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Presentation Material Public Expose and Due Diligence Meeting Initial Public Offering PT Blue Bird Tbk Jakarta, 3 October 2014
39

Materi Presentasi Blue Bird

Dec 26, 2015

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Page 1: Materi Presentasi Blue Bird

Presentation Material

Public Expose and Due Diligence Meeting

Initial Public Offering

PT Blue Bird Tbk

Jakarta, 3 October 2014

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Investment highlights

Growth strategies

1

Agenda

Introduction to Blue Bird 1

2

3

Financial highlights 4

Indicative structure 5

Topic

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1. Introduction to Blue Bird

2

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Blue Bird - the leading integrated land passenger transportation company in Indonesia

3

(1) As of 30 April 2014. (2) For the year ended 31 December 2013. (3) Market share based on fleet as of 31 December 2013, as per Management estimate.

Brands

Fleet size(1)

Revenue contribution(2)

Key financials(2)

Locations

23,932 1,252 4,524 590

79.5% 6.7% 9.1% 4.7%

Net revenue: Rp

3,117bn

Gross margin:

33.3%

Net revenue: Rp

261bn

Gross margin:

26.5%

Net revenue: Rp

357bn

Gross margin:

31.6%

Net revenue: Rp

186bn

Gross margin:

61.4%

13 Indonesian locations

Operations in Jakarta and Surabaya

12 Indonesian locations

Operations in Jakarta, Surabaya, Bali and Bandung

Charter bus Limousine & car

rental Executive taxi Regular taxi

30,298

100.0%

Net revenue: Rp

3,921bn

Gross margin:

34.0%

Presence in all Indonesian key cities

Total

No.1 taxi operator in Indonesia with a market share of greater than 33%(3) across Indonesia based on total operational fleet size

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4

Board of Commissioners and Directors

Board of Commissioners

Board of Directors

Kresna Priawan

Djokosoetono

President Commissioner

Noni Sri Ayati

Purnomo

Commissioner

Bayu Priawan

Djokosoetono

Commissioner

Purnomo Prawiro

President Director, CEO

Sigit Priawan Djokosoetono

Director

Adrianto Djokosoetono

Director

Sri Adriyani

Lestari

Commissioner

Since 2012

> 21 years(1)

Since 2013

>17 years(1)

Since 2012

>14 years(1)

Since 2012

>8 years(1)

Since 2001

>41 years(1)

Since 2012

>19 years(1)

Since 2012

>10 years(1)

(1) Years of experience in the transportation industry.

(2) Years of experience in investment banking and financial markets.

Robert R.

Rerimassie

Financial Director Since 2013

>20 years(2)

Hikmahanto

Juwana

Independent

Commissioner

Since 2013

Drs. Pratiknyo,

SH

Independent

Commissioner

Since 2013

Rinaldi

Firmansyah, MBA

Independent

Commissioner

Since 2013

Gunawan Surjo

Wibowo

Commissioner

Since 2013

>32 years(1)

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Shareholder and corporate structure

5

PT Central Naga

Europindo

PT Blue Bird Pusaka

PT Cendrawasih Pertiwi Jaya

PT Lintas Buana Taksi

PT Lombok Taksi Utama

PT Praja Bali Transportasi

PT Pusaka Satria Utama

PT Big Bird Pusaka

PT Irdawan Multitrans

PT Luhur Satria Sejati

Kencana

PT Morante Jaya

PT Pusaka Nuri

Utama

PT Prima Sarijati Agung

PT Pusaka Prima

Transport

PT Silver Bird

100%

43.75%

56.23%

Purnomo Prawiro‟s and Chandra Suharto‟s family

PT Blue Bird Tbk

PT Pusaka Citra

Djokosoetono

Regular Taxi Executive

Taxi Rental

Charter Bus

99.01% 99.38% 99.42% 99.01% 99.67% 99.58% 99.01% 99.12%

99.72% 99.06% 99.01% 99.27% 97.77% 99.03% 99.67%

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6

Medan Jadetabek Pekanbaru Palembang

Manado

Banten

Bandung

Semarang

Lombok Bali Yogyakarta Solo

Padang

Batam Balikpapan

Makassar Surabaya

Distribution channels support pan-Indonesian platform Key highlights

Presence in all key cities (“first mover” advantage)

Leveraged to urbanization and consumer growth trends

Facilitates identification of new market opportunities across all divisions

National recognition of consumer brand

(1) As of 30 April 2014.

