1 MAXIMIZE YOUR HOLIDAY REVENUE October 2014
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MAXIMIZE YOUR HOLIDAY REVENUE
October 2014
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eCommerce Holiday Pains We Fix
*sources available in notes section
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Top 6 Reasons Why Site Speed & Availability Matter
Long User Wait Times & Unstable Site Impact…
1. User Experience
2. Conversions
3. Cart Abandonment
4. Negative Reviews
5. SEO Ranking
6. Customer Retention
REVENUE
&
REPUTATION
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3 Main Causes for Site Downtime
1. Infrastructure outages – typically occur at the database and
application server tiers
2. Code updates pushed to a production website - human errors
during this process cause around 40 percent of all disasters
3. Website migration - happen quite often across multiple clouds or
private data centers
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5 Main Causes for Slow Site Speed
Availability1. Type of Content – static vs. dynamic, flash, video, images, third
party content
2. Location – location of database tier, application delivery
controllers, application server tier and web & mobile users impacts
latency
3. Redundancy & Load Capacity – traffic spikes and server deaths
slow down site speed (or worse, cause outages)
4. Mobile vs. Web users - while Content Delivery Networks (CDN’s)
help decrease latency for computers, they don’t for mobile latency
5. Concurrency – simultaneous processing instead of sequential
processing of load.
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CLOUDMAESTROCrank up performance and boost conversions
• Eliminates downtime
• Accelerates applications
• Orchestrates intelligent traffic
and capacity management
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Intelligent Traffic
Optimization(ADC’s)
Predictive Right-Sizing(ADC’s and App. Server)
Autonomous
Self-Healing Software
Web Content
Acceleration
Security
CloudMaestro
Improve page load
times by up to 200%
Guaranteed uptime
99.999% or better on
CloudMaestro
Handle up to a 10x traffic spike
Cloud Agnostic
DDos and WAF
Protection
UserUsersTraffic Optimization
Content Delivery
Monitoring/Collecting
Web Acceleration
Security
Auto-scaling
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We Keep Constant Watch on Your Customers Experience
CLOUD 2
CLOUDMAESTRO
• The only Application Delivery
Network Fabric that delivers:
• The highest performance
ADCs
• Auto-scaled application
servers
• Integrated security
• All as a turnkey service that
operates across public,
private and hybrid clouds
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Monitoring
Cloud
Control
CLOUD 2
Database Tier
Application Delivery Controllers
Application Servers
Cloud 1 Cloud 2
ADC ADC ADC
AS AS AS
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CloudMaestro’s Powerful Dashboards Help You Drive
Your Business’ Success
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Daily and primary source for business health and
decision making
• Show current, aggregate and delta on key metrics
• Leverage existing partnerships
• Fully customized by the user
Example Metrics
• Daily/Hourly Revenue
• Total Checkouts
• Abandonment Rate
• Conversion Rate
• Page Load Time
• Source (mobile vs. desktop)
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RESULTPROCESS
Case Study: Treehouse Brand StoresPAIN = Cyber Monday Availability (acquired 2014 by NASDQ:GKNT, $150MM rev)
Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: $10MM Annually
After implementing
Lagrange Systems’
CloudMaestro,
uptime has
been increased
to 100%
while supporting a 2x-
3x increase in
traffic
CHALLENGE
Eliminate downtime,
especially during spikes in
volume such as
Cyber Monday
Revenue and Reputation
at risk:
2012 Cyber Monday
Outage estimated
at $80k in
lost revenue
CloudMaestro’s predictive scaling keeps capacity
ahead of demand, preventing overloads and outages
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RESULT
With CloudMaestro, the
site was able to exceed
forecasted demand
while maintaining a
less than 2 sec
page load time (customer requirement)
PROCESS
WTSO Page Load Times
CloudMaestro’s improvement to overall performance
increases as site traffic increases
Case Study: Winestilsoldout (WTSO.com)PAIN = Slow Site Speed
Industry: Retail Application: eBay/Magento Channel: eCommerce Site Volume: 2,500 to 25k
transactions/day
CHALLENGE
Increase their website
performance (speed) by
500 percentat peak load, while
ensuring the site is always
available
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QUESTIONS?