Maxima Introduction 201709 Web - gojo.cogojo.co/wp-content/uploads/2017/12/Maxima_Introduction_201709_W… · PA PONNAK RITHY is the Chief Executive Officer at Maxima. He joined Maxima

Maxima Microfinance Plc. All rights reserved.

Maxima MicrofinanceCompany Introduction


Founded in March 2000, we have provided microfinance for the development of Cambodia and accelerated its growth after having Gojo as a partner.

Key Information

VisionTo be the leading microfinance institution offering micro-financial services with the highest quality of customer service.

Mission To offer micro-financial services with an emphasis on lending to rural poor and low-income individuals & groups and small &medium enterprises to improve their living standards and realizing their business goals.

Management TeamPa Ponnak Rithy, Founder & CEOSreng Sivechheng, Founder & CFO

2000Initiated its microcredit operation

2005Obtained the microfinance license from the National Bank of Cambodia and named the company Maxima

2014Gojo & Company Inc., a Japanese company holding majority shares of microfinance institutions in Asia, joined Maxima as a new shareholder

KPIs as of September 20175,404 Clients$13.8 million Outstanding Loan1.08% 30 days delinquent portfolio14 Offices in Phnom Penh and 8 provinces165 Employees

Corporate History

2


General Assembly

Board of Directors

Advisory Board

Audit Committee

Risk Committee

Chief Executive

Officer

Chief Financial Officer

Finance& Admin

Department

ITDepartment

CreditDepartment

AuditDepartment

RiskDepartment

HRDepartment

MarketingDepartment

SPMDepartment

Organizational Structure

3

CEOSecretary

Branch &Service

Office


Management Team

PA PONNAK RITHY is the Chief Executive Officer at Maxima. He joined Maxima in December 2000. Prior to this, he was an Accounting and Administration Assistant in LWS (1998-2000), a Chief of Accounting at Pacific Commercial Bank (1995-1998), a Deputy Chief of Credit Office of the National Bank of Cambodia in Kampot province (1980-1995). Mr. Rithy completed his degree in Accounting/Finance and Banking in Cambodia and received Bachelor of Business Administration in 1986.Mr.Rithy is well versed in English and Khmer.

Dr. AN BUNHAK is a co-founder and Chairman of the Board of Maxima. Prior to working at Maxima, Dr. Bunhak served as Chief of Finance at Pacific Commercial Bank (1995-2000). Dr. Bunhak earned his Doctoral Degree of Business Administration (DBA) in Management from Preston University, USA in 2009. He obtained a Master of Banking and Finance at Ateneo De Zambuaga University and a Bachelor of Business Administration in 1995 from the Faculty of Business, Cambodia.

SRENG SIVECHHENG is the Chief Financial Officer at Maxima. She has been with Maxima since the inception of the Company in 2000. Before Maxima, from 1995 to 2000, she worked as Chief of Remittance at Pacific Commercial Bank. She completed her Master of Financial Management at Royal University of Law and Economics, Phnom Penh in September 2016. Ms. Sivechheng obtained Bachelor of Business Administration specialize in Management at the National Institute of Management, Cambodia in 2001. Ms. Sivechheng is well conversed in English, Thai and Khmer.

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Directors and Managers

Chet ChanprasoeurDirector

Sanjay GandhiDirector

Dr. Yean RithyIndependent Director

Muy MaraDirector

Dr. Ao VengIndependent Director

Taejun ShinDirector

Ngory SornActing Head of Credit

Khiev SengdyHead of Marketing

Tann HokhengHead of Internal Audit

Sim SoupheaknaCEO Secretary & Head of HR

Khean DarithHead of IT

Lay SineathDeputy Head of Admin

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Our Partners (as of August 2017)

6


Overview of 2016 and 2017

Number of Clients Loan balance (USD) & 30 days overdue%

Number of Staff Revenue and Profit* (USD)

7

4,549 4,743 5,053 5,404

4Q16 1Q17 2Q17 3Q17

Number of Clients

9,825,293 10,988,501 12,393,359 13,805,489

1.00% 0.99% 0.92%1.08%

0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

-2,000,000 4,000,000 6,000,000 8,000,000

10,000,000 12,000,000 14,000,000 16,000,000

4Q16 1Q17 2Q17 3Q17

Loan Balance (in USD) PAR30 (%)

60 81 78 71

68 81 85 94

-

50

100

150

200

4Q16 1Q17 2Q17 3Q17

Credit Officer HQ and other staff

1,958,996 588,534 1,265,063

2,000,038

393,514 98,628 161,420 303,115 -

500,000

1,000,000

1,500,000

2,000,000

2,500,000

4Q16 1Q17 2Q17 3Q17

Total Revenue


Strategic Plan for 2017

8

Our Focus in 2017 KGIs Key action items

Product/Client Segment Focus

To come up with a unique SME loan & service

ü Conduct study on the best segmentü Run a pilot program

Improve Productivity

Loan/CO: $230,000 ü Introduce business process analysis methodology

ü Install PDCA mechanism

Diversify Funding Sources

Add 6 more lenders by early 2018

ü Best quality presentations in the industryü Active discussion at the board

Improve Client Loyalty and SPM

80% client retention90% staff retentionSmart Campaign Certification

ü Keep improving staff satisfactionü New corporate brandingü Hospitality guideline and improvement

ü Complete CPP action plan


KPIs 2016 – 2017

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Indicators Jan-Dec 2016 Jan-Sept 2017 (+/-)No of Branch & Service Office 11 14 3

Number of Provinces Covered 5 10 5

Number of Districts Covered 23 38 15

Number of Communes Covered 114 206 92

Number of Villages Covered 561 1,023 462

Active Borrowers 4,549 5,404 855

Number of Credit Officer 60 71 11

Total Staff 135 165 30

Loan Outstanding (in USD) 9,825,293 13,805,489 3,980,196

Loan per Credit Officers 163,755 194,443 30,688

Average Loan Size 2,160 2,559 399

PAR 30+ 1.00% 1.08% 0.08%

NPL 97,935 140,749 42,814


A photo taken after the team building dialogue. Staff turnover at Maxima is the lowest level in the industry (10% in 2016), thanks to the staff satisfaction.

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A photo of the annual party in January 2017. Every year we have the party to celebrate the achievement and award the best employees, followed by a dance party at night.

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Cleanliness and Health Promotion Project forChildren of our clients and their villages

Green Cambodia Campaign, planting trees inour operation areas

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Mr. Nobuyuki Idei, the former CEO of SONY, visited Maxima and its field operation. He said “Maxima has great employees to provide quality financial services for the clients.”

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JICA delegates visited Maxima office. In the wrap-up meeting, they said “we are surprised by how deeply Maxima built trust relationship with its clients.”

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Maxima Introduction 201709 Web - gojo.cogojo.co/wp-content/uploads/2017/12/Maxima_Introduction_201709_W… · PA PONNAK RITHY is the Chief Executive Officer at Maxima. He joined Maxima

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