61 depots nationally, including 44 in Jakarta(1)

480 exclusive outlets that include hotels, malls, offices, apartments, housing complexes and convenience stores(1)

24-hour call center, a mobile / smartphone reservation system and online reservations

We have a comprehensive Indonesian footprint

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805

1,492

2011 2013

Strong track record of scaling up the business to drive profitable growth

7

To

tal

flee

t s

ize

R

eve

nu

e

EB

ITD

A

20,098

28,033

2011 2013

2,564

3,921

2011 2013

~18%CAGR

~24%CAGR

~36%CAGR

(1) Income before Proforma adjustments arising from restructuring transactions of entities under common control.

(Vehicles)

(Rp. In billions)

(Rp. In billions)

389

713

2011 2013

Net

inco

me

(1) (Rp. In billions)

~35%CAGR

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Positioned for sustained market outperformance

8

Attractive

outlook

(13A-16E CAGR)

Compelling track

record

(11A-13A CAGR)

Market growth (regular taxi) Blue Bird‟s growth (regular taxi)

12.9%

Consumer value spend

24.2%

Revenue

26.2%

>33%

2011 2013

Market growth (regular taxi) Blue Bird‟s growth drivers

Additional licenses secured: additional 7,504 and 68 secured

licenses for regular and executive taxis throughout Indonesia(3)

Vehicles on order: ~2,900 regular taxis, ~1,000 has been

delivered(3)

Drivers: proven recruitment capabilities and training

infrastructure

Depot expansion strategy: supports increased capacity

Distribution and IT infrastructure: historical investment has

created scalable platform

Blue Bird‟s national market share

(regular taxi)(1)

(1) Market share based on fleet as end of the periods. 2011 market share according to Euromonitor and 2013 market share based on Management estimate.

(2) Blue Bird has historically secured more than 50% of the total regular taxi licenses issued in Indonesia (from 2011 to 1H2013).

(3) As of 30 April 2014.

16.1%

Consumer value spend

Page 10: Materi Presentasi Blue Bird

2. Growth strategies

9

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Our growth strategies

10

Increase the size of our taxi fleet 1

Increase penetration across our existing footprint and expand in new cities 2

Grow our Limousine & Car Rental and Charter Bus divisions 3

Continue to enhance service quality and operational efficiencies 4

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Increase the size of our taxi fleet

11

1

Secured backlog of new licenses(1) Confidence on further growth of licenses

Historical track record

Access to new licenses has historically never been a constraint for Blue Bird

Successful track record of securing new licenses

Merit-based tender process in Jakarta with criteria typically focused on

Financial condition

Fleet size

Number of drivers

Condition of taxi depots

Type of vehicles in fleet

Application-based license process in other locations ~2,900 taxis on order, ~975 has been delivered

− IPO proceeds partly used to fund fleet expansion

Driver recruitment and training infrastructure in place to support fleet expansion

25,184

32,756 7,504

68

Assignedoperatinglicenses

Additionalregular taxi

licenses

Additionalexecutive taxi

licenses

"Secured taxifleet"

1

2

3

(1) As at 30 April 2014.

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Increase penetration across our existing footprint and expand in new locations

12

2

Existing

footprint

Depots

Depots are strategic assets that facilitate expansion

in existing and new markets

Existing depots (61) to be increased to support

growth in fleet operations(1)

− Track record of 13 additional depots (2012) and 16

depots (2013)

− Additional sites identified for further expansion

beyond 2014

− IPO proceeds partly used to fund depot expansion

Expanded grid of depots sufficient to support near-

term growth strategy

Distribution channels

New commercial and residential developments

− Partnerships with hotels and shopping malls

Agreement with 24-hour convenience stores chain

franchiser

− Stores used as booking kiosks

− Already operational in 52 stores with a roll-out plan to

170 stores(1)

