Math Speaks: How I Use Math In My Job As A Digital Marketing Professional

DIGITALMARKETING

PROFESSIONAL

H O W I U S E M A T H I N M Y J O B A S A

J E N R O S S I @ A N D T H E N _ J E N

O V E R V I E W

WHAT DOES A DIGITALMARKETER DO?A B R I D G E B E T W E E N I . T . A N D M A R K E T I N G

Website SEOManage Blog

Website DesignEmail CampaignsLead Management

Paid & Organic TrafficSocial Media Management

Online Reputation ManagementBuild Content Calendar Around Campaigns

S K I L L S

T E C H N O L O G I C A L L YS A V V Y

A D E E PU N D E R S T A N D I N G

O F D A T A A N DA N A L Y T I C S

C R E A T I V I T Y

TECHNOLOGYT O O L S O F T H E T R A D E

CMSAnalyticsSEO Tools

Curation Tools Photo Editing SoftwareVideo Editing Software

Email Subscription ServicesSocial Media Posting and Tracking Tools

ANALYTICSR E C O R D O B S E R V E A C T R E P E A T

Watch What Is Happening In AnalyticsMake Predictions Based On Traffic Trends & Actions Of VisitorsMove Traffic The Way You Want, To Meet A GoalTake This Data Into The Next Campaign

CREATIVITYF I T T I N G I N A N D B E I N G D I F F E R E N T

Take trends and see if I can fit it into thebrand's story.

By communicating with a prospect intheir language, it shows understandingof their problem.

Compare to the market to see what thecompetition is doing.

OBSERVINGW H A T Y O U S E E

OBSERVINGW H A T I S E E

DATAK P I S A N D B E N C H M A R K S

15% of Visitors From Adwords Complete a Form

60% of Social Visitors Complete a Form

Adwords Leads Close In 1.5 - 4 Months

Social Leads Ask for A Quote After ~ 18 Months

LEAD WARMINGA N I N B O U N D M A R K E T I N G A P P R O A C HDifferent types of information appeals to different leadsat different times

AWARENESS CONSIDERATION DECISION

GuideseBooks

Blog Posts3rd Party Reports

WebinarsSolution Comparisons

Expert GuidesHow To Videos

Podcasts

Vendor ComparisonsCase Studies

Trials, Downloads, PresentationsVirtual TradeshowsProduct Literature

DEVELOPING GOALSW O R K I N G W I T H T H E S A L E S T E A M

Constantly working onbuilding and working on a

list of relevant leads forthe sales team to call on.

MAKING A PLANU S I N G M A R K E T I N G D A T A T O M E E T G O A L S

$50,000 in New Sales

100 New Customers

665 New Leads4434 Website Visitors

Total Cost If Only UsingPaid Traffic:

$35,472

A More BalancedPlan Is Needed

Social Media

Organic Search

Ad Words

Other

TESTINGF I N D I N G W H A T W O R K S

Page TitleFeatures Of This Product

Order Now

Page TitleFeatures Of This Product

Order Now

A B

23% Click16% Click

AMPLIFY EFFORTSU S I N G T E C H N O L O G Y T O I M P R O V E O D D SAKA: Why is that toaster following me everywhere online?

UTMS

Fresh BerriesDelivered Daily

Get Your FreeSample Now

IP AddressTrackingCookies

3 9 %OF POLLED USERS

Would click aretargeting ad ifthey were offereda good deal.

7 5 %SAVINGS

Retargeting, depending onaudience and initial cost ofkeywords, costs less than

the first impressions.

U S I N G R E T A R G E T I N G T O I M P R O V E O D D S

Source: Leadpages.com 08/2016 Survey

“ O N L Y O N E O F T H E T O P 1 0U N I V E R S I T Y M A R K E T I N GP R O G R A M S R E Q U I R E S A

D I G I T A L M A R K E T I N G C L A S S . ”

Y O U C A N S T A R T N O W

Paul Roetzer, Forbes.com 08/2014

Hubspot's Marketing Blog

Canva- Web-based Image Creation

Wordpress- Free CMS

RESOURCESF O R I N Q U I R I E S & M O R E

Google Analytics

Feedly- RSS Feed Organizer

Social Media Examiner

THANK YOU

@ A N D T H E N _ J E N