Connect with us The Client Max Life Insurance Company Limited, the leading non-bank promoted private life insurer, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. It was founded in 2000 and its operations began in 2001. It offers a wide range of life insurance plans in India. Its distribution channel includes banks, individual agents, brokers, and corporate agents, among others. Apart from life coverage, it also covers health, pension, and annuity. It offers child, protection, retirement, savings, and growth plans to individuals and to groups. Max Life Insurance has a country-wide diversified distribution model spread across more than 143 cities with 200+ offices. The Goal Max Life Insurance was facing challenges with its existing website with a difficult navigation for the end user. Since insurance is a complex field to understand, it was important to make it simpler and easy to navigate for the end user. Therefore, the scope of work included a thorough understanding of the entire Max Life ecosystem and revamp their website to bring out the best in their offerings. Max Life India chose TO THE NEW as their technology partner to help them migrate the entire website to AEM for enhancing the user experience along with revamping their existing website content, developing tools and calculators, redesigning the UI/UX and implementing content marketing initiatives. Summary Max Life Insurance Company engaged TO THE NEW as their prefered product engineering partner to redesign and rebuild their existing corporate website and migrate it to Adobe Experience Manager (AEM) for a seamless digital experience. MAX LIFE INSURANCE #WCM #DevOps #ExperienceDesign Highlights Improved experience through user journey mapping and discovery workshops Built reusable AEM components and templates Built intuitive and user friendly insurance calculators