New

locations

Selection strategy

We expand into new locations selectively

Criteria relevant to our expansion strategy

include our view on the size of the

opportunity, competitive landscape and

assessment relative to other growth

opportunities

Principally an organic growth strategy but

will strategically consider M&A to acquire

infrastructure (acquired brands would be

replaced with Blue Bird / Pusaka)

Market entry strategy

Trial period with small fleet size and

rental of depots

Operator supervised by our

experienced managers who co-

locate to help ramp-up

If trial successful, full roll-out with

depot acquisition strategy

Period

Locations

entered

2000 – 2005 4

2006 – 2010 4

2011 –

Present

5

Expansion track record

(1) As at 30 April 2014.

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Grow our Limousine & Car Rental and Charter Bus business segments

Develop new partnerships with hotels and malls

Intensify marketing effort

Increase airport coverage

Increase long-term contracts with corporate customers

Provide total fleet management

13

3

Existing footprint A New cities B

Track our existing international schools customers’ growth in enrollments

Enhance short and long-term contracts with corporate customers

Enhance tourism transport

Develop new partnerships with hotels / malls

Further expand in premium bus segment

Accompany our existing customers throughout their expansion in Indonesia outside Jakarta

Strategic expansion as market grows

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Continue to enhance service quality and operational efficiencies

14

4

Improve call center and order management

Continue to invest in our call centers as demand increases

Continue to market our mobile booking solutions in Jakarta, Medan, Bali and Semarang

Plan to roll-out mobile solutions in other cities

Refine driver training, retention and compensation programs

Focus on technical and soft skills

Driver health and wellness

Other driver benefits

Professional driving and soft skills to improve customer satisfaction

Bonus and incentive schemes

Increase fleet accessibility and customer proximity

Install GPS systems in entire fleet

Customer convenience

GPS system to monitor taxi location and address customer demand more efficiently

Increased safety

Continue to enhance customer taxi experience

Increase payment options

Customer complaint handling

Further reinforce customer perception of quality, reliability and safety

Page 16: Materi Presentasi Blue Bird

3. Investment highlights

15

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Investment highlights

16

Leading integrated passenger transportation company in Indonesia

Operating in a high-growth industry

Highly visible consumer brand in Indonesia

Superior customer service offering underpinning the strength of the brand

Unique business model reinforcing our market leading position

Scale delivering operational & strategic benefits

Experienced and dedicated management team with an organization poised for further growth

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23.2% 26.2% 30.3%

>33%

2010 2011 2012 2013

Market share growth

17

22.933

9,892

1,177

108

10,000

3,200

2,000

1,350

Company A

Company B

Company C

Company D

# of Regular Taxis # of Executive Taxis

17

7

3

4

1

Company A

Company B

Company C

Company D

(1) Fleet size as of 31 Dec 2013, according to Euromonitor.

(2) Based on total EBITDA for the year ended 31 Dec 2013.

(3) Market share based on taxi fleet size as of 31 Dec 2013, as per Management estimate.

(4) Market share based on regular taxi fleet size. According to Euromonitor for 2010 – 2012 and as per Management estimate for 2013.

>33%

>15%

>5%

>3%

>2%

Company A

Company B

Company C

Company D

Share of fleet size

Plus

7,504 additional secured regular

licenses

68 additional secured executive

licenses

Clear

market

leadership

2.4x >2x

Taxi fleet size(1) Taxi market share(3) No. of operating locations

3.6x(2)

Continue

to extend

our lead

Blue Bird‟s national market share (4)

2013 market share

>33% is based on

conservative estimate

of market size in 2013

1

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1.3m

2.9m

2013 2016E

14.7m

19.2m

2013 2016E

46.9m

42.9m

2013 2016E

Operating in a high-growth industry Increasing wealth in our target markets

18

Lower income households

(<$10k p.a.)

Blue Bird‟s target households

($10k–$35k p.a.) (>$35k p.a.)

Source: Euromonitor, Company information.

