Max Newyork Marketing

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TABLE OF CONTENTS

CHAPTER NO. TITLE PAGE NO.

1 Introduction 1-4

2 Need for the study 5

3 Objectives 6

4 Review of Literature 7-12

5 Industry Profile 13-18

6 Company Profile 19-21

7 Product Profile 22-26

8 Limitations of the

Study

27

9 Research

Methodology

28-42

10 SWOT Analysis 43

11 Data Analysis and

Interpretation

44-81

12 Findings 82

13 Suggestions and

Recommendations

83

14 Conclusion 84

Annexures:

Questionnaire

1



LIST OF TABLES

TABLE NO.TITLE

PAGE NO.

1 Gender wiseclassification of therespondent

44

2 Age wise classificationof the respondent

46

3 Occupation wiseclassification of therespondent

48

4 Income wiseclassification of therespondent

50

5 Investmentpreference of therespondent

52

6 Awareness about themutual fund

54

7 Awareness about thePyramid AdvisoryServices Ltd.

56

8 Sources of Awareness 58

9 Willingness of

respondent to invest

60

10 Response towards thetype of investment

62

11 Response towards thetype of investmentschemes

64

12 Response towards themutual fundpreference

66

13 Response towards the

size of investment

68

14 Response towards thetenure of investment

70

15 Response towards thetype of investors

72

16 Cross classificationbetween theoccupation of respondent and theirwillingness to invest inmutual fund

74

17 76

2



Cross classificationbetween the income of respondent and their

willingness to invest inmutual fund.

18 Cross classificationbetween the genderof respondent andtheir willingness toinvest in mutual fund.

78

19 Cross

classification

between the age

of respondent

and their

willingness to

invest in mutual

fund.

80

3



LIST OF CHARTS

CHART NO.TITLE

PAGE NO.

1 Gender wiseclassification of therespondent

45

2 Age wise classificationof the respondent

47

3 Occupation wiseclassification of the

respondent

49

4 Income wiseclassification of therespondent

51

5 Investmentpreference of therespondent

53

6 Awareness about themutual fund

55

7 Awareness about thePyramid Advisory

Services Ltd.

57

8 Sources of Awareness 59

9 Willingness of respondent to invest

61

10 Response towards thetype of investment

63

11 Response towards thetype of investmentschemes

65

12 Response towards the

mutual fundpreference

67

13 Response towards thesize of investment

69

14 Response towards thetenure of investment

71

15 Response towards thetype of investors

73

4



5



6



7



8



9



10



11



12



13



14



15



16



17



18



1.Introduction

A mutual fund is types of investment vehicle where investors pool

their money in order to allow each investor participate in a portfolio of

securities. The individual investor doesn't actually own each security but

instead, he owns shares of the mutual fund. The main benefit of a mutual

fund is that it provides a way for the investor to achieve diversification in

his investments without having to invest a lot of money

This research conducted for pyramid advisory services (p)ltd in

Chennai. This study helps to identify and acquiring mutual funds clients by

the way of the providing awareness.

19



ORIGIN OF MUTUAL FUND IN INDIA

Mutual Fund Industry Comes to India

In India, the Mutual Fund industry started with the setting up of Unit

Trust of India in 1964, as a single State Monopoly. Twenty-three years

later Public Sector banks and financial institutions were permitted to

establish Mutual Funds in 1987. The Industry was brought under the

control of SEBI and opened for private sector participation in 1993.

The private sector and foreign Institutions began setting up Mutual

Funds thereafter. The fast growing industry is regulated by the Securities

and Exchange Board of India (SEBI). A Mutual fund in India is registered /

incorporated as a public trust. As per Clause 14 of SEBI guidelines- A

mutual fund shall be constituted in the form of a trust and the instrument

of trust shall be in the form of a deed, duly registered under the provisions

of the Indian Registration Act, 1908 (16 of 1908) executed by the sponsor

in favour of the trustees named in such an instrument. If the Trust Deed

so provides the trustees can appoint an Asset Management Company for

the day to day administration of the MF and investment of its funds

Organisation Structure of Mutual Fund

"The mutual funds can be organised in two ways. One, the Trust

structure and the other, the Company structure. In both these structures,

there is an entity which undertakes the designing and marketing of

schemes, raises money from the public under the schemes and manages

the money on behalf of its owners. This entity is the fund manager or an

20



Asset Management Company (AMC) . To segregate the collected funds

from this entity's own funds, the corpus is placed in a legal vehicle. It is

the character of this legal vehicle that determines the character of the

Fund itself. If this vehicle is a corporate entity then the fund acquires the

name of an investment company as in the US and UK and if the entity is a

Trust, the fund acquires the name of mutual fund as in UK and India, for

example. Irrespective of the nature of the structure, what is more

fundamental is that in view of the fiduciary role of the AMC or the fund

manager towards the public, there is a need for supervision of the

activities of the AMC or fund manager by a separate body. This

supervisory role is fulfilled by the Board of Trustees and in a corporate

structure by the Board of directors of the Investment company."

Organisation Structure of Indian Mutual Funds

There are four constituents of a mutual fund in India,

1. the sponsor,

2. the board of Trustees or Trustee company,

3. the asset management company and

4. the custodian.

The sponsor is the Settlor of the Trust which holds Trust property on

behalf of investors who are the beneficiaries of the Trust. The sponsor is

also required to contribute at least 40% of the capital of the asset

management company which is formed for managing the assets of the

Trust. The assets of the Trust comprise of properties of the schemes which

21



are floated by the asset management company with the approval of the

Trustees. Schemes may have different characteristics - they may be open

or closed ended or may have a particular investment focus or portfolio

composition. Finally, the safe custody of assets of the Trust is entrusted to

one or more custodians

22



2. NEED FOR THE STUDY

The study about identification and acquisition of mutual find client is

primarily involves two phases identification and acquisition.

The identification process focused on income level of particular

person whose are self employed, salaried and professionals.

The acquiring phase needs to give awareness about mutual fund

and the different types of mutual find companies; because the awareness

about the product is vital for any marketing firm to achieve its marketing

objective.

The present study “Identifying and acquiring mutual fund

clients in Chennai” attempts to analyze the suitable customers for

mutual funds and satisfying the consumers by the way of better service

23



3. OBJECTIVE OF THE STUDY

Primary Objective

To know the number of clients interested to invest in mutual finds

Secondary objectives

1. To know customer awareness about the mutual find scheme

2. To know the source of awareness.

3. To know customers willing ness to join mutual fund scheme

4. To know customers preference for joining a specific mutual fund

scheme.

5. To know customers reason for willing or not willing to joins a scheme

6. To know the size of investment

7. To know whether relation exist between occupation and willingness

8. To know whether relation exists between income and willingness

9. To know whether relation exists between gender and willingness

10. To know whether relation exist between age and willingness.

11. To know respondents timing of investments.

12. To know whether investors are risk takers or risk averse

investors.

