Manager System Supervisor Webmaster/Illustrator

Consultants: Media Consultant OBD Expert (General Perspective)


Phase 0: Defined Deliverables

Phase 0: CS 410 (1/13/04 – 5/4/04) Conceptual Plan

Module Description

Software Data Flow

SBIR Phase I Grant Proposal

Working Project Website


Phase I: Defined Deliverables

CS 411 (6/18/04 – 12/15/04)

Lab Module Prototype Software Simulator of WOVD System

Complete Client-End Software Suite

Smart, Randomized Data Generation

Thorough Software Testing

SBIR Phase II Grant Proposal


Phase II: Defined Deliverables

Critical Design (1/03/05 – 6/16/06)

Contract agreement with Ford Motor Company

Functional prototypeFord SVT test module

Complete Client-End Software Suite

Smart, Randomized Data Generation

Thorough Software Testing

Tested Prototype

Training


Phase III: Defined Deliverables

Production & Out Years (6/19/06 – 4/19/07) Marketing Plan (to include other vehicle manufacturers)

Customer Acceptance Testing

Product Finalization

Out-Year Strategy

Out-Year Organization

Shift to Out-Years


Project Budget: By Phase

Phase I: $85,817Phase II: $136,778Phase III: $772,084

-------------------------------

Total: $994,679


Project Budget: Phase I

Resources: Hardware and Software Amount Cost Each Cost Resources: PersonnelHourly Rate Hours Cost

Hardware: C++ Programmers $18 1040 $18,720Desktops 10 $1,500 $15,000 Java Programmer $18 45 $810Color Laser Printer (with print server) 1 $2,000 $2,000 MySQL Programmer $23 55 $1,265Software: Lawyer $30 20 $600RedHat Linux 1 $2,500 $2,500 Legal Manager $23 22 $506JBuilder X Developer 1 $500 $500 Marketing and Sales Manager $22 27 $594MySQL Server Pro (1 License) 1 $495 $495 Planning and Scheduling Manager $19 20 $380Open Office 10 $0 $0 Project Manager $27 22 $594GNU CC 1 $0 $0 Quality Assurance Manager $19 13 $247

Research and Development Manager $25 24 $600Resources Manager $25 20 $500

$20,495 Software Development Supervisor $25 59 $1,475Resource: Consultants Rate Hours Cost Technical Document Specialist $14 30 $420OBD Expert ( General) $65 80 $5,200 Webmaster/Illustrator $17 165 $2,805Lawyer $70 40 $2,800 $29,516Software Engineer $80 200 $16,000 Overhead: $11,806.40

$24,000 Total $85,817

Phase I (131 days, 6/18/04 through 12/15/04)


Project Budget: Phase II

Resources: Hardware Amount Cost Each Cost Resources: PersonnelHourly Rate Hours Cost

Laptop 1 $1,500.00 $1,500 Administrative Assistant $10 1000 $10,000PDA 1 $500.00 $500 C++ Programmer $18 1239 $22,302BlueTooth Component Toshiba TC35651) 10 $4.00 $40 Computer Engineer $30 480 $14,400Bluetooth Network Cards 5 $50.00 $250 Customer Support Technician $15 10 $150Ford EEC-V 104 Pin PCM Adaptor 10 $20.00 $200 Human Resource Manager $20 300 $6,000Injection Molding 10 $1.25 $13 Lawyer $30 85 $2,550Mounting Brackets Set 10 $0.89 $9 Legal Manager $23 65 $1,495Wiring Set 10 $0.23 $2 Marketing and Sales Manager $22 50 $1,100

Mechanic $20 80 $1,600$2,514 MySQL Programmer $23 246 $5,658

Resource: Consultants Rate Hours Cost Project Manager $27 74 $1,998Mechanical Engineer $60 60 $3,600 Quality Assurance Manager $19 119 $2,261

Research and Development Manager $25 138 $3,450Resources Manager $25 74 $1,850Software Development Supervisor $25 242 $6,050

OBD Expert(s) $65 80 $5,200 System Supervisor $21 15 $315OBD Expert( Ford Specific) $65 40 $2,600 Technical Document Specialist $14 160 $2,240Software Engineer(s) 80 248 $19,840 Webmaster/Illustrator $17 10 $170

$73,589$31,240 Overhead $29,436

Total $136,778

Phase II (360 days, 1/3/05 through 5/5/06)