Disposable income growth in key cities

29.8

8.0 6.1 4.3 2.7

1.6 1.5 1.4 1.2 1.1

Jakarta Bandung Surabaya Medan Makasssar Semarang Palembang BandarLampung

Batam Malang

Population

Dec 31, 2013 (m)

Annual disposable income

(2013–2016E CAGR) 12.6% 11.6% 11.0% 11.3% 11.8% 11.9% 10.9% 12.1% 16.3% 12.5%

2

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1.4 2.5

5.3

10.2

Greater Jakarta Hong Kong Singapore Bangkok

Fleet size 41,623 18,138 28,210 107,204

Population („000) 29,812 7,174 5,312 10,482

Operating in a high-growth industry Regional comparison supports outlook for increasing taxi penetration in Greater Jakarta

Level of penetration of taxi services in Greater Jakarta, measured by the number of taxis per 1,000 people, is the lowest amongst Hong Kong, Singapore and Bangkok

19

Taxi penetration(1)

Source: Euromonitor.

(1) As of 31 Dec 2012.

(Number of taxis per ’000 people)

Indonesia taxi market growth

Consumer value spend CAGR

(2013-2016E)

16.1%

Consumer value spend

Regular Taxi

2

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Highly visible consumer brand in Indonesia

20

Blue Bird means “taxi” to the Indonesian consumer

Outstanding consumer survey results(1)

80%

99%

68% 59%

94% 85%

80%

Overall Awareness Image Usage Satisfaction Loyalty Level ofrecommendation

Source: Markplus Insight 2013. (1) Brand equity of taxi operators in Jakarta, according to MarkPlus Insight, 2013. (2) SuperBrands is the world's largest independent arbiter of branding. It identifies and pays tribute to exceptional brands by recognizing, rewarding and reinforcing leading brands from all over the world.

The Superbrands Indonesia nomination is based on Nielsen's consumer research on Indonesia's most favourite brands across a total of 125 categories of consumer goods and services in six cities in Indonesia. The key criteria set by International Superbrand include: market dominance, longevity, goodwill, customer loyalty and overall market acceptance

3

99%

90% 91% 86%

100%

Jakarta Surabaya Bandung Semarang Medan

Aw

are

ne

ss

of

Blu

e B

ird

b

ran

d

Relative to most taxi markets globally, taxi consumption decisions in Indonesia are more influenced by brand and customer service experience

Top Brand Award 2010 | 2011 | 2012

Indonesia Best Brand Award

2011 | 2012

Third-party consumer brand accolades

SuperBrands Award(2)

2012 | 2013

“Bluebird cabs are pale blue, and have the best reputation” Lonely Planet

“Highly recommended for tourists and all travelers is the Blue Bird Taxi”

Tripadvisor

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Superior customer service offering underpinning the strength of the brand

21

How we run our business Benefits to our customers

Excellent drivers

Comprehensive recruitment, training and retention program

− Driver recruitment process, training process, and comprehensive benefits to drivers

Consistent customer service

Drivers that reflect our corporate values

Well-maintained

vehicles

Daily cleaning and checkup

Regular servicing

No taxis older than 5 years

Assured personal comfort

Consistent ridership experience

Enhanced safety

Extensive

distribution

network

Approximately 480 exclusive taxi pick-up points(1)

Available at hotels, malls, convenience stores, offices, apartments and housing complexes

Greater accessibility

Enhanced convenience

Multiple booking

channels

24-hour call centers

TMR(2), apps and online booking systems

GPS technology installed in all executive taxis and approximately 80% of regular taxis

Minimized waiting times

Optimized capacity utilization

Non-cash

payment

mechanisms

Credit vouchers for both corporate and personal use

Credit card terminals in most of our Silver Birds Enhanced convenience

Lost and found

service

Database for passenger left belongings

Ability to trace back vehicles even when customers are unable to remember the taxi registration number

Trust in our service

4

A

B

C

D

E

F

We continually innovate to enhance our service

(2) As of 30 April 2014.

(1) TMR: Taxi mobile reservation system.