13. To know about respondents tenure of investment.

24



4. REVIEW OF LITERATURE

What is mutual fund?

A mutual fund is types of investment vehicle where investors pool

their money in order to allow each investor participate in a portfolio of

securities. The individual investor doesn't actually own each security but

instead, he owns shares of the mutual fund. The main benefit of a mutual

fund is that it provides a way for the investor to achieve diversification in

his investments without having to invest a lot of money.

The first mutual fund was the Massachusetts Investors Trust

introduced in 1924. At the end of its first year, the fund had 200 investors

with $63,600 in assets. At the end of 1995, the fund grew to 73,500

investors with assets totaling $1.8 billion! Now there are over 7000

different mutual funds available for you to choose from. You may be

wondering why you should choose a mutual fund. Simple - a mutual fund

offers 2 large benefits over owning the stocks individually. Those benefits

are diversification with professional management without having to invest

a lot of money.

Diversification is important because it helps to reduce the risk. By

owning shares of multiple companies, the fund's share value is not

devastated if an individual company has a poor performance. Selecting

which securities to buy, the allocation of cash and securities, and when to

purchase is all done by the fund manager or the management team. The

fund manager has the training, time and the resources to make the best

25



informed investment decisions. Also, he fund may be part of a family of

funds where the investor can switch between funds at no additional cost,

including switching in and out of money market funds. Most mutual funds

include some degree of check writing privileges and may offer automatic

transfer of funds on a periodic basis like monthly for those who want to

regularly invest a set dollar amount. This type of investment is called

dollar cost averaging.

Types of Mutual Funds Available:

Domestic Equity Funds - These mutual funds mainly focus on stocks

offered by different U.S. companies. With this type of fund there is a wide

range of offerings that takes into consideration the size of the company,

the stability of the company, growth and the potential value of the

company.

Global/International Funds - Global or International mutual funds

mainly allow the investor to include foreign equities into their

investments. Although deemed slightly riskier their values do tend to go

up when domestic equities drop, offering a balance to the investor’s

portfolio.

Sector Funds - sector funds give the investor a way to focus on specific

parts of the business world. For example, niches like real estate, precious

metals or financials. If an investor is able to tolerate an amount of risk,

they may end up benefiting from investing in this way. Particularly if the

investor knows something about that market segment.

26



Fixed Income Funds - Fixed income mutual funds tend to be less

volatile. This is the right fund for an investor who is looking for income.

Fixed mutual funds for the most part are made up of bonds, CD's and

money market funds. Yes, they do fluctuate with interest rates, still are a

sound investment for someone looking for an income generating portfolio.

Hybrid Funds - Hybrid mutual funds are generally made up of different

investment sectors in one mutual fund. For example, a usual mix may be

the pairing of equities with bonds or blue chip stocks with riskier ones.

Index Funds - Index mutual funds imitate the selections and amounts of

specified market indexes like the S&P 500. They are generally unmanaged

keeping costs down.

Enhanced Index Funds - Enhanced index funds are actively managed

funds applying a portion of their resources to outperform their benchmark

induces.

Asset Allocation Funds - Asset allocation funds target investors who

want a single product solution. They are designed to invest across the

primary asset classes including equities, fixed income securities and

money market. Each fund is allocated among different asset classes

according to their risk tolerances.

Conservative Allocation Funds - Conservative allocation mutual funds

are usually for

investors with a minimum five-year investment timeframe.

How to Select a Mutual Fund

27



Unfortunately, there's no one size fits all strategy when it comes to

any type of investing. You need to take into consideration what your

needs are and what your future financial goals are. Everyone's situation is

unique. We encourage you to talk with your financial advisor to find out

which mutual funds would best complement your portfolio. When choosing

a mutual fund you should first get a prospectus then, call the fund

company.

In many cases, the prospectus is available right on the company's

website. Also, Morningstar rates mutual funds. Each year end, many

financial publications list the year's best performing mutual funds.

Naturally, very eager investors will rush out to purchase shares of last

year's top performers. That's a big mistake. Remember, changing market

conditions make it rare that last year's top performer repeats that ranking

for the current year. Mutual fund investors would be well advised to

consider the fund prospectus, the fund manager, and the current market

conditions. Never rely on last year's top performers.

Risks the Investor may confront by Investing in a Mutual Fund

1. The companies in which the fund has invested will perform poorly,

suffer mismanagement or otherwise meet with misfortune.

2. some economic, political or other development will cause the overall

market to fall, dragging down with it the holdings of your particular

fund.

28



3. Wrong Investment Decision, or speculative Decisions by MFs. The

fund management, for instance, may be doing things you don't

know about or wouldn't like if you did. What you think is a plain

vanilla domestic equity-income fund might, in order to boost

returns, invest in derivatives, invest overseas, or invest in growth

companies that pay little or no dividend. In a downturn, you could

be in for an unpleasant surprise. There is also the risk that the fund

will under-perform a benchmark index, which means that

management fees aren't buying any added value.1

The Prospectus

A prospectus for a mutual fund is a publication that has all the

information that is required by the Securities Exchange Commission (SEC).

The funds prospectus includes objectives and policies, roles, services,

fees, and major features of the fund.

The prospectus also defines the boundaries within which the fund

manager can operate. Using a hypothetical example, we will assume that

the prospectus of the Chicken Farms Mutual Fund says "the fund will only

invest in chicken farms in the USA that have shown a profit for at least the

last two years." The fund manager would have the freedom to buy stock

in any chicken farm meeting those criteria. However, the fund could not

buy any chicken farm shares anywhere else other than the U.S.The

prospectus also tells you the costs of the fund.

Advantages of mutual funds

The advantages of investing in a Mutual Fund are:

29



• Diversification: The best mutual funds design their portfolios so

individual investments will react differently to the same economic

conditions. For example, economic conditions like a rise in interest

rates may cause certain securities in a diversified portfolio to

decrease in value. Other securities in the portfolio will respond to

the same economic conditions by increasing in value. When a

portfolio is balanced in this way, the value of the overall portfolio

should gradually increase over time, even if some securities lose

value.

• Professional Management: Most mutual funds pay topflight

professionals to manage their investments. These managers decide

what securities the fund will buy and sell.

•

Regulatory oversight: Mutual funds are subject to many

government regulations that protect investors from fraud.

• Liquidity: It's easy to get your money out of a mutual fund. Write a

check, make a call, and you've got the cash.

• Convenience: You can usually buy mutual fund shares by mail,

phone, or over the Internet.