Project Budget: Phase III

Resources: Hardware Cost Resources: Personnel Hourly RateHours CostBlueTooth Component Toshiba TC35651) 20,000 $4.00 $80,000 C++ Programmer $18 667 $12,006Bluetooth Network Cards 5 $50.00 $250 Computer Engineer $30 80 $2,400Ford EEC-V 104 Pin PCM Adaptor 20,000 $20.00 $400,000 Customer Support Technician $15 160 $2,400Injection Molding 40,000 $1.25 $50,000 Human Resource Manager $20 300 $6,000Mounting Brackets Set 20,000 $0.89 $17,800 Lawyer $30 13 $390Wiring Set 20,000 $0.23 $4,600 Legal Manager $23 117 $2,69116 pin j1962 male 20,000 $1.19 $23,800 Marketing and Sales Manager $22 169 $3,718

$576,450 Mechanic $20 50 $1,000Resources: Miscellaneous MySQL Programmer $23 200 $4,600Computer Media (cdr, cases) 40,000 $0.80 $32,000 Planning and Scheduling Manager $19 104 $1,976Documentation Reproduction 40,000 $1.00 $40,000 Project Manager $27 167 $4,509

Quality Assurance Manager $19 60 $1,140Research and Development Manager $25 104 $2,600Resources Manager $25 104 $2,600System Supervisor $21 60 $1,260

$72,000 Webmaster/Illustrator $17 60 $1,020Resource: Consultants Rate Hours CostMedia Consultant $30 20 $600 $50,310OBD Expert (General Perspective) $65 40 $2,600 Overhead $20,124

Total $722,084$3,200

Phase III (230 days, 6/19/06 through 4/19/07)


Profit Analysis

0

500000

1000000

1500000

2000000

2500000

0 1990 3980 5970 7960 9950 11940 13930 15920 17910 19900

Number of Units

Dol

lars

Total Fixed Costs Total Variable Costs Total Sales Revenues


Profit AnalysisNumber of Units Total Fixed Costs Total Variable Costs Total Sales Revenues

0 $994,995 $0 $0995 $994,995 $0 $99,5001990 $994,995 $0 $199,0002985 $994,995 $0 $298,5003980 $994,995 $0 $398,0004975 $994,995 $0 $497,5005970 $994,995 $0 $597,0006965 $994,995 $0 $696,5007960 $994,995 $0 $796,0008955 $994,995 $0 $895,5009950 $994,995 $0 $995,000

10945 $994,995 $0 $1,094,50011940 $994,995 $0 $1,194,00012935 $994,995 $0 $1,293,50013930 $994,995 $0 $1,393,00014925 $994,995 $0 $1,492,50015920 $994,995 $0 $1,592,00016915 $994,995 $0 $1,691,50017910 $994,995 $0 $1,791,00018905 $994,995 $0 $1,890,50019900 $994,995 $0 $1,990,000


Conclusion

The integration of WOVD into the next generation of

automobiles will:

Give a peace of mind to future owners

Promote a more solid understanding of vehicle

performance to the consumer

Allow for manufacturers to dramatically reduce equipment

costs

Aid to reduce the cost of unnecessary expense


Appendices

A: Lab Prototype Software

B: Project WBS

C: Project GANTT


Data Log

WOVD Simulator

Initialize Simulation

DTC Processing

Real-Time Tables

Real-Time Graphing

System Analysis

Appendix A: Top Level Design


Appendix A: Prototype Software: Initialization

Data Report

Initialize Simulation

DataGeneration

DTCGeneration

Packet Receiver

Data Packet Generation

SimulationReport


Appendix A: Prototype Software: DTC Processing

DTC Processing

Load DTC List

Clear DTC List

Display DTC Details

Print DTC Data


Appendix A: Prototype Software: Real-Time Graphing

Real-Time Graphing

Sensor Selection

Graph Generation

Graphing Reports

Graph Controls

Multiple Graphing Capability


Appendix A: Prototype Software: Real-Time Tables

Real-Time Tables

Load DTC List

Analytical Algorithms

Generate Table

Print Results


Appendix A: Prototype Software: System Analysis

Display Analysis

System Analysis

Load DTC List

Select DTC

Print Report

Display DTC Count

Clear DTC List


Appendix A: Prototype Module: Data Logging

Save Current Log

Data Logging

Begin Logging

Manage Display Table

Clear Current Log

Variable History Log

Print Current Log


Appendix B: Project WBS


Appendix B: Phase 0 WBS


Appendix B: Phase I WBS


Appendix B: Phase II WBS


Appendix B: Phase III WBS

May 4, 2004WOVD Spring 20041 Presentation IV – SBIR Proposal Presented by: Russ Fox.

Documents

wovd spring

wovd smart obd

module slide

obd software dataflow

obd diagnostic codes

obd cabin port slide

new obd

russ fox slide