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Mobile applications: enhancing the customer experience

22

Taxi experience

A proven and successful platform

Mobile application was launched in August 2011

− Available in five cities including Jakarta, Semarang, Surabaya, Bali and Medan

− Number of bookings through applications increased from ~47,000 in 2011 to ~2.5 million in 2014(1)

Recently rolled out booking kiosks for taxis:

− Arrangement with large chain of 24 hour convenience stores

− 52 participant stores as of April 30, 2014

− Plan to offer this system at a total of ~170 stores

Compatible across major operating systems

Customer makes booking

through mobile application

Booking goes through control

room and assigns nearest

available taxi

Customer receives details of the

taxi and vice versa so they can

contact each other

Book Assign Receive and

Track Customer

satisfaction

Satisfied customers repeat

using the mobile application

for future bookings

Total time taken to book taxi:

~ 3 mins

(1) Annualized bookings based on 840,000 bookings for 4M 2014.

4

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Unique business model reinforcing our market leading position

5

What we do differently Benefits to Blue Bird

Driver

compensation

and

development

Variable commission structure for our drivers

Aligned incentives between drivers and Blue Bird to grow the business

Emphasis on driver training and development

High quality service standards delivered with consistency

Benefits for drivers (e.g. health benefits, dormitories, housing and motorcycle loans and scholarships for drivers’ children)

Driver satisfaction, commitment and loyalty

Vehicle

ownership and

maintenance

We own, maintain and operate our entire fleet

Standardization of maintenance

Incremental revenue from the sale of used cars

Option for drivers to purchase the vehicle for personal use after 5 years

Further alignment of interests with our drivers

Improved care to vehicles from drivers

Fully

controlled and

integrated

service

offering

Complete strategic and operational control over each division

Optionality for multi-product growth strategy in new

geographies

Total control over operations and positioning

Integrated service offerings

Revenue synergies (in particular, between Silver Bird and Golden Bird)

Operational and cost synergies (e.g. use of depots, maintenance expertise)

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Scale delivering operational & strategic benefits

24

Pan-Indonesian presence creates

national brand

Vehicle procurement

synergies: both cost & priority

delivery

Access to broader sources of capital

Access to exclusive

distribution channels

Employer of choice for drivers

6

SCALE

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Experienced and dedicated management team with an organization poised for further growth

Board of Commissioners

Board of Directors

Kresna Priawan

Djokosoetono

President Commissioner

Noni Sri Ayati

Purnomo

Commissioner

Bayu Priawan

Djokosoetono

Commissioner

Purnomo Prawiro

President Director, CEO

Sigit Priawan Djokosoetono

Director

Adrianto Djokosoetono

Director

Sri Adriyani

Lestari

Commissioner

Management

Since 2012

> 21 years(1)

Since 2013

>17 years(1)

Since 2012

>14 years(1)

Since 2012

>8 years(1)

Since 2001

>41 years(1)

Since 2012

>19 years(1)

Since 2012

>10 years(1)

(1) Years of experience in the transportation industry.

(2) Years of experience in investment banking and financial markets.

Handang Agusni

Director

Since 2001

>35 years(1)

Robert R.

Rerimassie

Financial Director Since 2013

>20 years(2)

Sari Suanti

Vice President

Since 2004

>35 years(1)

Bintarti Agustin

Vice President

Since 2001

>20 years(1)

Riyanto Supatmo

Vice President

Since 2001

>22 years(1)

Maria Lihawa

Vice President

Since 2013

>15 years(1)

Agus Sulistyono

Vice President

Since 2013

>13 years(1)

Hikmahanto

Juwana

Independent

Commissioner

Since 2013

Drs. Pratiknyo,

SH

Independent

Commissioner

Since 2013

Rinaldi

Firmansyah, MBA

Independent

Commissioner

Since 2013

Gunawan Surjo

Wibowo

Commissioner

Since 2013

>32 years(1)

7

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4. Financial highlights

26

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389 441

713

267 271

15.2% 14.2%

18.2%

23.8%

18.4%

2011A 2012A 2013A 4m13A 4m14A

Net income Net income margin

2,564

3,099

3,921

1,122

1,477

37.6% 34.9%

34.0% 37.0%

32.0%

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

2011A 2012A 2013A 4m13A 4m14A

Net revenue Gross margin

Track record of profitable growth

27

Net revenue and gross margin EBITDA and EBITDA margin Net income and net income margin(1)

(Rp in billions) (Rp in billions)

(1) Net income refers to Income Before Proforma Income Adjustments Arising from Restructuring Transactions of Entities Under Common Control (“Proforma Income”). BB acquired majority shares of its 15

subsidiaries in November 2012, the Proforma Income shows consolidated net income assuming the acquisition of the 15 subsidiaries occurred on or before January 1, 2010.

