Maximising recruitment advertising spend · How do you maximise your advertising spend? 1. Seek first to understand • Capture what you’re spending • …& where you’re spending

Maximising recruitment advertising spendMarc Edgson, Broadbean Technology

1

Broadbean Technology

2

Who am I?

•3 years at Broadbean

•Working with in-house recruiters

•From global brands to small start-ups

•Spend a lot of time discussing the recruitment challenges which have brought you here

3

How do you maximise your advertising spend?

1. Seek first to understand• Capture what you’re spending • …& where you’re spending it

2. Then accurately record the source of every application

3. Use data to optimise your budget allocation

Do not rely on a manual process to capture this source data

4

UTM parameters

UTM = Urchin Tracker Module*

*not a means of checking where your children are

5

How is your Latin?

6

A far better version

7

What recruitment advertising works / where should I advertise?

Unfortunately, there is no million-dollar answerVaries massively from role to role

& from company to company8

What recruitment advertising works / where should I advertise?

9

Data: Capture it, Analyse it, Act on it

How do I measure ROI of advertising spend?

• Identify what return you’re looking for

• Measure performance & cost

• Analyse data

• Establish cost per hire, cost per application, time to hire, etc.

10

What are the best tools for advertising analytics?

11

Key take-away points

• Measuring ROI isn’t difficult

…as long has you have the fundamental information

• The key thing is using that information to improve

• These will help you to drive efficiencies & maximise your advertising spend12

13

• Marc Edgson, Senior Corporate SalesBroadbean Technology

• [email protected] | +44 (0)20 7855 4176 |@BroadbeanEMEA | in/BroadbeanTechnology

Thank You