Maximizing Linked in for Business

January 13, 2012

Maximizing For

Business

100% Profile Completeness

-- Photo-- Profile Summary -- Specialties -- Current Position-- Two Past Positions-- Education-- 3 Recommendations

Profile Do’s and Don’ts

Do’s: Headline: not your “title” … keywords, how you add value Summary: tell your story (first person), use keywords “Vanity” URL, plus 3 customized links More than 3 recommendations

Don’ts: Don’t set it and forget it! Don’t be impersonal Don’t make a sales pitch

Be Real, 100% Complete, Searchable, Recommended, Branded… list from Linked in Expert Neal Schaefer

“Ideal Profile” Examples

• Elissa Slan: Realtor• Steven Mancinelli: Attorney• Dr. Michael Brand: Orthopedist• Francine Lucidon: Bookstore Owner

My Profile Looks Good –Now What?

connect/reconnect status updates 1:1 messages recommendations groups Linkedin “answers” introductions take relationships offline!

Linked in “Companies”

• Company Status Updates• Share and Follow Buttons for

Website• Add Video, Blog, Twitter feed

• “Products and Services” Features– Banner images link through to your website– Recommendations from clients by service– Videos by service– Promotions by service– Targeted advertising

Business Development

After you get your profile in order …1. Connect: a few minutes each day2. Engage: 30 minutes, 1x per week

************************1. Business prospecting via

introductions2. Using messages / Inbox3. Who’s been looking at your profile?

Opportunity: Business Prospecting via

Connections => Introductions

• Example: 3PL• Target: Sr. VP of Supply Chain• Nationwide

>> Do “advanced people search”>> Keywords: Sr. VP of Supply Chain>> See how you are connected>> Request warm introduction

Opportunity: Linked in Messaging

Dec.31:Happy New Year Message

Jan 3:New Project

Opportunity: Who’s Been Looking at Your Profile?

Takeaway: Find Opportunities to Connect/Reconnect!

2012 Challenge: How Will You Use Linkedin

to Be More Visable and Connect?

• Regular Status Updates– Share an article, post an event– Add value

• Reconnect!– “… it’s been awhile!”– “… how is 2012 going for you?”– “… what’s new in your life?”

Connect With Me!

Linkedin: http://www.linkedin.com/in/rhondahurwitz

Twitter: http://twitter.com/rhondahurwitz

Email: [email protected]

… if you have any questions, post them on my facebook page!Facebook: http://www.facebook.com/helpmerhondamarketing

Blog 1: http://www.shemeansbusiness.wordpress.comBlog 2: http://blogs.forbes.com/rhondahurwitz/