(Rp in billions)

805

964

1,492

468 558

31.4% 31.1%

38.0%

41.7%

37.8%

2011A 2012A 2013A 4m13A 4m14A

EBITDA EBITDA margin

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2,019 2,439

3,117

1,196

2,564

3,099

3,921

1,477

2011 2012 2013 4m14

Regular taxi Executive taxi Charter bus Limousine & car rental

1,639 1,970

2,508

967

380

469

608

228

2,019

2,439

3,117

1,196

2011 2012 2013 4m14

Jakarta Outside Jakarta

Regular taxi business contributes ~ 75-80% of revenue and gross profit

28

Revenue contribution (Rp in billions)

Regular taxi split by region (Rp in billions)

78.7% 78.7%

79.5%

% of revenues

% of regular taxi revenues

81.2% 80.8%

80.5%

81.0%

80.9%

Gross profit contribution (%)

74.8% 77.5% 77.8% 79.7%

7.3% 6.2% 5.2%

3.8%

6.0% 6.5% 8.6% 8.4%

11.9% 9.8% 8.5% 8.1%

2011 2012 2013 4m14

Regular taxi Executive taxi

Charter bus Limousine & car rental

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Growing regular taxi business driven by increasing fleet size and per-car revenue

29

2,629 2,994

3,396 3,237 3,717

2011 2012 2013 4M '13 4M '14

3,028 3,367

3,841 3,558

4,559

2011 2012 2013 4M '13 4M '14

10,850 12,749

15,450 14,815

18,335

2011 2012 2013 4M '13 4M '14

Average

fleet

(# cars)

Average

fleet in

operation

8,701 9,909

11,907 11,295 13,353

2011 2012 2013 4M '13 4M '14

(# cars)

80% 78% 77% 76% 73% Utilization

Average

revenue

per car in

operation(1) 516,008

544,597 577,139

528,276

603,689

2011 2012 2013 4M '13 4M '14

(Rp per car, per day)

Jakarta Outside Jakarta

(# cars)

(# cars)

87% 89% 88% 91% 82%

396,339 429,614

490,757

435,690

512,593

2011 2012 2013 4M '13 4M '14

(Rp per car, per day)

(1) Average revenue per car in operation per day is calculated by dividing the total segment net revenues for the period by the number of days in the period by the average number of vehicles in

operation during that period.

Revenue

(Rp bn) 1,639 1,970 2,508 716 967 380 469 608 169 228

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Management has significantly improved the cost structure since 2011

30

31.4%

38.0%

41.7%

37.8%

2.3%

7.4% 0.6%

(2.5%) (0.5%)

(0.4%)

(3.7%) (0.4%)

2011A 2013A 4M 2013A 4M 2014A

EBITDA margin evolution breakdown

(In RP bn, unless otherwise stated)

805 1,492

2,217

Salaries, allowances and drivers’ cost

Fuel

Other direct costs

SG&A(1)

Dir

ect

co

sts

1,564

(1) Excludes depreciation

964

468 558

Increase in drivers’ commission and wages to mechanics

Fuel price increase

Lower salaries and

operational efficiency

Drivers’ commission structure

Improvement in repairs, maintenance and spare parts cost

Fuel price increase Decrease in

rented premises

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647 816

1,088

300 401

474

545

746

186

300

245

349

490

147

201

148

202

153

49

59

85

106

111

25

43

1,599

2,019

2,588

706

1,004

2011A 2012A 2013A 4m13A 4m14A

Others

Repairs, maintenance andspareparts

Depreciation

Fuel

Salaries, allowances anddrivers cost

Effective cost controls behind our growing business

31

Direct costs

(In RP bn, unless otherwise stated)

Direct costs as a % of sales

(1) Others primarily comprised KIR and license for fleet operations, workshop expenses, toll and parking expenses, driver rewards, driver accommodation expenses and other direct operational costs.

