May 3, 2014 #SoccerFEST14 Help Set A World Record! 1.

May 3, 2014#SoccerFEST14

Help Set A World Record!

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On Saturday, May 3….AYSO needs your help to set

the record for the Biggest Pick-up Soccer Game on Earth

Celebrate 50 years of enriching lives through soccer!2

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What is #SoccerFEST14?

• One-day fun “tournament”• Individual players, teams or both• Teams created as players arrive• U-8 to U-19 – your choice• Boys, girls or co-ed

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Why join in?

1. Let’s set the record & have fun doing it!

2. Biggest registration weekend of the year

3. Major local & national publicity4. Fundraising5. Celebrate 50!

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Official Snacks of AYSO!

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DOLE’s Sponsorship Is Providing…

Professional PR agency!Effective local PR plan & toolkit Local marketing templates – flyers,

posters, emailFREE healthy snacks for playersFREE Pinnies, banners and other

promo items (while supply lasts)7

Help AYSO Set The Record!

We need100+ locations Regions, Areas, even Sections 20 kids, 200 or 2000. ..Your choice!

Current, former and prospective players

Based on your facilities, enthusiasm & volunteer engagement

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May 3, 2014Save The Date!

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May 3, 2014

Start nowSchedule it into your spring soccerSave as a registration dateReserve fields or alternate space

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Make It A Registration Event!

Take advantage of publicity Sign up kids & volunteers! Reach out to former players;

sign up returning kids Invite all kids to ‘sample AYSO’

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May is National Physical Fitness & Sports Month!

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Who Can Play?

• U-8 to U-19 – your choice• Add U-5 & U6 Jamboree style• Girls, boys and/or coed• Choose what works for your Region• Adults? AYSO is exploring adult guest

pass

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Assigning Teams

1. Players sign-up as individuals2. Players assigned to teams as they

arrive3. Players assigned to team by

numbering each player randomly4. A short, easy video will be online

soon to help

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#SoccerFEST14 ‘Pick-up’ Format

Suggested, not required – Keep it simple!4v4 or 5v5

20 minute games, 10 minutes between games

No goalkeepers4 “micro fields” on one regular size

fieldCoaches & refs for safety only

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More Keeping It Simple

No offside ruleGoal kicks taken from the goal lineKick-ins instead of throw-insPenalty kicks taken from half lineEverybody has fun…players and

volunteers! Think ‘pick-up’!

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Basic Game Rules

• Shin guards and shoes for all• Pinnies to differentiate teams• Coin toss should determine direction

and possession at start of each game• Pop-up goals for each field• Cones to mark touchlines & corners

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Sample Equipment check-list

1 set pop-up goals per mini-field4 corner flags or cones per mini-fieldPinniesBallsStandard game-day stuff…First aid

kits, trash bins, marking equipment (if used), et al

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Practical planning stuffAvailable at AYSO.org/50

• Handy instructions & how-to checklist • Non-registered player waiver (vetted) • Guest player insurance program -- $6• You get an AYSO Events Dept. helper

AYSO.org/50

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Simple as 1, 2, 3Online Player Sign-up Tool

• Dedicated #SoccerFEST14 webpage for your Region – include link in all promotion!

• Provided courtesy of DOLE®• Free or charge – your choice• Accepts credit cards

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Make It Official

AYSO.org/50SoccerFEST

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Sign Up Today!

Makes you an OFFICIAL part of the World Record

Includes you in local & national PR Allows logistics planning Triggers AYSO Event Dept. support Provides info for FREE supplies

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Choose Your Level

Level 1: Just be part of it A casual, soccer fun day

Level 2: Registration event Invite families to sample AYSO

Level 3: Community happening! Put AYSO on your town’s map!

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Level 1: Just Join In!

Open to registered AYSO players onlyPlayers sign-up individually online or

onsiteFocus on joining in -- be part of World

RecordMake it a fun, family dayANY Region can participate

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Level 2 – Make it a Registration Event

Same tournament format as Level 1Open to AYSO registered & guest

playersAdd on-site registration for next seasonInvite former AYSO players (in eAYSO!)Invite all kids!

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Level 3 – Make it a Community Happening!

Same tournament format (Level 1 & 2)

Include registration for next seasonMake it a media happening!Add vendors & sponsorsInvite local pols & celebs

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FOX Sports1 is a Media Partner!

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Fundraising

No pre-set participation fees – up to you

Region keeps ALL monies (except SAI)

Consider sponsor and/or vendors Sell event t-shirt, include soccer

carnival activities, et al

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Smart Tools at AYSO.org/50 1. How-to ‘handbook’ 2. Player sign-up campaign3. Local PR materials4. Simple online player sign-up 5. HTML email templates

-- invite former AYSO players!

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2014 #SoccerFEST14 Timeline

• January: Official Event sign-ups open• February: Player sign-up websites open• March: Local and national PR launches• April: #SoccerFEST14 supplies ship

May 3: AYSO SETS WORLD RECORD!

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Can’t Participate?

Make sure you open registration anyway!

Take advantage of the national publicity about AYSO’s 50th Anniversary and #SoccerFEST14 to enhance your own

registration!

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Your Region’s Chance to Shine

Spotlight the best of AYSO Parents make the registration

decisionBe organized; keep it fun; enjoy the

day!!!

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AYSO.org/50

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#SoccerFEST14 is actually a Twitter ‘handle’ and the foundation of a social media campaign.

Thank-you!

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