Maximizing the Impact of Corporate Startup Engagement Tomasz Rudolf, Founder & CEO COINAAC | Berlin | February 2017
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Maximizing the Impactof Corporate Startup Engagement
Tomasz Rudolf, Founder & CEO
COINAAC | Berlin | February 2017
Open innovation is key for corporate survival
Corporate incubators & accelerators have short shelf life
Starting corporate accelerators
and incubators is a distraction.
We have been working with 100+ corporations...
Buy from
Purchase or licence new technologies that give
you a competitive edge
Purchase service
Partner
Launch new products and businesses on
revenue-sharing basis
Invest
Get deal flow for your company’s strategic or
financial investments.
Offer bundling
Acquihire
License technology
White label
Investment
Co-development
Co-branding
Acquisition
Our focus in on enabling corporate-startup deals
European center for corporate-startup collaboration
European center for corporate-startup collaboration
European center for corporate-startup collaboration
The Heart Team
PurposeWhat do we want to achieve?
Innovation horizons
Invest in startups
Corporate VenturingOwn fund, investing in VCs or
Investments off the balance sheetIntel
Sponsored acceleratorOutsourced or shared acceleration
program, offering support for equityDisney Techstars
Invest in startups
M&ABuy & integrate new businesses
PKO BP
Corporate acceleratorBatches of selected startups
undergoing 3-6 month programMicrosoft
Corporate Accelerator
Disney & Sphero
Sphero was part of Disney Techstars accelerator batch
Best selling toy of the year, BB-8
created together
Build startups
IntrapreneurshipBottom-up initiatives working like
startups to validate new bizSony
Company building labsInternal startup factory
Google X
Spin-Outs / Spin-InBring ideas outside for launch and
integrate when successfulCisco
Outsourced Company Building
Skoda
Build startups
Build startups
Cisco Spin-Out
Nuovo Systems founded in 2006 from
$70+ million investment from Cisco
Trio of serial entrepreneurs
(Mazzola, Jain, Cafiero)
Cisco acquired business two years later for
$678 million
http://www.businessinsider.com/why-cisco-showered-three-men-with-billions-2014-9?IR=T
Work with startups
Executive startup searchPULL: Identification of startups based
on individual briefsING
Work with startups
Vertical Pitch ProgramsPUSH: Review of potential partnership
opportunities in a syndicateMastercard
Startup Relations PortalOnline channel as a single point of contact for potential partnerships
Unilever Foundry
Corporate incubatorOwn or shared co-working space
with startups hub:raum
Patience: StartUps or ScaleUps?
We need to support startups when
they make the jump from 1 to 100
(as opposed to 0-1).
Tzahi (Zack) WeisfeldGeneral Manager, Microsoft Global Accelerators
100 pilots in 18 months, 48% successful
Unilever Foundry
100 pilots in 18 months
50K $ budgetfor each pilot
48% resulting infollow-up collaboration
IntrapreneurshipBottom-up initiatives working like
startups to validate new bizSony
Company building labsInternal startup factory
Google X
Spin-Outs / Spin-InBring ideas outside for launch and
integrate when successfulCisco
Outsourced Company Building
Skoda
Corporate VenturingOwn fund, investing in VCs or
Investments off the balance sheetIntel
Sponsored acceleratorOutsourced or shared acceleration
program, offering support for equityDisney Techstars
Executive startup searchPULL: Identification of startups based
on individual briefsING
Build startupsInvest in startupsWork with startups
M&ABuy & integrate new businesses
PKO BP
Vertical Pitch ProgramsPUSH: Review of potential partnership
opportunities in a syndicateMastercard
Startup Relations PortalOnline channel as a single point of contact for potential partnerships
Unilever Foundry
Corporate incubatorOwn or shared co-working space
with startups hub:raum
Corporate acceleratorBatches of selected startups
undergoing 3-6 month programMicrosoft
Source: @TheHeartWarsaw
SourcingMonitor ecosystem
Define needsIdentify partners
SelectionSelection
Co-creationDecision-making
Deals & legalSpeed
IP MgmtFair play
ExecutionPilot | PoC
Implement locallyScale globally
ChallengesHunting groundsPressure & KPIs
Openness to unexpected
Innovation StrategyImpact: Incremental | Adjacencies | Transformative
Models: Observe | Work with startups | Invest in startups | Build startups
Source: @TheHeartWarsaw
ProcessHow to reach the goals effectively?
Drinking from a firehose
Precision: Knowing what you want
ChallengesHunting groundsPressure & KPIs
Openness to unexpected
Ecosystem Radar: Observe & learn
SourcingPUSH: Monitor
ecosystem
Scouting: Identify & select partners
SourcingPULL: Define needs
Identify & selectpartners
Best talent is not going around
career websites submitting CVs.
Move from dating to deals faster
Deals & legalSpeed
IP MgmtFair play
Get your hands dirty, run pilots & experiment
ExecutionPilot | PoC
Implement locallyScale globally
PreparationIs our organization #ReadyForStartups?
Culture
CultureNon-invented here
ExperimentationRole models & success
stories
People
PeopleTop management
supportKey people skills
Clear owner
Resources
RelationsDealflow partnersPartner perception
Relationship management tools
ResourcesBudgets
Time & attentionAPI / IT
Ecosystem Relations
RelationsDealflow partnersPartner perception
Relationship management tools
Ecosystem visibility
VisibilitySingle point of contactCommunity presence
Online visibility
SourcingMonitor ecosystem
Define needsIdentify partners
SelectionSelection
Co-creationDecision-making
Deals & legalSpeed
IP MgmtFair play
ExecutionPilot | PoC
Implement locallyScale globally
ChallengesHunting groundsPressure & KPIs
Openness to unexpected
CultureNon-invented here
ExperimentationRole models & success
stories
ResourcesBudgets
Time & attentionAPI / IT
VisibilitySingle point of contactCommunity presence
Online visibility
RelationsDealflow partnersPartner perception
Relationship management tools
PeopleTop management
supportKey people skills
Clear owner
Source: @TheHeartWarsaw
Innovation StrategyImpact: Incremental | Adjacencies | Transformative
Models: Observe | Work with startups | Invest in startups | Build startups
There is no profit without pain
PerseveranceAre we ready to do what it takes?
Visit us at The Heart!
theheartwarsaw @TheHeartWarsaw
Tomasz Rudolf
www.theheart.tech
TheHeartWarsaw TheHeartWarsaw
The Heart
Startup Scouting
Roundtable
20th April 2017
Warsaw
The HeartGlobal
CorporateVenturingAcademy
13-14th June 2017Warsaw
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