Matthias Meijer | Regional Sales director Benelux Content as a Service changes everything
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Matthias Meijer | Regional Sales director Benelux
Content as a Service changes everything
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Targeting — Not for Amatures
Both income over €1 million
Both Dutch citizens
Both 1+ kids
Both live in the suburbs
Both male
Both partners
Both celebrities
Born 1967
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Same Demographic, But Yet….
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The Consumer is difficult to predict
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Time to Move Your Old CMS to the Attic …And Leave It There
“The future of WCM isn’t the monolithic applications and marketing clouds we see today. [You] must focus on allowing customers to assemble digital experiences by easily connecting services and APIs.”
Tom Wentworth, CMO of RapidMiner
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The Content Race is On
“The future of WCM isn’t the monolithic applications and marketing clouds we see today,"
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Globalization
“Conventional wisdom says that globalization has stalled. But...globalization is not heading into reverse. Rather, it is entering a new phase defined by soaring flows of data and information.”
McKinsey&Company, Digital globalization, the New era of global flows
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Content Explosion
“According to Gartner, “WCM is being regarded now as a mission-critial priority to help drive the overall digital strategy. By year-end 2017, Gartner estimates that over 90% of organizations claiming success at digitalization will regard their WCM software as a mission-critical component of that success.”
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Channel Explosion
“By 2020, over 20 billion connected things will be in use across a range of industries; the IoT will touch every role across the enterprise.”
Gartner Internet of Things Primer for 2016
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How Will Artificial Intelligence Impact Content?
“By 2020, the average person will have more conversations with bots than with their spouse. Make no mistake, our interactions with technology are growing rapidly. The use of bots is encroaching on our lives due to the rise of AI and conversational user interfaces.”
Gartner, Top Strategic Predictions for 2017
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How Will Content Be Experienced?
“By 2020, 100 million consumers will shop in augmented reality.”
Gartner, Top Strategic Predictions for 2017
“Gartner predicts sales of HMDs for both AR and virtual reality (VR) applications to increase from less than 500,000 units in 2015 to nearly 40 million by 2020. By 2030, immersive interfaces will have replaced all other user experience paradigms in 80% of use cases that require human-to-machine interactions.”
Gartner, Market Guide to Augmented Reality
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The Interconnectedness of Everything
“Technology will be embedded in everything in the digital business of the future. Rich digital services will be delivered to everything, and intelligence will be embedded in everything behind the scenes. We call this mesh of people, devices, content and services the intelligent digital mesh...as a leader seeking to exploit the digital mesh, you must respond to the disruptive technology trends enabling this future.”
Gartner, Top 10 Strategic Technology Trends for 2017
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Agility And The Next Best Experience
“The future of WCM isn’t the monolithic applications and marketing clouds we see today. [You] must focus on allowing customers to assemble digital experiences by easily connecting services and APIs.”
Tom Wentworth, CMO of RapidMiner
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CaaS Changes Everything
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It Gets Content Everywhere
Cell Phone
DigitalSign
SmartWatch
DigitalAd
DigitalBillboard
DigitalKiosk
DigitalTickerTape
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It’s Goes Both Ways
?
?
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It’s More Agile
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It’s More Efficient
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It Opens New Business Opportunities
Fast, stable, cost-efficient integration into 3rd party products: Content Everywhere!
“Content-Shareconomy” State-of-the-Art technology
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Customer Benefits
Single source of content for all touchpointsManaging digital marketing tool stack (smaller)No additional integration costsBest of both worlds
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From Content Management to Content Factory
Optimize content production Create user experiences by intelligently assembling content fragments (Algorithms)the backbone of content management
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It’s The Future
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16 Years
1,700Employees
About us
Facts and Figures e-Spirit
60Partners
10,000Projects
1,000Brands
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Turn Customers into Fans
Content as a Service changes everything
Matthias Meijer Regional Sales director Benelux+31 6 55308313+31 20 [email protected]@matthiasmeijerwww.linkedin.com/in/matthiasmeijerwww.e-spirit.com
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