66.0% 62.4% 65.1% 63.0% 68.0%

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Capital expenditure is well planned to fuel our expansion

32

Capital expenditure

(In RP bn, unless otherwise stated)

34.0% 36.0% 47.0% 46.6%

Capital expenditure as a % of revenues

(1)

(1) Others include buildings, mess and depot, vehicles (non-operational), equipment and fixtures, and construction in progress .

860 1,038

1,463

592

51

286

34

11

27

92

62

871

1,115

1,841

688

2011A 2012A 2013A 4m14A

Vehicles and equipment Land Others

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5. Indicative structure

33

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Offering structure

Issuer PT Blue Bird Tbk

Type of offering Indonesian Initial Public Offering

International offering under regulation S /144A

Lock-up 12 months mandatory lock-up for issuer

Offering size Up to 531,400,000 primary shares or 20% of enlarged capital

34

Listing venue Indonesian Stock Exchange

MESOP / ESA MESOP: up to 26,570,000 shares or 1.00% of enlarged capital

ESA: up to 3,300,000 shares or 0.621% of shares offered in offering

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Price range

35

IDR [ ] – IDR [ ]

Per Share

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Indicative timetable

36

Offering period 24, 27, 28 Oct

Allotment 30 Oct

Refund 3 Nov

Effective statement from OJK 22 Oct

Bookbuilding period 3, 6 – 10 Oct

Shares distribution 31 Oct

Indicative date Event

Listing and trading 3 Nov

- Indonesia

- Singapore

- Hong Kong

- London

Public holidays

- US

M T W T F S S

1 2 3 4 5

6 7 8 9 10 11 12

13 14 15 16 17 18 19

20 21 22 23 24 25 26

27 28 29 30 31

October 2014

M T W T F S S

1 2

3 4 5 6 7 8 9

10 11 12 13 14 15 16

17 18 19 20 21 22 23

24 25 26 27 28 29 30

November 2014

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Parties involved

37

Joint Lead

Underwriters

Counsel

Independent

Auditor

Share Registrar

PT Credit Suisse Securities Indonesia

PT Danareksa Sekuritas

PT UBS Securities Indonesia

Issuer Counsel: Melli Darsa & Co

Underwriter Counsel: Hiswara Bunjamin & Tandjung

KAP Kosasih, Nurdiyaman, Tjahjo & Rekan (a member of Crowe Horwath International)

PT Datindo Entrycom

Asset Appraiser KJPP Suwendho Rinaldy & Rekan (SRR)

Notary Jose Dima Satria, SH., MKn.

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Disclaimer

38

The information contained in this document is strictly confidential and has been prepared by PT Blue Bird Tbk (the “Company”), PT Danareksa Sekuritas, PT Credit Suisse Securities Indonesia, and PT UBS Securities Indonesia (collectively, the “Banks”) and is furnished to you solely for use as a presentation to potential investors. This document may not be taken away, reproduced, copy, duplicated or redistributed in any form, further distributed to the press or any other person or published, redistributed or passed on, directly or indirectly for any purpose whatsoever, in whole or in part, without the prior written consent of the Company.

No representation or warranty, expressed or implied, is made by the Company, the Selling Shareholders, the Banks, or any of their respective members, directors, officers, employees, agents, affiliates, advisors, representatives or any other person as to, and no reliance should be placed on, the fairness, accuracy, completeness or correctness of the information, or opinions contained herein. None of the Company, the Banks, or their respective members, directors, officers, employees, agents, affiliates, advisors or representatives shall have any responsibility or liability whatsoever (for negligence or otherwise) for any loss howsoever arising from any use of this presentation or its contents or otherwise arising in connection with this presentation. The contents of these materials have not been verified by the Banks. The information and opinions presented or contained in these materials are provided as at the date of this presentation and are subject to verification, completion and change without notice and the accuracy of the information is not guaranteed.

