1-877-212-1293 Follow @webmaxed on Twitter Maximum Results Social Media Marketing Presented by: Kevin R. Haynes Founder & President of Webmaxed.com Twitter @webmaxed 1-877-212-1293 Visit http://webmaxed.com
Maximum Results Social Media Marketing Class
May 16, 2015
Kevin Haynes is founder of Webmaxed.com - a full-service web marketing company in Boston, MA.
Please follow me on Twitter!
http://twitter.com/webmaxed
These slides are from my "Maximum Results Social Media Marketing" class. Where I taught how to leverage social media to get new business and build your brand. Facebook and Twitter basics are covered, as well as strategy and creating a road map for success.
Don Frattaroli from 2ndInstinct covers social media ROI and search marketing.
Please follow me on Twitter!
http://twitter.com/webmaxed
These slides are from my "Maximum Results Social Media Marketing" class. Where I taught how to leverage social media to get new business and build your brand. Facebook and Twitter basics are covered, as well as strategy and creating a road map for success.
Don Frattaroli from 2ndInstinct covers social media ROI and search marketing.
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1-877-212-1293Follow @webmaxed on Twitter
Maximum Results Social Media Marketing
Presented by: Kevin R. HaynesFounder & President of Webmaxed.com
Twitter @webmaxed 1-877-212-1293
Visit http://webmaxed.com
1-877-212-1293Follow @webmaxed on Twitter
If you like my presentation, please follow me on Twitter
twitter.com/webmaxed
Click HERE
Hi, my name isKevin R. Haynes.
Thank you for viewing my
presentation. I hope you will connect
with me on Twitter!
1-877-212-1293Follow @webmaxed on Twitter
What is Social Media?
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“media for social interaction, using highly accessible and scalable communication techniques. Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue."
*Wikipedia
Social media is...
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Social media is a conversation
Photo credit: Khalid Albaih
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The Big Threenumber of members
Source: Wikipedia
Facebook: 600 million +Twitter: 200 million +
LinkedIn: 100 million +
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The latest trends in human communication
Social MediaMobile
Chat roomEmailTelevisionTelephonePrinting press
WebFastest growing communication trend in human history
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Why is Social Mediaso popular?
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➡Share➡Learn➡Consume
Why is Social Media so popular?
Human Nature
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The power of a recommendation
✓ 90% of consumers trust recommendations from people they know.
✓ 70% trust opinions of unknown users
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The old marketplace
Word of mouth ruled
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✓ Less conversation
✓ Advertisers dominated
✓ We listened
Advertisers ruled
photo credit: Wikipedia
photo credit: AMC
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Blog
Tweet
Like
Share
The social age of advertisingWelcome back word of mouth!
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Suited for small business
✓Easy to start✓ Low-budget✓Highly targeted✓Efficient✓Grow with loyal fans
Levels the playing fieldsocial media
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Traditional Marketing Social Marketingone way communication two way conversation
wide net highly targeted
expensive efficient
selling educating
repetitive variety spoon fed
old school vs. new schoolmarketing
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78.6% of consumers have joined a company’s community to get more information on the company
Universal McCann
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Social Media Myths• Its a full-time job• You need to hire someone to manage it• You have to be everywhere Online• Once you're on it, you're job is done• Customers will start the conversation for you• Only for Online businesses• Must use "special offers" & "buy now" tactics• Replaces traditional marketing entirely
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✓ Integrate social media✓ Fresh content
➡ Educating➡ Engaging➡ Useful
✓ Tell the story of your business✓ Convert visitors
Social media hubyour website
Don FrattaroliDigital Marketing Project Lead
[email protected] 617-421-19522ndinstinct.com
Twitter @don_2instinctFacebook.com/2ndInstinctFAN
Twitter @don_2instinct [email protected]
A 2nd Glance
Making Your Site the Hub
TraditionalIntegration
Search Optimization
Multi - Channel Digital Marketing
Social Media
Website.com/Blog
LocalSearch
Paid Search Marketing
Twitter @don_2instinct [email protected]
A 2nd GlanceDigital Marketing Behavior
Work Life
Digital Conversion
Identify - Prospects + Online Behavior + Success Metric
Digital Behavior
Personal life
ConsumerValue
Proposition
Twitter @don_2instinct [email protected]
Targeting US Women ages 25 - 34 10% are inactive
78% are spectators 74% are joiners
24% are collectors43% are critics
31% are creators
Digital Online Behavior
Source Forester Technographics
Read & Watch
MaintainOnline profile
Twitter @don_2instinct [email protected]
2nd Market Impact Solutions
• Web site and Social Analytics & Conversion Reporting• Web traffic & site traffic analysis • Followers, connections, likes, friends & posts• Visitors loyalty – New & repeat • Form conversion, Email list & Contact us • Recommendations and reviews
Digital Metrics
Twitter @don_2instinct [email protected]
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More then 600 million members
50% of users login daily
Nearly half of Facebook users over age 35: A significant 48% of Facebook users are over age 35 (iStrategyLabs), putting to rest the idea that Facebook is just for college kids.
