May 2015 SWEEPS REPORT The Late News Difference • WSB delivers 29% more viewers than WAGA 10 p.m. • WSB delivers 75% more viewers than WAGA’s 11 p.m.
May 2015 SWEEPS REPORT
The Late News Difference • WSB delivers 29%
more viewers than WAGA 10 p.m.
• WSB delivers 75% more viewers than WAGA’s 11 p.m.
May 2015 SWEEPS REPORT
ATLANTA May 22, 2015
Channel 2 Action News ranked #1 in the recently completed May Sweeps in every newscast including 4:30-7 a.m., Noon to 1 p.m., 4-7 p.m. and Late News. The local ABC affiliate’s 11 p.m. news grew its lead over #2 WAGA by 19% when compared to May 2014. WSB-TV’s Late News at 11 p.m. drew 29% more viewers than WAGA’s 10 p.m. newscast and 75% more audience than WAGA when going head-to-head at 11 p.m., Monday-Friday. Channel 2 Action News This Morning from 4:30-7 a.m. out-delivered #2 WAGA by 120%. Over 58% of news viewers watched Atlanta’s #1 station, Monday-Sunday, more than doubling the audience watching second ranked WAGA with 27%. Channel 2 Action News averaged 546,840 combined total viewers each weekday. Channel 2 Action News grew its audience over May 2014 in the following newscasts:
• 4:30 a.m. Up 8% • 5 a.m. Up 27% • 5:30 a.m. Up 17% • 4 p.m. Up 7%
All ratings data quoted from Nielsen Atlanta DMA Final Report, May 2015, weekday average of Adults 25-54
May 2015 SWEEPS REPORT
Continued
The local ABC affiliate ranked #1 in 20 hours of the average weekday during the period. ABC programming on WSB-TV ranked #1 in Prime Time with 82% more audience than FOX on WAGA, double the audience on NBC on WXIA, and 140% more than CBS on WGCL. Channel 2 ranked #1 with the following network and syndicated programs: “Good Morning America,” “Kelly & Michael,” “General Hospital,” “ABC’s World News Tonight with David Muir,” “ET,” “Jimmy Kimmel Live,” “Nightline” and “Hot Topics.” WSB-TV Digital Visitors to WSB-TV’s suite of digital products grew by 44% over May 2014. Page views went up 22%. Online video plays climbed by 12% and live stream video plays were up 47%. WSB-TV Weather and News Apps combined to climb over 904,000 downloads from the Apple and Google Play stores. “Likes” for Channel 2’s Facebook page grew to 625,000, up 81% over the last year, ranking it as the #1 TV Facebook fan page in the Southeast. Twitter followers grew to 227,000.
All ratings data quoted from Nielsen Atlanta DMA Final Report, May 2015, weekday average of Adults 25-54
May 2015 SWEEPS REPORT
Continued
“In order to be the best, you have to earn it every day,” said Tim McVay, Vice President and General Manager for Channel 2 WSB-TV. “This team dedicates itself to covering today’s stories on all platforms keeping our audience in touch wherever they are. We’re constantly working to improve our capabilities, adapting to new platforms in digital, social and mobile, each of which requires its own skill set. In doing so, we’re finding that we’re a stronger, faster and more flexible news organization that delivers to its local audience on their terms.” “In May, Channel 2 investigated important stories that got results,” said Mike Dreaden, News Director for Channel 2 Action News. “Investigative Reporter Jodie Fleischer uncovered new information in the case of a young unarmed man killed by a police officer. The officer shot him twice in the back while he was on the ground. Our report spurred the DA’s plan to present the case again. “An on-ramp connecting I-20 and I-285 continued to pop up in our news with roll over crash after roll over crash. We dug through the data and interviewed experts to reveal what is causing the repeated crashes. Now, the state plans to fix the problems. “These stories are examples of the kind of investigative reporting our news team pursues every day,” added Dreaden.
All ratings data quoted from Nielsen Atlanta DMA Final Report, May 2015, weekday average of Adults 25-54
May 2015 SWEEPS REPORT
Percentage of Overall News Viewers , Monday–Sunday, Adults 25-54
58% 27%
9%
6%
S
A
X
G
52% 24%
15%
10% WSB-TV
WAGA
WXIA
WGCL*
Channel 2 Action News Owns 52% Morning News Audience! SHARE OF M-F AM NEWS VIEWING 4:30-7AM - ADULTS 25-54
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
Channel 2 Action News This Morning Out Delivers WAGA By 120%
COMBINED AUDIENCES, M-F 4:30-7AM NEWS - ADULTS 25-54
WSB-TV WAGA WXIA WGCL
6-7 AM 96,348 52,080 23,436 20,832
5:30 AM 72,912 28,644 23,436 15,624
5 AM 49,476 20,832 15,624 5,208
4:30 AM 33,852 13,020 10,416 5,208
-
50,000
100,000
150,000
200,000
250,000
300,000
252,588
72,912 46,872
114,576
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
WSB-TV Attracts More Viewers than Combined Competition
96,348
52,080
23,436 20,832
0
20,000
40,000
60,000
80,000
100,000
120,000
WSB-TV WAGA WXIA WGCL
WSB-TV Attracts 85% More Viewers than its Closest Competitor
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
Channel 2 Action News at 6 AM Dominates the Competition
M-F 6 AM NEWS VIEWERS - ADULTS 25-54
44,268
28,644
10,416
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
50,000
WSB-TV WAGA WGCL
WSB-TV Delivers 55% More Viewers than Second Place WAGA
Channel 2 Action News at Noon Mo Out-Delivers the Competitors’ Combined Audience M-F NOON NEWS VIEWERS - ADULTS 25-54
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
39,060
10,416
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
WSB-TV WGCL
Channel 2 Action News THE 4 PM NEWSCAST!
