Maui Wowi Business Models July 2008

KA’ANAPALI cart BUSINESS MODELKA’ANAPALI cart BUSINESS MODEL(MOBILE CART)(MOBILE CART)

KA’ANAPALI cart BUSINESS MODELKA’ANAPALI cart BUSINESS MODEL(MOBILE CART)(MOBILE CART)

CART PROFILE:Maui Wowi Hawaiian’s Ka’anapali cart is designed to take the products to the consumer at indoor and outdoor special event venues. It is a fully self-contained serving cart that is NSF certifi ed and meets all health department requirements for mobile operation.

Additional equipment packages provide full support for coffee program, water sales, three compartment sink, and refrigeration.

• Portable generator for outdoor venues or events • 150-200 amps of power

GENERAL SITE GUIDELINES: • Ballparks / Stadiums • Convention Centers • Zoo / Theme Parks • Race Tracks • Air Shows • Fairs and Festivals • High School sporting events • Street festivals • Anywhere there are people!

ESTIMATED INITIAL INVESTMENT

AVERAGE HIGH NOTEKa’anapali Kiosk 25,000 30,000 Optional Coffee Equip AvailOpening Inventory 5,000 9,000 Blend, coffee, and suppliesTrailer 7,000 9,000 To transport kioskInsurance 1,000 2,000 Liability

TOTAL 38,000 50,000

(All cost are estimates for the 1st unit, actual cost may vary)

EVENT TRAILER BUSINESS MODELEVENT TRAILER BUSINESS MODEL

EVENT TRAILER BUSINESS MODELEVENT TRAILER BUSINESS MODEL

TRAILER PROFILE:Maui Wowi Hawaiian’s Event Trailer is designed to take the products to the consumer at indoor and outdoor special event venues. It is a fully self contained unit with the ability to prepare and serve our full product line. The unit has onboard freezer and refrigeration for storage of product as well as a generator to supply your own power source. Two separate serving window open to provide maximum sales opportunities.

GENERAL SITE GUIDELINES: • Ballparks / Stadiums • Convention Centers • Race Tracks • Air Shows • Fairs and Festivals • High School sporting events • Street festivals

ESTIMATED INITIAL INVESTMENT

AVERAGE HIGH NOTEEvent Trailer 75,000 85,000 Semi-customOpening Inventory 5,000 9,000 Blend, coffee, and suppliesInsurance 1,000 2,000 Liability

TOTAL 81,000 96,000

(All cost are estimates for the 1st unit, actual cost may vary)

NON-TRADITIONAL BUSINESS MODELNON-TRADITIONAL BUSINESS MODEL(fixed-kiosk)(fixed-kiosk)

Inside Grocery Store

SITE PROFILE: • 60 to 220 square foot footprint • Custom build to fi t

GENERAL SITE GUIDELINES: • Locate near #1 entrance to mall or at entrance to food court • Locate near children’s traffi c areas in malls — play areas, pet stores, photography

studios, etc. • Locate in malls (common areas) with sales per square foot in excess of $350 and

90% occupancy. • Multi-tenant offi ce building lobby—5,000 [plus] people plus public access • Hospitals—300 [plus] beds with adjoining medical building • College campus (student unions)—population of 15,000 • Health Clubs—800 [plus] workouts a day • Airports – heavy foot traffi c • Coffee and smoothies with exclusives to limit competition

ESTIMATED INITIAL INVESTMENT

AVERAGE HIGH NOTEEquipment/Kiosk 65,000 115,000 Support for full product lineOpening Inventory 6,000 12,000 Blend, coffee and suppliesTurnkey Fee 17,500 21,500

TOTAL 88,500 148,500

(All cost are estimates for the 1st unit, actual cost may vary)

NON-TRADITIONAL BUSINESS MODELNON-TRADITIONAL BUSINESS MODEL(fixed-kiosk)(fixed-kiosk)

DRIVE-THRU BUSINESS MODELDRIVE-THRU BUSINESS MODEL

SITE PROFILE: • 8,500 square foot lot for ingress/egress and dual service lanes • Building size 300-650 square foot • 200 amps of power

GENERAL SITE GUIDELINES: • Locate on “drive to” side of street • Locate on retail pads with adjacent grocery and drug store co-tenants • Locate near commuter jump points and transit stops • 30,000 cars per day minimum if commuter site only • High visibility signage opportunity in time to enter location • Direct frontage, multiple curb cuts, multi access points • Less commuter traffi c if location has high volume of traffi c through out the day

due to shopping center, schools, etc. • Locate on large retail center parking lots and draw from center traffi c and

surrounding traffi c fl ows

ESTIMATED INITIAL INVESTMENT

AVERAGE HIGH NOTEEquipment 65,000 85,000 Support for full product lineConstruction 40,000* 200,000** Building/utilities/drive lanesOpening Inventory 6,000 12,000 Full product linePOS System 7,500 13,000 POS for each windowSignage 15,000 30,000 Plus drive-thru monitors, Turnkey Fee 17,500 21,500 head setsMiscellaneous small wares 2,000 2,000

TOTAL 153,000 363,500

* Assumes refurbishment of existing location

** Assumes build out of complete structure

(All cost are estimates for the 1st unit, actual cost may vary)

DRIVE-THRU BUSINESS MODELDRIVE-THRU BUSINESS MODEL

Retail Business ModelRetail Business Model

1st Singapore Retail Location at Suntec Mall

Retail Business ModelRetail Business Model

SITE PROFILE: • 400 to 1200 square foot space • End-cap with ability for drive-up window preferred • 200 amps of power, 3 phase 42 breaker panel

GENERAL SITE GUIDELINES: • High foot traffi c locations • Close proximity to offi ce complexes • Highly visible retail corridors • Demographics for 1/3/5 mile radius; Populations of 9,000,/25,000/ 41,000 • Average Household Income of $55,000/$62,000/$67,000 • Total Households = 4,000, 11,000 and 17,000 • Strong “daily needs” shopping areas – grocery stores, drug stores • Unobstructed store signage and visibility from street • No product restrictions • In or adjacent to market areas with suburban development fl ows - schools,

YMCA, health clubs, etc. • Flexible fl oor plans allow nearly any location to be tailored to a Maui Wowi Café

ESTIMATED INITIAL INVESTMENT

AVERAGE HIGH NOTEEquipment/Décor 75,000 115,000 Construction 120,000 300,000 Leasehold improvementsTurnkey Fee 17,500 21,500 Opening Inventory 6,000 12,000 Full product linePOS System 7,500 12,000 Signage 10,000 30,000 Miscellaneous small wares 2,500 5,000

TOTAL 238,500 495,500

(All cost are estimates for the 1st unit, actual cost may vary)