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Maximizing the Impact of Corporate Startup Engagement Tomasz Rudolf, Founder & CEO COINAAC | Berlin | February 2017
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Maximizing the impact of Corporate Startup Engagement

Feb 21, 2017

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Page 1: Maximizing the impact of Corporate Startup Engagement

Maximizing the Impactof Corporate Startup Engagement

Tomasz Rudolf, Founder & CEO

COINAAC | Berlin | February 2017

Page 2: Maximizing the impact of Corporate Startup Engagement

Open innovation is key for corporate survival

Page 3: Maximizing the impact of Corporate Startup Engagement

Corporate incubators & accelerators have short shelf life

Page 4: Maximizing the impact of Corporate Startup Engagement

Starting corporate accelerators

and incubators is a distraction.

Page 5: Maximizing the impact of Corporate Startup Engagement

We have been working with 100+ corporations...

Page 6: Maximizing the impact of Corporate Startup Engagement

Buy from

Purchase or licence new technologies that give

you a competitive edge

Purchase service

Partner

Launch new products and businesses on

revenue-sharing basis

Invest

Get deal flow for your company’s strategic or

financial investments.

Offer bundling

Acquihire

License technology

White label

Investment

Co-development

Co-branding

Acquisition

Our focus in on enabling corporate-startup deals

Page 7: Maximizing the impact of Corporate Startup Engagement

European center for corporate-startup collaboration

Page 8: Maximizing the impact of Corporate Startup Engagement

European center for corporate-startup collaboration

Page 9: Maximizing the impact of Corporate Startup Engagement

European center for corporate-startup collaboration

Page 10: Maximizing the impact of Corporate Startup Engagement

The Heart Team

Page 11: Maximizing the impact of Corporate Startup Engagement

PurposeWhat do we want to achieve?

Page 12: Maximizing the impact of Corporate Startup Engagement

Innovation horizons

Page 13: Maximizing the impact of Corporate Startup Engagement

Invest in startups

Page 14: Maximizing the impact of Corporate Startup Engagement

Corporate VenturingOwn fund, investing in VCs or

Investments off the balance sheetIntel

Sponsored acceleratorOutsourced or shared acceleration

program, offering support for equityDisney Techstars

Invest in startups

M&ABuy & integrate new businesses

PKO BP

Corporate acceleratorBatches of selected startups

undergoing 3-6 month programMicrosoft

Page 15: Maximizing the impact of Corporate Startup Engagement

Corporate Accelerator

Disney & Sphero

Sphero was part of Disney Techstars accelerator batch

Best selling toy of the year, BB-8

created together

Page 16: Maximizing the impact of Corporate Startup Engagement

Build startups

Page 17: Maximizing the impact of Corporate Startup Engagement

IntrapreneurshipBottom-up initiatives working like

startups to validate new bizSony

Company building labsInternal startup factory

Google X

Spin-Outs / Spin-InBring ideas outside for launch and

integrate when successfulCisco

Outsourced Company Building

Skoda

Build startups

Page 18: Maximizing the impact of Corporate Startup Engagement

Build startups

Cisco Spin-Out

Nuovo Systems founded in 2006 from

$70+ million investment from Cisco

Trio of serial entrepreneurs

(Mazzola, Jain, Cafiero)

Cisco acquired business two years later for

$678 million

http://www.businessinsider.com/why-cisco-showered-three-men-with-billions-2014-9?IR=T

Page 19: Maximizing the impact of Corporate Startup Engagement

Work with startups

Page 20: Maximizing the impact of Corporate Startup Engagement

Executive startup searchPULL: Identification of startups based

on individual briefsING

Work with startups

Vertical Pitch ProgramsPUSH: Review of potential partnership

opportunities in a syndicateMastercard

Startup Relations PortalOnline channel as a single point of contact for potential partnerships

Unilever Foundry

Corporate incubatorOwn or shared co-working space

with startups hub:raum

Page 21: Maximizing the impact of Corporate Startup Engagement

Patience: StartUps or ScaleUps?

Page 22: Maximizing the impact of Corporate Startup Engagement

We need to support startups when

they make the jump from 1 to 100

(as opposed to 0-1).