• Low cost: Mutual fund expenses are often no more than 1.5

percent of your investment. Expenses for Index Funds are less than

that, because index funds are not actively managed. Instead, they

automatically buy stock in companies that are listed on a specific

index

30



• Transparency

• Flexibility

• Choice of schemes

• Tax benefits

• Well regulated

5. INDUSTRY PROFILE

About the industry

A Mutual Fund is a trust that pools the savings of a number of

investors who share a common financial goal. The money which is

collected is then invested in capital market instruments such as shares,

debentures and other securities. The income earned through these

investments and the capital appreciation realised are shared by its unit

holders in proportion to the number of units owned by them. As on 2004,

mutual funds contribute about 6% of the GDP

Mutual funds were introduced in India in the year 1963. Between

1963 and 1987 there was existence of only one mutual fund company in

India with Rs. 67bn assets under management (AUM). It was Unit Trust of

India (UTI). By the end of the 80s decade, few other mutual fund

companies in India took their position in mutual fund market. Kothari

Pioneer was the first private sector mutual fund company in India which

has now merged with Franklin Templeton. Just after ten years with private

31



sector players’ penetration, the total assets rose up to Rs. 1218.05 bn.

Today there are 33 mutual fund companies in India.

The growth remained slow in the initial years, but it accelerated

from the year 1987 when private players entered the industry. In the past

decade, Indian mutual fund industry had seen dramatic improvements,

both quality wise as well as quantity wise. The private sector entry to the

fund family rose the AUM to Rs. 470 bn in March 1993 and till April 2004,

it reached the height of 1,540 bn. Putting the AUM of the Indian Mutual

Funds Industry into comparison, the total of it is less than the deposits of

SBI alone, constitute less than 11% of the total deposits held by the Indian

banking industry. The mutual fund industry can be broadly put into four

phases according to the development of the sector. Each phase is briefly

described as under.

First Phase 1964 - 87

Unit Trust of India (UTI) was established on 1963 by an Act of

Parliament. It was set up by the Reserve Bank of India and functioned

under the Regulatory and administrative control of the Reserve Bank of

India. In 1978 UTI was de-linked from the RBI and the Industrial

Development Bank of India (IDBI) took over the regulatory and

administrative control in place of RBI. The first scheme launched by UTI

was Unit Scheme 1964. At the end of 1988 UTI had Rs.6, 700 crores of

assets under management.

Second Phase 1987-1993 (Entry of Public Sector Funds)

32



SBI Mutual Fund was the first to start up. It was followed by Canbank

Mutual Fund (Dec 87), Punjab National Bank Mutual Fund (Aug 89), Indian

Bank Mutual Fund (Nov 89), Bank of India (Jun 90), Bank of Baroda Mutual

Fund (Oct 92). LIC in 1989 and GIC in 1990. The end of 1993 marked

Rs.47,004 as Assets under Management.

Third Phase 1993-2003 (Entry of Private Sector Funds)

With the entry of private sector funds in 1993, a new era started in

the Indian mutual fund industry, giving the Indian investors a wider choice

of fund families. Also, 1993 was the year in which the first Mutual Fund

Regulations came into being, under which all mutual funds, except UTI

were to be registered and governed. The erstwhile Kothari Pioneer (now

merged with Franklin Templeton) was the first private sector mutual fund

registered in July 1993. The 1993 SEBI (Mutual Fund) Regulations were

substituted by a more comprehensive and revised Mutual Fund

Regulations in 1996. The industry now functions under the SEBI (Mutual

Fund) Regulations 1996.

The number of mutual fund houses went on increasing, with many

foreign mutual funds setting up funds in India and also the industry has

witnessed several mergers and acquisitions. As at the end of January

2003, there were 33 mutual funds with total assets of Rs. 1,21,805 crores.

33



The Unit Trust of India with Rs.44, 541 crores of assets under

management was way ahead of other mutual funds.

Fourth Phase since February 2003

This phase had bitter experience for UTI. It was bifurcated into two

separate entities. One is the Specified Undertaking of the Unit Trust of

India with AUM of Rs.29, 835 crores (as on January 2003). The Specified

Undertaking of Unit Trust of India, functioning under an administrator and

under the rules framed by Government of India and does not come under

the purview of the mutual fund regulations.

The second is the UTI Mutual Fund Ltd, sponsored by SBI, PNB, BOB

and LIC. It is registered with SEBI and functions under the Mutual Fund

Regulations. With the bifurcation of the erstwhile UTI which had in March

2000 more than Rs.76,000 crores of AUM and with the setting up of a UTI

Mutual Fund, conforming to the SEBI Mutual Fund Regulations, and with

recent mergers taking place among different private sector funds, the

mutual fund industry has entered its current phase of consolidation and

growth. As at the end of September, 2004, there were 29 funds, which

manage assets of Rs.153108 crores under 421 schemes.

The major competitors of the company

There are many advisory agencies in Chennai. They are given

below,

1. Geogit financial services limited.

34



2. V.K.C financial services

3. E.C.S investment and financial consultants’ services.

4. UTI investor service limited.

5. Shah investment advisory services.

6. Appollo Sindhoori

7. Jayesh Agency.

8. Mahara jyothi Services.

9. Cholamandalam District services limited

10. ITI financial services.

Some Major Mutual Fund Companies in India are

1. Birla Sun Life Mutual Fund

2. HDFC Mutual Fund

3. HSBC Mutual Fund

4. Prudential ICICI Mutual Fund

5. State Bank of India Mutual Fund

6. Tata Mutual Fund

7. Sundaram Mutual fund

8. Kotak Mahindra Mutual Fund

9. Unit Trust of India Mutual Fund

10. Canbank Mutual Fund

35



11. Principal Capital Mutual Fund

12. Standard Chartered Mutual Fund

13. Franklin Templeton India Mutual Fund

14. Morgan Stanley Mutual Fund India

The Indian Mutual funds industry has witnessed impressive growth

over last few years and the assets under management stand at over Rs.

2000 billion as on November 30, 2005. The industry has been growing at

compounded annual growth rate (CAGR) of approximately 20% over the

last 5 years. It is the increasing role of foreign institutional investors who

contribute mainly to the growth of mutual funds. The total assets under

management in the Indian mutual funds industry as on May 31, 2005 is as

follows

GROWTH IN ASSETS UNDER MANAGEMENT

36



6. COMPANY PROFILE

PYRAMID ADVISORY SERVICES(P) LIMITED was established in the

year2003. It was founded by Mr. Venkatesh.

Wealth Creation and Wealth Protection is the prime objective

of the company. It has three major units. The following are the three

major units of the company.

Mutual Funds

Share broking

Insurance

Share broking:

PYRAMID ADVISORY SERVICES(P) LTD. acts as a broker in buying and

selling of shares in stock market. It functions as a sub-broker to ITI financial services

private limited.

