MAXPREPS.COM | A CBS COMPANY 1 GET CONNECTED The #1 online resource for high school sports MAXPREPS.COM | A CBS COMPANY.

MAXPREPS.COM | A CBS COMPANY

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GETCONNECTED

The #1 online resource for high school sports



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GETCONNECTED

“Other companies have tried to cover high schools sports on a national basis and failed. MaxPreps has it figured out.”

- Gary Kicinksi, USAToday.com

TO A VALUABLE AUDIENCE OF HIGH SCHOOL ATHLETES, THEIR FAMILIES, AND FANS

with America’s Source for High School Sports

We are the brand in high school sports.


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WHY WE’RE THE BRAND IN HIGH SCHOOL SPORTS

• 20,000 Coaches and growing

• 1.6 Million Athlete profile pages and growing

• 6 sports and growing

• Only full, comprehensive, vertical and horizontal purveyor of high school sports in America…the first

• TRUpreps community to compliment MaxPreps

• Multi-platform opportunities like NO ONE ELSE

2005 Jenks vs Union State Championship game, Tulsa, OK


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Get connected:

• TO every athlete; not just the elite athletes

• THROUGH 6 interscholastic high school sports and growing

• BY the association of the school’s and athlete’s most trusted resource, THE COACH

• WITH integrated programs like the MaxPreps National Game of the Week presented by Nike and the Army National Guard Tour of Champions

• THROUGH sponsorship opportunities that reach the most powerful, influential, and hard to reach audience in America, teens 12-21

HOW WE CONNECT YOUR COMPANY TO THE BRAND IN HIGH SCHOOL SPORTS


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MaxPreps.com Demographics • Male 12-17• Male 12-24

• MaxPreps member database• Male members ages 12 – 24

• 53.3% of all male members• 44.7% of all members

• Male members ages 16 – 18• 31.0% of all male members• 25.9% of all members

In 2006, Teens (ages 12-17) spent over $190 billion. Of those teens, 87% of them are online with about 21 million of them using the internet on a daily basis.

MaxPreps provides advertisers the ability to seamlessly reach this valuable and elusive teen audience (12-17) across its multiple content delivery channels.

165176

Index

THEAUDIENCE

Source: Google Analytics, Sept. ’06-June ’07; Comscore Media Metrix, November 2006; Mintel, 2006; The Pew Internet & American Life Project, 2007.

OF THE BRAND IN HIGH SCHOOL SPORTS


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Over 20,000 partner

coaches

FootballGirl’s

VolleyballBoy’s & Girl’s

BasketballBaseball Lacrosse

Over:• 16,000 teams• 80,000 games• 1.1 MM players

Over:• 17,000 teams

• 170,000 games• 432,000 players


• 400,000 games• 999,000 players


• 340,000 games• 472,000 players


• 32,000 games• 65,000 players

FALL WINTER SPRING

Recruiting

Nearly 5 MM 8th grade students will be entering high school in

Fall ‘08

SUMMERSUMMER

GETCONNECTEDYEAR-ROUND SPORTS COVERAGE

Source: National Center for Education Statistics; Maxpreps and NFHS.com


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ON THEON THEGROUNDGROUND

MaxPreps is America’s #1 source for high school sports.

GETCONNECTEDTO A VALUABLE AUDIENCE OF HIGH SCHOOL ATHLETES,

THEIR FAMILIES, AND FANS

MAXPREPSMAXPREPS

.COM.COM

MAXPREPSMAXPREPS

TVTVTRUTRU


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ONLINEONLINE

Rapidly growing network of over 1.6 MM athletes, and 14 MM pages of content

MaxPreps.com is the fastest growing website in the world of high school sports with 2.4 MM unique users and 45 MM page views per month

The #1 online source for high schools sports with team schedules, scores, standings, rankings, photo galleries, video, and more.

GETCONNECTED

Source: Google Analytics, 2007; NFHS.com, Fall 2007

MAXPREPS.COM

Unprecedented coverage of 7 MM athletes playing high school sports including football, boy’s & girl’s basketball, baseball, lacrosse, girl’s volleyball and more covering the games, players and teams across the country like only MaxPreps can


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On-site Photography• 500 photographers nationwide covering over

2,300 football games every season, reaching 4.6 MM fans

• Sponsorship opportunities include:• Branded apparel, branded photo

retrieval tickets, equipment, and more

• Branding on photography homepage and all photo pages – 2.5 MM monthly impressions

• Branding on homepage “Photo of the Week” – 900k monthly impressions

MaxPreps Sideline Reporters• 65 MaxPreps sideline reporters nationwide • Covering over 950 games all year long with

over 1.9 MM fans in attendance• At each event:

• PA announcements, ticket booth handouts, high visibility banners

• Sampling, collateral distribution• Online coverage and integration into

MaxPreps TV – over 4 MM video views• Regional press coverage

GETCONNECTED

Tour of Champions• 50 tour stops and trophy presentations

at student body rallies• 25 Football (January)• 25 Basketball (March)

