YESTERDAY IS DEAD. TOMORROW HASN’T ARRIVED YET Matt Bush, Head of Performance, Google
YESTERDAY IS DEAD.TOMORROW HASN’T ARRIVED YET
Matt Bush, Head of Performance, Google
2013
2005
3Average connected device per person150x
We check our mobile devices
per day
1.2bnGlobal
smartphone penetration
7.9 Zettabytes of data by 2015
27x To the moon if printed on paper
(7.9 billion Terabytes)
IT’S PERSONAL NOW
ELECTRONICTATTOO
VITAMINAUTHENTICATION
WHY THIS DATA MATTERS
HAVE A HYPOTHESIS
BE LESS WRONG
TEST IT
ALL SCREENS
ALWAYSON
AUDIENCEENGAGED
ALL SCREENS
ALWAYSON
AUDIENCEENGAGED
43%Top 100 brands do
not have mobile sites
45%Research on phones
when shopping
20%Change their mind
ALWAYSON
AUDIENCEENGAGED
ALL SCREENS
Of total shopping budgets are spent online
32%
Online purchases between 8pm to midnight
19%
AUDIENCEENGAGED
ALL SCREENS
ALWAYSON
PAY ATTENTION TO CUSTOMERS.DON’T GUESS
ALL SCREENS
ALWAYSON
AUDIENCEENGAGED
the end of search as we know it
Amit SinghalDehradun, India
Converse
Experiences
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Answer
even more answers
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Anticipate
New Cards Today
Reminders
Public Transit
Music Albums
Books
TV Shows
Video Games
Experiences
ConverseAnswer Anticipate
Anticipate ConverseChrome OS and Chrome for PC, Mac and Linux
Reminders, Public transit,
TV Shows, Video Games, Albums and Books
4 New LanguagesStatistics Feature
Answer
Knowledge Graph
Conversational Search
Google Now
Today: Today:Coming Soon to:
THANK YOU
Matt Bush, Head of Performance, Google