The company as a broker offers investor the following broking services:

Advisory:

The broker offers advice on the purchase and or sale of shares in the

investor’s portfolio –the investors are holding of shares.

Discretionary:

This is a management service of buying and selling of shares on behalf

of the client, completely at the discretion of the broker.

37



Mutual Funds:

The Company acts as an agency for acquiring mutual fund clients. In this unit

the company tries to acquire the clients for mutual funds by convincing the

customers. It is mainly done by making cold calls by using telemarketers.

The following are the various mutual funds for which the company acts as an

agency and acquires clients for them.

UTI Mutual Funds

SBI Mutual Funds

HDFC Mutual Funds

Reliance Mutual Funds

HSBC Mutual Funds

TATA Mutual Fund

Other Mutual Fund

Thus the company helps in acquiring clients for all the above mentioned Mutual

Funds. Mainly this company concentrates on mutual fund and share broking.

Insurance:

The company in this unit acts as an agency for acquiring clients for various

insurance policies. In this unit the company covers the insurance

• life insurance

• general insurance.

• Vehicle Insurance.

Thus these are the three major units dealt in by the company and in this

research the share broking unit has been concentrated.

38



Vision:

The vision of the company is to become a market leader among the various

financial servicing companies. So the company works hard to achieve its vision in a

quick span of time.

39



7. PRODUCT PROFILE

Types of funds

Equity funds

Funds, which have long-term capital appreciation, are referred to as

equity funds. The risk and return involvement is very high.

Debt funds

Funds, which have fixed returns and comparatively low risk are

called as debt funds. This fund features more capital stability.

Liquid funds

Funds, which have very stable returns and very low capital risk, are

called as liquid funds.

Balanced funds

Funds which strike a balance between growth and steady returns is

referred to as balanced funds. The returns are better in the long term.

Growth funds

Funds that have an extreme volatility in their performance are

called as growth funds.

40



S.NO Types of funds Risk and Return

Attached1. Equity funds Very High2. ELSS High

3. Debt funds Moderate4. Liquid funds Low5. Balanced funds Moderate6. Growth funds High

Another Classification of type of mutual funds

Wide variety of Mutual Fund Schemes exists to cater to the needs such as

financial position, risk tolerance and return expectations etc.

TYPES OF MUTUAL FUND SCHEMES

• By Structure

o Open - Ended Schemes

o Close - Ended Schemes

• By Investment Objective

o Growth Schemes

o Income Schemes

o Balanced Schemes

o Money Market Schemes

41



Other Schemes

o Tax Saving Schemes ( ELSS)

o Special Schemes

Index Schemes

Sector Specfic Schemes

About concepts and definitions

Net Asset Value

Net Asset Value is determined by dividing the total value of the

fund's assets by the number of outstanding shares. This value is

calculated daily by the fund.

Unit Value = Market Value of the investments + Current Assets-

Current Liabilities and Provisions+/- Transaction Charges

Number of outstanding units in the fund

Back End Load

A fee an investor pays when selling a mutual fund within a certain number

of years, usually seven.

Sale price

It is the price one pays when an investor invests in a scheme. It is also

called as Offer Price. It may include a sales load.

42



Repurchase price

It is the price at which a close-ended scheme repurchases its units and it

may include a back-end load. This is also called Bid Price.

Sales load

It is a charge collected by a scheme when it sells the units. It is also

called, ‘Front-end’ load. Schemes that do not charge a load are called ‘No

Load’ schemes.

Repurchase or ‘Back end’ Load

It is a charge collected by a scheme when it buys back the units from the

unit holders.

Bench Mark Index

The benchmarks are the yard sticks with which the performance of an

individual item can be compared. As the funds’ portfolio consists of

diversified equity shares, the benchmark will be usually the stock market

indices. The benchmark index used for comparing the funds is BSE 200.

The benchmark index is referred to as the market index.

Costs of Mutual Funds

Usually, mutual funds are offered with several classes of shares, or

they are no-load funds. Mutual fund companies exist to make money. That

money can come from many different sources:

43



A sales charge: incurred upon purchase of shares

A deferred sales charge: incurred upon the sale of shares

Management fees: an on going operating cost

Distribution fees: on-going costs usually associated with advertising

Trading costs: costs charged by the broker for executing trades within

the fund. These can be high in funds that have high turnover rates.

Other expenses: another category for on going expenses No load funds

will typically have no sales charge and no deferred sales charge, but will

have the fees listed

Load funds will offer different classes of shares such as A, B, or C

shares. These will be defined by varied cost structures. An example of the

impact of an investment which is held for different time periods will also

be included in the prospectus. The best deal for you primarily depends on

how long you hold the shares. No-load funds that are held for many years

can be more expensive than load funds.

In conclusion, mutual funds are a way for investors to diversify their risk

and still benefit from professional money management. The prospectus

identifies key information about the mutual fund including its operating

boundaries and its costs. The fund manager operates within those

boundaries and is important in order to achieve good results within those

boundaries. Do your research, and then talk to a professional investment

advisor about mutual fund investing. Global Direct Investment Guide

provides access to free Mutual Funds information.

44



8. LIMITATION OF THE STUDY

Any research study will be restricted in scope by certain inherent

limitations that are participated by the choice of the research design,

sampling procedure and respondent selection. This study has the

following limitations.

1. The area of survey covered in and around Chennai city only.

2. The time available to provide awareness is very less.

3. Due to limited time of survey we can’t acquire more customers

45



9. RESEARCH METHODOLOGY

Research:

Research for facts, answer to questions and solutions to problems. It

is an organized inquiry. It seeks to find explanation to an explained

phenomenon to clarity the doubtful facts and to correct to misconceived

fact.

Method of Research

1. Arbitrary method: Seeking answer to questions consists of

imagination, opinion, blind belief or impression. E.g.; Earth was flat, solar

eclipse due to as big snake swallows sub .it is subjective , vague and

inaccurate.

2. Scientific method: A systematic rational approach to seeking facts. It

is objective, precise, and arrives at conclusion on the basis of verifiable

evidences.

46



Research & Theory

Theory is a set of systematically interrelated concept, definitions,

and propositions that are advanced to explain and predict phenomenon

or facts .

Research is closely related to theory. Theory is a conceptual model

for research. Research, in turn, contributes to theory.

Fact

An empirically verifiable observation.

Hypothesis

A preliminary assumption adopted for the explanation of a phenomenon.

Classification of Research

1. Pure research: It is undertaken for the sake of knowledge without

any intention to apply it in practice.

2. Applied research: It is carried on to find solutions to a real life

problem requiring an action or policy decision .Thus, it is problem

oriented and action oriented.

3. Exploratory research: preliminary study of an unfamiliar problem

about which the researcher has no knowledge. It is unstructured and

47



much less focused on pre-determined objectives. Usually it takes

the form of a pilot study.