The third party information and statistical data in this presentation have been obtained from the Company and sources the Company, believes to be reliable but there can be no assurance as to the accuracy or completeness of the included information. Numerous assumptions were used in preparing the statistical data, which assumptions may or may not appear herein. As such, no assurance can be given as to the statistical data’s accuracy, appropriateness or completeness in any particular context, nor as to whether the statistical data and/or the assumptions upon which they are based reflect present market conditions or future market performance. This presentation may not contain all material information concerning the Company and the information set forth in these materials is subject to change without notice. None of the Company or the Banks is under any obligation to update or keep current the information contained herein.

This document is a summary only and does not purport to contain all of the information that may be required to evaluate any potential transaction. You should conduct your own independent analysis of the Company, including consulting your own independent legal, business, tax and financial advisers and other advisers in order to make an independent determination of the suitability, merits and consequences of any potential transaction involving the Company. The closing of any potential transaction is subject to various conditions. The information in this document is subject to change without notice.

This document is for information and convenient reference and does not constitute or form part of, and should not be construed as, any advertisement of, offer for sale or subscription of or solicitation or invitation of any offer to buy or subscribe for any securities of the Company. The securities of the Company have not been and will not be registered under the U.S. Securities Act of 1933, as amended (the “Securities Act”) or the securities law of any state in the United States, and may not be offered, sold or delivered within the United States or to any U.S. persons (as defined in Regulation S under the Securities Act) absent from registration under or an applicable exemption from the registration requirements of the United States securities laws. This presentation and the information contained herein are being furnished to you solely for your information and may not be reproduced or redistributed to any other person, in whole or in part. In particular, neither the information contained in this presentation nor any copy hereof may be, directly or indirectly, taken or transmitted into or distributed in any other jurisdiction which prohibits the same except in compliance with applicable securities laws. Any failure to comply with this restriction may constitute a violation of the applicable securities laws. No money, securities or other consideration is being solicited, and, if sent in response to this presentation or the information contained herein, will not be accepted.

The Company’s audited financial statements are presented in Indonesian Rupiah.

Certain statements in this document may constitute “forward-looking statements”, including statements regarding the Company’s current expectations and projections for future operating performance and business prospects including, without limitation, any statements preceded by, followed by or that include the words “targets”, “believes”, “expects”, “aims”, “intends”, “will”, “may”, “anticipates”, “would”, “plans”, “could”, “should”, “predicts”, “projects”, “estimates”, “foresees” or similar expressions or the negative thereof, as well as predictions, projections and forecasts of the economy or economic trends of the markets, which are not necessarily indicative of the future or likely performance of the Company, and projections and forecasts of their performance, which are not guaranteed. Such forward-looking statements are based on numerous assumptions regarding the Company’s present and future business strategies and the environment in which the Company will operate in the future. Such forward-looking statements speak only as of the date on which they are made. Accordingly, the Company, and each of the Banks expressly disclaim any obligation to update or revise any forward-looking statement contained herein to reflect any change in the Company’s expectations with regard to new information, future events or other circumstances. The Company does not make any representation, warranty or prediction that the results anticipated by such forward-looking statements will be achieved, and such forward-looking statements represent, in each case, only one of many possible scenarios and should not be viewed as the most likely or standard scenario.

Neither this presentation nor any copy of such presentation may be taken, transmitted or distributed, directly or indirectly, in or into any jurisdiction which prohibits the same, including Japan, the People’s Republic of China (excluding the Hong Kong Special Administrative Region) and the United States, or to any U.S. persons, except to “qualified institutional buyers” as defined in Rule 144A under the Securities Act. Any failure to comply with this restriction may constitute a violation of the United States, Japan, the People’s Republic of China or other applicable securities laws. No money, securities or other consideration is being solicited, and, if sent in response to these materials or the information contained herein, will not be accepted. The distribution of this presentation in certain jurisdictions may be restricted by law and persons into whose possession this presentation comes should inform themselves about, and observe, any such restrictions. By attending the meeting where the presentation is made, or by reading the presentation slides, you represent and warrant that you are either (1) a qualified institutional buyer or (2) a non-U.S. person located outside the United States.

By reviewing these presentation materials, you acknowledge that you will be solely responsible for your own assessment of the market and the market position of the Company and that you will conduct your own analysis and be solely responsible for forming your own view of the potential future performance of the business of the Company.