AdDiego Summit 2017 | Presented by CPC Strategy & Google Maximizing Brand Presence on Both Google & Amazon Fish Where the Fish Are
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AdDiego Summit 2017 | Presented by CPC Strategy & Google
Maximizing Brand Presence on Both Google & Amazon
Fish Where the Fish Are
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
CPC Strategy’s Pat Petriello
● Former professional Seller on Amazon.com, Amazon.co.uk, eBay & Rakuten
● Former member of Amazon’s Seller Service Team in Seattle
● CPC’s Amazon partner liaison for branded content, paid and display advertising
● Founder of CPC’s Amazon Sales Acceleration Department
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Today’s Agenda
● Capturing Demand For Your Products
● Amazon’s Organic Ranking Algorithm
● Driving Incremental Sales Via Advertising Efforts
● Brand Example: Leveraging both Amazon & Google
AdDiego Summit 2017 | Presented by CPC Strategy & Google
Fish Where the Fish Are
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Consumer Product Searches by Channel
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Social
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Amazon
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Customer Attrition
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
End Result? Missed Opportunity
o Not satisfying customer demand in channels where demand is presento Gets satisfied by one of your competitors.
o You can’t just have a great social following & great website to count on people finding you.o You need to be where your customers are looking for you.
o Amazon’s value brand perception and premium demand coexist.
o The cost of not being present on Amazon or Google → lost market share.
AdDiego Summit 2017 | Presented by CPC Strategy & Google
What’s the Healthiest Thing For Your Brand?
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Capturing Demand For Your Products
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Driving Incremental Sales Via Advertising Efforts
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Brand Building on Amazon - EBC + Branded Storefronts
AdDiego Summit 2017 | Presented by CPC Strategy & Google
Brand Example: Leveraging both Amazon & Google
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Fossil Watches | Google
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Fossil Watches | Social
©Copyright AdDiego 2017 | Presented by CPC Strategy & Google
Fossil Watches | Amazon
© Copyright AdDiego Summit 2017
Thank You
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