4. Descriptive research : Fact finding investigation with adequate

interpretation-more specific than exploratory study , as it focus on

particular aspects as dimensions of the problem studied – designed

to gather descriptive information and provides the information for

formulating more sophisticated studies.

5. Diagnostic research : It is similar to descriptive research, but

focus on

a. What is happening

b. Why is happening, and

c. What can be done about?

6. Evaluation research: A type of applicable research – made for

assessing the effectiveness of social or economic programs on the

development of Programme area.

7. Action research: A type of evaluating research – it is a concurrent

evaluation research of an action program launched for ordering a

problem for improving an existing situation.

8. Experimental research: Designed to users. Human effects of

particular variables or a phenomenon by keeping the other variable

constant or controlled.

9. Analytical research: A system of procedures and techniques of

analysis applied to quantitative data – consists of a system of

48



mathematical methods or statistical techniques applicable to

numeric data.

10. Historical research : A study of past records and other information

source with a view to reconstructing the origin and development of

an institution or a movement or a system and discovering the trends

in part .

49



SAMPLING TECHNIQUES

A sample is a definite plan determined before any data are actually

collected for obtaining a sample from a given population . Samples can be

either probability sample or non- probability samples.

a. Probability Samples:

They are distinguished by the fact that each population

element has a Known non-zero chance of being included in the sample.

A sample is a definite plan determined before any data are actually

collected for obtaining a sample. The objective Selection of elements in

turn allows the objective assessment of the reliability of the sample

results. Thus it will be more representative of the population.

( i) Sample Random Sample: They are popular known as probability

samples as they are distinguished by the fact that each element of the

population has not only a known but an equal chance of being selected,

and further ‘m’ that every combination of population elements is a sample

probability and is just as likely ‘n’ occur as any other combination of an ‘n’

units.

( ii) Complex Random Sample : They may also be called ‘mixed

sampling designs’ as many of such designs may represent a combination

50



of probability and non-probability sampling procedures in selecting a

sample . It includes:

1)Systematic Sampling:

It is the method in which every first item in the list may be

selected . An element of randomness is usually introduced into this kind of

sampling by using random numbers to pick up the unit with which to start.

2)Stratified Sampling:

If the population from which a sample is to be drawn does not

constitute a homogeneous group , then stratified sampling technique is

applied so as to obtain a representative sample .

3)Cluster Sampling:

It involves grouping the population and then selecting the groups or

the clusters rather than individual elements for inclusion in the sample .

4)Area Sampling:

It is quite closer to cluster sampling and is often talked about when

the total geographical area of interest happens to be big one. It is

especially helpful where we do not have the list of the population

concerned. It also makes the field interviewing more efficient since

interviewer can do many interviews at each location.

51



5)Multi – Stage sampling:

It is a further development of the principle of cluster sampling. If the

technique of random sampling is applied to all the stages; the sampling

procedure is described as multi-stage random sampling.

6) Sequential sampling:

This is a complex random sampling. Where the ultimate size of the

sample is not fixed in advance, is determined according to mathematical

decisions on the basis of information yielded as survey progresses.

B.Non-Probability Samples:

It is a sampling procedure, which does not afford any basics for

estimating the probability that each item in the population has of being

include in the sample . It involves personal judgment, somewhere in the

selection process .

( i) Convenience Sampling : population elements are selected for

inclusion in the sample based on the ease of the access. They are not

generally recommended for descriptive or causal research.

( ii) Judgment Sampling: The researcher’s judgment is used for

selecting items , which he consider as representative of the population . It

is quite frequently in qualitative research where the desire happens to be

developing hypothesis rather than to generalize to larger population.

( iii)Quota Sampling : In stratified sampling, the cost of taking random

samples from individual strata, is often so expensive that interviewer’s are

52



simply given quota to be filled from different strata, the actual selection of

items for sample being left to the interviewer’s judgment .

COLECTION OF DATA

The information needed for the study is of 2 types – primary data

and secondary data.

Primary data:

It was collected a fresh and for the first time, and this is original in

character.

The primary data was collected mainly-

1) Observation:

Commonly used method of primary data collection especially for

studies relating to behavior sciences. Observation becomes a scientific

tool and the method of data collection for the researcher, when it serves a

formulated research purpose, it systematically planned and recorded and

is subjected to checks and controls on validity and reliability. Here, the

respondent is not asked any questions. This method is practically suitable

in studies, which deals with studies (respondents) that are not capable of

giving verbal reports of their feelings.

53



2) Interview:

Method of collecting data involves presentation of oral, verbal

stimuli and reply in terms of oral verbal responses. It can be done through

personal interviews or telephone interviews.

Personal interviews take forms – individual and group interviewing.

Individual interviewing involves talking with people in their homes or

officers, on the Street, or in shopping malls, etc. Such interviewing is

flexible. Group interviewing consists of inviting 6-10 people to gather for a

few hours with a trained moderator to talk about a product service or

organization. The participants are normally paid for attending.

The moderator encourages free and easy discussion, hoping that

group interactions will bring out actual feeling and thoughts. In personal

interview method, a person known as interviewer will ask questions

generally in a face-to-face contact to other persons. In this method, the

interviewer has to meet all sources personally from where the data has to

be collected.

Telephone Interviews includes the method of collecting information

consist of contacting respondents on telephone itself.

It is not very widely used but in case of industrial surveys especially

in developed regions.

3) Questionnaires

Questionnaires are very flexible – there are many ways to ask

questions. However, they must be developed carefully and tested before

54



they can be used on a large scale. In preparing a questionnaire, the

marketing researcher must first decide what to ask. Type of questions

included – closed end or Dichotomous Questions – this type of question

are used to offer only two choices – yes or no, true or false etc. This type

of questions is quick and easy to handle. The questionnaire consists of a

number of questions printed or typed in a definite order on a form or set

of forms. Before collecting data using questionnaire, a pilot study is

undertaken as a rehearsal of the main survey to effect any improvements

in the same. Multiple – choice questions or Ranking method – this type of

questions allows the customers to rank the various choices given, on the

basis of their preferences. Multiple-choice questions allow the respondents

to select one, which is applicable to him.

4) Schedule:

This method of data collection is very much like that of the

questionnaire, with little difference which lies in the fact that schedules

(Performa containing a set of questions) are being filled in by the

enumerator who is specially appointed for the purpose. It is very useful in

extensive inquiries and can lead to fairly reliable results.

Secondary Data:

It consists of information that already exists somewhere having

been collected for another purpose. It may be either published data or

unpublished data. Published ones include company repots, research

reports, publications, etc. Unpublished one can be the data available with

certain research organization which have not been published etc.

55



Secondary data can include internal data, which are those found within

the organization for which the research is being done, and external data,

which are those obtained from outside sources. Secondary data also

posses significant cost and time advantages.

