maximizing mobile content as revenue generatordownload.limas.com/SW/Guide_STTrade/LiveScreen Product...PT Limas Centric Indonesia Tbk Telp: 021 526 6520 Fax: 021 526 6521 UP: Sigit

maximizing mobile contentas revenue generator

People are People are ““too busytoo busy””

Subsribers don’t need to REMEMBER keywords, numbers, or cumbersome type-in REG – UNREGContents are directly “delivered” to subscribers Contents are customizable by content category to be receivedBroadcast can be segmented by TIME SLOT and AREA ZONETeaser always attractive and informative for the contents available – FUN & INFORMATIVE screen saverImprove contents subscription rateNew multimedia menu to explore – ONLY TWO CLICKS

Why CP Needs to Utilize i-HotNews?

Always Relevant ContentAlways Relevant Content

TimeDifferent content is broadcast at different times and frequenciesLocationDifferent content can be broadcasted to different locations, up to a single BSC resolutionSubscriptionContent can be sent according to pre-defined packages, selected by the user or pre-assignedPersonalizationContent categories are defined. Each message belongs to a unique content category. Users select which content category they want to receiveHandsetContent that is handset-specific is defined accordingly

Content segmentation

WhatWhat’’s the difference ?s the difference ?

Menu option appears in just single clickNo menu option

Easy to registerCumbersome to register

Real time message flows broadcastIncoming message not in real time

Non-intrusiveIncoming messages intrusive

Same message can appear many times (Looping)

Message appears only once

Can be segmented by time, location (BTS zoning), subscription, personalization & handset

No segmentation

User needs only 2 clicks to respond to the desired content

Subscriber requires many clicks to respond to incoming message

Message appears at user hand set screen directly

Message received through conventional SMS mechanism

INTERACTIVE BROADCASTRegular SMS Broadcast

Two Clicks AwayTwo Clicks Away

Charging Diagram (Example)Charging Diagram (Example)

TEASER Appears Akin Screen Saver when Phone is Idle

Spice Girls Bersatu Kembali, Boys Band Brit terancam bubar…

Menu Back

FREE

MENU Appears after User Click Menu

Spice Up by Rolling Stones

Pilih Batal

FREE

Spice Up i-Ring

Download Wall Paper

Quiz & Menangkan CD

Get Closer www.spice.com

Acknowledgement of CHARGED service & tariff after User Select

Menu Back

FREE

Download Wallpaper dikenakan biaya Rp5000 yang akan dipotong dari pulsa ditambah biaya koneksi GPRS yang berlaku.

Setuju Batal

Get the Content

Menu Back

CONTENT

Basic Guidelines for Teasers & Menu ItemsBasic Guidelines for Teasers & Menu Items

Keep is short, because users often don’t read more than the first few words (maximum 158 characters)

Try to demonstrate benefit

Entice by hiding some information so that users want to continue clicking

Don’t oversell by promising something that you can’t deliver, as a disappointed user is less likely to click again

What CPsWhat CPs’’ DoDo

Register to Limas

Submit Teaser to be Broadcast

Submit Menu to be Available

Submit Content (URL)to be Broadcast

The ConnectionThe Connection

Connect NowConnect Now

Connect your Contents to LiveScreen NOW by registering to:

PT Limas Centric Indonesia TbkTelp: 021 526 6520 Fax: 021 526 6521

UP: Sigit NugrohoEmail: [email protected] / [email protected]

Thank you