Matterness: Making People Matter More in a Social World

Matterness

Allison Fine, Author

With Lisa Colton,

Chief Learning Officer, See3 Communications

January 22, 2015

Fearless Leadership in a Social World

See3 works with nonprofits and social causes, activating

people to change the world. We develop strategies and create

media to deliver on goals like fundraising, advocacy,

awareness, recruitment and more.

Our clients include:

Allison Fine

You Don’t Matter

“I’ve Been a

Customer

Here for

Years!”“Why Can’t

I Use

Facebook at

Work?”“You Keep

Misspelling

My Name.”

“I Never

Got a Thank

You for My

Donation.”

Question

When Have You Felt

Like You

Don’t Matter?

Outsized Fears Create

Fortresses

•People are Mean and Greedy

•Social Media Are Making Us

Less Civil

•The World is Uncontrollable

Creates the Churn

Fearfulness is a Choice

Question

When Has an Org or Person

Made You Feel Like You

Matter?

Matterness = People Are

Smart, Generous & Kind

People (& Their Stories)

Matter

Public Problem Solving

Be Conversational

Work With Not At People

Have Fun!

Be Thankful

Have Fun

Measure What You Value

Do We Send Too Many Emails?

Why Didn’t You Come?

Do You Matter to Us?

Steps Towards Matterness

• Identify Your Default Settings:

• Are We More Open or Closed?

• More Afraid than Fearless?

• Make People Known or Unknown

• Use Scenarios to Create Conversation Starters

Not Stoppers

• Try 3 New and Fun Ways to Thank People

This Year

• Enable People to Tell Their Stories

Be Different to Do Different

@afine

[email protected]

sonfine.com

UPCOMING SEE3 LEARNING

OPPORTUNITIES

• Webinar: Put Your Audience First: How to Build an Effective

Persona -- Thursday February 5 from 1-2pm CT

Join See3 and former Chronicle of Philanthropy managing editor

Peter Panepento for a lively webinar that will help your

organization identify, profile, and reach its target audience.

• Nonprofit Technology Conference (NTC) March 4-6 in Austin,

TX. See3 presents on storytelling, online video, engagement and

organizational development in a connected world.