PROCEDURE FOR DATA ANALYSIS

The data, after collection has to be processed and analyzed in

accordance with the outline laid down for the purpose at the time of

developing the research plan. This is essential for a scientific study and

for ensuring that we have all relevant data for making contemplated

comparisons and analysis. Technically speaking processing implies

editing, coding, classification and tabulation.

1) Editing:

Editing of data is a process of examining the collected raw data to

delete errors and omissions and to correct these. Thus editing involves a

careful scrutiny of the completed questionnaires and or schedules. Editing

is done to assure that the data are accurate consistent with other facts

gathered, uniformly entered, as complete as possible and have been all

arranged to facilitate coding and tabulation. It can be of two types:

a) Field editing: It consists of the review of the reporting forms

by the investigator for completing (translating or rewriting)

56



what he has written in abbreviated and / or illegal form at the

time of recording the responses.

b) Central editing: This type of editing implies that all forms

should get a thorough editing by the editor. Editing may

correct the obvious errors such as an entry in the wrong place,

etc. In case of appropriate of missing series, editor can

sometimes determine proper answer by reviewing other

information in the schedule.

2) Coding:

Coding refers to the process at assigning numerals or other symbols

to answers so that responses can be placed in one and only on cell. Every

class must also be defined in terms of only one concept.

Coding is necessary for efficient analysis and through it several

replies may be reduced to a small no: of classes containing the critical

information required for analysis. Coding decisions should usually be

taken at the designing stage of the questionnaire.

3) Classification:

Most research studies result in large volume of raw data, which

must be reduced to homogenous groups, if we are to get meaningful

relationship. This necessitates classification of data, which happens to be

the process of arranging data in groups or classes on the basis of common

characteristics

57



METHODOLOGY OF DATA COLLECTION

Direct personal method has been used for data collection.

RESEARCH DESIGN

Descriptive research has been used as research design

SAMPLE DESIGN

Convenience sampling has been used as sample design

SAMPLE AREA

Sample has been taken from different places including Chennai.

SAMPLE SIZE

The sample size is taken as 200.

58



SATISTICAL TOOLS USED

Chi-square Test

The chi-square test is an important test amongst the several tests of

significance developed by statisticians. Chi-square is a statistical measure

used in the context of sampling analysis for a variance to a theoretical

variance.

The chi-square test also knows as non-parametric test or a

distribution free test is used when it is impossible to make any assumption

about populations parameters. The main advantage of using the non-

parameters test is that, the researchers can analyses qualitative data. The

name, Chi-square is generally denoted by Х2

However the value of the Chi-square test is depends on how the

data is collected.

The formula for calculating Chi-square test is,

Х2 = ∑{ (Oi – Ei)2/Ei}

Where,

Oi – Observed Frequency.

Ei – Estimated Frequency

The main disadvantage of the chi – square test is that it requires a

sufficient sample in order for the chi- square approximation to be valid

59



PERCENTAGE METHOD

Percentage Method refers to a special kind of ratio. Percentages are

used in comparison between two or more series and also to describe the

relationship. Percentage reduces everything to a common base and

thereby allowing meaningful comparison to be made.

60



10. SWOT Analysis of Pyramid advisory agency.

Strength

Main strength of company is it concentrates on the following

business

• Mutual find

• Share broking

• Insurance

Secondly it is situated in more populated (Anna nager) area in

Chennai city

Weakness

• New company

• Less data base

• Less executives

Opportunities

• Large scope for growth on mutual funds

Threats

• Market risk

• Competitors.

61



11. DATA ANALYSIS AND INTERPRETATION

TABLE 1

Gender wise classification of respondent.

Gender No of respondent PercentageMale 163 81.5

Female 37 18.5 Total 200 100

INFERENCE

From the above table it is clear that out of 200 respondent 81.5% of

them are Male, 18.5% of them are Female.

62



CHART 1

Gender wise classification of respondent.

63

81.5

18.5 Male

Fema



TABLE 2

AGE WISE CLASSIFICATION OF RESPONDENT.

Age No of respondent Percentage20 to 25 32 1626 to 30 46 2331 to 35 41 20.536 to 40 52 26

> 40 29 14.5 Total 200 100

INFERENCE

From the above table it is clear that out of 200 respondent 16% of

them are in the age group 20 to 25, 23% of them are in the age group 26

to 30, 20.5% of them are in the age group 31 to 35, 26% of them are in

the age group 36 to 40, 14.5% of them are above 40.

64



CHART 2

AGE WISE CLASSIFICATION OF RESPONDENT.

65

Age level of the respondent

16

23

20.5

26

14.5

0

5

10

15

20

25

30

20 to 25 26 to 30 31 to 35 36 to 40 > 40

Age

N o

o f r e s p o n d e n t



TABLE 3

OCCUPATION WISE CLASSIFICATION OF RESPONDENT.

Occupation No of respondent PercentageSalesman 74 37

Self employed 104 52Professional 22 11

Total 200 100

INFERENCE


them are Salesman, 52% them are Self employed, 11% of them are

Professionals.

66



CHART 3

OCCUPATION WISE CLASSIFICATION OF RESPONDENT.

67

Occupation level of respondent

37

11

52

Salesman

Self employed

Professinal



TABLE 4

INCOME WISE CLASSIFICATION OF RESPONDENT.

Income No of respondent Percentage< 60000 34 17

60000 to 100000 80 40100000 to 300000 54 27

> 300000 32 16 Total 200 100

INFERENCE


them having less than 60000 incomes, 40% of them having income

between 60000 to 100000, 27% of them having income between 100000

to 300000, and 16% of them having income more then 300000.

68



CHART 4

INCOME WISE CLASSIFICATION OF RESPONDENT.

69

17

40

27

16

0

5

10

15

20

25

30

35

40

No of

respondent

< 60000 60000 to100000

100000 to300000

> 300000

Income



TABLE 5

INVESTMENT PREFERENCE OF THE RESPONDENT.

Investment No of respondent PercentageFixed deposit 29 14.5

Insurance 84 42Mutual fund 76 38

Shares 11 5.5 Total 200 100

INFERENCE


them prefer fixed deposit for their investment, 42% of them prefer

Insurance for their investment, 38% of them prefer mutual fund for their

investment, 5.5% of them prefer shares for their investment.

70



CHART 5

INVESTMENT PREFERENCE OF THE RESPONDENT.

71

14.5

42

38

5.5

0

5

10

15

20

25

30

35

40

45

No of

Respondent

Fixed deposit Insurance Mutual fund Shares

Investment



TABLE 6

RESPONDENT AWARENESS ABOUT THE MUTUAL FUND.