Tzahi (Zack) WeisfeldGeneral Manager, Microsoft Global Accelerators

Page 23: Maximizing the impact of Corporate Startup Engagement

100 pilots in 18 months, 48% successful

Unilever Foundry

100 pilots in 18 months

50K $ budgetfor each pilot

48% resulting infollow-up collaboration

Page 24: Maximizing the impact of Corporate Startup Engagement

IntrapreneurshipBottom-up initiatives working like

startups to validate new bizSony

Company building labsInternal startup factory

Google X

Spin-Outs / Spin-InBring ideas outside for launch and

integrate when successfulCisco

Outsourced Company Building

Skoda

Corporate VenturingOwn fund, investing in VCs or

Investments off the balance sheetIntel

Sponsored acceleratorOutsourced or shared acceleration

program, offering support for equityDisney Techstars

Executive startup searchPULL: Identification of startups based

on individual briefsING

Build startupsInvest in startupsWork with startups

M&ABuy & integrate new businesses

PKO BP

Vertical Pitch ProgramsPUSH: Review of potential partnership

opportunities in a syndicateMastercard

Startup Relations PortalOnline channel as a single point of contact for potential partnerships

Unilever Foundry

Corporate incubatorOwn or shared co-working space

with startups hub:raum

Corporate acceleratorBatches of selected startups

undergoing 3-6 month programMicrosoft

Source: @TheHeartWarsaw

Page 25: Maximizing the impact of Corporate Startup Engagement

SourcingMonitor ecosystem

Define needsIdentify partners

SelectionSelection

Co-creationDecision-making

Deals & legalSpeed

IP MgmtFair play

ExecutionPilot | PoC

Implement locallyScale globally

ChallengesHunting groundsPressure & KPIs

Openness to unexpected

Innovation StrategyImpact: Incremental | Adjacencies | Transformative

Models: Observe | Work with startups | Invest in startups | Build startups

Source: @TheHeartWarsaw

Page 26: Maximizing the impact of Corporate Startup Engagement

ProcessHow to reach the goals effectively?

Page 27: Maximizing the impact of Corporate Startup Engagement

Drinking from a firehose

Page 28: Maximizing the impact of Corporate Startup Engagement

Precision: Knowing what you want

ChallengesHunting groundsPressure & KPIs

Openness to unexpected

Page 29: Maximizing the impact of Corporate Startup Engagement

Ecosystem Radar: Observe & learn

SourcingPUSH: Monitor

ecosystem

Page 30: Maximizing the impact of Corporate Startup Engagement

Scouting: Identify & select partners

SourcingPULL: Define needs

Identify & selectpartners

Page 31: Maximizing the impact of Corporate Startup Engagement

Best talent is not going around

career websites submitting CVs.

Page 32: Maximizing the impact of Corporate Startup Engagement

Move from dating to deals faster

Deals & legalSpeed

IP MgmtFair play

Page 33: Maximizing the impact of Corporate Startup Engagement

Get your hands dirty, run pilots & experiment

ExecutionPilot | PoC

Implement locallyScale globally

Page 34: Maximizing the impact of Corporate Startup Engagement

PreparationIs our organization #ReadyForStartups?

Page 35: Maximizing the impact of Corporate Startup Engagement

Culture

CultureNon-invented here

ExperimentationRole models & success

stories

Page 36: Maximizing the impact of Corporate Startup Engagement

People

PeopleTop management

supportKey people skills

Clear owner

Page 37: Maximizing the impact of Corporate Startup Engagement

Resources

RelationsDealflow partnersPartner perception

Relationship management tools

ResourcesBudgets

Time & attentionAPI / IT

Page 38: Maximizing the impact of Corporate Startup Engagement

Ecosystem Relations

RelationsDealflow partnersPartner perception

Relationship management tools

Page 39: Maximizing the impact of Corporate Startup Engagement

Ecosystem visibility

VisibilitySingle point of contactCommunity presence

Online visibility

Page 40: Maximizing the impact of Corporate Startup Engagement

SourcingMonitor ecosystem

Define needsIdentify partners

SelectionSelection

Co-creationDecision-making

Deals & legalSpeed

IP MgmtFair play

ExecutionPilot | PoC

Implement locallyScale globally

ChallengesHunting groundsPressure & KPIs

Openness to unexpected

CultureNon-invented here

ExperimentationRole models & success

stories

ResourcesBudgets

Time & attentionAPI / IT

VisibilitySingle point of contactCommunity presence

Online visibility

RelationsDealflow partnersPartner perception

Relationship management tools

PeopleTop management

supportKey people skills

Clear owner

Source: @TheHeartWarsaw

Innovation StrategyImpact: Incremental | Adjacencies | Transformative

Models: Observe | Work with startups | Invest in startups | Build startups

Page 41: Maximizing the impact of Corporate Startup Engagement

There is no profit without pain

Page 42: Maximizing the impact of Corporate Startup Engagement
Page 43: Maximizing the impact of Corporate Startup Engagement

PerseveranceAre we ready to do what it takes?

Page 44: Maximizing the impact of Corporate Startup Engagement
Page 45: Maximizing the impact of Corporate Startup Engagement

Visit us at The Heart!

theheartwarsaw @TheHeartWarsaw

Tomasz Rudolf

@[email protected]

www.theheart.tech

TheHeartWarsaw TheHeartWarsaw

The Heart

Startup Scouting

Roundtable

20th April 2017

Warsaw

The HeartGlobal

CorporateVenturingAcademy

13-14th June 2017Warsaw