• Regional press coverage

ON THE GROUND THROUGH DYNAMIC GRASSROOTS PROGRAMS

Source: Google Analytics, 2007

ON THEON THEGROUNDGROUND


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MPTV

• Popular online destination for user-submitted content and video • Ability to post to Facebook, MySpace, and AIM profiles

• Over 4 MM monthly impressions• Content includes:

• Highlights• Team & player clips• Shows broadcast weekly

• Rev It Up• Varsity Center• Friday 5• The Weekend Drill

GETCONNECTEDMAXPREPS TV – Online video programming



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TRUpreps (Truth, Respect, and You) Athlete Showcase

• Nationwide social network• Thousands of users and

growing• Integrates the MaxPreps

database• Photos, video, player stats

• Personalized profiles• Revolutionary recruiting tool

GETCONNECTEDTRUpreps Athlete Showcase

Student athlete profiles

MaxPreps taps into the internet phenomenon that is social networking with the TRUpreps Athlete Showcase. TRUpreps allows high school athletes to share their athletic skills with the community capturing the unique spirit and rivalry of high school sports.

TRUTRU


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OUR PARTNERSOUR PARTNERS


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ACCOUNT: Nike

OBJECTIVE: Cover the lives and stories of the high school football players and their teams throughout the week, not just on game day.

RESULTS: The MaxPreps National Game of the Week presented by Nike and its accompanying online program was able to tell the story of the dedication and commitment it takes for these athletes to be the best.

The Nike Football 2007 Sponsorship included:MaxPreps National Game of the Week

• 13 Game nationwide tour covering the teams and players from Monday morning until game day • Over 130,000 fans in attendance• PA announcements and handouts at ticket booths at games• Professional photography: Including weekly photo of the week on MaxPreps homepage• Dedicated Tour homepage

• Over 44,000 Impressions

MaxPreps TV• Presenting Sponsorship of Varsity Center webisode - 100k views per show• Segments in Rev it Up and The Weekend Drill webisodes - over 125k views per show

Media & Marketing• Windowshades, HP roadblocks, pre-rolls, HP combo units• Local and regional media exposure - coverage on over 30 TV, newspaper, and radio outlets throughout the

tour• MaxPreps Homepage promotion: Over 2.5 million impressions

WHAT WE CAN DO FOR YOU


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ACCOUNT: Army National GuardOBJECTIVE: Show users the valuable opportunities the Army National Guard can provide and drive leads to the Army National Guard RESULT: The Army National Guard Tour of Champions, online Spirit Challenge, and Basketball rankings were able to connect the Army National Guard to these students and fans at their point of passion

The ARNG Sponsorship included:The Army National Guard Tour of Champions

• Tour to the top 25 Football and top 25 Boy’s Basketball teams across the country• Presentations at school rallies• Custom microsite with complementary coverage including video programming in the MaxPreps TV section of MaxPreps.com

Media & Marketing• Promotional mailers to all 20,000+ high schools across the country • Three email blasts to 350k MaxPreps members• Local and Regional press coverage for The Army National Guard Tour of Champions

Spirit Challenge• Online video submission contest – fans voted to select the top School Spirit video• Thousands of fans voted and $5,000 was awarded for the top video at special school award ceremony

Presenting Sponsor of Football, and Boy’s & Girl’s Basketball Rankings• Over 56,000 teams ranked• Homepage promotion throughout the year – over 10M impressions and 2 million additional impressions on the National

Rankings homepage • MaxPreps is the only media company in the history of high school sports to provide this platform

WHAT WE CAN DO FOR YOU


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New initiatives for 2008• Integrated:

– On-air/Online: High School Football and Basketball Round-ups

• Weekly half-hour show on CSTV• Comprehensive coverage leading up to the

State Championships in 50 states• Online stats, records, rosters and news to

complement the on-air show

– Online/On the ground: College Assistance Program

• Online:– MaxPreps Sideline Reporters (Basketball

and Football)– Summer Training Tour– Lacrosse and Baseball Nationwide

coverage– Tournament Central– User submitted photo gallery

• On the ground:– Summer Training Challenge– Renovate Your School Challenge– Coaching Clinics

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16.5

25

0

5

10

15

20

25

Th

ou

san

ds

2006 2007 2008

MaxPreps Partner

Coaches

Source: Maxpreps, Fall 2007


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MaxPreps.com Traffic Projections

35

45

80

0

10

20

30

40

50

60

70

80

Mil

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ns

2006 2007 2008

Page views



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What our clients are saying

"MaxPreps was great to work with for the National High School Game of the Week program for the Nike "Leave

Nothing" Football campaign. MaxPreps listened carefully to our brief and came back with a customized program that was not only targeted to the Nike Football

Consumer, but just as importantly, relevant and engaging for the MaxPreps user. We consider

MaxPreps a core partner as we continue to enable and inspire the High School Athlete."

- Tim Leedom, Associate US Media Director, Nike


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Conclusion

Become a sponsor of one of MaxPreps’ many integrated opportunities today and connect to this valuable and hard-to-reach audience of

high school students.


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THANK YOU!

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MAXPREPS.COM | A CBS COMPANY 1 GET CONNECTED The #1 online resource for high school sports MAXPREPS.COM | A CBS COMPANY.

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