Maximize your tire campaigns with highly qualified, ready-to-buy targets Tire manufacturers and sellers need to reach a precise audience who are in-market for tires for their message to resonate. Our team of data experts has a solution to connect you with the highest quality prospects so that you maximize performance of every campaign and minimize media spend waste. Oracle Data Cloud helps you gain a competitive advantage through audience solutions that connect you with new and existing customers through our proprietary data sources. How to use Oracle Data Cloud audiences Reach active shoppers Locate people researching product features and pricing to deliver tailored creative messages Identify purchase behaviors Target frequent visitors to auto service centers or find high spenders on tires Pinpoint vehicle owners Reach households with a vehicle of a specific body style, make, model or by age for more precise targeting Putting Automotive Tire audiences to work Oracle Data Cloud can help you reach in market shoppers • Start by selecting an audience of people who are in market for new tires • Add vehicles that may be due for replacement tires based on the age of vehicle • Reach owners of vehicles based on tire fitment: • Body style (ex. SUV, pickup truck, sports car) • Owners of specified makes and models equipped with brand’s factory tire Start maximizing campaign performance. Reach out to your Oracle Data Cloud Client Partner or The Data Hotline to get started. Audiences Targeting Audiences built from: • Known offline address on 115MM+ households • 30+ years of ownership data with nearly 100% sales coverage • Partnerships with 80+ data providers Audiences can be activated on more than 200+ media and social platforms
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Maximize your tire campaigns with highly qualified, ready-to-buy targetsTire manufacturers and sellers need to reach a precise audience who are in-market for tires for their message to resonate.
Our team of data experts has a solution to connect you with the highest quality prospects so that you maximize performance of every campaign and minimize media spend waste.
Oracle Data Cloud helps you gain a competitive advantage through audience solutions that connect you with new and existing customers through our proprietary data sources.
How to use Oracle Data Cloud audiences
Reach active shoppersLocate people researching product features and pricing to deliver tailored creative messages
Identify purchase behaviorsTarget frequent visitors to auto service centers or find high spenders on tires
Pinpoint vehicle owners Reach households with a vehicle of a specific body style, make, model or by age for more precise targeting
Putting Automotive Tire audiences to workOracle Data Cloud can help you reach in market shoppers
• Start by selecting an audience of people who are in market for new tires
• Add vehicles that may be due for replacement tires based on the age of vehicle
• Reach owners of vehicles based on tire fitment:
• Body style (ex. SUV, pickup truck, sports car)
• Owners of specified makes and models equipped with brand’s factory tire
Start maximizing campaign performance. Reach out to your Oracle Data Cloud Client Partner or The Data Hotline to get started.
AudiencesTargeting
Audiences built from:
• Known offline address on 115MM+ households
• 30+ years of ownership data with nearly 100% sales coverage
• Partnerships with 80+ data providers
Audiences can be activated on more than 200+ media and social platforms
oracle.com/thedatahotline | Turn big ideas into great campaigns
Oracle Data Cloud delivers the richest understanding of consumers across both digital and traditional channels based on what they do, what they say and what they buy enabling leading brands to personalize and measure every customer interaction and maximize the value of their digital marketing.
Automotive Tire audiences Audience description Audience use cases Segments available
Oracle Data Cloud audiences
Brings together the best online-interest, online-intent and past-purchase datasets to provide targeting solutions that span the entire purchase lifecycle
• Auto Enthusiasts including do-it-yourself (DIY) repair & maintenance