Maxim Babichev, VK.com

Gaming Platform

VK is the most popular social network in Russia, Ukraine and CIS countries

Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.

Social networks in RU Internet

15%

83%

July 2013 December 2013 May 2014 October 2014 March 2015 August 2015 January 2016

81%

54%

39%

27%

Social networks in RU Internet

vk

ok

fb

mw

tw1,5

2,3

4,4

13,6

22,8

11,1

16,1

23,1

32,2

48,1

People per month, mil

People per day, mil

Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.

Has visited during a month: ▪ VK only — 13.5 mil; ▪ОК only — 3.1 mil; ▪ Facebook only — 1.9 mil;

Cross visiting

19.914.4

1.9

3.1

13.5

27.7

13

Source: TNS Web Index, April 2016, Russia (0+, 12–64), desktop only, MAU, % of RU Internet users.

1,2

3,63,3

4,6

2,5

6,8

3,3

6,0

7,7

9,29,6

10,4

Source: TNS Mobile Index, April 2016, Russia (700K+, 12–64), only mobile applications, MAU & DAU, mil people.

Key mobile applications

32

11

8

17

21

7

People per month, mil

People per day, mil

Avg. time per day, min

24,5%47,1%28,4%

Consumption for a month

Source: TNS Web Index, April 2016, Russia (700K+, 12–64), desktop and mobile, MAU & DAU, % of people in VK.

Desktop vs Mobile

42,5%24,6%32,9%

Consumption for a day

Desktop Desktop & Mobile Mobile

Desktop Desktop & Mobile Mobile

Games

1. Collections

2. Top games

3. Subscriptions

Let users easily transfer votes for premium stuff in your games and apps

Games inside official VK apps.

Features:

• Minimize game’s windows

• Custom header

• Payments by votes

4. HTML5 games

Место для скриншота

5. Video streams

5. Video streams

6. eSports & tournaments

6. eSports & tournaments

May the platform be with you [email protected]