Awareness No of respondent Percentage Yes 136 68No 64 32

Total 200 100

INFERENCE


them are having awareness about the mutual fund, 32% of them are nothaving awareness about the mutual fund.

72



CHART 6

RESPONDENT AWARENESS ABOUT THE MUTUAL FUND.

73

68

32

Y

N



TABLE 7

Awareness about the pyramid advisory agency

Awareness No of respondents percentage

yes 60 30

no 140 70

Total 200 100

INFERENCE

From the above table it is clear that out of 200 respondents 30% of them

are having awareness about pyramid advisory agency and 70% of them

are not aware of pyramid advisory agency.

74



CHART 7

Awareness level of pyra

Advisory agency

30

70

yes

no

75



TABLE 8

SOURCES OF AWARENESS.

Sources No of respondent PercentagePrint media 54 31.71 Television 56 41.17

Banners 18 20.5Others 52 26 Total 29 14.5

INFERENCE


them are getting awareness from printed media, 41.17% of them are

getting awareness from Television, 20.5% of them are getting awareness

from Banners, 26% of them are getting awareness from others sources.

76



CHART 8

SOURCES OF AWARENESS

77

31.71

41.17

13.24

5.22

0 10 20 30 40 5

Print media

Television

Banners

Others

S o u r c e s

No of res ondent



TABLE 9

Willingness of respondent to invest.

Willing to invest No of respondent Percentage Yes 66 33No 134 67

Total 200 100

INFERENCE


them are having willingness to join, 67% of them are not having

willingness to join in mutual fund.

78



CHART 9

79

Willingness to join

Yes

33%

No

67%



TABLE 10

Response towards the type of investment.

Type of investment No of respondent PercentageSIP 25 37.88

One time investment 41 62.12 Total 66 100

INFERENCE


them are interested to invest in SIP, 62.12% of them are interested to

invest in one time investment.

80



CHART 10

Response towards the type of investment.

81

37.88

62.12

0

10

20

30

40

50

60

70

No of

respondent

SIP one time investment

investment



TABLE 11

RESPONSE TOWARDS THE TYPE OF INVESTMENT SCHEMES.

Type of Schemes No of respondent PercentageExisting Schemes 28 42.42

NFOs 38 57.58 Total 66 100

INFERENCE


them are interested to invest in existing scheme, 57.58% of them areinterested to invest in NFOs.

82



CHART 11

RESPONSE TOWARDS THE TYPE OF INVESTMENT SCHEMES.

42.42

57.58

0 20 40 60

No of respondent

Existing Scheme

NFOs

S c h e m

Investment Scheme

83



TABLE 12

RESPONSE TOWARDS THE MUTUAL FUND PREFERENCE.

Preference No of respondent PercentageSBI 14 21.21

Reliance 13 19.70ICICI Pru 10 15.15

HDFC 9 13.64HSBC 7 10.60 TATA 5 7.58

UTI 4 6.06OTHERS 4 6.06

Total 66 100

INFERENCE


them are interested to invest in SBI Mutual fund, 19.70% of them are

interested to invest in Reliance. 15.15% of them are interested to invest in

ICICI Pru, 13.64% of them are interested to invest in HDFC, 10.60% of

them are interested to invest in HSBC, 7.58% of them are interested toinvest in TATA, 6.06% of them are interested to invest in UTI, 6.06% of

them are interested to invest in Other mutual fund.

84



CHART 12

RESPONSE TOWARDS THE MUTUAL FUND PREFERENCE.

85

21.21

19.7

15.1513.64

10.6

7.586.06 6.0

0

5

10

15

20

25

S B I

R E L I A N C E

I C I C I P R U

H D F C

H S B

C T A T A

U T I

O T H

E R S

T e of fund reference

N o

o f r e s p o n d e n t



TABLE 13

RESPONSE TOWARDS THE SIZE OF INVESTMENT.

Size of investment No of respondent Percentage< 25000 23 34.85

25000 to 50000 29 43.9450000 to 100000 11 16.67

> 100000 3 4.54 Total 66 100

INFERENCE


them are interested to invest less than 25000, 43.94% of them are

interested to invest in above 25000 to 50000, 16.67% of them are

interested to invest in above 50000 to 100000, 4.54% of them are

interested to invest more than 100000.

86



CHART 13

RESPONSE TOWARDS THE SIZE OF INVESTMENT.

87

34.85

43.94

16.67

4.54

< 25000

25000 to 5000

50000 to 1000

> 100000



TABLE 14

RESPONSE TOWARDS THE TENURE OF INVESTMENT.

Tenure of investment No of respondent PercentageShort term 11 16.67

Medium Term 26 39.39Long Term 29 43.94

Total 66 100

INFERENCE


them are interested to short term investment, 39.39% of them are

interested to medium term investment, 43.94% of them are interested to

Long term investment.

88



CHART 14

RESPONSE TOWARDS THE TENURE OF INVESTMENT

89

16.67

39.39

43.94 Short Term

Medium Te

Long Term



TABLE 15

RESPONSE TOWARDS THE TYPE OF INVESTORS.

Type of Investors No of respondent PercentageRisk takers 11 16.67Risk averse 55 83.83

Total 66 100

INFERENCE


them are interested to risk take, 83.83% of them are not interested totake risk..

90



CHART 15

RESPONSE TOWARDS THE TYPE OF INVESTORS.

91

16.67

83.83

0

10

20

30

40

50

60

70

80

90

No of

respondent

Risk Taker Risk averse

Investors



TABLE 16

Cross classification between the occupation of respondent and

their willingness to invest in mutual fund.

Occupation

Willingness Total

Willing Not willing

Salaried 24 50 74Self employed 32 72 104

Professional 10 12 22 Total 66 134 200

Table11.33

Null Hypothesis (H0)

There is no relation exist between occupation and willingness.

Alternate Hypothesis (H1)

There is a relation exist between occupation and willingness.

92



Oi Ei Oi-Ei (Oi-Ei)2 (Oi-Ei)2/ Ei

24 24.42 -0.42 0.18 0.00750 49.58 0.42 0.18 0.004

32 34.32 -2.32 5.38 0.1672 69.68 2.32 5.38 0.0810 7.26 2.74 7.50 1.0312 14.74 -2.74 7.50 0.5117 14.52 2.48 6.1504 0.424

Total 1.791

Calculated chi square value = 1.791

Degree of freedom = (r – 1) X c – 1)= 1 X 2

= 2

Tabulated value of chi square for 2 degree of freedom at 5% level of

significance is 5.99

Since the calculated value is less than the tabulated value weaccept the null hypothesis.

INFERENCE

There is no relation exist between occupation and willingness

93



TABLE 17.

Cross classification between the income of respondent and

their willingness to invest in mutual fund.

