Maximizing social media for branding and audience engagement - P. Kim Bui - Seattle NewsTrain - 11.11.17

SOCIAL MEDIA

FOR WORLD

DOMINATION

(or at least content)

I tweet. A lot.

I also sometimes Facebook.

Hello!I Am Kim Bui

You can contact me at

@kimbui

Not just a bylineWe no longer live in an era where our

name comes after a publication.

A MISSION STATEMENT

Why do I want to know you?

How do you define yourself?

How do you want others to describe you? (ask!)

You brand online needs to be a little bit

personal. It’s up to you how personal.

WJCHAT COFOUNDER

EMERGING PLATFORM

JOURNALISTFOODIE

WHO AM I?

What is your social media brand? Tell the

person next to you who you are, what you’ll

use and what you’ll talk about.

Craft a bio together.

Exercise!

Find someone you

respect and whose

posts you like.

Imitate them.

Imitation and flattery

Use Buffer and

schedule tweets.

Anything you tweet

on top of that is cake.

Look like you tweet all day

Don’t be the guest

who only talks about

themselves.

Remember: It’s a dinner party

TWITTER TIPS

Tweetdeck.

It’s the best.

A Place to StartUse something like Twitter List Copy

to base your list off another person

USE NETWORK ANALYSIS THINKING TO FIND OUT WHO IS BEST TO

FOLLOW

MAKE LISTS EARLY

CULL BAD EGGS FREQUENTLY

START WITH THE OBVIOUS, LOOK AT WHO THEY’RE FOLLOWING, RTING,

CITING

Profile, unless

you have time

and/or are

concerned about

security.

Page or profile?

FACEBOOK TIPS

Talk to people.

A lot. Expect

debate.

Have conversations

FACEBOOK TIPS

PRIVACY first,

please.

? button on homepage →

Privacy Shortcuts → “See

more settings”

Also change relationship

and family on your profile.

Facebook has said it’s going

after longer, produced video.

Is it worth a test run?

Produced video?

From NPR: When possible, avoid

a talking-head, broadcast

model. Always look for ways to

add interactivity or visual value.

This is not TV

LIVE LIVE LIVE

Don’t make your own

subreddit. Join one.

Reddit

Know the difference between

Discover and stories

Snapchat

The rest of them

BUT DO I NEED TO TALK TO MY AUDIENCE?

YES.

I hate

screenshots.Like language, sometimes it’s

better to aim for accessibility.

If you tweet a screenshot, give

context, please.

Headquarters

Do you speak another

language?

Take a story you’re working on. Pitch it to each

other and write a social media post with your

partner from before. Where will you put what?

How will you maximize the story?

Exercise!

You > Any automation

Better post less often

than post to fill space.

Thanks!You can find me at:

@[email protected]

Any questions?