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M T R D E
BRAND PROMOTION GRANT
Norazly Basarian
Assistant Manager
BPG Unit
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Objectives:
To develop and promote in the international market,brand names owned by Malaysian companies for
products and services originating from Malaysia.
BRAND PROMOTION GRANT
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Grant approved is based on the projected
spending over a 2 year time frame
Not more than 10% of total grant approved
should be spent on domestic branding
activities
Grant is given to one brand per company
GUIDELINES
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SMEs 100% reimbursable grant of up to a maximum
of RM1 million per company per brand.
A combination of 100% and 50% reimbursable grants.(Maximum grant of RM 2 million per company).
Non SMEs
50% reimbursable grant of up to a maximum of RM2million per company per brand.
FORMS OF GRANTS
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Manufacturing Sector
Annual sales turnover less than RM25 million,
or full-time employees not more than 150 people.
Services Sector
Annual sales turnover less than RM5 million,
or full- time employees not more than 50 people.
DEFINITION OF SME
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ELIGIBILITY CRITERIAS
Company incorporated under Companies Act 1965.At least 60% equity owned by Malaysians.
Company owns the brand i.e. registered owner of
the trademark.
For focus market, company must own thetrademark or at least have filed for the trademark
registration in one of the markets.
Annual sales turnover of not more than RM250
million. (based on latest financial report)Growth in export sales over the last 3 years
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Product/services are already exported with atleast 20% of sales derived from export. Forcompanies that do not meet 20% exportcondition, the application may be consideredbased on:
Resources invested on branding andcompanys commitment to the brandingprogramme
Promotion programmes and activitiesundertaken by company to promote brand
ELIGIBILITY CRITERIAS
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Indication of market penetration and
consumer acceptance (e.g. share market)
both local and overseas
Trend in overall sales and export growthAwards and recognitions received
Obtained international quality certifications
such as HACCP, ISO or Quality ImprovementProgramme, GMP or approved the use of the
MalaysiaBestQuality seal
ELIGIBILITY CRITERIAS
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ELIGIBLE EXPENSES FOR
REIMBURSEMENT
Brand Consultancy fees (not more than 10% of totalapproved)
- Brand Strategy
- Brand Manual
Brand Development
- Logo Design and redesign
- Packaging Design & redesign
- IP matters (excluding renewal of trademark andpatent)
- Brand Training
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Brand Promotion
-CRM systems
- Advertising & Promotions (not more than
50% of total approved)- Enhancement of brand website (maximum grant
RM50,000)
Brand Research
- Brand Audit
- Brand Tracking
ELIGIBLE EXPENSES FOR
REIMBURSEMENT
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GUIDELINES FOR APPLICATION
www.matrade.gov.myfor more information
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THANK YOU
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