May 24, 2011 Tony Choi Managing Director, TFD Advisory.

May 24, 2011

Tony ChoiManaging Director, TFD Advisory

Age of Social Media

Growth of Social Media

(Insight report, May 2010)

Virtual Water Cooler Effect

“Twitter [and other networks] lets people feel plugged in to a real-time conversation.”

- Chloe Sladden, Director of media partnership at Twitter

Social Media for TV Shows

Users become social and participatory

37%37%51%51%

63%63%

internet users contribute to news creationsocial networking users get news from people they follow

Increase in time spent on social networks in ’08, surpassing e-mail

(Pew Internet, March. 2010)

(Nielsen, 2008)

Social media adoption trend

Social media adoption trend

Social media adoption trend

Social media adoption trend

Social media adoption trend

Social media adoption trend

Social media adoption trend

Or more interactive format…

Impact of social media adoption

Social media can influence program development

Anecdotally strong, but hard to correlate buzz with rating

Could work best for niche shows rather than popular shows with large audience

Impact of social media adoption

Engagement and Marketing Potential

More buzz, more ads

Could warm up or facilitate the social media community

Could use anecdotes in creative ways

Your strategy

Analyze impact on your shows

Select right platforms

Link social media to marketing and promotion campaign

Holding onto attention is as important as getting attention

Thank you

[email protected]

www.tfdglobal.com