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Facebook:
Profile PageWhat Person Business, brand, non-profit
Who Only people you approve Anyone can join
Limits 5000 Unlimited
Visibility Private or Public Public
the basics:
basics
vs.
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Facebook: why?✓ Because everyone is on it✓ Get followers✓ Build community✓ Share. Educate. Engage.✓ Search engine friendly✓ Warm traffic to your website
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Facebook: how to start
Create page
Add details
Profile picture
Promote
1
2
3
4
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Facebook: Create page
1 choose type of page
2 fill in basic info
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4 start promoting
3 add your photo
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add more details for people and search engines!
username/URL
Don’t Forget!
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use “resources” section
start here
social plugins for your website
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integrate Facebook into your website using social plugins
like button
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Facebook:
use Hootsuite
to keep yoursocial networks
fresh with updates
keep it going
✓ Update regularly✓ Share: other peoples content✓ Educate: be useful & always create✓ Engage: get the conversation going✓ Post variety of media
1-877-212-1293
1-877-212-1293Follow @webmaxed on Twitter
Facebook: do
✓ Be friendly & positive✓ Plan✓ Update regularly✓ Spoon feed✓ Keep it relevant
✓ Ask questions✓ Listen✓ Resolve issues✓ Reply daily✓ Delete spam
1-877-212-1293
1-877-212-1293Follow @webmaxed on Twitter
Facebook: don’t
✓ Focus only on ROI✓ Worry about number of followers✓ Bombard with “buy now” tactics✓ Post only your own content✓ Ignore posts on your wall✓ Engage in negative conversation
1-877-212-1293
1-877-212-1293Follow @webmaxed on Twitter
Twitter is an information network. Millions of people, organizations, and businesses use it to
discover and share new information.
*Twitter for business guide: http://business.twitter.com
1-877-212-1293
1-877-212-1293Follow @webmaxed on Twitter
What’shappening?
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Twitter: influence
72% of daily Twitter users publish blog posts at least monthly
48% of Twitter users share deals and coupons Online
61% Write at least one product review a month
23% of Twitter users follow businesses to find special deals, promotions, or sales
*ComScore
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Twitter: basics
✓ You can follow anyone✓ Anyone can follow you✓ Following is not always reciprocal
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Twitter: why
✓Connect
✓Establish credibility
✓Listen
✓Research & stay informed
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Twitter:
Setup account
Find people to follow
Promote it
2
1
3
how to start
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Search engines& people read this!
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Twitter: find people to follow
Search for people
invite by email
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Twitter: directories
✓ TwitterCounter✓ TwitterHolic✓ WeFollow✓ Twellow
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Twitter: promote it
✓ Website✓ Email signature✓ Business cards✓ Marketing materials
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Twitter: lingo✓ Tweets✓ Timeline✓ @: Mentions✓ RT: Retweets ✓ Searches✓ Lists✓ #: Hashtag
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Your Tweets
Timelineis other peoples tweets
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@ Mentions/replies
see who mentioned you here
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@ Mentions/replies
mention someone this way
or with their @username in your tweet
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Retweet (RT)
Retweet someone else’s tweet
Retweets of yours by someone else
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Save searchesRetrieve savedsearches here
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Add people to listsSee your lists
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The Hashtag #
www.search.twitter.com
use:
to findrelevant
conversations
hashtags appeartogether in searchresults
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Twitter: keep it going
✓ Find new people✓ Create lists✓ Search ✓ Research
✓ Listen✓ Share✓ Educate✓ Engage
use Hootsuite to
make updates.& to follow lists, hashtags, and
searches
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Twitter: the water cooler
✓ Be interesting✓ Be useful✓ Be upbeat
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Twitter: do
✓ Plant seeds✓ Nurture relationships✓ Be consistent✓ Spoon feed✓ Find customer issues
✓ Join conversations✓ Show personality✓ Think karma✓ Be proactive✓ Use Twitter client
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Twitter: don’t
✓ Spam offers✓ Auto-updates only✓ Auto follow✓ Make it too personal✓ Expect people to find and follow you✓ Be negative
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Social Media Strategy
Road Map
✓ Define audience✓ Set goals✓ Plan ✓ Create content✓ Engage✓ Convert & Measure
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✓ Listen✓ Be consistent✓ Use momentum✓ Learn✓ Have Fun✓ Strategize✓ Integrate
Remember to...
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✓Strategy✓Web solutions✓Training
Webmaxed helps businesses yield maximum results from web marketing.
1-877-212-1293Follow @webmaxed on Twitter
If you like my presentation, please follow me on Twitter
twitter.com/webmaxed
Click HERE
Hi, my name isKevin R. Haynes.
Thank you for viewing my
presentation. I hope you will connect
with me on Twitter!
1-877-212-1293Follow @webmaxed on Twitter
Contact Webmaxed today to receive aFREE Web marketing consultation.
1-877-212-1293http://webmaxed.com
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