Maximizing Employer Brand on Your Budget, Steven Kosakow, Bit9 + Carbon Black

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Employer Branding on Your Budget

Steven KosakowHead of Global Talent Acquisition

Oct 21, 2014

Let’s get A LOT Done in 20 Minutes

Your Employer Brand is more than slick photos and videos…• It’s ALSO about Engagement and Experience.• Brand development should be a collaboration – Marketing/Sales/HR…• Be Patient. You can’t do it all at once.• Be authentic. Always. Your best candidates will be ok with your flaws.• Assume that every candidate expects solid perks, good work/life balance,

growth opportunity.• Peter Drucker: “you can’t manage what you don’t measure.”• Everyone at your company is on the Talent Acquisition team.

Understand Your Brand

Audit your website“Do people like me work there? Am I a fit?”Where do people go to learn about your culture, values, people, and perks?Are the jobs easy to find? Easy to apply?What’s it like to work there?Do I know people who work there?

What are people saying about you?Review the reviews!ASK candidates how they research you.ASK your employees what attracted them to work at your company. What keeps them there? What doesn’t keep them there?What would candidates tell their best friend about their interview experience?

If you don’t own the brand, the brand will own you.

The Experience

Where are your other assets?

Making a CaseSending jobs out to social media

Career Site Traffic

Link Employer Brand to the Business

Builds pipelineGives us our pick of the litterAllows us to plan in advanceSaves time on business cyclesGet buy-in from senior leadersLead with data

Triggers

Free to participateGet actionable insights, even if you don’t “win”Reason to celebrate if you are selectedReason to build a buzz and invest in Employer Brand

Let’s Stay in touch!