Income

Willingness Total

Willing Not willing

< 70000 6 28 3470000 to 100000 16 64 80100000 to 300000 29 25 54

> 300000 15 17 32 Total 66 134 200

Table11.33


There is no relation exist between income and willingness.


There is a relation exist between income and willingness.

94




6 11.22 -5.22 27.25 2.4328 22.78 5.22 27.25 1.19

16 26.4 -10.4 108.86 4.0964 53.6 10.4 108.16 2.0129 17.82 11.18 124.99 7.0125 36.18 -11.18 124.99 3.4515 10.56 4.44 19.71 1.8717 21.44 -4.44 19.71 0.92

Total 22.99


Degree of freedom = (r – 1) X c – 1)

= 3 X 1

= 3



Since the calculated value is greater than the tabulated value we

reject the null hypothesis.

INFERENCE

There is a relation exist between income and willingness

95



TABLE 18

Cross classification between the gender of respondent and their

willingness to invest in mutual fund.

Gender

Willingness Total

Willing Not willing

Male 54 109 163Female 12 25 37 Total 66 154 200

Table11.33


There is no relation exist between gender and willingness.


There is a relation exist between gender and willingness.

96




54 53.79 0.21 0.044 0.0008109 109.21 -0.21 0.044 0.0004

12 12.21 -0.21 0.044 0.00325 24.79 0.21 0.044 0.001 Total 0.0052



= 1 X 1

= 1



Since the calculated value is less than the tabulated value we

accept the null hypothesis.

INFERENCE

There is no relation exist between gender and willingness

97



TABLE 19

Cross classification between the age of respondent and their

willingness to invest in mutual fund.

Age

Willingness Total

Willing Not willing

< 25 7 25 3226 to 30 13 33 4631 to 35 15 26 41

36 to 40 22 30 52> 40 9 20 29

Total 66 154 200

Table11.33


There is no relation exist between age and willingness.


There is a relation exist between age and willingness.

98




7 10.56 -3.56 12.67 1.1925 21.44 3.56 12.67 0.59

13 15.18 -2.18 4.75 0.3133 30.82 2.18 4.75 0.1515 13.53 1.47 2.16 0.1626 27.47 -1.47 2.16 0.0822 7.16 4.84 23.42 1.3630 34.84 -4.84 23.42 0.679 9.57 -0.57 0.32 0.0320 19.43 0.57 0.32 0.02

Total 4.56



= 4 X 1

= 4



Since the calculated value is less than the tabulated value we

accept the null hypothesis.

INFERENCE

There is no relation exist between age and willingness

99



12. FINDINGS

1. Majority of the respondents are Male.

2. Majority of the respondents are in the age group 36 to 40.

3. Majority of the respondents are Self employed.

4. Majority of the respondents having the annual income > Rs.70000

but less than Rs.100000.

5. Majority of the respondents are preferring insurance as their

investment.

6. Majority of the respondents having awareness about mutual fund.

7. Majority of the respondents are getting their awareness from

television advertisement

8. Only 33% of the respondents are willing to invest in mutual fund

9. Majority of the respondents choosing one time investment

10. Majority of the respondents preferring NFO schemes

11. Majority of the respondents are willing to invest in SBI mutual

fund

12. Majority of the respondents are willing to invest in Rs.25000 to

Rs. 50000

13. Majority of the respondents’ tenure of investment is long

term.

14. Majority of the respondents are like risk averse investment.

15. There is no relation exist between occupation and willingness

16. There is a relation exist between income and willingness

17. There is no relation exist between gender and willingness

100



18. There is no relation exist between age and willingness.

13.SUGGESTION & RECOMMENDATIONS:

1. To create the awareness among the people by attractive

banners, electronic media and non-electronic media.

2. Advertising should reach the customer in an understandable

manner.

3. The asset management companies(AMC) should conduct more

seminar programmes regarding Mutual Fund investments.

4. Highlights of Mutual Funds should be displayed in every nuke and

corner of crowded areas.

5. Whenever there is NFO it should reach the people.

6. Awareness should be created among the tax payees regarding

the added advantages of tax benefit schemes.

7. In the Direct marketing, Company should promote the number of

sales guys.

8. Numerous sales promotion activities should be handled by

Pyramid Advisory to increase their sales.

9. Awareness about pyramid advisory services is not satisfactory.

10. The company can start additional branches in important areas

in Chennai city to serve the customers better

101



14.CONCLUSION

The results and findings of this research study clearly exemplifies the fact

that an in depth research study has been conducted and all the objectives set for this

research work has been fully accomplished.

In order to improve the investors in Mutual Fund various suggestions and

recommendations have also been put forth in this research study.

Thus all the major objectives of this research study had been well

analysed and accomplished in detail in this research report

102



15. QUESTIONNAIRE

1. Name:

2. Age:

ﾁ below 25ﾐ 25-30ﾁ 30-35ﾐ 35-40ﾐ above 40

3. Gender:ﾁ Male

ﾁ Female

4. Income:ﾁ below 70000ﾁ 70000-100000ﾁ 100000-300000ﾐ above 300000

5. Occupation:ﾁ salaried

ﾐ self employedﾁ professional

6. Are you aware about any mutual fund schemes.ﾁ yes

ﾁ no

7. If yes what is the source of awareness.ﾐ print media

ﾐ TV advertisementﾐ Bannersﾐ others.

8. Are you aware about pyramid advisory services ltd:

Yes

No

9. Are you willing to invest in mutual fund scheme? ﾐ Yes

ﾐ No

10. If yes what are the reasons:

11. If no what are the reasons:

103



12. Please give the size of investments you going to make.ﾁ<25000

ﾁ 25000-50000

ﾁ 50000-100000ﾐ above 100000.

13. Which of the following mutual funds you prefer to join

ﾁ SBIﾁ Relianceﾁ ICICI Pruﾁ HDFCﾁ HSBCﾁ TATAﾁ UTIﾁ Others

14. Which scheme you prefer to join? ﾁ Existing scheme

ﾁ NFOs

15. How soon will you join the mutual fund scheme?ﾁ immediately

ﾁ with in 3 months

ﾝ 3-6 months.

16. What type of investor you are:ﾁ Risk taker

ﾁ Risk averse

17. What will be your tenure of investment? ﾁ short term

ﾁ medium termﾁ long term.

104



BIBILIOGRAPHY

1. Philip kotler , Market Research, New York , Wellington Press, 1999.

2. Philip kotler, Marketing management, New Delhi, Prentice Hall of India(p) Ltd,

2001

3. Kothari, C.R., Research Methodology, New Delhi, New Age International

Publishers, 2005

4. Gupta, S.P., Satistical Methods, New Delhi, Educational Publishers, 1982.

5. Business Line, January 2007.

6. www.amfi.com

http://www.amfi.com/

http://www.amfi.com/

Max Newyork Marketing

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