Mattel’s Digital Campaign: Barbie & Ken Reunite?
Mattel’s Digital Campaign : Barbie & Ken Reunite?
Mar 23, 2016
Mattel’s Digital Campaign : Barbie & Ken Reunite? . Mattel’s Campaign . Mattel launched it’s new campaign January-February 14 th 2011 . Campaign created by: Ketchum Public Relations + Mattel internal Marketing Team . Barbieandken.com Featured the Love O meter Facebook Foursquare - PowerPoint PPT Presentation
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Mattel’s Digital Campaign:
Barbie & Ken Reunite?
Mattel launched it’s new campaign
January-February 14th 2011
Campaign created by:Ketchum Public Relations
+Mattel internal Marketing
Team
Mattel’s Campaign
Barbieandken.com Featured the Love O meter
Facebook Foursquare Twitter YouTube
www.BarbieandKen.com
• 5 million page views
• Hundreds of thousands voted
Social Media :
Billboards in LA and NY to profess Ken’s love for Barbie
Mattel’s Campaign was a huge success
Barbie’s Facebook page experienced a
34% increase in fans(currently 2,213,158)
& 200% increase in engagement, through
comments, likes and shares.
Just like Peanut Butter and Jelly or Fred and Ginger, Barbie® and Ken® have been synonymous with the most iconic and beloved pairings of all time.
Related Documents