M-F 4 PM NEWS VIEWERS - ADULTS 25-54
Channel 2 Action News at 4 PM Out-delivers WGCL by 28,644
WAGA and WXIA do not air local news at 4 p.m. Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
59,892
46,872
13,020 7,812
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
WSB-TV WAGA WXIA WGCL
M-F 5 PM NEWS VIEWERS - ADULTS 25-54
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
Channel 2 Action News at 5 PM Atlanta’s #1 Newscast
WSB-TV Delivers 28% More Viewers than WAGA
80,724
52,080
15,624 7,812
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
WSB-TV WAGA WXIA WGCL
M-F 6 PM NEWS VIEWERS - ADULTS 25-54
Channel 2 Action News at 6 PM delivers More Viewers than the Combined Competition
Channel 2 Action News at 6 PM Draws 55% More than #2 WAGA
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
70,308
41,664
20,832 18,228
0
20,000
40,000
60,000
80,000
WSB-TV WAGA WXIA WGCL
Channel 2 Action News Nightbeat at 11 Ranks #1
M-Su 11 PM NEWS VIEWERS - ADULTS 25-54
WSB-TV Delivers 69% More Viewers than #2 WAGA
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
WSB-TV WAGA WXIA WGCL
11:00 PM 70,308 41,664 20,832 18,228
10:00 PM - 54,684 - -
6:00 PM 80,724 52,080 15,624 15,624
5:00 PM 59,892 46,872 13,020 7,812
4:00 PM 39,060 - - 10,416
Noon 44,268 28,644 - 10,416
6:00 AM 96,348 52,080 23,436 20,832
5:30 AM 72,912 28,644 23,436 15,624
5:00 AM 49,476 20,832 15,624 5,208
4:30 AM 33,852 13,020 10,416 5,208
0
100,000
200,000
300,000
400,000
500,000
600,000
Channel 2 Action News Atlanta’s #1 News Source
COMBINED AUDIENCES, M-F NEWS - ADULTS 25-54
546,840
122,388 109,368
338,520
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
67,704
28,644
13,020
0 0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
WSB-TV WAGA WXIA WGCL
SATURDAY 6-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
CHANNEL 2 ACTION NEWS DOMINATES Saturday Mornings!
WSB-TV Delivers 63% More Viewers than WAGA + WXIA + WGCL
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
49,476
18,228
7,812 13,020
0
10,000
20,000
30,000
40,000
50,000
60,000
WSB-TV WAGA WXIA WGCL
CHANNEL 2 ACTION NEWS Sunday Morning Attracts 271% More Audience Than 2nd Place WAGA SUNDAY 7-11 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
WSB-TV Delivers 10,416 More Viewers than WAGA + WXIA + WGCL
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
83,328
54,684
31,248
13,020
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
WSB-TV WAGA WXIA WGCL
Good Morning America Brightens The Morning M-F 7-9 AM AVERAGE HOURLY VIEWERS - ADULTS 25-54
Go
od
Mo
rnin
g A
mer
ica
Go
od
Day
Atl
anta
Tod
ay
Sho
w
CBS This Morning
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
98,952
31,248 23,436
10,416
0
20,000
40,000
60,000
80,000
100,000
120,000
WSB-TV WAGA WXIA WGCL
Wheel of
Fortune Insider
World News Tonight with David Muir is Atlanta’s National Newscast M-F 7-7:30 PM VIEWERS - ADULTS 25-54
Dis
h N
atio
n
Wo
rld
Ne
ws
To
nig
ht
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
70,308
36,456
28,644
10,416
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
WSB-TV WAGA WXIA WGCL*
Inside Edition
Entertainment Tonight The STAR of Prime Access M-F 7:30-8 PM VIEWERS - ADULTS 25-54
TMZ
Jeo
par
dy
Ente
rtai
nm
ent
Ton
igh
t
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
36,456
20,832
15,624
7,812
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
WSB-TV WAGA WXIA WGCL
TMZ
Ton
igh
t Sh
ow
“Jimmy Kimmel Live” Reigns Supreme with Late Night Laughter M-F 11:35 PM-12:35 AM VIEWERS - ADULTS 25-54
Letterman Jim
my
Kim
me
l Liv
e
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
36,456
31,248
18,228
7,812
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
WSB-TV WAGA WXIA WGCL
ABC’s Nightline Wraps Up the Day
M-F 12:35-1:05 AM VIEWERS - ADULTS 25-54
Ne
ws
Re
pe
at
Fallo
n
Ferguson AB
C N
igh
tlin
e
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
36,456
10,416
31,248
15,624
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
WSB-TV WAGA WXIA WGCL
Animation Domination Sa
turd
ay N
igh
t Li
ve
Source: The Nielsen Company-LPM Service, May 2015, Live Plus Same Day
Hot Topics is Hotter than Saturday Night Live Saturday 11:35 PM-12:05 AM VIEWERS - ADULTS 25-54
Leverage Week
Ho
t To
pic
s
WSB-TV DIGITAL SUITE Continues To Grow On Multiple Platforms
#1
Digital Visitors: Up 44%
Digital Page views: Up 22%
Video Plays (VOD): Up 12%
Video Plays (Live): Up 47%
Digital Media Metrics May 2014 vs. May 2015
WSB-TV DIGITAL SUITE Extends Mobile Product Reach
#1
Weather App 478,000
News App 426,000 *iOS and Android App downloads combined
Mobile Apps Downloads AS OF MAY 21, 2015