Materiality in a digital world - Elaine Cohen

Materiality in a digital world: opportunities and risks

Milan, 27thth May 2014

Elaine Cohen Sustainability Consultant and Reporter

Beyond Business Ltd

MATERIALITY

ECONOMIC, SOCIAL,

ENVIRONMENTAL IMPACTS

AFFECTS DECISIONS OF

STAKEHOLDERS

How do you get balanced, relevant stakeholder input in a digital world?

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=X_8n7zo9dK03gM&tbnid=InrL0EIJbS3HjM:&ved=0CAUQjRw&url=http://www.ibtimes.co.uk/tesco-horsemeat-dna-test-jeremy-kyle-429481&ei=2fOAU6ukDIjKOdvOgZgL&bvm=bv.67720277,d.ZGU&psig=AFQjCNFl0Fg0_CSH-cCkJfeyg7Kfy2gLhA&ust=1401046338025893

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=AitQcpH0SuWISM&tbnid=gutraqV8wCaN2M:&ved=0CAUQjRw&url=http://www.ibtimes.co.uk/horsemeat-memes-david-cameron-tesco-value-beef-425243&ei=iPSAU-3FCISdO9DZgegK&bvm=bv.67720277,d.ZGU&psig=AFQjCNFl0Fg0_CSH-cCkJfeyg7Kfy2gLhA&ust=1401046338025893

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=P4b59RbZrHl90M&tbnid=YptQsv6mo1Ju3M:&ved=0CAUQjRw&url=http://www.signal107.co.uk/on-air/tom-campbell/horsemeatgate-2013/&ei=a_iAU4L3M4XHOaOcgKgK&bvm=bv.67720277,d.ZGU&psig=AFQjCNG4ZwwMGMHpDMqKDzujvycl3nKKdw&ust=1401047267443022

From risk to opportunity

Digital stakeholder interaction/input opportunities

Online surveys Jams

Webcasts and webinars

Company blog

Facebook page

Online reports Twitter #chats

Targeted engagement

Polls Games

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=Ae34FFjcgSkhDM&tbnid=mF2ZSrHwMZ-AeM:&ved=0CAUQjRw&url=http://rechisel.wordpress.com/about/facebook-like-symbol/&ei=YiKCU4z4O4XuOriggbAK&bvm=bv.67720277,d.ZGU&psig=AFQjCNEuKQX8y1hdhEnQ6pATvdYI0nMxTQ&ust=1401123805643559

But are all voices equal, or relevant?

CUE:

SURVEY MONKEY

Anonymous stakeholders – how valuable?

CUE:

ONLINE REPORTS

Chatting or PR-ing?

CUE:

TWITTER CHATS

Oops, look who’s commenting

CUE:

THE COMPANY

CSR BLOG

Digital stakeholder interaction opportunities abound

but we must use them wisely…

or we risk entering the age of…

Dumming down materiality with digital >>>>>>

Photo credit: http://www.warriormindcoach.com/blog/2014/02/05/mindless-default-setting/

http://d3fhkv6xpescls.cloudfront.net/blog/wp-content/uploads/2014/02/Mindlessness.jpg

http://www.warriormindcoach.com/blog/2014/02/05/mindless-default-setting/

CUE:

Targeted Expert

Managed Balanced Combined

Digital Initiatives

Elaine Cohen Beyond Business Ltd www.b-yond.biz [email protected]

Thank You!

The CSR Reporting Blog www.csr-reporting.blogspot.com

@elainecohen

http://www.b-yond.biz/

mailto:[email protected]



http://www.csr-reporting.blogspot.com/

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&docid=6pnyM1rvm5LY1M&tbnid=fIEZG5NruKxPXM:&ved=0CAUQjRw&url=http://savvybookwriters.wordpress.com/2014/04/10/pay-with-a-tweet-and-how-it-works/&ei=0uuAU8arLoP_OezngbgE&bvm=bv.67720277,d.ZGU&psig=AFQjCNHrliKaVHV0Ud0J2xADYigym3dW-w&ust=1401044306165512

Materiality in a digital world - Elaine Cohen

Technology