May 29, 2009 | Bangalore. Evolving Rules of the Business New business models will be required to meet demand / competition from fast growing economies.

May 29, 2009 | Bangalore

Evolving Rules of the Business

• New business models will be required to meet demand / competition from fast growing economies such as Brazil, Russia, and China

• Companies are increasingly interdependent as they rely on a vast network of suppliers and vendors, many from low-cost economies, creating a corporate ‘ecosystem’

• Global sourcing has become a priority to reduce costs and significant investments are being made in global sourcing

• Speed of response and customer focused business processes are the only differentiator

• The global economy is facing the worst economic crisis since the Great Depression

The evolving role of IT in business

Information Technology role – From Evolution to Revolution

The MIT Study – Role of IT

• Localized Exploitation • Internal Integration • Business Process Re-engineering • Business Network Redesign• Business Scope Redefinition

 IT is neither a novelty or a commodity but a strategic tool for business

IT Spend Analysis

Spend Distribution

14 New Enterprise Products

5 New Blades and Servers with Embedded Management

5 New Enterprise-class Storage Hardware & Software Offerings

New Dell ProSupport, ProManage and ProConsult Services

New Dell Management Console

IT Lifecycle+ + =

Tight budgets mean doing more with less

Deploy and run new services quicklyto show ROI < 18 mths

80% of IT staff time is consumed doing base level management vs. innovation

P R O B L E M

Simplified embedded managementDell ProManageImageDirect Server

Leading storage & server virtualization Best power/thermal efficiency

Dell ProSupport Services Data Center Consulting

S O L U T I O N

Zero media deployment – operating systems 45% faster with embedded

management

Reduce critical downtime by up to 22% with Dell ProSupport services

Dell Image Direct can reduce deployment and IT staff time by 40%

Dell ProConsult services reduce cost by upto

30%Dell Blades offer 17% lower TCO than HP

Save customers 48 Watts in energy consumption with PowerEdge Servers

R E S U L T

Virtualization Performance

Unbeatable Performance per Watt

Industry Only Embedded Management

Award Winning Design

IndustryFirst Embedded

Management=

7 CDs to Zero Media Deployment; 45% faster

pre-OS server configuration

IntegratedOpen Systems Management

= One Dell Console

for HP’s 9, 50% less backend hardware

than HP

Scale without Limits

Scale without Complexity

Pushing Performance EnvelopeUp to 91% Faster

Best Storage for Virtual ServersEnables rapid recovery of Hyper-V virtual machines in seconds

Enterprise Management for iSCSIScalability without complexity

Delivers Unrivalled SSD ValueProvides up to 3x higher random read performance

than prior generation

Dell ProManageLifecycle Management Services

Dell ProConsultTools and Technology Based Consulting

Dell ProSupportCustom Designed Modular Services

Dell ProSupportfor IT Enterprise-Wide Contract

can reduce critical downtime by up to 22%

Dell ProManageImageDirect for Servers

Can save on average 45% of IT staff time

Dell ProConsultData Center Optimization

Reduces costs by up to 66%

• Exploding Data Growth

• Controlling Data Center Costs (space, power & cooling)

• Securing Data

• Server Sprawl

• Improving Staff Productivity

Large Enterprise

• Data-center & Systems-Management Complexity

• Energy Efficiency

• Tight Budgets

• Disaster Recovery & Compliance

Public SMB

• Reliability

• Ease of Use / Manageability

• Security

• Scalability

Sathyaseelan P ASr Director Enterprise Solutions, Dell India